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Top 20 Ad Network SDKs Used in Android Apps


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What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Google Ads AdMob Mediation Adapters


Out of all apps that use ad network SDKs 87% have Google Ads AdMob Mediation Adapters integrated, covering 87% of app downloads in that sdk segment.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

APP SHARE

87%

TOTAL APPS

1.38m

APPLICATIONS

1.08m

GAMES

300.31k

DOWNLOAD SHARE

87%

TOTAL DOWNLOADS

622.22b

APP DOWNLOADS

330.27b

GAME DOWNLOADS

291.95b


Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.


3) Facebook Audience Network


Out of all apps that use ad network SDKs 27% have Facebook Audience Network integrated, covering 47% of app downloads in that sdk segment.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

APP SHARE

27%

TOTAL APPS

435.21k

APPLICATIONS

352.65k

GAMES

82.56k

DOWNLOAD SHARE

47%

TOTAL DOWNLOADS

333.93b

APP DOWNLOADS

144.62b

GAME DOWNLOADS

189.31b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.




5) Unity Ads


Out of all apps that use ad network SDKs 21% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

APP SHARE

21%

TOTAL APPS

344.74k

APPLICATIONS

171.07k

GAMES

173.67k

DOWNLOAD SHARE

40%

TOTAL DOWNLOADS

290.58b

APP DOWNLOADS

51.82b

GAME DOWNLOADS

238.76b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


6) IAB OM Open Measurement OMSDK


Out of all apps that use ad network SDKs 15% have IAB OM Open Measurement OMSDK integrated, covering 38% of app downloads in that sdk segment.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

APP SHARE

15%

TOTAL APPS

247.73k

APPLICATIONS

165.91k

GAMES

81.82k

DOWNLOAD SHARE

38%

TOTAL DOWNLOADS

272.8b

APP DOWNLOADS

93.21b

GAME DOWNLOADS

179.59b


Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.


7) Start.io Startapp


Out of all apps that use ad network SDKs 13% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

APP SHARE

13%

TOTAL APPS

206.2k

APPLICATIONS

190.34k

GAMES

15.86k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

15.8b

APP DOWNLOADS

11.25b

GAME DOWNLOADS

4.55b


Browse all apps that have Start.io Startapp integrated with our App Market Explorer.


8) AppLovin MAX


Out of all apps that use ad network SDKs 12% have AppLovin MAX integrated, covering 33% of app downloads in that sdk segment.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

APP SHARE

12%

TOTAL APPS

201.79k

APPLICATIONS

119.59k

GAMES

82.2k

DOWNLOAD SHARE

33%

TOTAL DOWNLOADS

239.72b

APP DOWNLOADS

68.91b

GAME DOWNLOADS

170.81b


Browse all apps that have AppLovin MAX integrated with our App Market Explorer.


9) AppLovin Mediation Adapters


Out of all apps that use ad network SDKs 12% have AppLovin Mediation Adapters integrated, covering 33% of app downloads in that sdk segment.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

APP SHARE

12%

TOTAL APPS

198.02k

APPLICATIONS

117.65k

GAMES

80.37k

DOWNLOAD SHARE

33%

TOTAL DOWNLOADS

234.83b

APP DOWNLOADS

67.66b

GAME DOWNLOADS

167.17b


Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.


10) ironSource


Out of all apps that use ad network SDKs 8% have ironSource integrated, covering 27% of app downloads in that sdk segment.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

APP SHARE

8%

TOTAL APPS

132.36k

APPLICATIONS

74.77k

GAMES

57.59k

DOWNLOAD SHARE

27%

TOTAL DOWNLOADS

194.95b

APP DOWNLOADS

30.7b

GAME DOWNLOADS

164.25b


Browse all apps that have ironSource integrated with our App Market Explorer.


11) ironSource Mediation Adapters


Out of all apps that use ad network SDKs 8% have ironSource Mediation Adapters integrated, covering 27% of app downloads in that sdk segment.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

APP SHARE

8%

TOTAL APPS

132.06k

APPLICATIONS

74.69k

GAMES

57.37k

DOWNLOAD SHARE

27%

TOTAL DOWNLOADS

193.92b

APP DOWNLOADS

30.46b

GAME DOWNLOADS

163.46b


Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.


12) AdColony


Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

APP SHARE

7%

TOTAL APPS

120.47k

APPLICATIONS

69.99k

GAMES

50.48k

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

137.64b

APP DOWNLOADS

26.04b

GAME DOWNLOADS

111.6b


Browse all apps that have AdColony integrated with our App Market Explorer.


13) Vungle


Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 27% of app downloads in that sdk segment.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

APP SHARE

3%

TOTAL APPS

59.36k

APPLICATIONS

17k

GAMES

42.36k

DOWNLOAD SHARE

27%

TOTAL DOWNLOADS

193.53b

APP DOWNLOADS

39.94b

GAME DOWNLOADS

153.59b


Browse all apps that have Vungle integrated with our App Market Explorer.


14) AppNext


Out of all apps that use ad network SDKs 3% have AppNext integrated, covering <1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

APP SHARE

3%

TOTAL APPS

58.5k

APPLICATIONS

52.49k

GAMES

6.01k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

6.21b

APP DOWNLOADS

5.04b

GAME DOWNLOADS

1.17b


Browse all apps that have AppNext integrated with our App Market Explorer.


15) Pangle ByteDance TikTok UnionAD


Out of all apps that use ad network SDKs 2% have Pangle ByteDance TikTok UnionAD integrated, covering 18% of app downloads in that sdk segment.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

APP SHARE

2%

TOTAL APPS

45.89k

APPLICATIONS

18.34k

GAMES

27.55k

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

128.88b

APP DOWNLOADS

35.75b

GAME DOWNLOADS

93.13b


Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.


16) Google Interactive Media Ads IMA


Out of all apps that use ad network SDKs 2% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

APP SHARE

2%

TOTAL APPS

42.23k

APPLICATIONS

39.17k

GAMES

3.06k

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

55.31b

APP DOWNLOADS

47.52b

GAME DOWNLOADS

7.8b


Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.


17) Chartboost


Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 12% of app downloads in that sdk segment.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

APP SHARE

2%

TOTAL APPS

42.07k

APPLICATIONS

8.05k

GAMES

34.02k

DOWNLOAD SHARE

12%

TOTAL DOWNLOADS

85.21b

APP DOWNLOADS

10.78b

GAME DOWNLOADS

74.43b


Browse all apps that have Chartboost integrated with our App Market Explorer.


18) InMobi Mobile Ads


Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 19% of app downloads in that sdk segment.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

APP SHARE

2%

TOTAL APPS

41.8k

APPLICATIONS

13.66k

GAMES

28.14k

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

137.73b

APP DOWNLOADS

39.65b

GAME DOWNLOADS

98.08b


Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.


19) MoPub by AppLovin


Out of all apps that use ad network SDKs 2% have MoPub by AppLovin integrated, covering 5% of app downloads in that sdk segment.

MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.

APP SHARE

2%

TOTAL APPS

37.03k

APPLICATIONS

31.41k

GAMES

5.63k

DOWNLOAD SHARE

5%

TOTAL DOWNLOADS

39.8b

APP DOWNLOADS

24.57b

GAME DOWNLOADS

15.23b


Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.


20) Interactive Media Ads IMA


Out of all apps that use ad network SDKs 2% have Interactive Media Ads IMA integrated, covering 1% of app downloads in that sdk segment.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps.

APP SHARE

2%

TOTAL APPS

36.09k

APPLICATIONS

33.17k

GAMES

2.92k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

10.93b

APP DOWNLOADS

10.72b

GAME DOWNLOADS

208.96m


Browse all apps that have Interactive Media Ads IMA integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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