What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 91% have Google Ads AdMob integrated, covering 87% of app downloads in that sdk segment.
Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
APP SHARE
91%
TOTAL APPS
1.41m
APPLICATIONS
1.14m
GAMES
271.94k
DOWNLOAD SHARE
87%
TOTAL DOWNLOADS
419.64b
APP DOWNLOADS
235.1b
GAME DOWNLOADS
184.51b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 19% have Facebook Audience Network integrated, covering 45% of app downloads in that sdk segment.
Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.
APP SHARE
19%
TOTAL APPS
303.3k
APPLICATIONS
249.65k
GAMES
53.66k
DOWNLOAD SHARE
45%
TOTAL DOWNLOADS
216.84b
APP DOWNLOADS
104.44b
GAME DOWNLOADS
112.37b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Unity Ads
Out of all apps that use ad network SDKs 12% have Unity Ads integrated, covering 36% of app downloads in that sdk segment.
The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
APP SHARE
12%
TOTAL APPS
197.88k
APPLICATIONS
73.77k
GAMES
124.11k
DOWNLOAD SHARE
36%
TOTAL DOWNLOADS
173.25b
APP DOWNLOADS
30.82b
GAME DOWNLOADS
142.41b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
4) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 11% have Google Mobile Ads Consent AdMob SDK integrated, covering 8% of app downloads in that sdk segment.
Google Mobile Ads Consent AdMob SDK was designed to support publishers in meeting the requirements outlined in the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). The Google Mobile Ads Consent AdMob SDK provides utility functions for collecting consent from users to use their personal data, cookies, or other local storage, to serve ads.
APP SHARE
11%
TOTAL APPS
173.22k
APPLICATIONS
143.76k
GAMES
29.47k
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
39.4b
APP DOWNLOADS
26.71b
GAME DOWNLOADS
12.68b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
5) Startapp
Out of all apps that use ad network SDKs 8% have Startapp integrated, covering 2% of app downloads in that sdk segment.
StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.
APP SHARE
8%
TOTAL APPS
134.78k
APPLICATIONS
116.7k
GAMES
18.09k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
14.17b
APP DOWNLOADS
8.22b
GAME DOWNLOADS
5.95b
Browse all apps that have Startapp integrated with our App Market Explorer.
6) AppLovin MAX
Out of all apps that use ad network SDKs 5% have AppLovin MAX integrated, covering 23% of app downloads in that sdk segment.
AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.
APP SHARE
5%
TOTAL APPS
87.51k
APPLICATIONS
41.9k
GAMES
45.61k
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
112.06b
APP DOWNLOADS
25.75b
GAME DOWNLOADS
86.3b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
7) AdColony
Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 17% of app downloads in that sdk segment.
AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.
APP SHARE
5%
TOTAL APPS
83.5k
APPLICATIONS
49.63k
GAMES
33.87k
DOWNLOAD SHARE
17%
TOTAL DOWNLOADS
84.61b
APP DOWNLOADS
14.29b
GAME DOWNLOADS
70.31b
Browse all apps that have AdColony integrated with our App Market Explorer.
8) Chartboost
Out of all apps that use ad network SDKs 3% have Chartboost integrated, covering 13% of app downloads in that sdk segment.
The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.
APP SHARE
3%
TOTAL APPS
54.38k
APPLICATIONS
14.82k
GAMES
39.56k
DOWNLOAD SHARE
13%
TOTAL DOWNLOADS
64.82b
APP DOWNLOADS
7.39b
GAME DOWNLOADS
57.42b
Browse all apps that have Chartboost integrated with our App Market Explorer.
9) MoPub by Twitter
Out of all apps that use ad network SDKs 3% have MoPub by Twitter integrated, covering 16% of app downloads in that sdk segment.
The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.
APP SHARE
3%
TOTAL APPS
51.3k
APPLICATIONS
39.99k
GAMES
11.32k
DOWNLOAD SHARE
16%
TOTAL DOWNLOADS
76.58b
APP DOWNLOADS
43.24b
GAME DOWNLOADS
33.33b
Browse all apps that have MoPub by Twitter integrated with our App Market Explorer.
10) AppNext
Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.
APP SHARE
2%
TOTAL APPS
44.31k
APPLICATIONS
40.63k
GAMES
3.68k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
5.35b
APP DOWNLOADS
3.87b
GAME DOWNLOADS
1.48b
Browse all apps that have AppNext integrated with our App Market Explorer.
11) Vungle
Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 19% of app downloads in that sdk segment.
Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.
APP SHARE
2%
TOTAL APPS
35.22k
APPLICATIONS
9.38k
GAMES
25.84k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
91.68b
APP DOWNLOADS
15.43b
GAME DOWNLOADS
76.23b
Browse all apps that have Vungle integrated with our App Market Explorer.
12) Tapjoy
Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 9% of app downloads in that sdk segment.
The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.
APP SHARE
1%
TOTAL APPS
28.01k
APPLICATIONS
9.25k
GAMES
18.76k
DOWNLOAD SHARE
9%
TOTAL DOWNLOADS
46.47b
APP DOWNLOADS
6.22b
GAME DOWNLOADS
40.24b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
13) InMobi
Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 13% of app downloads in that sdk segment.
nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.
APP SHARE
1%
TOTAL APPS
26.39k
APPLICATIONS
12.48k
GAMES
13.91k
DOWNLOAD SHARE
13%
TOTAL DOWNLOADS
64.32b
APP DOWNLOADS
23b
GAME DOWNLOADS
41.32b
Browse all apps that have InMobi integrated with our App Market Explorer.
14) Amazon Ads - Transparent Ad Marketplace
Out of all apps that use ad network SDKs 1% have Amazon Ads - Transparent Ad Marketplace integrated, covering 8% of app downloads in that sdk segment.
The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.
APP SHARE
1%
TOTAL APPS
22.97k
APPLICATIONS
14.96k
GAMES
8.01k
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
40.02b
APP DOWNLOADS
18.12b
GAME DOWNLOADS
21.89b
Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...