What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 88% have Google Ads AdMob integrated, covering 88% of app downloads in that sdk segment.
Google AdMob is a mobile advertising platform SDK that you can use to generate revenue from your app.
APP SHARE
88%
TOTAL APPS
1.43m
APPLICATIONS
1.13m
GAMES
301.58k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
596.01b
APP DOWNLOADS
316.95b
GAME DOWNLOADS
279.06b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Google Ads AdMob Mediation Adapters
Out of all apps that use ad network SDKs 87% have Google Ads AdMob Mediation Adapters integrated, covering 87% of app downloads in that sdk segment.
AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.
APP SHARE
87%
TOTAL APPS
1.42m
APPLICATIONS
1.12m
GAMES
296.04k
DOWNLOAD SHARE
87%
TOTAL DOWNLOADS
592.12b
APP DOWNLOADS
315.43b
GAME DOWNLOADS
276.69b
Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.
3) Facebook Audience Network
Out of all apps that use ad network SDKs 28% have Facebook Audience Network integrated, covering 46% of app downloads in that sdk segment.
The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.
APP SHARE
28%
TOTAL APPS
458.7k
APPLICATIONS
376.65k
GAMES
82.04k
DOWNLOAD SHARE
46%
TOTAL DOWNLOADS
317.8b
APP DOWNLOADS
140.01b
GAME DOWNLOADS
177.79b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
4) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 25% have Google Mobile Ads Consent AdMob SDK integrated, covering 35% of app downloads in that sdk segment.
The Google Mobile Ads Consent AdMob SDK is an open-source library that provides utility functions for collecting consent from your users.
APP SHARE
25%
TOTAL APPS
411.95k
APPLICATIONS
303.1k
GAMES
108.86k
DOWNLOAD SHARE
35%
TOTAL DOWNLOADS
237.84b
APP DOWNLOADS
84.45b
GAME DOWNLOADS
153.39b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
5) Unity Ads
Out of all apps that use ad network SDKs 22% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.
Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.
APP SHARE
22%
TOTAL APPS
361.69k
APPLICATIONS
188.14k
GAMES
173.55k
DOWNLOAD SHARE
40%
TOTAL DOWNLOADS
275.26b
APP DOWNLOADS
49.74b
GAME DOWNLOADS
225.52b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
6) IAB OM Open Measurement OMSDK
Out of all apps that use ad network SDKs 14% have IAB OM Open Measurement OMSDK integrated, covering 37% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
14%
TOTAL APPS
241.15k
APPLICATIONS
164.93k
GAMES
76.22k
DOWNLOAD SHARE
37%
TOTAL DOWNLOADS
250.69b
APP DOWNLOADS
82.77b
GAME DOWNLOADS
167.92b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
7) Start.io Startapp
Out of all apps that use ad network SDKs 14% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.
StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.
APP SHARE
14%
TOTAL APPS
229.37k
APPLICATIONS
211.49k
GAMES
17.89k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
15.92b
APP DOWNLOADS
10.97b
GAME DOWNLOADS
4.95b
Browse all apps that have Start.io Startapp integrated with our App Market Explorer.
8) AppLovin MAX
Out of all apps that use ad network SDKs 11% have AppLovin MAX integrated, covering 33% of app downloads in that sdk segment.
AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.
APP SHARE
11%
TOTAL APPS
186.13k
APPLICATIONS
107.62k
GAMES
78.51k
DOWNLOAD SHARE
33%
TOTAL DOWNLOADS
224.12b
APP DOWNLOADS
62.08b
GAME DOWNLOADS
162.04b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
9) AppLovin Mediation Adapters
Out of all apps that use ad network SDKs 11% have AppLovin Mediation Adapters integrated, covering 32% of app downloads in that sdk segment.
AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.
APP SHARE
11%
TOTAL APPS
181.97k
APPLICATIONS
105.52k
GAMES
76.45k
DOWNLOAD SHARE
32%
TOTAL DOWNLOADS
218.4b
APP DOWNLOADS
60.7b
GAME DOWNLOADS
157.7b
Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.
10) ironSource
Out of all apps that use ad network SDKs 7% have ironSource integrated, covering 27% of app downloads in that sdk segment.
ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
APP SHARE
7%
TOTAL APPS
123.23k
APPLICATIONS
69.37k
GAMES
53.87k
DOWNLOAD SHARE
27%
TOTAL DOWNLOADS
182.71b
APP DOWNLOADS
28.01b
GAME DOWNLOADS
154.7b
Browse all apps that have ironSource integrated with our App Market Explorer.
11) ironSource Mediation Adapters
Out of all apps that use ad network SDKs 7% have ironSource Mediation Adapters integrated, covering 26% of app downloads in that sdk segment.
ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.
APP SHARE
7%
TOTAL APPS
122.97k
APPLICATIONS
69.28k
GAMES
53.69k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
181.66b
APP DOWNLOADS
27.79b
GAME DOWNLOADS
153.87b
Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.
12) AdColony
Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.
The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.
APP SHARE
7%
TOTAL APPS
122.65k
APPLICATIONS
72.55k
GAMES
50.1k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
130.36b
APP DOWNLOADS
24.09b
GAME DOWNLOADS
106.27b
Browse all apps that have AdColony integrated with our App Market Explorer.
13) AppNext
Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.
APP SHARE
3%
TOTAL APPS
59.99k
APPLICATIONS
54.18k
GAMES
5.81k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
7.11b
APP DOWNLOADS
5.92b
GAME DOWNLOADS
1.19b
Browse all apps that have AppNext integrated with our App Market Explorer.
14) Vungle
Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 26% of app downloads in that sdk segment.
Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.
APP SHARE
3%
TOTAL APPS
57.26k
APPLICATIONS
17.22k
GAMES
40.04k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
177.82b
APP DOWNLOADS
35.06b
GAME DOWNLOADS
142.76b
Browse all apps that have Vungle integrated with our App Market Explorer.
15) MoPub by AppLovin
Out of all apps that use ad network SDKs 2% have MoPub by AppLovin integrated, covering 6% of app downloads in that sdk segment.
MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.
APP SHARE
2%
TOTAL APPS
45.11k
APPLICATIONS
38.88k
GAMES
6.23k
DOWNLOAD SHARE
6%
TOTAL DOWNLOADS
41.06b
APP DOWNLOADS
25.25b
GAME DOWNLOADS
15.81b
Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.
16) Chartboost
Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 11% of app downloads in that sdk segment.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
APP SHARE
2%
TOTAL APPS
42.53k
APPLICATIONS
8.71k
GAMES
33.82k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
79.28b
APP DOWNLOADS
9.75b
GAME DOWNLOADS
69.53b
Browse all apps that have Chartboost integrated with our App Market Explorer.
17) Pangle ByteDance TikTok UnionAD
Out of all apps that use ad network SDKs 2% have Pangle ByteDance TikTok UnionAD integrated, covering 16% of app downloads in that sdk segment.
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
APP SHARE
2%
TOTAL APPS
42.21k
APPLICATIONS
17.17k
GAMES
25.04k
DOWNLOAD SHARE
16%
TOTAL DOWNLOADS
112.66b
APP DOWNLOADS
30.98b
GAME DOWNLOADS
81.68b
Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.
18) InMobi Mobile Ads
Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 18% of app downloads in that sdk segment.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
APP SHARE
2%
TOTAL APPS
40.42k
APPLICATIONS
14.02k
GAMES
26.4k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
126.71b
APP DOWNLOADS
36.65b
GAME DOWNLOADS
90.06b
Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.
19) Google Interactive Media Ads IMA
Out of all apps that use ad network SDKs 2% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.
APP SHARE
2%
TOTAL APPS
39.77k
APPLICATIONS
36.97k
GAMES
2.8k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
52.9b
APP DOWNLOADS
45.28b
GAME DOWNLOADS
7.62b
Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.
20) Interactive Media Ads IMA
Out of all apps that use ad network SDKs 2% have Interactive Media Ads IMA integrated, covering 1% of app downloads in that sdk segment.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps.
APP SHARE
2%
TOTAL APPS
33.55k
APPLICATIONS
30.94k
GAMES
2.61k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
10.25b
APP DOWNLOADS
10.05b
GAME DOWNLOADS
197.69m
Browse all apps that have Interactive Media Ads IMA integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
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