What are the most used ad SDKs in Android apps? The following shows the 15 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 88% have Google Ads AdMob integrated, covering 89% of app downloads in that sdk segment.
Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
APP SHARE
88%
TOTAL APPS
1.37m
APPLICATIONS
1.1m
GAMES
265.78k
DOWNLOAD SHARE
89%
TOTAL DOWNLOADS
475.17b
APP DOWNLOADS
259.56b
GAME DOWNLOADS
215.25b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 21% have Facebook Audience Network integrated, covering 46% of app downloads in that sdk segment.
Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.
APP SHARE
21%
TOTAL APPS
338.53k
APPLICATIONS
280.11k
GAMES
58.42k
DOWNLOAD SHARE
46%
TOTAL DOWNLOADS
247.14b
APP DOWNLOADS
112.44b
GAME DOWNLOADS
134.37b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 15% have Google Mobile Ads Consent AdMob SDK integrated, covering 19% of app downloads in that sdk segment.
Google Mobile Ads Consent AdMob SDK was designed to support publishers in meeting the requirements outlined in the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). The Google Mobile Ads Consent AdMob SDK provides utility functions for collecting consent from users to use their personal data, cookies, or other local storage, to serve ads.
APP SHARE
15%
TOTAL APPS
243.51k
APPLICATIONS
202.05k
GAMES
41.46k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
103.04b
APP DOWNLOADS
45.24b
GAME DOWNLOADS
57.51b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
4) Unity Ads
Out of all apps that use ad network SDKs 15% have Unity Ads integrated, covering 39% of app downloads in that sdk segment.
The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
APP SHARE
15%
TOTAL APPS
240.73k
APPLICATIONS
105.72k
GAMES
135.02k
DOWNLOAD SHARE
39%
TOTAL DOWNLOADS
208.75b
APP DOWNLOADS
36.22b
GAME DOWNLOADS
172.24b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
5) Startapp
Out of all apps that use ad network SDKs 11% have Startapp integrated, covering 2% of app downloads in that sdk segment.
StartApp leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers. With the StartApp SDK, users are able to reach premium mobile audiences and make informed business decisions in real-time while optimize existing media and data strategies.
APP SHARE
11%
TOTAL APPS
175.37k
APPLICATIONS
156.81k
GAMES
18.56k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
15.73b
APP DOWNLOADS
9.89b
GAME DOWNLOADS
5.84b
Browse all apps that have Startapp integrated with our App Market Explorer.
6) AppLovin MAX
Out of all apps that use ad network SDKs 6% have AppLovin MAX integrated, covering 26% of app downloads in that sdk segment.
AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.
APP SHARE
6%
TOTAL APPS
92.6k
APPLICATIONS
43.18k
GAMES
49.42k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
138.49b
APP DOWNLOADS
32.1b
GAME DOWNLOADS
106.11b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
7) AdColony
Out of all apps that use ad network SDKs 5% have AdColony integrated, covering 18% of app downloads in that sdk segment.
AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.
APP SHARE
5%
TOTAL APPS
88.53k
APPLICATIONS
52.79k
GAMES
35.74k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
100.35b
APP DOWNLOADS
18.57b
GAME DOWNLOADS
81.78b
Browse all apps that have AdColony integrated with our App Market Explorer.
8) MoPub by Twitter
Out of all apps that use ad network SDKs 3% have MoPub by Twitter integrated, covering 15% of app downloads in that sdk segment.
The MoPub SDK provides monetization solutions for mobile application publishers and developers. MoPub’s flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising help publishers maximize ad revenue and control user experience.
APP SHARE
3%
TOTAL APPS
53.31k
APPLICATIONS
42.9k
GAMES
10.41k
DOWNLOAD SHARE
15%
TOTAL DOWNLOADS
82.18b
APP DOWNLOADS
44.67b
GAME DOWNLOADS
37.5b
Browse all apps that have MoPub by Twitter integrated with our App Market Explorer.
9) ironSource
Out of all apps that use ad network SDKs 3% have ironSource integrated, covering 23% of app downloads in that sdk segment.
ironSource is a monetization platform that connects advertisers and publishers. It offers all kind of ad units for video, display, and rich media ads that help to generate app revenue.
APP SHARE
3%
TOTAL APPS
46.67k
APPLICATIONS
16.49k
GAMES
30.18k
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
123.8b
APP DOWNLOADS
19.39b
GAME DOWNLOADS
104.13b
Browse all apps that have ironSource integrated with our App Market Explorer.
10) AppNext
Out of all apps that use ad network SDKs 2% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK that enables users to discover the most relevant apps to their needs specifically when they intend to use them. Appnext changes the way leading app brands reach their customers, think about their sales funnels and drive app engagement.
APP SHARE
2%
TOTAL APPS
45.53k
APPLICATIONS
42.1k
GAMES
3.44k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
6.55b
APP DOWNLOADS
5.25b
GAME DOWNLOADS
1.31b
Browse all apps that have AppNext integrated with our App Market Explorer.
11) Chartboost
Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 12% of app downloads in that sdk segment.
The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.
APP SHARE
2%
TOTAL APPS
44.67k
APPLICATIONS
10.54k
GAMES
34.13k
DOWNLOAD SHARE
12%
TOTAL DOWNLOADS
67.81b
APP DOWNLOADS
7.59b
GAME DOWNLOADS
59.94b
Browse all apps that have Chartboost integrated with our App Market Explorer.
12) Vungle
Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 21% of app downloads in that sdk segment.
Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.
APP SHARE
2%
TOTAL APPS
35.18k
APPLICATIONS
10.49k
GAMES
24.69k
DOWNLOAD SHARE
21%
TOTAL DOWNLOADS
114.83b
APP DOWNLOADS
19.29b
GAME DOWNLOADS
95.25b
Browse all apps that have Vungle integrated with our App Market Explorer.
13) InMobi
Out of all apps that use ad network SDKs 1% have InMobi integrated, covering 14% of app downloads in that sdk segment.
nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.
APP SHARE
1%
TOTAL APPS
25.69k
APPLICATIONS
11.76k
GAMES
13.93k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
79.33b
APP DOWNLOADS
25.97b
GAME DOWNLOADS
53.08b
Browse all apps that have InMobi integrated with our App Market Explorer.
14) Tapjoy
Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 10% of app downloads in that sdk segment.
The Tapjoy SDK makes it easy for advertisers to connect with exclusive audiences in the world’s most popular mobile games and apps. It helps brand advertisers reach their ideal mobile audience through rewarded video ads and the Tapjoy offerwall, and helps publishers acquire new users and monetize their mobile apps.
APP SHARE
1%
TOTAL APPS
23.66k
APPLICATIONS
7.29k
GAMES
16.36k
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
53.9b
APP DOWNLOADS
8.19b
GAME DOWNLOADS
45.7b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
15) Amazon Ads - Transparent Ad Marketplace
Out of all apps that use ad network SDKs 1% have Amazon Ads - Transparent Ad Marketplace integrated, covering 8% of app downloads in that sdk segment.
The Amazon Ads SDK provides a way to automate, scale, and optimize advertising, while enabling users to develop flexible solutions that meet their needs and goals. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on predefined conditions.
APP SHARE
1%
TOTAL APPS
21.83k
APPLICATIONS
14.2k
GAMES
7.63k
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
43.39b
APP DOWNLOADS
19.74b
GAME DOWNLOADS
23.37b
Browse all apps that have Amazon Ads - Transparent Ad Marketplace integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
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