The latest intelligence from the world of mobile and connected TV (CTV) apps.

We’ve added iOS content advisories to the 42matters Explorer! Now you’ll be able to sort all iOS apps available on the Apple App Store by the content they contain. Last week, we announced that the 42matters Explorer platform now enables users to filter Android apps by content descriptors [https://42matters.com/blog/?p=new-google-play-content-descriptors-sort-apps-by-content] , which provide consumers, app developers, ad networks, and advertisers with information on the sort of content contain

We’ve added Google Play content descriptors to the 42matters Explorer! Now you’ll be able to sort all Android apps available on Google play by the content they contain. Happy New Year, everyone. Welcome to 2021! The year is young and while we thoroughly enjoyed the holiday season, we at 42matters have wasted no time getting back into the swing of things. Indeed, we’re already hard at work refining our products and offerings. This week, for instance, our development team has added Google Pl

This past June, at their annual Worldwide Developers Conference, Apple made a startling revelation. The iOS 14 mobile operating system would kill the Apple IDFA… sort of. According to Apple, the iOS 14 will come with new privacy features, requiring consumers to opt-in for permission to be tracked via their Identifier for Advertisers (IDFA). Those who do not opt-in will no longer receive targeted advertisements that leverage IDFA data. This move is of great consequence to the world of mobil

Over the last 10-15 years, the rise of digital streaming and connected TV has caused a seismic realignment in the entertainment industry. Services like YouTube, Hulu, Netflix, Disney+, Roku, and others, have dramatically changed the way consumers interact with television. Indeed, people are abandoning traditional cable providers in ever-growing numbers. According to the market research firm eMarketer, the US satellite and telecom TV industry is on track to lose over 6 million subscribers [htt

Last week, we published an article discussing the value that Mobile Application Management [https://42matters.com/blog/?p=mobile-application-management] (MAM) brings to modern organizations. This week, we switch our attention to Mobile Device Management (MDM), focusing on the following questions: * What is Mobile Device Management? * What’s the difference between Mobile Device Management and Mobile Application Management? * Why do organizations need Mobile Device Management? * How h

Mobile Application Management (MAM) Key Takeaways: * MAM refers to the management of the security, governance, and distribution of mobile apps, typically within an enterprise. * MAM differs from mobile device management (MDM), which focuses on establishing enterprise security policies at the device level. * MAM enables businesses to secure against a wide range of potential attack vectors and risks, without inhibiting employee productivity or satisfaction. * 42matters can help impro

Key Takeaways: We’ve added a monthly downloads filter to the 42matters Explorer! But that's not all. We’ve also added... * A “similar apps” feature for iOS apps * 72 new Android permissions and 7 new iOS permissions * Lebanon Top Charts Well, we’ve officially turned onto the home stretch of 2020. And while it’s been a rocky year, to say the very least, we at 42matters have nevertheless put it to good use, taking quarantines, lockdowns, and travel restrictions as opportunities to refine our

Photo by Markus Winkler on Unsplash. Key Takeaways for “The Nine Best Mobile Security Apps in 2020”: * AVG AntiVirus Free & Mobile Security, Photo Vault by AVG Mobile is the best mobile security app by total downloads on Google Play, having been downloaded over 100 million times, including 13.8 million times in the last year. * Of the top nine, One Booster - Antivirus, Booster, Phone Cleaner by One Dot Mobile Limited has performed best over the last year, surpassing 78.6 million

Historical App Download Data Key Takeaways: * We have added historical app download estimates to the 42matters Explorer. * This will give users the ability to view historical download data, for any app, as far back as one year. * They will also have the ability to filter historical downloads by country. Over the past few months, we’ve received quite a few requests from our loyal customers concerning the possibility of adding historical app download data

Key takeaways: * Unity Technologies priced its initial public offering above range at $52 a share, giving the company a $13.7 billion valuation. * Their SDK Unity3D can be found on 243,222 Android apps and 112,013 iOS apps. * Their SDK Unity Ads can be found on 183,131 Android apps and 79,860 iOS apps. * Unity Ads is deployed in 11% of all Android apps, accounting for nearly 160 billion monthly downloads. On Thursday, S

One of the more common questions that we at 42matters receive is whether it’s possible to get app insights for app analysis. The answer, of course, is yes! The 42matters Explorer [https://42matters.com/app-market-explorer] — along with our catalog of useful APIs and file dumps — delivers everything from download statistics to technical insights. Our data, which is refreshed daily, is based on a comprehensive analysis of: * 3,385,076 [https://42matters.com/google-play-statistics-and-trends] A

Is there a way to get app download statistics? Yes! Services like 42matters [https://42matters.com/ame] that specialize in mobile app data and app store analytics can provide a variety of actionable download insights. These include estimates for total downloads and monthly/daily downloads by country. Now, some of our more astute readers will have caught onto that one word — estimates. And we confess, app downloads are tricky to pin down. Indeed, with millions of apps being uploaded, downlo

App store analytics refers to the systematic analysis of data collected from mobile app stores, such as Google Play and the Apple App Store, and the broader mobile app economy. Like mobile app analytics [https://42matters.com/blog/?p=what-are-mobile-app-analytics-and-why-do-they-matter] , app store analytics can be used for anything from market research to competitor analysis, but are more commonly leveraged by developers to monitor the success of their apps, improve app store optimization (ASO

Mobile app analytics refers to the systematic analysis of data collected from mobile apps and the broader mobile app economy. While mobile app analytics can be used for anything from market research to competitor analysis, it is most commonly deployed by developers to improve conversions, app performance, user experience, app store optimization (ASO), and more. At 42matters, for instance, we deliver mobile app analytics via a host of useful APIs and the 42matters Explorer [https://42matters.c

As of July 9th, 2020, there were 14,786 Android apps and 3,149 iOS apps available in India that were developed in China. Of these, there were 5,500 games on Google Play and 1,568 games on the Apple App Store. In this article, we’ll show you how to access the most comprehensive list of the top Chinese apps in India [https://42matters.com/india-app-market-statistics]. As already noted, the data that follows was pulled July 9th, 2020. However, if you use the 42matters Explorer [https://42matte