What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 89% have Google Ads AdMob integrated, covering 88% of app downloads in that sdk segment.
Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
APP SHARE
89%
TOTAL APPS
1.39m
APPLICATIONS
1.12m
GAMES
269.19k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
457.61b
APP DOWNLOADS
251.4b
GAME DOWNLOADS
205.98b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 21% have Facebook Audience Network integrated, covering 45% of app downloads in that sdk segment.
Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.
APP SHARE
21%
TOTAL APPS
330.86k
APPLICATIONS
274.02k
GAMES
56.85k
DOWNLOAD SHARE
45%
TOTAL DOWNLOADS
236.04b
APP DOWNLOADS
108.17b
GAME DOWNLOADS
127.65b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Unity Ads
Out of all apps that use ad network SDKs 15% have Unity Ads integrated, covering 38% of app downloads in that sdk segment.
The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
APP SHARE
15%
TOTAL APPS
235.31k
APPLICATIONS
102.05k
GAMES
133.26k
DOWNLOAD SHARE
38%
TOTAL DOWNLOADS
199.08b
APP DOWNLOADS
34.71b
GAME DOWNLOADS
164.15b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
4) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 14% have Google Mobile Ads Consent AdMob SDK integrated, covering 13% of app downloads in that sdk segment.
Google Mobile Ads Consent AdMob SDK was designed to support publishers in meeting the requirements outlined in the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). The Google Mobile Ads Consent AdMob SDK provides utility functions for collecting consent from users to use their personal data, cookies, or other local storage, to serve ads.
APP SHARE
14%
TOTAL APPS
221.5k
APPLICATIONS
186.21k
GAMES
35.3k
DOWNLOAD SHARE
13%
TOTAL DOWNLOADS
69.39b
APP DOWNLOADS
37b
GAME DOWNLOADS
32.39b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
5) Startapp
Out of all apps that use ad network SDKs 10% have Startapp integrated, covering 2% of app downloads in that sdk segment.
StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.
APP SHARE
10%
TOTAL APPS
164.28k
APPLICATIONS
146.21k
GAMES
18.07k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
15.3b
APP DOWNLOADS
9.5b
GAME DOWNLOADS
5.8b
Browse all apps that have Startapp integrated with our App Market Explorer.
6) AppLovin MAX
Out of all apps that use ad network SDKs 5% have AppLovin MAX integrated, covering 25% of app downloads in that sdk segment.
AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.
APP SHARE
5%
TOTAL APPS
88.24k
APPLICATIONS
40.86k
GAMES
47.37k
DOWNLOAD SHARE
25%
TOTAL DOWNLOADS
130.48b
APP DOWNLOADS
29.5b
GAME DOWNLOADS
100.76b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
7) AdColony
Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 18% of app downloads in that sdk segment.
AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.
APP SHARE
5%
TOTAL APPS
85.59k
APPLICATIONS
51.05k
GAMES
34.54k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
94.53b
APP DOWNLOADS
16.36b
GAME DOWNLOADS
78.17b
Browse all apps that have AdColony integrated with our App Market Explorer.
8) MoPub by Twitter
Out of all apps that use ad network SDKs 3% have MoPub by Twitter integrated, covering 15% of app downloads in that sdk segment.
The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.
APP SHARE
3%
TOTAL APPS
51.25k
APPLICATIONS
40.82k
GAMES
10.42k
DOWNLOAD SHARE
15%
TOTAL DOWNLOADS
79.03b
APP DOWNLOADS
43.67b
GAME DOWNLOADS
35.36b
Browse all apps that have MoPub by Twitter integrated with our App Market Explorer.
9) Chartboost
Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 13% of app downloads in that sdk segment.
The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.
APP SHARE
2%
TOTAL APPS
46.21k
APPLICATIONS
10.97k
GAMES
35.24k
DOWNLOAD SHARE
13%
TOTAL DOWNLOADS
67.75b
APP DOWNLOADS
7.46b
GAME DOWNLOADS
60.07b
Browse all apps that have Chartboost integrated with our App Market Explorer.
10) AppNext
Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.
APP SHARE
2%
TOTAL APPS
44.3k
APPLICATIONS
40.73k
GAMES
3.57k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
5.81b
APP DOWNLOADS
4.38b
GAME DOWNLOADS
1.43b
Browse all apps that have AppNext integrated with our App Market Explorer.
11) Vungle
Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 20% of app downloads in that sdk segment.
Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.
APP SHARE
2%
TOTAL APPS
34.04k
APPLICATIONS
10.02k
GAMES
24.01k
DOWNLOAD SHARE
20%
TOTAL DOWNLOADS
107.36b
APP DOWNLOADS
17.6b
GAME DOWNLOADS
89.54b
Browse all apps that have Vungle integrated with our App Market Explorer.
12) InMobi
Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 14% of app downloads in that sdk segment.
nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.
APP SHARE
1%
TOTAL APPS
25.26k
APPLICATIONS
12.27k
GAMES
12.99k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
73.71b
APP DOWNLOADS
25.23b
GAME DOWNLOADS
48.26b
Browse all apps that have InMobi integrated with our App Market Explorer.
13) Tapjoy
Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 9% of app downloads in that sdk segment.
The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.
APP SHARE
1%
TOTAL APPS
23.72k
APPLICATIONS
7.46k
GAMES
16.26k
DOWNLOAD SHARE
9%
TOTAL DOWNLOADS
51.69b
APP DOWNLOADS
7.45b
GAME DOWNLOADS
44.23b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
14) Amazon Ads - Transparent Ad Marketplace
Out of all apps that use ad network SDKs 1% have Amazon Ads - Transparent Ad Marketplace integrated, covering 8% of app downloads in that sdk segment.
The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.
APP SHARE
1%
TOTAL APPS
22.81k
APPLICATIONS
15.18k
GAMES
7.64k
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
43.6b
APP DOWNLOADS
20.23b
GAME DOWNLOADS
23.14b
Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
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