What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 88% have Google Ads AdMob integrated, covering 89% of app downloads in that sdk segment.
Google AdMob is a mobile advertising platform SDK that you can use to generate revenue from your app.
APP SHARE
88%
TOTAL APPS
1.37m
APPLICATIONS
1.09m
GAMES
283.46k
DOWNLOAD SHARE
89%
TOTAL DOWNLOADS
570.64b
APP DOWNLOADS
306.72b
GAME DOWNLOADS
263.92b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 27% have Facebook Audience Network integrated, covering 47% of app downloads in that sdk segment.
The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.
APP SHARE
27%
TOTAL APPS
421.35k
APPLICATIONS
345.93k
GAMES
75.42k
DOWNLOAD SHARE
47%
TOTAL DOWNLOADS
304.92b
APP DOWNLOADS
136.29b
GAME DOWNLOADS
168.63b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 23% have Google Mobile Ads Consent AdMob SDK integrated, covering 33% of app downloads in that sdk segment.
The Google Mobile Ads Consent AdMob SDK is an open-source library that provides utility functions for collecting consent from your users.
APP SHARE
23%
TOTAL APPS
359.18k
APPLICATIONS
271.01k
GAMES
88.16k
DOWNLOAD SHARE
33%
TOTAL DOWNLOADS
215.18b
APP DOWNLOADS
78.45b
GAME DOWNLOADS
136.72b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
4) Unity Ads
Out of all apps that use ad network SDKs 21% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.
Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.
APP SHARE
21%
TOTAL APPS
335.77k
APPLICATIONS
172.62k
GAMES
163.15k
DOWNLOAD SHARE
40%
TOTAL DOWNLOADS
260.79b
APP DOWNLOADS
47.33b
GAME DOWNLOADS
213.46b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
5) Start.io Startapp
Out of all apps that use ad network SDKs 13% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.
StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.
APP SHARE
13%
TOTAL APPS
214.35k
APPLICATIONS
195.73k
GAMES
18.62k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
14.96b
APP DOWNLOADS
10.63b
GAME DOWNLOADS
4.34b
Browse all apps that have Start.io Startapp integrated with our App Market Explorer.
6) AppLovin MAX
Out of all apps that use ad network SDKs 10% have AppLovin MAX integrated, covering 31% of app downloads in that sdk segment.
AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.
APP SHARE
10%
TOTAL APPS
155.06k
APPLICATIONS
86.19k
GAMES
68.88k
DOWNLOAD SHARE
31%
TOTAL DOWNLOADS
201.92b
APP DOWNLOADS
56.23b
GAME DOWNLOADS
145.7b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
7) AppLovin Mediation Adapters
Out of all apps that use ad network SDKs 9% have AppLovin Mediation Adapters integrated, covering 30% of app downloads in that sdk segment.
AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.
APP SHARE
9%
TOTAL APPS
150.56k
APPLICATIONS
83.92k
GAMES
66.64k
DOWNLOAD SHARE
30%
TOTAL DOWNLOADS
195.03b
APP DOWNLOADS
53.79b
GAME DOWNLOADS
141.24b
Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.
8) IAB OM Open Measurement OMSDK
Out of all apps that use ad network SDKs 9% have IAB OM Open Measurement OMSDK integrated, covering 30% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
9%
TOTAL APPS
148.99k
APPLICATIONS
93.78k
GAMES
55.22k
DOWNLOAD SHARE
30%
TOTAL DOWNLOADS
193.33b
APP DOWNLOADS
53.57b
GAME DOWNLOADS
139.76b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
9) Google Ads AdMob Mediation Adapters
Out of all apps that use ad network SDKs 8% have Google Ads AdMob Mediation Adapters integrated, covering 22% of app downloads in that sdk segment.
AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.
APP SHARE
8%
TOTAL APPS
128.15k
APPLICATIONS
98.84k
GAMES
29.31k
DOWNLOAD SHARE
22%
TOTAL DOWNLOADS
142.96b
APP DOWNLOADS
76.95b
GAME DOWNLOADS
66.01b
Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.
10) AdColony
Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.
The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.
APP SHARE
7%
TOTAL APPS
114.76k
APPLICATIONS
68.14k
GAMES
46.62k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
123.15b
APP DOWNLOADS
22.59b
GAME DOWNLOADS
100.56b
Browse all apps that have AdColony integrated with our App Market Explorer.
11) ironSource
Out of all apps that use ad network SDKs 6% have ironSource integrated, covering 26% of app downloads in that sdk segment.
ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
APP SHARE
6%
TOTAL APPS
100.09k
APPLICATIONS
53.93k
GAMES
46.16k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
168.72b
APP DOWNLOADS
25.68b
GAME DOWNLOADS
143.04b
Browse all apps that have ironSource integrated with our App Market Explorer.
12) ironSource Mediation Adapters
Out of all apps that use ad network SDKs 6% have ironSource Mediation Adapters integrated, covering 26% of app downloads in that sdk segment.
ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.
APP SHARE
6%
TOTAL APPS
99.91k
APPLICATIONS
53.84k
GAMES
46.07k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
167.36b
APP DOWNLOADS
25.43b
GAME DOWNLOADS
141.93b
Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.
13) AppNext
Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.
APP SHARE
3%
TOTAL APPS
56.28k
APPLICATIONS
51.12k
GAMES
5.17k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
7.25b
APP DOWNLOADS
6.05b
GAME DOWNLOADS
1.2b
Browse all apps that have AppNext integrated with our App Market Explorer.
14) Vungle
Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 24% of app downloads in that sdk segment.
Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.
APP SHARE
3%
TOTAL APPS
50.2k
APPLICATIONS
15.63k
GAMES
34.57k
DOWNLOAD SHARE
24%
TOTAL DOWNLOADS
160.04b
APP DOWNLOADS
28.76b
GAME DOWNLOADS
131.28b
Browse all apps that have Vungle integrated with our App Market Explorer.
15) MoPub by AppLovin
Out of all apps that use ad network SDKs 3% have MoPub by AppLovin integrated, covering 7% of app downloads in that sdk segment.
MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.
APP SHARE
3%
TOTAL APPS
49.9k
APPLICATIONS
42.95k
GAMES
6.94k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
48.71b
APP DOWNLOADS
29.77b
GAME DOWNLOADS
18.94b
Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.
16) Chartboost
Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 11% of app downloads in that sdk segment.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
APP SHARE
2%
TOTAL APPS
40.29k
APPLICATIONS
8.54k
GAMES
31.76k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
73.56b
APP DOWNLOADS
9.2b
GAME DOWNLOADS
64.36b
Browse all apps that have Chartboost integrated with our App Market Explorer.
17) InMobi Mobile Ads
Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 17% of app downloads in that sdk segment.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
APP SHARE
2%
TOTAL APPS
35.65k
APPLICATIONS
13.11k
GAMES
22.53k
DOWNLOAD SHARE
17%
TOTAL DOWNLOADS
115.1b
APP DOWNLOADS
33.58b
GAME DOWNLOADS
81.52b
Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.
18) Pangle ByteDance TikTok UnionAD
Out of all apps that use ad network SDKs 2% have Pangle ByteDance TikTok UnionAD integrated, covering 14% of app downloads in that sdk segment.
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
APP SHARE
2%
TOTAL APPS
34.3k
APPLICATIONS
13.58k
GAMES
20.72k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
95.22b
APP DOWNLOADS
25.16b
GAME DOWNLOADS
70.05b
Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.
19) Google Interactive Media Ads IMA
Out of all apps that use ad network SDKs 2% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.
APP SHARE
2%
TOTAL APPS
33.51k
APPLICATIONS
31.2k
GAMES
2.31k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
50.16b
APP DOWNLOADS
43.47b
GAME DOWNLOADS
6.7b
Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.
20) Tapjoy
Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 10% of app downloads in that sdk segment.
Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.
APP SHARE
1%
TOTAL APPS
29.81k
APPLICATIONS
8.48k
GAMES
21.33k
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
68.78b
APP DOWNLOADS
10.86b
GAME DOWNLOADS
57.92b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...