First, Second and Third-Party Data in Programmatic Advertising

Key Differences between First, Second and Third-Party Data in Programmatic Advertising With programmatic advertising, brands can now leverage rich data sets that enable them to reach target audiences at the most relevant time and place. While savvy advertisers know that audience data is at the heart of programmatic, many are [...]

First, Second and Third-Party Data in Programmatic Advertising 2018-03-13T15:31:14+00:00

42matters provides global app intelligence data for Statista

42matters provides global app intelligence data for Statista 15.09.2017 - Link to Original Article Smartphones have become ubiquitous for the average consumer and, as an effect, so have Apps.  The App economy is growing at a staggering rate, though, and for developers the importance of measuring the App market is more [...]

42matters provides global app intelligence data for Statista 2018-03-13T16:59:50+00:00