Finding Your Place in the Mobile App Market The mobile app market is growing - and with it, a wide range of opportunities for developers, marketers, and more. Mobile enterprise has long been hailed as the 'next biggest market,' with the average amount of time spent browsing each month on [...]
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Your Quick Introduction to 42matters' App Audience Finder We have sampled millions of mobile users worldwide and assembled a graph of users and apps they use. These users are identified by anonymous advertising ids provided by Android/iOS - also know as app-user graph. With our technology, if you're [...]
Your Quick Guide to Getting Started with Facebook Ads Custom Audience Campaigns Facebook is one of the world's largest advertising platforms for a reason. Every month, more than 5 million companies purchase ads on the network. But too many of them don't yet take advantage of one of its most [...]
Key Differences between First, Second and Third-Party Data in Programmatic Advertising With programmatic advertising, brands can now leverage rich data sets that enable them to reach target audiences at the most relevant time and place. While savvy advertisers know that audience data is at the heart of programmatic, many are [...]
42matters provides global app intelligence data for Statista 15.09.2017 - Link to Original Article Smartphones have become ubiquitous for the average consumer and, as an effect, so have Apps. The App economy is growing at a staggering rate, though, and for developers the importance of measuring the App market is more [...]