Top 20 Ad Network SDKs Used in Android Apps on Google Play Store
Last update: 29 May 2023 CET
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Top 20 Ad Network SDKs Used in Android Apps on Google Play Store

What are the most used ad network SDKs for Android apps? The following shows the 20 most widely-integrated ad network SDKs.

At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.

The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.

This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.

Among all apps utilizing ad network SDKs, 86% have integrated Google Ads AdMob Mediation Adapters. This accounts for 88% of app downloads within the ad network SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
1.38m
App Share icon
App Share
86%
Apps vs Games
Apps
1.08m
Games
305.15k
Total Downloads
636.36b
App Share icon
Download Share
87%
Apps vs Games Downloads
App Downloads
336.87b
Game Downloads
299.49b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad network SDKs, 27% have integrated Facebook Audience Network. This accounts for 88% of app downloads within the ad network SDK category.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

Total Apps
438.86k
App Share icon
App Share
27%
Apps vs Games
Apps
353.62k
Games
85.24k
Total Downloads
344.14b
App Share icon
Download Share
47%
Apps vs Games Downloads
App Downloads
150.06b
Game Downloads
194.08b

Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.

Among all apps utilizing ad network SDKs, 21% have integrated Unity Ads. This accounts for 88% of app downloads within the ad network SDK category.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

Total Apps
345.76k
App Share icon
App Share
21%
Apps vs Games
Apps
169.31k
Games
176.46k
Total Downloads
302.42b
App Share icon
Download Share
41%
Apps vs Games Downloads
App Downloads
56.33b
Game Downloads
246.09b

Use the 42matters SDK Explorer to find all apps that use Unity Ads.

Among all apps utilizing ad network SDKs, 16% have integrated IAB OM Open Measurement OMSDK. This accounts for 88% of app downloads within the ad network SDK category.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

Total Apps
259.77k
App Share icon
App Share
16%
Apps vs Games
Apps
172.67k
Games
87.10k
Total Downloads
289.20b
App Share icon
Download Share
39%
Apps vs Games Downloads
App Downloads
101.27b
Game Downloads
187.93b

Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.

Among all apps utilizing ad network SDKs, 13% have integrated AppLovin MAX. This accounts for 88% of app downloads within the ad network SDK category.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

Total Apps
214.59k
App Share icon
App Share
13%
Apps vs Games
Apps
128.61k
Games
85.98k
Total Downloads
248.46b
App Share icon
Download Share
34%
Apps vs Games Downloads
App Downloads
74.23b
Game Downloads
174.23b

Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.

Among all apps utilizing ad network SDKs, 13% have integrated AppLovin Mediation Adapters. This accounts for 88% of app downloads within the ad network SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
211.16k
App Share icon
App Share
13%
Apps vs Games
Apps
126.79k
Games
84.37k
Total Downloads
243.75b
App Share icon
Download Share
33%
Apps vs Games Downloads
App Downloads
72.97b
Game Downloads
170.78b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad network SDKs, 12% have integrated Start.io Startapp. This accounts for 88% of app downloads within the ad network SDK category.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

Total Apps
202.52k
App Share icon
App Share
12%
Apps vs Games
Apps
187.02k
Games
15.50k
Total Downloads
16.05b
App Share icon
Download Share
2%
Apps vs Games Downloads
App Downloads
11.38b
Game Downloads
4.67b

Use the 42matters SDK Explorer to find all apps that use Start.io Startapp.

Among all apps utilizing ad network SDKs, 8% have integrated ironSource. This accounts for 88% of app downloads within the ad network SDK category.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

Total Apps
141.53k
App Share icon
App Share
8%
Apps vs Games
Apps
80.71k
Games
60.82k
Total Downloads
205.10b
App Share icon
Download Share
28%
Apps vs Games Downloads
App Downloads
33.60b
Game Downloads
171.51b

Use the 42matters SDK Explorer to find all apps that use ironSource.

Among all apps utilizing ad network SDKs, 8% have integrated ironSource Mediation Adapters. This accounts for 88% of app downloads within the ad network SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
141.21k
App Share icon
App Share
8%
Apps vs Games
Apps
80.62k
Games
60.59k
Total Downloads
204.21b
App Share icon
Download Share
28%
Apps vs Games Downloads
App Downloads
33.36b
Game Downloads
170.85b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

Among all apps utilizing ad network SDKs, 7% have integrated AdColony. This accounts for 88% of app downloads within the ad network SDK category.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

Total Apps
122.48k
App Share icon
App Share
7%
Apps vs Games
Apps
70.69k
Games
51.80k
Total Downloads
139.24b
App Share icon
Download Share
19%
Apps vs Games Downloads
App Downloads
26.69b
Game Downloads
112.55b

Use the 42matters SDK Explorer to find all apps that use AdColony.

Among all apps utilizing ad network SDKs, 3% have integrated Vungle. This accounts for 88% of app downloads within the ad network SDK category.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

Total Apps
62.46k
App Share icon
App Share
3%
Apps vs Games
Apps
17.81k
Games
44.65k
Total Downloads
201.69b
App Share icon
Download Share
27%
Apps vs Games Downloads
App Downloads
42.83b
Game Downloads
158.86b

Use the 42matters SDK Explorer to find all apps that use Vungle.

Among all apps utilizing ad network SDKs, 3% have integrated AppNext. This accounts for 88% of app downloads within the ad network SDK category.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

Total Apps
58.84k
App Share icon
App Share
3%
Apps vs Games
Apps
52.70k
Games
6.13k
Total Downloads
6.50b
App Share icon
Download Share
<1%
Apps vs Games Downloads
App Downloads
5.34b
Game Downloads
1.16b

Use the 42matters SDK Explorer to find all apps that use AppNext.

Among all apps utilizing ad network SDKs, 3% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 88% of app downloads within the ad network SDK category.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

Total Apps
49.69k
App Share icon
App Share
3%
Apps vs Games
Apps
19.95k
Games
29.74k
Total Downloads
143.20b
App Share icon
Download Share
19%
Apps vs Games Downloads
App Downloads
40.44b
Game Downloads
102.76b

Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.

Among all apps utilizing ad network SDKs, 2% have integrated Google Interactive Media Ads IMA. This accounts for 88% of app downloads within the ad network SDK category.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

Total Apps
44.41k
App Share icon
App Share
2%
Apps vs Games
Apps
41.19k
Games
3.22k
Total Downloads
57.76b
App Share icon
Download Share
7%
Apps vs Games Downloads
App Downloads
49.81b
Game Downloads
7.95b

Use the 42matters SDK Explorer to find all apps that use Google Interactive Media Ads IMA.

Among all apps utilizing ad network SDKs, 2% have integrated InMobi Mobile Ads. This accounts for 88% of app downloads within the ad network SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
43.41k
App Share icon
App Share
2%
Apps vs Games
Apps
13.85k
Games
29.56k
Total Downloads
144.93b
App Share icon
Download Share
20%
Apps vs Games Downloads
App Downloads
43.70b
Game Downloads
101.23b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad network SDKs, 2% have integrated Chartboost. This accounts for 88% of app downloads within the ad network SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
42.58k
App Share icon
App Share
2%
Apps vs Games
Apps
7.81k
Games
34.77k
Total Downloads
88.25b
App Share icon
Download Share
12%
Apps vs Games Downloads
App Downloads
11.22b
Game Downloads
77.03b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad network SDKs, 2% have integrated MoPub by AppLovin. This accounts for 88% of app downloads within the ad network SDK category.

MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.

Total Apps
35.18k
App Share icon
App Share
2%
Apps vs Games
Apps
29.85k
Games
5.33k
Total Downloads
38.16b
App Share icon
Download Share
5%
Apps vs Games Downloads
App Downloads
23.71b
Game Downloads
14.45b

Use the 42matters SDK Explorer to find all apps that use MoPub by AppLovin.

Among all apps utilizing ad network SDKs, 2% have integrated Tapjoy. This accounts for 88% of app downloads within the ad network SDK category.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

Total Apps
33.25k
App Share icon
App Share
2%
Apps vs Games
Apps
7.54k
Games
25.71k
Total Downloads
79.82b
App Share icon
Download Share
11%
Apps vs Games Downloads
App Downloads
12.37b
Game Downloads
67.45b

Use the 42matters SDK Explorer to find all apps that use Tapjoy.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent MyApp, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.