We’ve added a new filter to the 42matters Explorer! Now, you’ll be able to see which Android apps have been age approved by teachers.
Over the past few days, we’ve announced the addition of two new filters to the 42matters Explorer — iOS Content Advisories and Google Play Content Descriptors. Today, we’re pleased to announce that our development team has launched a third.
Indeed, our users will now be able to filter all Android apps available on Google Play that have been “Age Approved by Teachers.” We’ll dig into what this means in just a moment. But before we do, let’s take a brief look at what we’ll cover in this article:
- What are Teacher Approved Apps?
- Why is it Useful to Know Which Apps Have Been Approved by Teachers?
- Where Can You Find the Age Approved by Teachers Filter on the Explorer?
- Teacher Approved App Insights From the Advanced Query API
With that, let’s get cracking!
To learn more about teacher approved apps, set up a free live demo!
What are Teacher Approved Apps?
Recently, Google added a “Kids” category to the Google Play digital marketplace, enabling parents and children to browse from a selection of age-appropriate apps and games. Included in the Kids category are a host of apps labeled “Teacher Approved.” These apps have been reviewed by teachers who work with Google to curate apps and score them based on a number of criteria, such as age-appropriateness, learning, and positive messages.
The Kids category is subdivided into nine different categories, including the following age-specific ones:
- Ages up to 5
- Ages 6-8
- Ages 9-12
Why is it Useful to Know Which Apps Have Been Approved by Teachers?
There’s a number of benefits to having teachers certify Android apps and games. First and foremost, it’s a great way to help parents find quality digital content for their kids. Indeed, with coronavirus throwing a wrench into traditional schooling, it’s more important than ever to offer alternatives. Mobile apps are a great way to supplement learning in a fun and engaging manner.
Moreover, for developers, having teachers approve your apps and games is a great way to boost audience trust. Similar to Google’s content descriptors, teacher approval creates a degree of transparency that helps parents avoid potentially objectionable content or content that’s simply too advanced for their children. In turn, this has a positive impact on in-app experience, ratings, and reviews.
Finally, by noting which apps have been approved by teachers for certain age groups, advertisers will be better able to reach their target audiences. Of course, this means giving companies that create products for kids the ability to serve ads on these apps. But it also works the other way. By excluding apps approved by teachers from serving their ads, companies that aim for more mature audiences can avoid spending ad dollars on the wrong things. It’s also worth mentioning that very few 5-year-olds own their own smartphones; so there’s a good chance they’re using their parents' devices to access these apps. With this in mind, advertisers can use teacher approved apps to advertise products to parents as well.
Where Can You Find the Age Approved by Teachers Filter on the Explorer?
To use the 42matters Explorer to find apps that have been approved by teachers, do the following.
1. Launch the 42matters Explorer
Open the 42matters ‘Launchpad’ and click ‘Android Apps’ in the section titled ‘Explorer.’
2. Tick the Box Next to ‘Age Approved By Teachers’
From the Explorer dashboard, tick the box next to ‘Age Approved By Teachers’ in the ‘Store Listing’ section of the left-hand toolbar. Use the search bar to enter specific age ranges, or browse all age ranges by clicking ‘List all.’
3. Select the Age Ranges You Would Like To Filter
To find apps approved by teachers for specific age ranges, tick the box next to the age ranges in the pop-up. Then click confirm to apply the filter.
4. And that’s that!
You should end up with a list that looks something like this:
One final note. The 42matters Explorer provides the following additional filtering options: “Match any” and “Match all.” While “Match any” will yield all apps approved for any of the selected age ranges, “Match all” will list only all apps approved for all selected age ranges.
Teacher Approved App Insights From the Advanced Query API
Still, the Explorer is not for everyone. It’s a big, powerful tool capable of providing a ton of valuable app market insight; but if you’re just looking for apps that have been approved by teachers, then you might be better off with something a little lighter. If so, you should check out our Advanced Query API, which includes the same Age Approved By Teachers data found in the Explorer. Check it out:
To test the Advanced Query API for yourself, sign up for a 14-day free trial!
Get Started With 42matters!
At 42matters, we provide app insights, data, and analytics via a host of useful APIs, file dumps, and the 42matters Explorer.
The Explorer, which you can try free for 14-days, is an app market research tool that offers a comprehensive look at app trends and statistics. Aside from content descriptor insights, this includes in-depth, visual information on downloads, categories, top charts, rating and review analyses, and more. This data can be downloaded as a CSV file and leveraged however you like — in your own algorithms, analyses, products, studies, etc.
If you would like to learn more about our recent updates, or any other mobile app analytics from 42matters, schedule a free demo with one of our experts!
