What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 91% have Google Ads AdMob integrated, covering 88% of app downloads in that sdk segment.
Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
APP SHARE
91%
TOTAL APPS
1.41m
APPLICATIONS
1.14m
GAMES
270.38k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
405.92b
APP DOWNLOADS
227.78b
GAME DOWNLOADS
178.12b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 19% have Facebook Audience Network integrated, covering 44% of app downloads in that sdk segment.
Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.
APP SHARE
19%
TOTAL APPS
299.83k
APPLICATIONS
247.22k
GAMES
52.61k
DOWNLOAD SHARE
44%
TOTAL DOWNLOADS
203.71b
APP DOWNLOADS
97.25b
GAME DOWNLOADS
106.44b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Unity Ads
Out of all apps that use ad network SDKs 12% have Unity Ads integrated, covering 36% of app downloads in that sdk segment.
The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
APP SHARE
12%
TOTAL APPS
189.2k
APPLICATIONS
69.6k
GAMES
119.6k
DOWNLOAD SHARE
36%
TOTAL DOWNLOADS
165.99b
APP DOWNLOADS
28.91b
GAME DOWNLOADS
137.06b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
4) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 10% have Google Mobile Ads Consent AdMob SDK integrated, covering 8% of app downloads in that sdk segment.
Google Mobile Ads Consent AdMob SDK was designed to support publishers in meeting the requirements outlined in the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). The Google Mobile Ads Consent AdMob SDK provides utility functions for collecting consent from users to use their personal data, cookies, or other local storage, to serve ads.
APP SHARE
10%
TOTAL APPS
156.48k
APPLICATIONS
127.97k
GAMES
28.51k
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
37.67b
APP DOWNLOADS
25.41b
GAME DOWNLOADS
12.26b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
5) Startapp
Out of all apps that use ad network SDKs 8% have Startapp integrated, covering 3% of app downloads in that sdk segment.
StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.
APP SHARE
8%
TOTAL APPS
130.77k
APPLICATIONS
112.88k
GAMES
17.89k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
14.32b
APP DOWNLOADS
8.54b
GAME DOWNLOADS
5.78b
Browse all apps that have Startapp integrated with our App Market Explorer.
6) AppLovin MAX
Out of all apps that use ad network SDKs 5% have AppLovin MAX integrated, covering 23% of app downloads in that sdk segment.
AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.
APP SHARE
5%
TOTAL APPS
88.33k
APPLICATIONS
43.33k
GAMES
45k
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
105.76b
APP DOWNLOADS
23.92b
GAME DOWNLOADS
81.82b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
7) AdColony
Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 17% of app downloads in that sdk segment.
AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.
APP SHARE
5%
TOTAL APPS
83.54k
APPLICATIONS
49.94k
GAMES
33.6k
DOWNLOAD SHARE
17%
TOTAL DOWNLOADS
82.28b
APP DOWNLOADS
13.81b
GAME DOWNLOADS
68.46b
Browse all apps that have AdColony integrated with our App Market Explorer.
8) Chartboost
Out of all apps that use ad network SDKs 3% have Chartboost integrated, covering 14% of app downloads in that sdk segment.
The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.
APP SHARE
3%
TOTAL APPS
57.41k
APPLICATIONS
16.88k
GAMES
40.53k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
64.1b
APP DOWNLOADS
7.63b
GAME DOWNLOADS
56.46b
Browse all apps that have Chartboost integrated with our App Market Explorer.
9) MoPub by Twitter
Out of all apps that use ad network SDKs 3% have MoPub by Twitter integrated, covering 17% of app downloads in that sdk segment.
The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.
APP SHARE
3%
TOTAL APPS
51.02k
APPLICATIONS
39.61k
GAMES
11.41k
DOWNLOAD SHARE
17%
TOTAL DOWNLOADS
78.39b
APP DOWNLOADS
42.47b
GAME DOWNLOADS
35.92b
Browse all apps that have MoPub by Twitter integrated with our App Market Explorer.
10) AppNext
Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.
APP SHARE
2%
TOTAL APPS
43.53k
APPLICATIONS
39.83k
GAMES
3.7k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
5.32b
APP DOWNLOADS
3.9b
GAME DOWNLOADS
1.42b
Browse all apps that have AppNext integrated with our App Market Explorer.
11) Vungle
Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 19% of app downloads in that sdk segment.
Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.
APP SHARE
2%
TOTAL APPS
37.19k
APPLICATIONS
10.44k
GAMES
26.75k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
87.18b
APP DOWNLOADS
14.15b
GAME DOWNLOADS
73.01b
Browse all apps that have Vungle integrated with our App Market Explorer.
12) Tapjoy
Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 9% of app downloads in that sdk segment.
The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.
APP SHARE
1%
TOTAL APPS
29.53k
APPLICATIONS
10k
GAMES
19.53k
DOWNLOAD SHARE
9%
TOTAL DOWNLOADS
45.35b
APP DOWNLOADS
6.11b
GAME DOWNLOADS
39.23b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
13) InMobi
Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 13% of app downloads in that sdk segment.
nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.
APP SHARE
1%
TOTAL APPS
27.4k
APPLICATIONS
12.94k
GAMES
14.46k
DOWNLOAD SHARE
13%
TOTAL DOWNLOADS
63.47b
APP DOWNLOADS
23.24b
GAME DOWNLOADS
40.23b
Browse all apps that have InMobi integrated with our App Market Explorer.
14) Amazon Ads - Transparent Ad Marketplace
Out of all apps that use ad network SDKs 1% have Amazon Ads - Transparent Ad Marketplace integrated, covering 8% of app downloads in that sdk segment.
The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.
APP SHARE
1%
TOTAL APPS
24.04k
APPLICATIONS
15.67k
GAMES
8.37k
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
39.52b
APP DOWNLOADS
17.89b
GAME DOWNLOADS
21.62b
Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
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