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How to Get App Insights for App Analysis

How to Get App Insights for App Analysis

One of the more common questions that we at 42matters receive is whether it’s possible to get app insights for app analysis. The answer, of course, is yes!

In this blog post, we discuss the world of mobile app and game intelligence, as well as how the 42matters Explorer — along with our catalog of useful APIs and file dumps — can deliver everything from download statistics to top chart rankings, integrated SDKs, and technical insights. We’ll address the following:

What Are App Insights?

First, definitions. Mobile app and game insights refers to data collected from mobile apps for mobile app analysis. This includes performance metrics like daily downloads and top chart rankings, as well as technical and commercial specs like integrated SDKs, required permissions, and monetization practices. Indeed businesses, researchers, and other organizations can leverage app insights for informed business decision making, market and competitor research, lead generation, and a whole lot more.

There are a variety of ways to gain insight into mobile apps. At 42matters, for instance, we deliver mobile app intelligence via a host of useful APIs, file dumps, and the 42matters app and SDK Explorer platforms. These offer access to app metadata, publisher details, country availability, language options, categories, IAB categories, monetization, permissions, SDKs, app-ads.txt, and more. Our data is based on:

  • 3,377,189 Android apps and 1,028,412 Android app publishers.
  • 1,842,110 iOS apps and 729,606 iOS app publishers.
  • 8,410,368 unpublished Android apps and 2,523,626 unpublished iOS apps.

(This data was pulled October 12, 2021. For the latest numbers, visit our store stats pages.)

What Is the Purpose of App Insights?

Plainly put, app insights give businesses the ability to analyze apps, thus providing them with a competitive advantage in the mobile app market.

Consider this: there are currently over five million published apps across Google Play and the Apple App Store. The mobile app economy is on pace to generate over 935 billion U.S. dollars in global revenue in 2023.

This means that the mobile landscape provides everyone from entrepreneurs to startups and established businesses with tremendous opportunities. It also means competition is stiff and any advantage could be the difference between success and irrelevance.

In such an environment, app insights are facilitating informed decision-making across a business, provide the leg up necessary to stand out from the competition. The question is, how can businesses use them to their advantage? Let’s look at three examples.

App Insights for App Developers

Mobile app insights — such as download trends, rating histories, review sentiments, SDK usage, and localization and monetization strategies — can be used to help developers understand user behavior and competitor activity.

For instance, as we noted, our Explorer platform provides data on 15+ million published and unpublished iOS and Android apps. A mobile app or game developer could use it to:

  • Compare average daily and monthly downloads.
  • Determine which SDKs their competitors are using.
  • Identify which permissions are required by similar apps.
  • Figure out what users like and dislike about certain apps with the reviews analysis tool.
  • And more!

App Insights for Mobile Ad Networks

We’ve already written quite extensively on this topic, so we’ll just say this. By conducting analyses on apps of interest, ad networks can improve the quality of their lead generation processes, boost mobile ad performance, and avoid ad fraud. If you’d like to learn more, be sure to check out these blog posts:

App Insights for Market Researchers

Last, by conducting app analyses, market researchers can both analyze the success of specific apps and identify general trends in the greater mobile app economy. Moreover, app insights can help market researchers understand other sectors, like finance, education, entertainment, gaming, sports, photography, etc.

For example, we published an article comparing the UBS, Credit Suisse, and Swiss Raiffeisen Bank apps to demonstrate how mobile app insights provided by 42matters can be used for market research in the financial sector. Check it out.

Think your business could benefit from mobile app insights? Let’s chat.

How to Get App Insights

There are a variety of ways to get app insights. However, one of the easiest ways is to partner with a company that specializes in app intelligence. At 42matters, for instance, we offer our flagship Explorer platform, which tracks everything from download statistics, to rating and review insights, publisher details, localization information, categories, IAB categories, monetization insights, permissions, SDKs, app-ads.txt, and much, much more.

Not only does the Explorer enable you to filter all Android and iOS apps based on these insights (more on this in a moment), it also enables you to examine each app individually via the app pop-up feature. Check out the WhatsApp Messenger pop-up:

WhatsApp App Insights for App Analysis.

This provides users with a snapshot of the app in question, offering basic details like the app’s ID, which IAB categories it falls under, whether it’s published, when it was last updated, etc:

App metadata insights.


It also provides extensive changelogs for each app:

Changelog app insights.


Daily, weekly, monthly, and total download estimates:

4. Downloads app insights.


Reviews analysis:

Reviews analysis app insights.


SDK insights:

Integrated SDKs app insights.


And permissions:

App permissions insights.

How to Use 42matters for App Insights

We’ve covered the app insights outlined in the preceding section in previous blog posts; for example, we’ve written an entire post dedicated to downloads and covered ratings and reviews in a post about app analytics. So, today, we’ll focus on something new. We’ll show you how to conduct app analyses on the 42matters Explorer to gather publisher details, localization information, and monetization insights.

How to Get App Publisher Details

First, let’s take a look at what the Explorer can tell you about app publishers. By scrolling to the developer section and ticking the box next to Developer Name, you’ll be able to search for apps developed by a specific developer. In this case, we searched for all Android apps developed by Twitter:

Developer name app insights.


By ticking the box next to Physical Address, you can filter apps by where their developers are located. Search by region, country, state, city, street address, etc. This feature can be used for anything from market research to lead generation. Here, we’ve looked up all Android apps whose developers are based in the tech capital of the United States: Palo Alto, California.

Physical address app insights.


Last, you can search by Web Domain. This is perhaps more useful than it sounds. For instance, while many big name developers have their own websites — and finding them is as easy as searching the developer name and adding ‘.com’ — some smaller developers will use their Facebook, Twitter, or LinkedIn pages as their websites. As such, searching for ‘Facebook,’ like so...

Web domain app insights.


Will yield results for developers that use their Facebook page as their main point of contact, like so…
 

Developer insights.

How to Get App Localization Information

Next up, localization! App localization refers to the process of changing or refining an app in order to appeal to specific geographical or regional markets. While this typically entails technical alterations like language and country availability, app localization may also occur at the content level.

By using the Explorer to analyze app localization practices, you’ll be able to make an educated guess about which markets they’re targeting. As a consequence, you’ll also be able to identify gaps in their audience that competitors could potentially exploit.

To see which apps are or are not available in specific Languages, tick the box next to Language in the Localization section. From here you can find apps available in specific languages, apps that are available in ONLY specific languages, or apps that are not available in specific languages. Check it out. These are Android apps available in Japanese, but not English:

Language and localization insights.


You can use the Country Availability filter in a similar way. Here are all Android apps that are available in Portugal, but not Spain:

Country availability insights.

How to Get App Monetization Insights

Last, but certainly not least, monetization! Determining how apps generate revenue can be useful for a number of reasons. For instance, if you’re an app developer, you can see how some of your biggest competitors are generating revenue. Alternatively, if you’ve built an ad network SDK, you can use the Explorer to identify target audiences, improve the way you market your SDK, and generate higher quality leads.

The 42matters Explorer captures three critical app monetization insights. The first is Price. To see how much app developers are charging for their apps, the 42matters Explorer enables you to filter apps by price. As you can see in the image below, this includes filters for all free apps, all paid apps, and all apps that fall into a particular price range. Here are all Android apps that cost between $10.00 and $1,000.00:

App price insights.


The second monetization insight provided by the 42matters Explorer is whether apps offer In-App Purchases, such as services, products, or media. Here are all Android apps that offer In-App Purchases:

In-app purchases insights.


Third, and last, the Explorer enables users to filter apps by whether or not they Contain Ads. As you can see, the image below depicts all Android apps that leverage in-app advertising:

Contains ads app monetization insights.

How to Get Started With App Insights and App Analysis

At 42matters, we provide app data, insights, and analytics via a host of useful APIs, file dumps, the 42matters app market Explorer, and the 42matters SDK Explorer.

The Explorer, which is free for 14-days, is an app market research tool that provides a comprehensive look at app trends and statistics. This includes in-depth, visual insights into app download trends, categories, IAB categories, metadata, rating and review analyses, and more. You can also download this data as CSV and leverage it however you like — in your own algorithms, analyses, products, studies, etc.

To learn more about mobile app analytics from 42matters, schedule a free demo with one of our experts. We’ll show you how they can improve your business!