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Top 20 Ad Network SDKs Used in Android Apps


Top SDKs


What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 19% have Facebook Audience Network integrated, covering 45% of app downloads in that sdk segment.

Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.

APP SHARE

19%

TOTAL APPS

303.3k

APPLICATIONS

249.65k

GAMES

53.66k

DOWNLOAD SHARE

45%

TOTAL DOWNLOADS

216.84b

APP DOWNLOADS

104.44b

GAME DOWNLOADS

112.37b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.


3) Unity Ads


Out of all apps that use ad network SDKs 12% have Unity Ads integrated, covering 36% of app downloads in that sdk segment.

The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.

APP SHARE

12%

TOTAL APPS

197.88k

APPLICATIONS

73.77k

GAMES

124.11k

DOWNLOAD SHARE

36%

TOTAL DOWNLOADS

173.25b

APP DOWNLOADS

30.82b

GAME DOWNLOADS

142.41b


Browse all apps that have Unity Ads integrated with our App Market Explorer.




5) Startapp


Out of all apps that use ad network SDKs 8% have Startapp integrated, covering 2% of app downloads in that sdk segment.

StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.

APP SHARE

8%

TOTAL APPS

134.78k

APPLICATIONS

116.7k

GAMES

18.09k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

14.17b

APP DOWNLOADS

8.22b

GAME DOWNLOADS

5.95b


Browse all apps that have Startapp integrated with our App Market Explorer.


6) AppLovin MAX


Out of all apps that use ad network SDKs 5% have AppLovin MAX integrated, covering 23% of app downloads in that sdk segment.

AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.

APP SHARE

5%

TOTAL APPS

87.51k

APPLICATIONS

41.9k

GAMES

45.61k

DOWNLOAD SHARE

23%

TOTAL DOWNLOADS

112.06b

APP DOWNLOADS

25.75b

GAME DOWNLOADS

86.3b


Browse all apps that have AppLovin MAX integrated with our App Market Explorer.


7) AdColony


Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 17% of app downloads in that sdk segment.

AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.

APP SHARE

5%

TOTAL APPS

83.5k

APPLICATIONS

49.63k

GAMES

33.87k

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

84.61b

APP DOWNLOADS

14.29b

GAME DOWNLOADS

70.31b


Browse all apps that have AdColony integrated with our App Market Explorer.


8) Chartboost


Out of all apps that use ad network SDKs 3% have Chartboost integrated, covering 13% of app downloads in that sdk segment.

The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.

APP SHARE

3%

TOTAL APPS

54.38k

APPLICATIONS

14.82k

GAMES

39.56k

DOWNLOAD SHARE

13%

TOTAL DOWNLOADS

64.82b

APP DOWNLOADS

7.39b

GAME DOWNLOADS

57.42b


Browse all apps that have Chartboost integrated with our App Market Explorer.


9) MoPub by Twitter


Out of all apps that use ad network SDKs 3% have MoPub by Twitter integrated, covering 16% of app downloads in that sdk segment.

The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.

APP SHARE

3%

TOTAL APPS

51.3k

APPLICATIONS

39.99k

GAMES

11.32k

DOWNLOAD SHARE

16%

TOTAL DOWNLOADS

76.58b

APP DOWNLOADS

43.24b

GAME DOWNLOADS

33.33b


Browse all apps that have MoPub by Twitter integrated with our App Market Explorer.


10) AppNext


Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.

APP SHARE

2%

TOTAL APPS

44.31k

APPLICATIONS

40.63k

GAMES

3.68k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

5.35b

APP DOWNLOADS

3.87b

GAME DOWNLOADS

1.48b


Browse all apps that have AppNext integrated with our App Market Explorer.


11) Vungle


Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 19% of app downloads in that sdk segment.

Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.

APP SHARE

2%

TOTAL APPS

35.22k

APPLICATIONS

9.38k

GAMES

25.84k

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

91.68b

APP DOWNLOADS

15.43b

GAME DOWNLOADS

76.23b


Browse all apps that have Vungle integrated with our App Market Explorer.


12) Tapjoy


Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 9% of app downloads in that sdk segment.

The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.

APP SHARE

1%

TOTAL APPS

28.01k

APPLICATIONS

9.25k

GAMES

18.76k

DOWNLOAD SHARE

9%

TOTAL DOWNLOADS

46.47b

APP DOWNLOADS

6.22b

GAME DOWNLOADS

40.24b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


13) InMobi


Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 13% of app downloads in that sdk segment.

nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.

APP SHARE

1%

TOTAL APPS

26.39k

APPLICATIONS

12.48k

GAMES

13.91k

DOWNLOAD SHARE

13%

TOTAL DOWNLOADS

64.32b

APP DOWNLOADS

23b

GAME DOWNLOADS

41.32b


Browse all apps that have InMobi integrated with our App Market Explorer.


14) Amazon Ads - Transparent Ad Marketplace


Out of all apps that use ad network SDKs 1% have Amazon Ads - Transparent Ad Marketplace integrated, covering 8% of app downloads in that sdk segment.

The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.

APP SHARE

1%

TOTAL APPS

22.97k

APPLICATIONS

14.96k

GAMES

8.01k

DOWNLOAD SHARE

8%

TOTAL DOWNLOADS

40.02b

APP DOWNLOADS

18.12b

GAME DOWNLOADS

21.89b


Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

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App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


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