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Top 20 Ad Network SDKs Used in Android Apps


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What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Google Ads AdMob Mediation Adapters


Out of all apps that use ad network SDKs 87% have Google Ads AdMob Mediation Adapters integrated, covering 87% of app downloads in that sdk segment.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

APP SHARE

87%

TOTAL APPS

1.42m

APPLICATIONS

1.12m

GAMES

296.04k

DOWNLOAD SHARE

87%

TOTAL DOWNLOADS

592.12b

APP DOWNLOADS

315.43b

GAME DOWNLOADS

276.69b


Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.


3) Facebook Audience Network


Out of all apps that use ad network SDKs 28% have Facebook Audience Network integrated, covering 46% of app downloads in that sdk segment.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

APP SHARE

28%

TOTAL APPS

458.7k

APPLICATIONS

376.65k

GAMES

82.04k

DOWNLOAD SHARE

46%

TOTAL DOWNLOADS

317.8b

APP DOWNLOADS

140.01b

GAME DOWNLOADS

177.79b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.




5) Unity Ads


Out of all apps that use ad network SDKs 22% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

APP SHARE

22%

TOTAL APPS

361.69k

APPLICATIONS

188.14k

GAMES

173.55k

DOWNLOAD SHARE

40%

TOTAL DOWNLOADS

275.26b

APP DOWNLOADS

49.74b

GAME DOWNLOADS

225.52b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


6) IAB OM Open Measurement OMSDK


Out of all apps that use ad network SDKs 14% have IAB OM Open Measurement OMSDK integrated, covering 37% of app downloads in that sdk segment.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

APP SHARE

14%

TOTAL APPS

241.15k

APPLICATIONS

164.93k

GAMES

76.22k

DOWNLOAD SHARE

37%

TOTAL DOWNLOADS

250.69b

APP DOWNLOADS

82.77b

GAME DOWNLOADS

167.92b


Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.


7) Start.io Startapp


Out of all apps that use ad network SDKs 14% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

APP SHARE

14%

TOTAL APPS

229.37k

APPLICATIONS

211.49k

GAMES

17.89k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

15.92b

APP DOWNLOADS

10.97b

GAME DOWNLOADS

4.95b


Browse all apps that have Start.io Startapp integrated with our App Market Explorer.


8) AppLovin MAX


Out of all apps that use ad network SDKs 11% have AppLovin MAX integrated, covering 33% of app downloads in that sdk segment.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

APP SHARE

11%

TOTAL APPS

186.13k

APPLICATIONS

107.62k

GAMES

78.51k

DOWNLOAD SHARE

33%

TOTAL DOWNLOADS

224.12b

APP DOWNLOADS

62.08b

GAME DOWNLOADS

162.04b


Browse all apps that have AppLovin MAX integrated with our App Market Explorer.


9) AppLovin Mediation Adapters


Out of all apps that use ad network SDKs 11% have AppLovin Mediation Adapters integrated, covering 32% of app downloads in that sdk segment.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

APP SHARE

11%

TOTAL APPS

181.97k

APPLICATIONS

105.52k

GAMES

76.45k

DOWNLOAD SHARE

32%

TOTAL DOWNLOADS

218.4b

APP DOWNLOADS

60.7b

GAME DOWNLOADS

157.7b


Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.


10) ironSource


Out of all apps that use ad network SDKs 7% have ironSource integrated, covering 27% of app downloads in that sdk segment.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

APP SHARE

7%

TOTAL APPS

123.23k

APPLICATIONS

69.37k

GAMES

53.87k

DOWNLOAD SHARE

27%

TOTAL DOWNLOADS

182.71b

APP DOWNLOADS

28.01b

GAME DOWNLOADS

154.7b


Browse all apps that have ironSource integrated with our App Market Explorer.


11) ironSource Mediation Adapters


Out of all apps that use ad network SDKs 7% have ironSource Mediation Adapters integrated, covering 26% of app downloads in that sdk segment.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

APP SHARE

7%

TOTAL APPS

122.97k

APPLICATIONS

69.28k

GAMES

53.69k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

181.66b

APP DOWNLOADS

27.79b

GAME DOWNLOADS

153.87b


Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.


12) AdColony


Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

APP SHARE

7%

TOTAL APPS

122.65k

APPLICATIONS

72.55k

GAMES

50.1k

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

130.36b

APP DOWNLOADS

24.09b

GAME DOWNLOADS

106.27b


Browse all apps that have AdColony integrated with our App Market Explorer.


13) AppNext


Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

APP SHARE

3%

TOTAL APPS

59.99k

APPLICATIONS

54.18k

GAMES

5.81k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

7.11b

APP DOWNLOADS

5.92b

GAME DOWNLOADS

1.19b


Browse all apps that have AppNext integrated with our App Market Explorer.


14) Vungle


Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 26% of app downloads in that sdk segment.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

APP SHARE

3%

TOTAL APPS

57.26k

APPLICATIONS

17.22k

GAMES

40.04k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

177.82b

APP DOWNLOADS

35.06b

GAME DOWNLOADS

142.76b


Browse all apps that have Vungle integrated with our App Market Explorer.


15) MoPub by AppLovin


Out of all apps that use ad network SDKs 2% have MoPub by AppLovin integrated, covering 6% of app downloads in that sdk segment.

MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.

APP SHARE

2%

TOTAL APPS

45.11k

APPLICATIONS

38.88k

GAMES

6.23k

DOWNLOAD SHARE

6%

TOTAL DOWNLOADS

41.06b

APP DOWNLOADS

25.25b

GAME DOWNLOADS

15.81b


Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.


16) Chartboost


Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 11% of app downloads in that sdk segment.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

APP SHARE

2%

TOTAL APPS

42.53k

APPLICATIONS

8.71k

GAMES

33.82k

DOWNLOAD SHARE

11%

TOTAL DOWNLOADS

79.28b

APP DOWNLOADS

9.75b

GAME DOWNLOADS

69.53b


Browse all apps that have Chartboost integrated with our App Market Explorer.


17) Pangle ByteDance TikTok UnionAD


Out of all apps that use ad network SDKs 2% have Pangle ByteDance TikTok UnionAD integrated, covering 16% of app downloads in that sdk segment.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

APP SHARE

2%

TOTAL APPS

42.21k

APPLICATIONS

17.17k

GAMES

25.04k

DOWNLOAD SHARE

16%

TOTAL DOWNLOADS

112.66b

APP DOWNLOADS

30.98b

GAME DOWNLOADS

81.68b


Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.


18) InMobi Mobile Ads


Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 18% of app downloads in that sdk segment.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

APP SHARE

2%

TOTAL APPS

40.42k

APPLICATIONS

14.02k

GAMES

26.4k

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

126.71b

APP DOWNLOADS

36.65b

GAME DOWNLOADS

90.06b


Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.


19) Google Interactive Media Ads IMA


Out of all apps that use ad network SDKs 2% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

APP SHARE

2%

TOTAL APPS

39.77k

APPLICATIONS

36.97k

GAMES

2.8k

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

52.9b

APP DOWNLOADS

45.28b

GAME DOWNLOADS

7.62b


Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.


20) Interactive Media Ads IMA


Out of all apps that use ad network SDKs 2% have Interactive Media Ads IMA integrated, covering 1% of app downloads in that sdk segment.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps.

APP SHARE

2%

TOTAL APPS

33.55k

APPLICATIONS

30.94k

GAMES

2.61k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

10.25b

APP DOWNLOADS

10.05b

GAME DOWNLOADS

197.69m


Browse all apps that have Interactive Media Ads IMA integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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