How Do British App Publishers Monetize Their Apps?

8% of apps by British publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 20% of apps by British publishers include ads. That is a lower value compared to the whole world, where 36% have ads. 11% of apps by British publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps British Paid Apps8% Overall Paid Apps3%

Ads British Include Ads20% Overall Include Ads36%

In-App Billing British In-App Billing11% Overall In-App Billing4%