Top 20 Attribution SDKs Used in iOS Apps on the Apple App Store
We at 42matters have pulled together a list of the most popular attribution SDKs integrated in iOS apps on the iOS app market.
Attribution SDKs enable apps to measure the effectiveness of in-app advertising campaigns by attributing conversions to specific channels (ad networks, social media, etc.). This gives app publishers the ability to understand the value of different audiences, ad groups, keywords, and other factors relevant to driving downloads.
The data that we provide is based on our analysis of the 2,300+ SDKs integrated in the vast mobile applications inventory of the Apple App Store™. It provides a glimpse into the 42matters APIs, file dumps, Explorer, and SDK Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.
The 20 most widely-integrated attribution SDKs:
Apple AdServices Search Ads
Check “Apple AdServices Search Ads” SDK InsightsAmong all apps utilizing attribution SDKs, 46.87% have integrated Apple AdServices Search Ads. This accounts for 66.84% of app downloads within the attribution SDK category.
Use the 42matters SDK Explorer to find all apps that use Apple AdServices Search Ads.
AppsFlyer
Check “AppsFlyer” SDK InsightsAmong all apps utilizing attribution SDKs, 37.12% have integrated AppsFlyer. This accounts for 38.66% of app downloads within the attribution SDK category.
AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.
Use the 42matters SDK Explorer to find all apps that use AppsFlyer.
Among all apps utilizing attribution SDKs, 20.77% have integrated Adjust. This accounts for 25.43% of app downloads within the attribution SDK category.
Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.
Use the 42matters SDK Explorer to find all apps that use Adjust.
Branch - Tune
Check “Branch - Tune” SDK InsightsAmong all apps utilizing attribution SDKs, 19.70% have integrated Branch - Tune. This accounts for 8.29% of app downloads within the attribution SDK category.
Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
Use the 42matters SDK Explorer to find all apps that use Branch - Tune.
myTracker
Check “myTracker” SDK InsightsAmong all apps utilizing attribution SDKs, 2.59% have integrated myTracker. This accounts for 2.52% of app downloads within the attribution SDK category.
Use the 42matters SDK Explorer to find all apps that use myTracker.
Kochava
Check “Kochava” SDK InsightsAmong all apps utilizing attribution SDKs, 1.86% have integrated Kochava. This accounts for 1.78% of app downloads within the attribution SDK category.
Kochava is a unified audience platform SDK that helps data-driven marketers establish customer identity, segment and activate audiences, and measure and optimize their marketing across connected devices.
Use the 42matters SDK Explorer to find all apps that use Kochava.
Among all apps utilizing attribution SDKs, 1.82% have integrated Tenjin. This accounts for <1% of app downloads within the attribution SDK category.
Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.
Use the 42matters SDK Explorer to find all apps that use Tenjin.
Singular
Check “Singular” SDK InsightsAmong all apps utilizing attribution SDKs, 1.67% have integrated Singular. This accounts for 1.85% of app downloads within the attribution SDK category.
The Singular SDK works out of the box to automatically aggregate, enrich, and combine data of various types. From ad networks to attribution, BI, and CRM systems, Singular automatically pulls fresh and granular reports from your sources so you can optimize every part of your marketing funnel without building and maintaining the pipes.
Use the 42matters SDK Explorer to find all apps that use Singular.
ByteBrew
Check “ByteBrew” SDK InsightsAmong all apps utilizing attribution SDKs, <1% have integrated ByteBrew. This accounts for <1% of app downloads within the attribution SDK category.
Use the 42matters SDK Explorer to find all apps that use ByteBrew.
Airbridge
Check “Airbridge” SDK InsightsAmong all apps utilizing attribution SDKs, <1% have integrated Airbridge. This accounts for <1% of app downloads within the attribution SDK category.
Use the 42matters SDK Explorer to find all apps that use Airbridge.
Soomla Traceback Ad Quality by ironSource
Check “Soomla Traceback Ad Quality by ironSource” SDK InsightsAmong all apps utilizing attribution SDKs, <1% have integrated Soomla Traceback Ad Quality by ironSource. This accounts for <1% of app downloads within the attribution SDK category.
Soomla is an SDK that provides insights such as ad revenue per user, advertiser discovery, waterfall bid distribution and ad whale detection.
Use the 42matters SDK Explorer to find all apps that use Soomla Traceback Ad Quality by ironSource.
Tune - HasOffers
Check “Tune - HasOffers” SDK InsightsAmong all apps utilizing attribution SDKs, <1% have integrated Tune - HasOffers. This accounts for <1% of app downloads within the attribution SDK category.
The TUNE SDK (formerly HasOffers) is the industry's most flexible partner marketing platform.
Use the 42matters SDK Explorer to find all apps that use Tune - HasOffers.
Party Track SDK
Check “Party Track SDK” SDK InsightsAmong all apps utilizing attribution SDKs, <1% have integrated Party Track SDK. This accounts for <1% of app downloads within the attribution SDK category.
Party Track SDK is a mobile app tracking tool.
Use the 42matters SDK Explorer to find all apps that use Party Track SDK.
Yandex Login Auth
Check “Yandex Login Auth” SDK InsightsAmong all apps utilizing attribution SDKs, <1% have integrated Yandex Login Auth. This accounts for <1% of app downloads within the attribution SDK category.
Yandex is a search engine and internet portal. Yandex Login Auth is an SDK that facilitates logins via Yandex.
Use the 42matters SDK Explorer to find all apps that use Yandex Login Auth.
Apsalar
Check “Apsalar” SDK InsightsAmong all apps utilizing attribution SDKs, <1% have integrated Apsalar. This accounts for <1% of app downloads within the attribution SDK category.
Apsalar is a marketing intelligence SDK that unifies marketing analytics, giving marketers actionable insights from previously siloed data.
Use the 42matters SDK Explorer to find all apps that use Apsalar.
Trackier
Check “Trackier” SDK InsightsAmong all apps utilizing attribution SDKs, <1% have integrated Trackier. This accounts for <1% of app downloads within the attribution SDK category.
Use the 42matters SDK Explorer to find all apps that use Trackier.
Adform Tracking
Check “Adform Tracking” SDK InsightsAmong all apps utilizing attribution SDKs, <1% have integrated Adform Tracking. This accounts for <1% of app downloads within the attribution SDK category.
Use the 42matters SDK Explorer to find all apps that use Adform Tracking.
Among all apps utilizing attribution SDKs, <1% have integrated Affise. This accounts for <1% of app downloads within the attribution SDK category.
Use the 42matters SDK Explorer to find all apps that use Affise.
Placed.com
Check “Placed.com” SDK InsightsAmong all apps utilizing attribution SDKs, <1% have integrated Placed.com. This accounts for <1% of app downloads within the attribution SDK category.
Placed.com is an SDK that provides clients the most complete understanding of what consumers do in the physical world and turns that information into actionable insights.
Use the 42matters SDK Explorer to find all apps that use Placed.com.
Unbotify by Adjust
Check “Unbotify by Adjust” SDK InsightsAmong all apps utilizing attribution SDKs, <1% have integrated Unbotify by Adjust. This accounts for <1% of app downloads within the attribution SDK category.
Use the 42matters SDK Explorer to find all apps that use Unbotify by Adjust.
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