What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 92% have Google Ads AdMob integrated, covering 87% of app downloads in that sdk segment.
Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
APP SHARE
92%
TOTAL APPS
1.46m
APPLICATIONS
1.18m
GAMES
275.4k
DOWNLOAD SHARE
87%
TOTAL DOWNLOADS
378.06b
APP DOWNLOADS
213.34b
GAME DOWNLOADS
164.71b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 19% have Facebook Audience Network integrated, covering 45% of app downloads in that sdk segment.
Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.
APP SHARE
19%
TOTAL APPS
299.49k
APPLICATIONS
244.4k
GAMES
55.09k
DOWNLOAD SHARE
45%
TOTAL DOWNLOADS
197.44b
APP DOWNLOADS
100.14b
GAME DOWNLOADS
97.3b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Unity Ads
Out of all apps that use ad network SDKs 11% have Unity Ads integrated, covering 34% of app downloads in that sdk segment.
The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
APP SHARE
11%
TOTAL APPS
179.48k
APPLICATIONS
66.69k
GAMES
112.8k
DOWNLOAD SHARE
34%
TOTAL DOWNLOADS
150.64b
APP DOWNLOADS
25.53b
GAME DOWNLOADS
125.1b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
4) Startapp
Out of all apps that use ad network SDKs 8% have Startapp integrated, covering 3% of app downloads in that sdk segment.
StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.
APP SHARE
8%
TOTAL APPS
130.64k
APPLICATIONS
109.76k
GAMES
20.88k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
13.41b
APP DOWNLOADS
7.75b
GAME DOWNLOADS
5.66b
Browse all apps that have Startapp integrated with our App Market Explorer.
5) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 7% have Google Mobile Ads Consent AdMob SDK integrated, covering 7% of app downloads in that sdk segment.
Google Mobile Ads Consent AdMob SDK was designed to support publishers in meeting the requirements outlined in the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). The Google Mobile Ads Consent AdMob SDK provides utility functions for collecting consent from users to use their personal data, cookies, or other local storage, to serve ads.
APP SHARE
7%
TOTAL APPS
121.81k
APPLICATIONS
93.77k
GAMES
28.04k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
31.83b
APP DOWNLOADS
20.75b
GAME DOWNLOADS
11.08b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
6) AppLovin MAX
Out of all apps that use ad network SDKs 6% have AppLovin MAX integrated, covering 23% of app downloads in that sdk segment.
AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.
APP SHARE
6%
TOTAL APPS
102.94k
APPLICATIONS
52.99k
GAMES
49.96k
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
99.85b
APP DOWNLOADS
24.17b
GAME DOWNLOADS
75.68b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
7) AdColony
Out of all apps that use ad network SDKs 6% have AdColony integrated, covering 18% of app downloads in that sdk segment.
AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.
APP SHARE
6%
TOTAL APPS
95.42k
APPLICATIONS
55.95k
GAMES
39.46k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
78.53b
APP DOWNLOADS
13.82b
GAME DOWNLOADS
64.7b
Browse all apps that have AdColony integrated with our App Market Explorer.
8) Chartboost
Out of all apps that use ad network SDKs 4% have Chartboost integrated, covering 15% of app downloads in that sdk segment.
The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.
APP SHARE
4%
TOTAL APPS
73.24k
APPLICATIONS
24.58k
GAMES
48.66k
DOWNLOAD SHARE
15%
TOTAL DOWNLOADS
65.05b
APP DOWNLOADS
7.38b
GAME DOWNLOADS
57.67b
Browse all apps that have Chartboost integrated with our App Market Explorer.
9) MoPub
Out of all apps that use ad network SDKs 3% have MoPub integrated, covering 18% of app downloads in that sdk segment.
The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.
APP SHARE
3%
TOTAL APPS
60.64k
APPLICATIONS
46.31k
GAMES
14.34k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
79.6b
APP DOWNLOADS
42.36b
GAME DOWNLOADS
37.23b
Browse all apps that have MoPub integrated with our App Market Explorer.
10) Vungle
Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 18% of app downloads in that sdk segment.
Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.
APP SHARE
3%
TOTAL APPS
56.11k
APPLICATIONS
20.01k
GAMES
36.11k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
80.89b
APP DOWNLOADS
13.47b
GAME DOWNLOADS
67.42b
Browse all apps that have Vungle integrated with our App Market Explorer.
11) AppNext
Out of all apps that use ad network SDKs 3% have AppNext integrated, covering <1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.
APP SHARE
3%
TOTAL APPS
47.32k
APPLICATIONS
42.76k
GAMES
4.57k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
4.28b
APP DOWNLOADS
2.63b
GAME DOWNLOADS
1.64b
Browse all apps that have AppNext integrated with our App Market Explorer.
12) Tapjoy
Out of all apps that use ad network SDKs 2% have Tapjoy integrated, covering 11% of app downloads in that sdk segment.
The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.
APP SHARE
2%
TOTAL APPS
45.18k
APPLICATIONS
17.4k
GAMES
27.78k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
48.07b
APP DOWNLOADS
6.75b
GAME DOWNLOADS
41.31b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
13) Amazon Ads - Transparent Ad Marketplace
Out of all apps that use ad network SDKs 2% have Amazon Ads - Transparent Ad Marketplace integrated, covering 9% of app downloads in that sdk segment.
The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.
APP SHARE
2%
TOTAL APPS
35.34k
APPLICATIONS
23.59k
GAMES
11.76k
DOWNLOAD SHARE
9%
TOTAL DOWNLOADS
39.39b
APP DOWNLOADS
16.73b
GAME DOWNLOADS
22.66b
Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.
14) InMobi
Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 14% of app downloads in that sdk segment.
nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.
APP SHARE
1%
TOTAL APPS
31.45k
APPLICATIONS
12.02k
GAMES
19.43k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
60.91b
APP DOWNLOADS
23.15b
GAME DOWNLOADS
37.76b
Browse all apps that have InMobi integrated with our App Market Explorer.
15) AppBrain
Out of all apps that use ad network SDKs 1% have AppBrain integrated, covering <1% of app downloads in that sdk segment.
The AppBrain SDK lets developers show their users app install ads in the form of interstitial and banner ad units. AppBrain offers high-quality ads that provide a good user experience and great monetization potential.
APP SHARE
1%
TOTAL APPS
20.41k
APPLICATIONS
19.09k
GAMES
1.31k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
2.74b
APP DOWNLOADS
2.2b
GAME DOWNLOADS
537.01m
Browse all apps that have AppBrain integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
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