What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 89% have Google Ads AdMob integrated, covering 88% of app downloads in that sdk segment.
Google AdMob is a mobile advertising platform SDK that you can use to generate revenue from your app.
APP SHARE
89%
TOTAL APPS
1.24m
APPLICATIONS
990.87k
GAMES
252.11k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
514.14b
APP DOWNLOADS
279.55b
GAME DOWNLOADS
234.58b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 24% have Facebook Audience Network integrated, covering 47% of app downloads in that sdk segment.
The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.
APP SHARE
24%
TOTAL APPS
335.96k
APPLICATIONS
274.35k
GAMES
61.6k
DOWNLOAD SHARE
47%
TOTAL DOWNLOADS
275.92b
APP DOWNLOADS
128.27b
GAME DOWNLOADS
147.65b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 18% have Google Mobile Ads Consent AdMob SDK integrated, covering 25% of app downloads in that sdk segment.
The Google Mobile Ads Consent AdMob SDK is an open-source library that provides utility functions for collecting consent from your users.
APP SHARE
18%
TOTAL APPS
263.87k
APPLICATIONS
207.77k
GAMES
56.1k
DOWNLOAD SHARE
25%
TOTAL DOWNLOADS
151.41b
APP DOWNLOADS
61.44b
GAME DOWNLOADS
89.97b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
4) Unity Ads
Out of all apps that use ad network SDKs 18% have Unity Ads integrated, covering 39% of app downloads in that sdk segment.
Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.
APP SHARE
18%
TOTAL APPS
252.27k
APPLICATIONS
112.42k
GAMES
139.85k
DOWNLOAD SHARE
39%
TOTAL DOWNLOADS
231.2b
APP DOWNLOADS
42.37b
GAME DOWNLOADS
188.84b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
5) Startapp
Out of all apps that use ad network SDKs 12% have Startapp integrated, covering 2% of app downloads in that sdk segment.
StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.
APP SHARE
12%
TOTAL APPS
171.37k
APPLICATIONS
152.52k
GAMES
18.85k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
16.06b
APP DOWNLOADS
10.21b
GAME DOWNLOADS
5.85b
Browse all apps that have Startapp integrated with our App Market Explorer.
6) AppLovin MAX
Out of all apps that use ad network SDKs 7% have AppLovin MAX integrated, covering 27% of app downloads in that sdk segment.
AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.
APP SHARE
7%
TOTAL APPS
103.3k
APPLICATIONS
49.78k
GAMES
53.52k
DOWNLOAD SHARE
27%
TOTAL DOWNLOADS
158.9b
APP DOWNLOADS
37.57b
GAME DOWNLOADS
121.33b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
7) IAB OM Open Measurement OMSDK
Out of all apps that use ad network SDKs 7% have IAB OM Open Measurement OMSDK integrated, covering 26% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
7%
TOTAL APPS
101.53k
APPLICATIONS
60.27k
GAMES
41.25k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
155.07b
APP DOWNLOADS
45.65b
GAME DOWNLOADS
109.42b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
8) AppLovin Mediation Adapters
Out of all apps that use ad network SDKs 6% have AppLovin Mediation Adapters integrated, covering 26% of app downloads in that sdk segment.
AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.
APP SHARE
6%
TOTAL APPS
96.18k
APPLICATIONS
45.45k
GAMES
50.73k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
152.04b
APP DOWNLOADS
36.13b
GAME DOWNLOADS
115.9b
Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.
9) Google Ads AdMob Mediation Adapters
Out of all apps that use ad network SDKs 6% have Google Ads AdMob Mediation Adapters integrated, covering 21% of app downloads in that sdk segment.
AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.
APP SHARE
6%
TOTAL APPS
93.81k
APPLICATIONS
68.14k
GAMES
25.67k
DOWNLOAD SHARE
21%
TOTAL DOWNLOADS
123.96b
APP DOWNLOADS
65.23b
GAME DOWNLOADS
58.73b
Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.
10) AdColony
Out of all apps that use ad network SDKs 6% have AdColony integrated, covering 18% of app downloads in that sdk segment.
The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.
APP SHARE
6%
TOTAL APPS
92.88k
APPLICATIONS
53.84k
GAMES
39.04k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
109.86b
APP DOWNLOADS
19.87b
GAME DOWNLOADS
89.98b
Browse all apps that have AdColony integrated with our App Market Explorer.
11) ironSource
Out of all apps that use ad network SDKs 4% have ironSource integrated, covering 23% of app downloads in that sdk segment.
ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
APP SHARE
4%
TOTAL APPS
56.78k
APPLICATIONS
22.34k
GAMES
34.44k
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
138.42b
APP DOWNLOADS
21.89b
GAME DOWNLOADS
116.53b
Browse all apps that have ironSource integrated with our App Market Explorer.
12) ironSource Mediation Adapters
Out of all apps that use ad network SDKs 4% have ironSource Mediation Adapters integrated, covering 23% of app downloads in that sdk segment.
ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.
APP SHARE
4%
TOTAL APPS
56.46k
APPLICATIONS
22.16k
GAMES
34.3k
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
136.97b
APP DOWNLOADS
21.65b
GAME DOWNLOADS
115.32b
Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.
13) MoPub by Twitter
Out of all apps that use ad network SDKs 4% have MoPub by Twitter integrated, covering 14% of app downloads in that sdk segment.
MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.
APP SHARE
4%
TOTAL APPS
56k
APPLICATIONS
46.43k
GAMES
9.57k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
84.26b
APP DOWNLOADS
48.12b
GAME DOWNLOADS
36.14b
Browse all apps that have MoPub by Twitter integrated with our App Market Explorer.
14) AppNext
Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.
APP SHARE
3%
TOTAL APPS
45.85k
APPLICATIONS
41.9k
GAMES
3.95k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
6.98b
APP DOWNLOADS
5.72b
GAME DOWNLOADS
1.26b
Browse all apps that have AppNext integrated with our App Market Explorer.
15) Chartboost
Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 11% of app downloads in that sdk segment.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
APP SHARE
2%
TOTAL APPS
40.38k
APPLICATIONS
9k
GAMES
31.39k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
69.81b
APP DOWNLOADS
8.59b
GAME DOWNLOADS
61.22b
Browse all apps that have Chartboost integrated with our App Market Explorer.
16) Vungle
Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 22% of app downloads in that sdk segment.
Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.
APP SHARE
2%
TOTAL APPS
37.54k
APPLICATIONS
11.79k
GAMES
25.75k
DOWNLOAD SHARE
22%
TOTAL DOWNLOADS
130.97b
APP DOWNLOADS
23.33b
GAME DOWNLOADS
107.64b
Browse all apps that have Vungle integrated with our App Market Explorer.
17) InMobi
Out of all apps that use ad network SDKs 2% have InMobi integrated, covering 15% of app downloads in that sdk segment.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
APP SHARE
2%
TOTAL APPS
28.23k
APPLICATIONS
11.48k
GAMES
16.75k
DOWNLOAD SHARE
15%
TOTAL DOWNLOADS
91.78b
APP DOWNLOADS
27.39b
GAME DOWNLOADS
64.39b
Browse all apps that have InMobi integrated with our App Market Explorer.
18) Tapjoy
Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 10% of app downloads in that sdk segment.
Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.
APP SHARE
1%
TOTAL APPS
24.88k
APPLICATIONS
7.42k
GAMES
17.46k
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
60.71b
APP DOWNLOADS
9.46b
GAME DOWNLOADS
51.26b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
19) Open Measurement by Integral Ad Science (IAS)
Out of all apps that use ad network SDKs 1% have Open Measurement by Integral Ad Science (IAS) integrated, covering 4% of app downloads in that sdk segment.
Open Measurement by Integral Ad Science (IAS) is an SDK by Integral Ad Science (IAS), a global market leader in digital ad verification. IAS offers technologies that drive high-quality advertising media.
APP SHARE
1%
TOTAL APPS
23.58k
APPLICATIONS
16.68k
GAMES
6.9k
DOWNLOAD SHARE
4%
TOTAL DOWNLOADS
27.96b
APP DOWNLOADS
14.66b
GAME DOWNLOADS
13.3b
Browse all apps that have Open Measurement by Integral Ad Science (IAS) integrated with our App Market Explorer.
20) Amazon Ads - Transparent Ad Marketplace
Out of all apps that use ad network SDKs 1% have Amazon Ads - Transparent Ad Marketplace integrated, covering 8% of app downloads in that sdk segment.
The Amazon Ads - Transparent Ad Marketplace SDK enables you to easily improve revenue and decrease latency with one call to the cloud-based marketplace.
APP SHARE
1%
TOTAL APPS
21.86k
APPLICATIONS
14.27k
GAMES
7.58k
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
46.73b
APP DOWNLOADS
22.97b
GAME DOWNLOADS
23.76b
Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
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