Applications
Top Charts
SDK Explorer
App Watchlist

Top 20 Ad Network SDKs Used in Android Apps


Top SDKs


What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 26% have Facebook Audience Network integrated, covering 47% of app downloads in that sdk segment.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

APP SHARE

26%

TOTAL APPS

386.13k

APPLICATIONS

316.03k

GAMES

70.1k

DOWNLOAD SHARE

47%

TOTAL DOWNLOADS

290.69b

APP DOWNLOADS

131.67b

GAME DOWNLOADS

159.02b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.




4) Unity Ads


Out of all apps that use ad network SDKs 20% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

APP SHARE

20%

TOTAL APPS

303.16k

APPLICATIONS

147.77k

GAMES

155.38k

DOWNLOAD SHARE

40%

TOTAL DOWNLOADS

248.65b

APP DOWNLOADS

45.86b

GAME DOWNLOADS

202.79b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


5) Start.io Startapp


Out of all apps that use ad network SDKs 13% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

APP SHARE

13%

TOTAL APPS

194.83k

APPLICATIONS

175.19k

GAMES

19.64k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

15.41b

APP DOWNLOADS

10.61b

GAME DOWNLOADS

4.8b


Browse all apps that have Start.io Startapp integrated with our App Market Explorer.


6) AppLovin MAX


Out of all apps that use ad network SDKs 8% have AppLovin MAX integrated, covering 30% of app downloads in that sdk segment.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

APP SHARE

8%

TOTAL APPS

132.85k

APPLICATIONS

70.22k

GAMES

62.63k

DOWNLOAD SHARE

30%

TOTAL DOWNLOADS

185.97b

APP DOWNLOADS

50.77b

GAME DOWNLOADS

135.2b


Browse all apps that have AppLovin MAX integrated with our App Market Explorer.


7) IAB OM Open Measurement OMSDK


Out of all apps that use ad network SDKs 8% have IAB OM Open Measurement OMSDK integrated, covering 28% of app downloads in that sdk segment.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

APP SHARE

8%

TOTAL APPS

132.41k

APPLICATIONS

82.53k

GAMES

49.88k

DOWNLOAD SHARE

28%

TOTAL DOWNLOADS

174.82b

APP DOWNLOADS

49.22b

GAME DOWNLOADS

125.6b


Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.


8) AppLovin Mediation Adapters


Out of all apps that use ad network SDKs 8% have AppLovin Mediation Adapters integrated, covering 29% of app downloads in that sdk segment.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

APP SHARE

8%

TOTAL APPS

128.13k

APPLICATIONS

67.83k

GAMES

60.3k

DOWNLOAD SHARE

29%

TOTAL DOWNLOADS

179.02b

APP DOWNLOADS

48.35b

GAME DOWNLOADS

130.67b


Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.


9) Google Ads AdMob Mediation Adapters


Out of all apps that use ad network SDKs 7% have Google Ads AdMob Mediation Adapters integrated, covering 22% of app downloads in that sdk segment.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

APP SHARE

7%

TOTAL APPS

116.58k

APPLICATIONS

88.25k

GAMES

28.33k

DOWNLOAD SHARE

22%

TOTAL DOWNLOADS

137.7b

APP DOWNLOADS

74.13b

GAME DOWNLOADS

63.57b


Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.


10) AdColony


Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

APP SHARE

7%

TOTAL APPS

105.39k

APPLICATIONS

61.56k

GAMES

43.83k

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

117.29b

APP DOWNLOADS

21.1b

GAME DOWNLOADS

96.19b


Browse all apps that have AdColony integrated with our App Market Explorer.


11) ironSource


Out of all apps that use ad network SDKs 5% have ironSource integrated, covering 25% of app downloads in that sdk segment.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

APP SHARE

5%

TOTAL APPS

82.24k

APPLICATIONS

41.44k

GAMES

40.8k

DOWNLOAD SHARE

25%

TOTAL DOWNLOADS

154.13b

APP DOWNLOADS

24.52b

GAME DOWNLOADS

129.6b


Browse all apps that have ironSource integrated with our App Market Explorer.


12) ironSource Mediation Adapters


Out of all apps that use ad network SDKs 5% have ironSource Mediation Adapters integrated, covering 24% of app downloads in that sdk segment.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

APP SHARE

5%

TOTAL APPS

82.05k

APPLICATIONS

41.35k

GAMES

40.7k

DOWNLOAD SHARE

24%

TOTAL DOWNLOADS

152.75b

APP DOWNLOADS

24.25b

GAME DOWNLOADS

128.5b


Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.


13) MoPub by AppLovin


Out of all apps that use ad network SDKs 3% have MoPub by AppLovin integrated, covering 9% of app downloads in that sdk segment.

MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.

APP SHARE

3%

TOTAL APPS

52.71k

APPLICATIONS

44.82k

GAMES

7.88k

DOWNLOAD SHARE

9%

TOTAL DOWNLOADS

59.99b

APP DOWNLOADS

36.7b

GAME DOWNLOADS

23.29b


Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.


14) AppNext


Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

APP SHARE

3%

TOTAL APPS

51.82k

APPLICATIONS

47.09k

GAMES

4.73k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

7.16b

APP DOWNLOADS

5.97b

GAME DOWNLOADS

1.19b


Browse all apps that have AppNext integrated with our App Market Explorer.


15) Vungle


Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 23% of app downloads in that sdk segment.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

APP SHARE

2%

TOTAL APPS

43.98k

APPLICATIONS

13.74k

GAMES

30.24k

DOWNLOAD SHARE

23%

TOTAL DOWNLOADS

147.25b

APP DOWNLOADS

26.13b

GAME DOWNLOADS

121.12b


Browse all apps that have Vungle integrated with our App Market Explorer.


16) Chartboost


Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 11% of app downloads in that sdk segment.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

APP SHARE

2%

TOTAL APPS

40.31k

APPLICATIONS

8.61k

GAMES

31.7k

DOWNLOAD SHARE

11%

TOTAL DOWNLOADS

71.35b

APP DOWNLOADS

9.72b

GAME DOWNLOADS

61.64b


Browse all apps that have Chartboost integrated with our App Market Explorer.


17) InMobi Mobile Ads


Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 17% of app downloads in that sdk segment.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

APP SHARE

2%

TOTAL APPS

32.23k

APPLICATIONS

12.57k

GAMES

19.66k

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

105.53b

APP DOWNLOADS

31.82b

GAME DOWNLOADS

73.71b


Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.


18) Google Interactive Media Ads IMA


Out of all apps that use ad network SDKs 1% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

APP SHARE

1%

TOTAL APPS

27.34k

APPLICATIONS

25.53k

GAMES

1.8k

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

47.72b

APP DOWNLOADS

41.54b

GAME DOWNLOADS

6.18b


Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.


19) Tapjoy


Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 10% of app downloads in that sdk segment.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

APP SHARE

1%

TOTAL APPS

26.85k

APPLICATIONS

7.83k

GAMES

19.02k

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

62.79b

APP DOWNLOADS

10.02b

GAME DOWNLOADS

52.77b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


20) Pangle ByteDance TikTok UnionAD


Out of all apps that use ad network SDKs 1% have Pangle ByteDance TikTok UnionAD integrated, covering 12% of app downloads in that sdk segment.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

APP SHARE

1%

TOTAL APPS

26.03k

APPLICATIONS

9.09k

GAMES

16.94k

DOWNLOAD SHARE

12%

TOTAL DOWNLOADS

79.02b

APP DOWNLOADS

19.93b

GAME DOWNLOADS

59.08b


Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...


Are you looking for data-rich insights into the app market?

App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...