What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 94% have Google Ads AdMob integrated, covering 87% of app downloads in that sdk segment.
Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
APP SHARE
94%
TOTAL APPS
1.39m
APPLICATIONS
1.13m
GAMES
254.82k
DOWNLOAD SHARE
87%
TOTAL DOWNLOADS
325.07b
APP DOWNLOADS
188.68b
GAME DOWNLOADS
136.39b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 17% have Facebook Audience Network integrated, covering 42% of app downloads in that sdk segment.
Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.
APP SHARE
17%
TOTAL APPS
258.22k
APPLICATIONS
214.02k
GAMES
44.2k
DOWNLOAD SHARE
42%
TOTAL DOWNLOADS
156.2b
APP DOWNLOADS
84.34b
GAME DOWNLOADS
71.86b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Unity Ads
Out of all apps that use ad network SDKs 10% have Unity Ads integrated, covering 31% of app downloads in that sdk segment.
The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
APP SHARE
10%
TOTAL APPS
158.23k
APPLICATIONS
59.27k
GAMES
98.95k
DOWNLOAD SHARE
31%
TOTAL DOWNLOADS
118.39b
APP DOWNLOADS
20.19b
GAME DOWNLOADS
98.2b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
4) Startapp
Out of all apps that use ad network SDKs 8% have Startapp integrated, covering 3% of app downloads in that sdk segment.
StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.
APP SHARE
8%
TOTAL APPS
117.91k
APPLICATIONS
100.02k
GAMES
17.89k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
12.1b
APP DOWNLOADS
6.96b
GAME DOWNLOADS
5.14b
Browse all apps that have Startapp integrated with our App Market Explorer.
5) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 6% have Google Mobile Ads Consent AdMob SDK integrated, covering 6% of app downloads in that sdk segment.
Google Mobile Ads Consent AdMob SDK was designed to support publishers in meeting the requirements outlined in the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). The Google Mobile Ads Consent AdMob SDK provides utility functions for collecting consent from users to use their personal data, cookies, or other local storage, to serve ads.
APP SHARE
6%
TOTAL APPS
92.85k
APPLICATIONS
73.12k
GAMES
19.73k
DOWNLOAD SHARE
6%
TOTAL DOWNLOADS
24.56b
APP DOWNLOADS
16.1b
GAME DOWNLOADS
8.46b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
6) AppLovin
Out of all apps that use ad network SDKs 6% have AppLovin integrated, covering 22% of app downloads in that sdk segment.
AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.
APP SHARE
6%
TOTAL APPS
91.52k
APPLICATIONS
46.02k
GAMES
45.5k
DOWNLOAD SHARE
22%
TOTAL DOWNLOADS
82.43b
APP DOWNLOADS
20.82b
GAME DOWNLOADS
61.61b
Browse all apps that have AppLovin integrated with our App Market Explorer.
7) AdColony
Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 18% of app downloads in that sdk segment.
AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.
APP SHARE
5%
TOTAL APPS
75.48k
APPLICATIONS
38.34k
GAMES
37.14k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
68.22b
APP DOWNLOADS
11.7b
GAME DOWNLOADS
56.52b
Browse all apps that have AdColony integrated with our App Market Explorer.
8) Chartboost
Out of all apps that use ad network SDKs 4% have Chartboost integrated, covering 16% of app downloads in that sdk segment.
The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.
APP SHARE
4%
TOTAL APPS
72.61k
APPLICATIONS
24.29k
GAMES
48.32k
DOWNLOAD SHARE
16%
TOTAL DOWNLOADS
60.28b
APP DOWNLOADS
7.42b
GAME DOWNLOADS
52.86b
Browse all apps that have Chartboost integrated with our App Market Explorer.
9) Mopub
Out of all apps that use ad network SDKs 3% have Mopub integrated, covering 19% of app downloads in that sdk segment.
The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.
APP SHARE
3%
TOTAL APPS
53.82k
APPLICATIONS
39.11k
GAMES
14.71k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
71.92b
APP DOWNLOADS
38.57b
GAME DOWNLOADS
33.35b
Browse all apps that have Mopub integrated with our App Market Explorer.
10) AppNext
Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.
APP SHARE
2%
TOTAL APPS
40.28k
APPLICATIONS
35.64k
GAMES
4.64k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
5.56b
APP DOWNLOADS
2.45b
GAME DOWNLOADS
3.11b
Browse all apps that have AppNext integrated with our App Market Explorer.
11) Tapjoy
Out of all apps that use ad network SDKs 2% have Tapjoy integrated, covering 12% of app downloads in that sdk segment.
The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.
APP SHARE
2%
TOTAL APPS
38.55k
APPLICATIONS
14.12k
GAMES
24.43k
DOWNLOAD SHARE
12%
TOTAL DOWNLOADS
47.21b
APP DOWNLOADS
7.09b
GAME DOWNLOADS
40.11b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
12) Amazon Ads
Out of all apps that use ad network SDKs 2% have Amazon Ads integrated, covering 7% of app downloads in that sdk segment.
The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.
APP SHARE
2%
TOTAL APPS
31.42k
APPLICATIONS
21.49k
GAMES
9.93k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
28.81b
APP DOWNLOADS
13.68b
GAME DOWNLOADS
15.13b
Browse all apps that have Amazon Ads integrated with our App Market Explorer.
13) InMobi
Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 14% of app downloads in that sdk segment.
nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.
APP SHARE
1%
TOTAL APPS
28.89k
APPLICATIONS
11.14k
GAMES
17.75k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
53.67b
APP DOWNLOADS
21.74b
GAME DOWNLOADS
31.93b
Browse all apps that have InMobi integrated with our App Market Explorer.
14) Vungle
Out of all apps that use ad network SDKs 1% have Vungle integrated, covering 8% of app downloads in that sdk segment.
Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.
APP SHARE
1%
TOTAL APPS
25.95k
APPLICATIONS
3.63k
GAMES
22.32k
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
32.06b
APP DOWNLOADS
3.72b
GAME DOWNLOADS
28.34b
Browse all apps that have Vungle integrated with our App Market Explorer.
15) AppBrain
Out of all apps that use ad network SDKs 1% have AppBrain integrated, covering <1% of app downloads in that sdk segment.
The AppBrain SDK lets developers show their users app install ads in the form of interstitial and banner ad units. AppBrain offers high-quality ads that provide a good user experience and great monetization potential.
APP SHARE
1%
TOTAL APPS
22.91k
APPLICATIONS
21.31k
GAMES
1.6k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
2.79b
APP DOWNLOADS
2.15b
GAME DOWNLOADS
640.01m
Browse all apps that have AppBrain integrated with our App Market Explorer.
16) Mobfox
Out of all apps that use ad network SDKs 1% have Mobfox integrated, covering <1% of app downloads in that sdk segment.
Mobfox offers an easy-to-integrate SDK aimed at maximizing returns. It supports all ad formats and offers developers both flexibility and control over their ad inventory.
APP SHARE
1%
TOTAL APPS
18.58k
APPLICATIONS
17.7k
GAMES
878
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
3.19b
APP DOWNLOADS
1.91b
GAME DOWNLOADS
1.28b
Browse all apps that have Mobfox integrated with our App Market Explorer.
17) Smaato
Out of all apps that use ad network SDKs 1% have Smaato integrated, covering 4% of app downloads in that sdk segment.
Smaato is a global real-time advertising platform for mobile publishers and app developers. The Smaato SDK focuses on the monetization of mobile apps and connecting advertisers to in-app ad inventory.
APP SHARE
1%
TOTAL APPS
17.79k
APPLICATIONS
16.73k
GAMES
1.06k
DOWNLOAD SHARE
4%
TOTAL DOWNLOADS
16.75b
APP DOWNLOADS
10.16b
GAME DOWNLOADS
6.58b
Browse all apps that have Smaato integrated with our App Market Explorer.
18) Branch - Tune
Out of all apps that use ad network SDKs 1% have Branch - Tune integrated, covering 3% of app downloads in that sdk segment.
Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
APP SHARE
1%
TOTAL APPS
15.4k
APPLICATIONS
14.92k
GAMES
481
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
12.66b
APP DOWNLOADS
11.36b
GAME DOWNLOADS
1.3b
Browse all apps that have Branch - Tune integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
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