What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 94% have Google Ads AdMob integrated, covering 88% of app downloads in that sdk segment.
Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
APP SHARE
94%
TOTAL APPS
1.25m
APPLICATIONS
1.02m
GAMES
237.46k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
285.08b
APP DOWNLOADS
169.03b
GAME DOWNLOADS
116.06b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 16% have Facebook Audience Network integrated, covering 41% of app downloads in that sdk segment.
Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.
APP SHARE
16%
TOTAL APPS
224.34k
APPLICATIONS
182.36k
GAMES
41.99k
DOWNLOAD SHARE
41%
TOTAL DOWNLOADS
133.38b
APP DOWNLOADS
74.88b
GAME DOWNLOADS
58.5b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Unity Ads
Out of all apps that use ad network SDKs 9% have Unity Ads integrated, covering 30% of app downloads in that sdk segment.
The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
APP SHARE
9%
TOTAL APPS
131.24k
APPLICATIONS
44.55k
GAMES
86.69k
DOWNLOAD SHARE
30%
TOTAL DOWNLOADS
97.1b
APP DOWNLOADS
16.7b
GAME DOWNLOADS
80.4b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
4) Startapp
Out of all apps that use ad network SDKs 7% have Startapp integrated, covering 3% of app downloads in that sdk segment.
StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.
APP SHARE
7%
TOTAL APPS
104.35k
APPLICATIONS
84.54k
GAMES
19.81k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
10.2b
APP DOWNLOADS
5.52b
GAME DOWNLOADS
4.68b
Browse all apps that have Startapp integrated with our App Market Explorer.
5) AppLovin
Out of all apps that use ad network SDKs 6% have AppLovin integrated, covering 21% of app downloads in that sdk segment.
AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.
APP SHARE
6%
TOTAL APPS
79.5k
APPLICATIONS
35.22k
GAMES
44.29k
DOWNLOAD SHARE
21%
TOTAL DOWNLOADS
68.4b
APP DOWNLOADS
18.32b
GAME DOWNLOADS
50.08b
Browse all apps that have AppLovin integrated with our App Market Explorer.
6) Chartboost
Out of all apps that use ad network SDKs 5% have Chartboost integrated, covering 16% of app downloads in that sdk segment.
The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.
APP SHARE
5%
TOTAL APPS
72.61k
APPLICATIONS
24.19k
GAMES
48.42k
DOWNLOAD SHARE
16%
TOTAL DOWNLOADS
53.7b
APP DOWNLOADS
6.87b
GAME DOWNLOADS
46.83b
Browse all apps that have Chartboost integrated with our App Market Explorer.
7) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 5% have Google Mobile Ads Consent AdMob SDK integrated, covering 6% of app downloads in that sdk segment.
Google Mobile Ads Consent AdMob SDK was designed to support publishers in meeting the requirements outlined in the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). The Google Mobile Ads Consent AdMob SDK provides utility functions for collecting consent from users to use their personal data, cookies, or other local storage, to serve ads.
APP SHARE
5%
TOTAL APPS
72.14k
APPLICATIONS
55.24k
GAMES
16.9k
DOWNLOAD SHARE
6%
TOTAL DOWNLOADS
19.4b
APP DOWNLOADS
12.52b
GAME DOWNLOADS
6.87b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
8) AdColony
Out of all apps that use ad network SDKs 4% have AdColony integrated, covering 17% of app downloads in that sdk segment.
AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.
APP SHARE
4%
TOTAL APPS
61.39k
APPLICATIONS
27.14k
GAMES
34.25k
DOWNLOAD SHARE
17%
TOTAL DOWNLOADS
57.06b
APP DOWNLOADS
10.04b
GAME DOWNLOADS
47.02b
Browse all apps that have AdColony integrated with our App Market Explorer.
9) Mopub
Out of all apps that use ad network SDKs 4% have Mopub integrated, covering 20% of app downloads in that sdk segment.
The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.
APP SHARE
4%
TOTAL APPS
57.47k
APPLICATIONS
39.07k
GAMES
18.4k
DOWNLOAD SHARE
20%
TOTAL DOWNLOADS
64.93b
APP DOWNLOADS
36.67b
GAME DOWNLOADS
28.26b
Browse all apps that have Mopub integrated with our App Market Explorer.
10) AppNext
Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 2% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.
APP SHARE
2%
TOTAL APPS
37.14k
APPLICATIONS
31.83k
GAMES
5.3k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
6.7b
APP DOWNLOADS
3.3b
GAME DOWNLOADS
3.41b
Browse all apps that have AppNext integrated with our App Market Explorer.
11) Tapjoy
Out of all apps that use ad network SDKs 2% have Tapjoy integrated, covering 11% of app downloads in that sdk segment.
The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.
APP SHARE
2%
TOTAL APPS
36.63k
APPLICATIONS
12.14k
GAMES
24.49k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
38.14b
APP DOWNLOADS
6.13b
GAME DOWNLOADS
32.01b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
12) InMobi
Out of all apps that use ad network SDKs 2% have InMobi integrated, covering 14% of app downloads in that sdk segment.
nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.
APP SHARE
2%
TOTAL APPS
33.65k
APPLICATIONS
14.51k
GAMES
19.14k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
45.29b
APP DOWNLOADS
19.76b
GAME DOWNLOADS
25.53b
Browse all apps that have InMobi integrated with our App Market Explorer.
13) Vungle
Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 9% of app downloads in that sdk segment.
Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.
APP SHARE
2%
TOTAL APPS
32.31k
APPLICATIONS
6.27k
GAMES
26.04k
DOWNLOAD SHARE
9%
TOTAL DOWNLOADS
31.66b
APP DOWNLOADS
3.68b
GAME DOWNLOADS
27.98b
Browse all apps that have Vungle integrated with our App Market Explorer.
14) Amazon Ads
Out of all apps that use ad network SDKs 2% have Amazon Ads integrated, covering 6% of app downloads in that sdk segment.
The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.
APP SHARE
2%
TOTAL APPS
32.08k
APPLICATIONS
20.25k
GAMES
11.84k
DOWNLOAD SHARE
6%
TOTAL DOWNLOADS
21.35b
APP DOWNLOADS
12.86b
GAME DOWNLOADS
8.49b
Browse all apps that have Amazon Ads integrated with our App Market Explorer.
15) Nexage SourceKit-MRAID
Out of all apps that use ad network SDKs 1% have Nexage SourceKit-MRAID integrated, covering 3% of app downloads in that sdk segment.
Nexage SourceKit-MRAID is an SDK that offers a mobile advertising platform that provides private and public exchanges, data enrichment, and real-time targeting solutions.
APP SHARE
1%
TOTAL APPS
24.17k
APPLICATIONS
10.86k
GAMES
13.32k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
11.49b
APP DOWNLOADS
2.81b
GAME DOWNLOADS
8.68b
Browse all apps that have Nexage SourceKit-MRAID integrated with our App Market Explorer.
16) AppBrain
Out of all apps that use ad network SDKs 1% have AppBrain integrated, covering <1% of app downloads in that sdk segment.
The AppBrain SDK lets developers show their users app install ads in the form of interstitial and banner ad units. AppBrain offers high-quality ads that provide a good user experience and great monetization potential.
APP SHARE
1%
TOTAL APPS
18.66k
APPLICATIONS
17k
GAMES
1.67k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
2.61b
APP DOWNLOADS
1.95b
GAME DOWNLOADS
659.61m
Browse all apps that have AppBrain integrated with our App Market Explorer.
17) Heyzap
Out of all apps that use ad network SDKs 1% have Heyzap integrated, covering 2% of app downloads in that sdk segment.
Heyzap, now part of Fyber, offers a leading in-app monetization platform SDK for mobile publishers.
APP SHARE
1%
TOTAL APPS
17.96k
APPLICATIONS
6.58k
GAMES
11.38k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
7.73b
APP DOWNLOADS
900.74m
GAME DOWNLOADS
6.83b
Browse all apps that have Heyzap integrated with our App Market Explorer.
18) Mobfox
Out of all apps that use ad network SDKs 1% have Mobfox integrated, covering 1% of app downloads in that sdk segment.
Mobfox offers an easy-to-integrate SDK aimed at maximizing returns. It supports all ad formats and offers developers both flexibility and control over their ad inventory.
APP SHARE
1%
TOTAL APPS
17.11k
APPLICATIONS
14.81k
GAMES
2.29k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
3.95b
APP DOWNLOADS
2.13b
GAME DOWNLOADS
1.82b
Browse all apps that have Mobfox integrated with our App Market Explorer.
19) Smaato
Out of all apps that use ad network SDKs 1% have Smaato integrated, covering 4% of app downloads in that sdk segment.
Smaato is a global real-time advertising platform for mobile publishers and app developers. The Smaato SDK focuses on the monetization of mobile apps and connecting advertisers to in-app ad inventory.
APP SHARE
1%
TOTAL APPS
13.85k
APPLICATIONS
12.77k
GAMES
1.08k
DOWNLOAD SHARE
4%
TOTAL DOWNLOADS
13.56b
APP DOWNLOADS
8.29b
GAME DOWNLOADS
5.27b
Browse all apps that have Smaato integrated with our App Market Explorer.
20) RevMob
Out of all apps that use ad network SDKs 1% have RevMob integrated, covering <1% of app downloads in that sdk segment.
RevMob is a mobile ad network that specializes in user acquisition and brand promotion. RevMob helps app developers earn the best eCPM with an easy to use SDK.
APP SHARE
1%
TOTAL APPS
13.54k
APPLICATIONS
10.67k
GAMES
2.87k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
1.18b
APP DOWNLOADS
486.74m
GAME DOWNLOADS
697.79m
Browse all apps that have RevMob integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category, and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
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