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Top 20 Ad Network SDKs Used in Android Apps


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What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 27% have Facebook Audience Network integrated, covering 47% of app downloads in that sdk segment.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

APP SHARE

27%

TOTAL APPS

421.35k

APPLICATIONS

345.93k

GAMES

75.42k

DOWNLOAD SHARE

47%

TOTAL DOWNLOADS

304.92b

APP DOWNLOADS

136.29b

GAME DOWNLOADS

168.63b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.




4) Unity Ads


Out of all apps that use ad network SDKs 21% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

APP SHARE

21%

TOTAL APPS

335.77k

APPLICATIONS

172.62k

GAMES

163.15k

DOWNLOAD SHARE

40%

TOTAL DOWNLOADS

260.79b

APP DOWNLOADS

47.33b

GAME DOWNLOADS

213.46b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


5) Start.io Startapp


Out of all apps that use ad network SDKs 13% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

APP SHARE

13%

TOTAL APPS

214.35k

APPLICATIONS

195.73k

GAMES

18.62k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

14.96b

APP DOWNLOADS

10.63b

GAME DOWNLOADS

4.34b


Browse all apps that have Start.io Startapp integrated with our App Market Explorer.


6) AppLovin MAX


Out of all apps that use ad network SDKs 10% have AppLovin MAX integrated, covering 31% of app downloads in that sdk segment.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

APP SHARE

10%

TOTAL APPS

155.06k

APPLICATIONS

86.19k

GAMES

68.88k

DOWNLOAD SHARE

31%

TOTAL DOWNLOADS

201.92b

APP DOWNLOADS

56.23b

GAME DOWNLOADS

145.7b


Browse all apps that have AppLovin MAX integrated with our App Market Explorer.


7) AppLovin Mediation Adapters


Out of all apps that use ad network SDKs 9% have AppLovin Mediation Adapters integrated, covering 30% of app downloads in that sdk segment.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

APP SHARE

9%

TOTAL APPS

150.56k

APPLICATIONS

83.92k

GAMES

66.64k

DOWNLOAD SHARE

30%

TOTAL DOWNLOADS

195.03b

APP DOWNLOADS

53.79b

GAME DOWNLOADS

141.24b


Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.


8) IAB OM Open Measurement OMSDK


Out of all apps that use ad network SDKs 9% have IAB OM Open Measurement OMSDK integrated, covering 30% of app downloads in that sdk segment.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

APP SHARE

9%

TOTAL APPS

148.99k

APPLICATIONS

93.78k

GAMES

55.22k

DOWNLOAD SHARE

30%

TOTAL DOWNLOADS

193.33b

APP DOWNLOADS

53.57b

GAME DOWNLOADS

139.76b


Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.


9) Google Ads AdMob Mediation Adapters


Out of all apps that use ad network SDKs 8% have Google Ads AdMob Mediation Adapters integrated, covering 22% of app downloads in that sdk segment.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

APP SHARE

8%

TOTAL APPS

128.15k

APPLICATIONS

98.84k

GAMES

29.31k

DOWNLOAD SHARE

22%

TOTAL DOWNLOADS

142.96b

APP DOWNLOADS

76.95b

GAME DOWNLOADS

66.01b


Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.


10) AdColony


Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

APP SHARE

7%

TOTAL APPS

114.76k

APPLICATIONS

68.14k

GAMES

46.62k

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

123.15b

APP DOWNLOADS

22.59b

GAME DOWNLOADS

100.56b


Browse all apps that have AdColony integrated with our App Market Explorer.


11) ironSource


Out of all apps that use ad network SDKs 6% have ironSource integrated, covering 26% of app downloads in that sdk segment.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

APP SHARE

6%

TOTAL APPS

100.09k

APPLICATIONS

53.93k

GAMES

46.16k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

168.72b

APP DOWNLOADS

25.68b

GAME DOWNLOADS

143.04b


Browse all apps that have ironSource integrated with our App Market Explorer.


12) ironSource Mediation Adapters


Out of all apps that use ad network SDKs 6% have ironSource Mediation Adapters integrated, covering 26% of app downloads in that sdk segment.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

APP SHARE

6%

TOTAL APPS

99.91k

APPLICATIONS

53.84k

GAMES

46.07k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

167.36b

APP DOWNLOADS

25.43b

GAME DOWNLOADS

141.93b


Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.


13) AppNext


Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

APP SHARE

3%

TOTAL APPS

56.28k

APPLICATIONS

51.12k

GAMES

5.17k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

7.25b

APP DOWNLOADS

6.05b

GAME DOWNLOADS

1.2b


Browse all apps that have AppNext integrated with our App Market Explorer.


14) Vungle


Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 24% of app downloads in that sdk segment.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

APP SHARE

3%

TOTAL APPS

50.2k

APPLICATIONS

15.63k

GAMES

34.57k

DOWNLOAD SHARE

24%

TOTAL DOWNLOADS

160.04b

APP DOWNLOADS

28.76b

GAME DOWNLOADS

131.28b


Browse all apps that have Vungle integrated with our App Market Explorer.


15) MoPub by AppLovin


Out of all apps that use ad network SDKs 3% have MoPub by AppLovin integrated, covering 7% of app downloads in that sdk segment.

MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.

APP SHARE

3%

TOTAL APPS

49.9k

APPLICATIONS

42.95k

GAMES

6.94k

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

48.71b

APP DOWNLOADS

29.77b

GAME DOWNLOADS

18.94b


Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.


16) Chartboost


Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 11% of app downloads in that sdk segment.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

APP SHARE

2%

TOTAL APPS

40.29k

APPLICATIONS

8.54k

GAMES

31.76k

DOWNLOAD SHARE

11%

TOTAL DOWNLOADS

73.56b

APP DOWNLOADS

9.2b

GAME DOWNLOADS

64.36b


Browse all apps that have Chartboost integrated with our App Market Explorer.


17) InMobi Mobile Ads


Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 17% of app downloads in that sdk segment.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

APP SHARE

2%

TOTAL APPS

35.65k

APPLICATIONS

13.11k

GAMES

22.53k

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

115.1b

APP DOWNLOADS

33.58b

GAME DOWNLOADS

81.52b


Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.


18) Pangle ByteDance TikTok UnionAD


Out of all apps that use ad network SDKs 2% have Pangle ByteDance TikTok UnionAD integrated, covering 14% of app downloads in that sdk segment.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

APP SHARE

2%

TOTAL APPS

34.3k

APPLICATIONS

13.58k

GAMES

20.72k

DOWNLOAD SHARE

14%

TOTAL DOWNLOADS

95.22b

APP DOWNLOADS

25.16b

GAME DOWNLOADS

70.05b


Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.


19) Google Interactive Media Ads IMA


Out of all apps that use ad network SDKs 2% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

APP SHARE

2%

TOTAL APPS

33.51k

APPLICATIONS

31.2k

GAMES

2.31k

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

50.16b

APP DOWNLOADS

43.47b

GAME DOWNLOADS

6.7b


Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.


20) Tapjoy


Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 10% of app downloads in that sdk segment.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

APP SHARE

1%

TOTAL APPS

29.81k

APPLICATIONS

8.48k

GAMES

21.33k

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

68.78b

APP DOWNLOADS

10.86b

GAME DOWNLOADS

57.92b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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