What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 91% have Google Ads AdMob integrated, covering 87% of app downloads in that sdk segment.
Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
APP SHARE
91%
TOTAL APPS
1.45m
APPLICATIONS
1.17m
GAMES
275.79k
DOWNLOAD SHARE
87%
TOTAL DOWNLOADS
389.17b
APP DOWNLOADS
218.17b
GAME DOWNLOADS
171b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 19% have Facebook Audience Network integrated, covering 46% of app downloads in that sdk segment.
Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.
APP SHARE
19%
TOTAL APPS
304.17k
APPLICATIONS
249.71k
GAMES
54.45k
DOWNLOAD SHARE
46%
TOTAL DOWNLOADS
206.2b
APP DOWNLOADS
104.58b
GAME DOWNLOADS
101.62b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Unity Ads
Out of all apps that use ad network SDKs 11% have Unity Ads integrated, covering 35% of app downloads in that sdk segment.
The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
APP SHARE
11%
TOTAL APPS
183.09k
APPLICATIONS
66.53k
GAMES
116.56k
DOWNLOAD SHARE
35%
TOTAL DOWNLOADS
157.92b
APP DOWNLOADS
26.28b
GAME DOWNLOADS
131.64b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
4) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 8% have Google Mobile Ads Consent AdMob SDK integrated, covering 7% of app downloads in that sdk segment.
Google Mobile Ads Consent AdMob SDK was designed to support publishers in meeting the requirements outlined in the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). The Google Mobile Ads Consent AdMob SDK provides utility functions for collecting consent from users to use their personal data, cookies, or other local storage, to serve ads.
APP SHARE
8%
TOTAL APPS
130.99k
APPLICATIONS
102.47k
GAMES
28.52k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
33.42b
APP DOWNLOADS
21.82b
GAME DOWNLOADS
11.6b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
5) Startapp
Out of all apps that use ad network SDKs 8% have Startapp integrated, covering 3% of app downloads in that sdk segment.
StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.
APP SHARE
8%
TOTAL APPS
130.61k
APPLICATIONS
110.68k
GAMES
19.93k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
13.7b
APP DOWNLOADS
8.02b
GAME DOWNLOADS
5.68b
Browse all apps that have Startapp integrated with our App Market Explorer.
6) AppLovin MAX
Out of all apps that use ad network SDKs 6% have AppLovin MAX integrated, covering 23% of app downloads in that sdk segment.
AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.
APP SHARE
6%
TOTAL APPS
97.49k
APPLICATIONS
49.73k
GAMES
47.76k
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
104.68b
APP DOWNLOADS
24.93b
GAME DOWNLOADS
79.75b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
7) AdColony
Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 18% of app downloads in that sdk segment.
AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.
APP SHARE
5%
TOTAL APPS
92.52k
APPLICATIONS
54.95k
GAMES
37.57k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
81.41b
APP DOWNLOADS
13.61b
GAME DOWNLOADS
67.8b
Browse all apps that have AdColony integrated with our App Market Explorer.
8) Chartboost
Out of all apps that use ad network SDKs 4% have Chartboost integrated, covering 14% of app downloads in that sdk segment.
The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.
APP SHARE
4%
TOTAL APPS
67.5k
APPLICATIONS
21.86k
GAMES
45.64k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
65.58b
APP DOWNLOADS
7.5b
GAME DOWNLOADS
58.08b
Browse all apps that have Chartboost integrated with our App Market Explorer.
9) MoPub
Out of all apps that use ad network SDKs 3% have MoPub integrated, covering 17% of app downloads in that sdk segment.
The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.
APP SHARE
3%
TOTAL APPS
56.23k
APPLICATIONS
43.2k
GAMES
13.04k
DOWNLOAD SHARE
17%
TOTAL DOWNLOADS
80.03b
APP DOWNLOADS
42.94b
GAME DOWNLOADS
37.09b
Browse all apps that have MoPub integrated with our App Market Explorer.
10) AppNext
Out of all apps that use ad network SDKs 2% have AppNext integrated, covering <1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.
APP SHARE
2%
TOTAL APPS
46.08k
APPLICATIONS
41.9k
GAMES
4.18k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
4.33b
APP DOWNLOADS
2.76b
GAME DOWNLOADS
1.58b
Browse all apps that have AppNext integrated with our App Market Explorer.
11) Vungle
Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 18% of app downloads in that sdk segment.
Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.
APP SHARE
2%
TOTAL APPS
45.93k
APPLICATIONS
14.46k
GAMES
31.47k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
82.65b
APP DOWNLOADS
13.31b
GAME DOWNLOADS
69.34b
Browse all apps that have Vungle integrated with our App Market Explorer.
12) Tapjoy
Out of all apps that use ad network SDKs 2% have Tapjoy integrated, covering 10% of app downloads in that sdk segment.
The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.
APP SHARE
2%
TOTAL APPS
38.12k
APPLICATIONS
13.88k
GAMES
24.24k
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
48.12b
APP DOWNLOADS
6.35b
GAME DOWNLOADS
41.77b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
13) Amazon Ads - Transparent Ad Marketplace
Out of all apps that use ad network SDKs 1% have Amazon Ads - Transparent Ad Marketplace integrated, covering 9% of app downloads in that sdk segment.
The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.
APP SHARE
1%
TOTAL APPS
30.18k
APPLICATIONS
19.77k
GAMES
10.42k
DOWNLOAD SHARE
9%
TOTAL DOWNLOADS
41.49b
APP DOWNLOADS
18.29b
GAME DOWNLOADS
23.2b
Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.
14) InMobi
Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 14% of app downloads in that sdk segment.
nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.
APP SHARE
1%
TOTAL APPS
29.49k
APPLICATIONS
12.35k
GAMES
17.14k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
62.87b
APP DOWNLOADS
23.37b
GAME DOWNLOADS
39.5b
Browse all apps that have InMobi integrated with our App Market Explorer.
15) Branch - Tune
Out of all apps that use ad network SDKs 1% have Branch - Tune integrated, covering 3% of app downloads in that sdk segment.
Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
APP SHARE
1%
TOTAL APPS
18.57k
APPLICATIONS
18.02k
GAMES
544
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
17.57b
APP DOWNLOADS
15.67b
GAME DOWNLOADS
1.9b
Browse all apps that have Branch - Tune integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
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