What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 88% have Google Ads AdMob integrated, covering 88% of app downloads in that sdk segment.
Google AdMob is a mobile advertising platform SDK that you can use to generate revenue from your app.
APP SHARE
88%
TOTAL APPS
1.32m
APPLICATIONS
1.05m
GAMES
271.13k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
547.32b
APP DOWNLOADS
295.95b
GAME DOWNLOADS
251.36b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 26% have Facebook Audience Network integrated, covering 47% of app downloads in that sdk segment.
The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.
APP SHARE
26%
TOTAL APPS
386.13k
APPLICATIONS
316.03k
GAMES
70.1k
DOWNLOAD SHARE
47%
TOTAL DOWNLOADS
290.69b
APP DOWNLOADS
131.67b
GAME DOWNLOADS
159.02b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 21% have Google Mobile Ads Consent AdMob SDK integrated, covering 30% of app downloads in that sdk segment.
The Google Mobile Ads Consent AdMob SDK is an open-source library that provides utility functions for collecting consent from your users.
APP SHARE
21%
TOTAL APPS
318.47k
APPLICATIONS
243.97k
GAMES
74.5k
DOWNLOAD SHARE
30%
TOTAL DOWNLOADS
190.28b
APP DOWNLOADS
71.63b
GAME DOWNLOADS
118.65b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
4) Unity Ads
Out of all apps that use ad network SDKs 20% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.
Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.
APP SHARE
20%
TOTAL APPS
303.16k
APPLICATIONS
147.77k
GAMES
155.38k
DOWNLOAD SHARE
40%
TOTAL DOWNLOADS
248.65b
APP DOWNLOADS
45.86b
GAME DOWNLOADS
202.79b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
5) Start.io Startapp
Out of all apps that use ad network SDKs 13% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.
StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.
APP SHARE
13%
TOTAL APPS
194.83k
APPLICATIONS
175.19k
GAMES
19.64k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
15.41b
APP DOWNLOADS
10.61b
GAME DOWNLOADS
4.8b
Browse all apps that have Start.io Startapp integrated with our App Market Explorer.
6) AppLovin MAX
Out of all apps that use ad network SDKs 8% have AppLovin MAX integrated, covering 30% of app downloads in that sdk segment.
AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.
APP SHARE
8%
TOTAL APPS
132.85k
APPLICATIONS
70.22k
GAMES
62.63k
DOWNLOAD SHARE
30%
TOTAL DOWNLOADS
185.97b
APP DOWNLOADS
50.77b
GAME DOWNLOADS
135.2b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
7) IAB OM Open Measurement OMSDK
Out of all apps that use ad network SDKs 8% have IAB OM Open Measurement OMSDK integrated, covering 28% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
8%
TOTAL APPS
132.41k
APPLICATIONS
82.53k
GAMES
49.88k
DOWNLOAD SHARE
28%
TOTAL DOWNLOADS
174.82b
APP DOWNLOADS
49.22b
GAME DOWNLOADS
125.6b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
8) AppLovin Mediation Adapters
Out of all apps that use ad network SDKs 8% have AppLovin Mediation Adapters integrated, covering 29% of app downloads in that sdk segment.
AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.
APP SHARE
8%
TOTAL APPS
128.13k
APPLICATIONS
67.83k
GAMES
60.3k
DOWNLOAD SHARE
29%
TOTAL DOWNLOADS
179.02b
APP DOWNLOADS
48.35b
GAME DOWNLOADS
130.67b
Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.
9) Google Ads AdMob Mediation Adapters
Out of all apps that use ad network SDKs 7% have Google Ads AdMob Mediation Adapters integrated, covering 22% of app downloads in that sdk segment.
AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.
APP SHARE
7%
TOTAL APPS
116.58k
APPLICATIONS
88.25k
GAMES
28.33k
DOWNLOAD SHARE
22%
TOTAL DOWNLOADS
137.7b
APP DOWNLOADS
74.13b
GAME DOWNLOADS
63.57b
Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.
10) AdColony
Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.
The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.
APP SHARE
7%
TOTAL APPS
105.39k
APPLICATIONS
61.56k
GAMES
43.83k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
117.29b
APP DOWNLOADS
21.1b
GAME DOWNLOADS
96.19b
Browse all apps that have AdColony integrated with our App Market Explorer.
11) ironSource
Out of all apps that use ad network SDKs 5% have ironSource integrated, covering 25% of app downloads in that sdk segment.
ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
APP SHARE
5%
TOTAL APPS
82.24k
APPLICATIONS
41.44k
GAMES
40.8k
DOWNLOAD SHARE
25%
TOTAL DOWNLOADS
154.13b
APP DOWNLOADS
24.52b
GAME DOWNLOADS
129.6b
Browse all apps that have ironSource integrated with our App Market Explorer.
12) ironSource Mediation Adapters
Out of all apps that use ad network SDKs 5% have ironSource Mediation Adapters integrated, covering 24% of app downloads in that sdk segment.
ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.
APP SHARE
5%
TOTAL APPS
82.05k
APPLICATIONS
41.35k
GAMES
40.7k
DOWNLOAD SHARE
24%
TOTAL DOWNLOADS
152.75b
APP DOWNLOADS
24.25b
GAME DOWNLOADS
128.5b
Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.
13) MoPub by AppLovin
Out of all apps that use ad network SDKs 3% have MoPub by AppLovin integrated, covering 9% of app downloads in that sdk segment.
MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.
APP SHARE
3%
TOTAL APPS
52.71k
APPLICATIONS
44.82k
GAMES
7.88k
DOWNLOAD SHARE
9%
TOTAL DOWNLOADS
59.99b
APP DOWNLOADS
36.7b
GAME DOWNLOADS
23.29b
Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.
14) AppNext
Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.
APP SHARE
3%
TOTAL APPS
51.82k
APPLICATIONS
47.09k
GAMES
4.73k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
7.16b
APP DOWNLOADS
5.97b
GAME DOWNLOADS
1.19b
Browse all apps that have AppNext integrated with our App Market Explorer.
15) Vungle
Out of all apps that use ad network SDKs 2% have Vungle integrated, covering 23% of app downloads in that sdk segment.
Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.
APP SHARE
2%
TOTAL APPS
43.98k
APPLICATIONS
13.74k
GAMES
30.24k
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
147.25b
APP DOWNLOADS
26.13b
GAME DOWNLOADS
121.12b
Browse all apps that have Vungle integrated with our App Market Explorer.
16) Chartboost
Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 11% of app downloads in that sdk segment.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
APP SHARE
2%
TOTAL APPS
40.31k
APPLICATIONS
8.61k
GAMES
31.7k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
71.35b
APP DOWNLOADS
9.72b
GAME DOWNLOADS
61.64b
Browse all apps that have Chartboost integrated with our App Market Explorer.
17) InMobi Mobile Ads
Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 17% of app downloads in that sdk segment.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
APP SHARE
2%
TOTAL APPS
32.23k
APPLICATIONS
12.57k
GAMES
19.66k
DOWNLOAD SHARE
17%
TOTAL DOWNLOADS
105.53b
APP DOWNLOADS
31.82b
GAME DOWNLOADS
73.71b
Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.
18) Google Interactive Media Ads IMA
Out of all apps that use ad network SDKs 1% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.
APP SHARE
1%
TOTAL APPS
27.34k
APPLICATIONS
25.53k
GAMES
1.8k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
47.72b
APP DOWNLOADS
41.54b
GAME DOWNLOADS
6.18b
Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.
19) Tapjoy
Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 10% of app downloads in that sdk segment.
Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.
APP SHARE
1%
TOTAL APPS
26.85k
APPLICATIONS
7.83k
GAMES
19.02k
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
62.79b
APP DOWNLOADS
10.02b
GAME DOWNLOADS
52.77b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
20) Pangle ByteDance TikTok UnionAD
Out of all apps that use ad network SDKs 1% have Pangle ByteDance TikTok UnionAD integrated, covering 12% of app downloads in that sdk segment.
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
APP SHARE
1%
TOTAL APPS
26.03k
APPLICATIONS
9.09k
GAMES
16.94k
DOWNLOAD SHARE
12%
TOTAL DOWNLOADS
79.02b
APP DOWNLOADS
19.93b
GAME DOWNLOADS
59.08b
Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...