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Top 15 Ad Network SDKs Used in Android Apps


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What are the most used ad SDKs in Android apps? The following shows the 15 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 21% have Facebook Audience Network integrated, covering 46% of app downloads in that sdk segment.

Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.

APP SHARE

21%

TOTAL APPS

338.53k

APPLICATIONS

280.11k

GAMES

58.42k

DOWNLOAD SHARE

46%

TOTAL DOWNLOADS

247.14b

APP DOWNLOADS

112.44b

GAME DOWNLOADS

134.37b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.




4) Unity Ads


Out of all apps that use ad network SDKs 15% have Unity Ads integrated, covering 39% of app downloads in that sdk segment.

The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.

APP SHARE

15%

TOTAL APPS

240.73k

APPLICATIONS

105.72k

GAMES

135.02k

DOWNLOAD SHARE

39%

TOTAL DOWNLOADS

208.75b

APP DOWNLOADS

36.22b

GAME DOWNLOADS

172.24b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


5) Startapp


Out of all apps that use ad network SDKs 11% have Startapp integrated, covering 2% of app downloads in that sdk segment.

StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.

APP SHARE

11%

TOTAL APPS

175.37k

APPLICATIONS

156.81k

GAMES

18.56k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

15.73b

APP DOWNLOADS

9.89b

GAME DOWNLOADS

5.84b


Browse all apps that have Startapp integrated with our App Market Explorer.


6) AppLovin MAX


Out of all apps that use ad network SDKs 6% have AppLovin MAX integrated, covering 26% of app downloads in that sdk segment.

AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.

APP SHARE

6%

TOTAL APPS

92.6k

APPLICATIONS

43.18k

GAMES

49.42k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

138.49b

APP DOWNLOADS

32.1b

GAME DOWNLOADS

106.11b


Browse all apps that have AppLovin MAX integrated with our App Market Explorer.


7) AdColony


Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 18% of app downloads in that sdk segment.

AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.

APP SHARE

5%

TOTAL APPS

88.53k

APPLICATIONS

52.79k

GAMES

35.74k

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

100.35b

APP DOWNLOADS

18.57b

GAME DOWNLOADS

81.78b


Browse all apps that have AdColony integrated with our App Market Explorer.


8) MoPub by Twitter


Out of all apps that use ad network SDKs 3% have MoPub by Twitter integrated, covering 15% of app downloads in that sdk segment.

The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.

APP SHARE

3%

TOTAL APPS

53.31k

APPLICATIONS

42.9k

GAMES

10.41k

DOWNLOAD SHARE

15%

TOTAL DOWNLOADS

82.18b

APP DOWNLOADS

44.67b

GAME DOWNLOADS

37.5b


Browse all apps that have MoPub by Twitter integrated with our App Market Explorer.


9) ironSource


Out of all apps that use ad network SDKs 3% have ironSource integrated, covering 23% of app downloads in that sdk segment.

ironSource is a monetization platform that connects advertisers and publishers. It offers all kind of ad units for video, display, and rich media ads that help to generate app revenue.

APP SHARE

3%

TOTAL APPS

46.67k

APPLICATIONS

16.49k

GAMES

30.18k

DOWNLOAD SHARE

23%

TOTAL DOWNLOADS

123.8b

APP DOWNLOADS

19.39b

GAME DOWNLOADS

104.13b


Browse all apps that have ironSource integrated with our App Market Explorer.


10) AppNext


Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.

APP SHARE

2%

TOTAL APPS

45.53k

APPLICATIONS

42.1k

GAMES

3.44k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

6.55b

APP DOWNLOADS

5.25b

GAME DOWNLOADS

1.31b


Browse all apps that have AppNext integrated with our App Market Explorer.


11) Chartboost


Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 12% of app downloads in that sdk segment.

The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.

APP SHARE

2%

TOTAL APPS

44.67k

APPLICATIONS

10.54k

GAMES

34.13k

DOWNLOAD SHARE

12%

TOTAL DOWNLOADS

67.81b

APP DOWNLOADS

7.59b

GAME DOWNLOADS

59.94b


Browse all apps that have Chartboost integrated with our App Market Explorer.


12) Vungle


Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 21% of app downloads in that sdk segment.

Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.

APP SHARE

2%

TOTAL APPS

35.18k

APPLICATIONS

10.49k

GAMES

24.69k

DOWNLOAD SHARE

21%

TOTAL DOWNLOADS

114.83b

APP DOWNLOADS

19.29b

GAME DOWNLOADS

95.25b


Browse all apps that have Vungle integrated with our App Market Explorer.


13) InMobi


Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 14% of app downloads in that sdk segment.

nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.

APP SHARE

1%

TOTAL APPS

25.69k

APPLICATIONS

11.76k

GAMES

13.93k

DOWNLOAD SHARE

14%

TOTAL DOWNLOADS

79.33b

APP DOWNLOADS

25.97b

GAME DOWNLOADS

53.08b


Browse all apps that have InMobi integrated with our App Market Explorer.


14) Tapjoy


Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 10% of app downloads in that sdk segment.

The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.

APP SHARE

1%

TOTAL APPS

23.66k

APPLICATIONS

7.29k

GAMES

16.36k

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

53.9b

APP DOWNLOADS

8.19b

GAME DOWNLOADS

45.7b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


15) Amazon Ads - Transparent Ad Marketplace


Out of all apps that use ad network SDKs 1% have Amazon Ads - Transparent Ad Marketplace integrated, covering 8% of app downloads in that sdk segment.

The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.

APP SHARE

1%

TOTAL APPS

21.83k

APPLICATIONS

14.2k

GAMES

7.63k

DOWNLOAD SHARE

8%

TOTAL DOWNLOADS

43.39b

APP DOWNLOADS

19.74b

GAME DOWNLOADS

23.37b


Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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