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Top 20 Ad Network SDKs Used in Android Apps


Top SDKs


What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 21% have Facebook Audience Network integrated, covering 45% of app downloads in that sdk segment.

Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.

APP SHARE

21%

TOTAL APPS

330.86k

APPLICATIONS

274.02k

GAMES

56.85k

DOWNLOAD SHARE

45%

TOTAL DOWNLOADS

236.04b

APP DOWNLOADS

108.17b

GAME DOWNLOADS

127.65b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.


3) Unity Ads


Out of all apps that use ad network SDKs 15% have Unity Ads integrated, covering 38% of app downloads in that sdk segment.

The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.

APP SHARE

15%

TOTAL APPS

235.31k

APPLICATIONS

102.05k

GAMES

133.26k

DOWNLOAD SHARE

38%

TOTAL DOWNLOADS

199.08b

APP DOWNLOADS

34.71b

GAME DOWNLOADS

164.15b


Browse all apps that have Unity Ads integrated with our App Market Explorer.




5) Startapp


Out of all apps that use ad network SDKs 10% have Startapp integrated, covering 2% of app downloads in that sdk segment.

StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.

APP SHARE

10%

TOTAL APPS

164.28k

APPLICATIONS

146.21k

GAMES

18.07k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

15.3b

APP DOWNLOADS

9.5b

GAME DOWNLOADS

5.8b


Browse all apps that have Startapp integrated with our App Market Explorer.


6) AppLovin MAX


Out of all apps that use ad network SDKs 5% have AppLovin MAX integrated, covering 25% of app downloads in that sdk segment.

AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.

APP SHARE

5%

TOTAL APPS

88.24k

APPLICATIONS

40.86k

GAMES

47.37k

DOWNLOAD SHARE

25%

TOTAL DOWNLOADS

130.48b

APP DOWNLOADS

29.5b

GAME DOWNLOADS

100.76b


Browse all apps that have AppLovin MAX integrated with our App Market Explorer.


7) AdColony


Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 18% of app downloads in that sdk segment.

AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.

APP SHARE

5%

TOTAL APPS

85.59k

APPLICATIONS

51.05k

GAMES

34.54k

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

94.53b

APP DOWNLOADS

16.36b

GAME DOWNLOADS

78.17b


Browse all apps that have AdColony integrated with our App Market Explorer.


8) MoPub by Twitter


Out of all apps that use ad network SDKs 3% have MoPub by Twitter integrated, covering 15% of app downloads in that sdk segment.

The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.

APP SHARE

3%

TOTAL APPS

51.25k

APPLICATIONS

40.82k

GAMES

10.42k

DOWNLOAD SHARE

15%

TOTAL DOWNLOADS

79.03b

APP DOWNLOADS

43.67b

GAME DOWNLOADS

35.36b


Browse all apps that have MoPub by Twitter integrated with our App Market Explorer.


9) Chartboost


Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 13% of app downloads in that sdk segment.

The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.

APP SHARE

2%

TOTAL APPS

46.21k

APPLICATIONS

10.97k

GAMES

35.24k

DOWNLOAD SHARE

13%

TOTAL DOWNLOADS

67.75b

APP DOWNLOADS

7.46b

GAME DOWNLOADS

60.07b


Browse all apps that have Chartboost integrated with our App Market Explorer.


10) AppNext


Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.

APP SHARE

2%

TOTAL APPS

44.3k

APPLICATIONS

40.73k

GAMES

3.57k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

5.81b

APP DOWNLOADS

4.38b

GAME DOWNLOADS

1.43b


Browse all apps that have AppNext integrated with our App Market Explorer.


11) Vungle


Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 20% of app downloads in that sdk segment.

Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.

APP SHARE

2%

TOTAL APPS

34.04k

APPLICATIONS

10.02k

GAMES

24.01k

DOWNLOAD SHARE

20%

TOTAL DOWNLOADS

107.36b

APP DOWNLOADS

17.6b

GAME DOWNLOADS

89.54b


Browse all apps that have Vungle integrated with our App Market Explorer.


12) InMobi


Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 14% of app downloads in that sdk segment.

nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.

APP SHARE

1%

TOTAL APPS

25.26k

APPLICATIONS

12.27k

GAMES

12.99k

DOWNLOAD SHARE

14%

TOTAL DOWNLOADS

73.71b

APP DOWNLOADS

25.23b

GAME DOWNLOADS

48.26b


Browse all apps that have InMobi integrated with our App Market Explorer.


13) Tapjoy


Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 9% of app downloads in that sdk segment.

The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.

APP SHARE

1%

TOTAL APPS

23.72k

APPLICATIONS

7.46k

GAMES

16.26k

DOWNLOAD SHARE

9%

TOTAL DOWNLOADS

51.69b

APP DOWNLOADS

7.45b

GAME DOWNLOADS

44.23b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


14) Amazon Ads - Transparent Ad Marketplace


Out of all apps that use ad network SDKs 1% have Amazon Ads - Transparent Ad Marketplace integrated, covering 8% of app downloads in that sdk segment.

The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.

APP SHARE

1%

TOTAL APPS

22.81k

APPLICATIONS

15.18k

GAMES

7.64k

DOWNLOAD SHARE

8%

TOTAL DOWNLOADS

43.6b

APP DOWNLOADS

20.23b

GAME DOWNLOADS

23.14b


Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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