Solutions for AdTech
20m+
Published and Unpublished Apps2,600+
SDKsIAB Categories
Based on Content Taxonomy 3.0
2.1m+
App Publishers
The best AdTech businesses need the highest-quality app intelligence.
Gain Insight Into 2.1+ Million Publishers From Across the App Market
Google Play- Apple App Store
- Samsung
- Tencent Appstore
Apple TV
- Amazon Fire TV
- Google TV
Roku
Amazon Appstore
Vizio
Huawei AppGallery
- Research the app market with programmatic access to 12 leading mobile and CTV platforms.
- Identify market opportunities using data from millions of apps.
- Audit app tech stacks, with data on SDK developers, market penetration, installations, removals, and more.
- Uncover competitor insights with app and SDK analysis.
- Enhance advertising and monetization with contextual targeting.
- Prevent ad fraud via app-ads.txt, sellers.json, and app verification.
- Get segmented app publisher leads based on your ideal customer profiles (ICPs).
- Enrich CRM data for leads, prospects, and customers.
Analyze Mobile and CTV App Markets
Analyze app intelligence and audience insights. Access app and SDK performance metrics to identify market leaders and understand brand awareness. Get historical and localized data to understand markets and trends. Benchmark competitors with insight into their features and market penetration. Leverage this information to…- Make educated product decisions.
- Inform market entries and expand your offering to new platforms.
- Develop new services and enhance existing services.
- Improve your position in the marketplace.
Generate App Publisher Leads and Drive Growth
Use thousands of metrics — like country availability, integrated SDKs, and release date — to zero in on apps that match your ideal publisher profiles. Easily export all segmented app publisher leads in CSV format. Organize data for sales team efficiency. Leverage publisher details for targeted marketing and sales initiatives. Use tech stack insights, performance metrics, and geographical trends to craft prospect-specific demos and pitches.
Get Connected TV (CTV) App Intelligence
Incorporate Roku, Apple TV, Google TV, Fire TV, LG, Samsung, and Vizio into your AdTech services. Leverage CTV app metadata, performance metrics, and publisher insights for app matching, data mapping, ad space validation, ad targeting, and more. Get key CTV app intelligence, including app-ads.txt files, content ratings, IAB categories, and app and bundle IDs.
- Ad Verification and Validation — Prevent ad fraud with multi-factor, cross-platform app matching. Use app-ads.txt to analyze advertising rights and block unverified CTV inventory sellers.
- Ad Targeting and Safety — Make informed CTV buys and enhance programmatic buying and selling of CTV ad space with ultra-precise taxonomic insights, parental advisories, and content ratings.
- Market Trend Analysis — Identify historical CTV trends on a country-by-country basis, including video consumption by territory and how CTV stores differentiate themselves in various geographies.
- Competitive Intelligence — Analyze opportunities across different CTV stores by looking at the number of apps per store, app submissions, and aggregate app marketplace trends.
Capture Real-Time iOS and Android SDK Intelligence
Automate SDK data collection. Monitor 32 types of SDKs, including Ad Networks, Ad Mediation Adapters, and Attribution solutions. See which apps use competitor SDKs and identify apps that would benefit from your own SDK. Track historical installation and removal trends and measure market penetration. Use easy-to-integrate tools, including APIs and file dumps, to develop SDK detectors.
Keep an Eye on Your Competitors
Use app-ads.txt to detect apps that list your competitors as trusted ad partners. See which apps rely on your competitors’ SDKs. Leverage metrics like downloads and MAUs to uncover your competitors' top customers. Analyze the performance of competitor SDKs, including supported platforms (iOS or Android), market penetration by app store category, installation and removal trends, and daily downloads.
Maximize Ad Impressions, Tackle Ad Fraud, Ensure Brand Safety, and Audit Ad Inventory
With 42matters, you’ll have access to thousands of app and SDK metrics, enabling you to enhance the ROI of mobile and CTV ad campaigns at multiple levels.
1,000+ IAB categories, Android categories, iOS genres, and CTV genres.
Country availability and country-specific content ratings.
User demographics, including age and gender insights.
Geographical performance insights, such as download estimates and monthly active users (MAU), that reveal where apps are most popular.
App-ads.txt insights help you identify authorized ad sellers.
Audit publisher details, like physical addresses, web domains, and unpublished apps.
Verify apps using app IDs, bundle IDs, and package names.
Use app permissions to spot suspicious app activity, fake location data, and click injection.
Review integrated SDKs to spot apps that use suspicious tools to generate fake clicks.
Decrease ad waste by verifying whether an app is unpublished or out-of-date.
Use the 1,000+ IAB Categories for more precise app classification.
Ensure compliance with regulations like GDPR, GDPR-K, COPPA, and the UK’s Children’s Code.
Access country-specific content ratings to promote brand safety.
Tap into country-specific downloads and MAUs to determine where apps are most popular.
Check the suitability of ad content for particular advertisers.
Find all apps attributed to a single publisher.
Determine which apps should be automatically rejected based on app categories, ratings, App Privacy Details, App Tracking Transparency (ATT), compliance, etc.
Match apps across multiple app stores.
Track app lifecycles and check for unusual publication histories.
Access 42matters' App Intelligence
Explorer
Explore iOS, Android, and Roku apps. Get app publisher leads, audit your app inventory, monitor market trends, etc.
SDK Explorer
Browse iOS and Android SDKs. See which apps use competitor SDKs, catch suspicious removal trends, and more.
API
Programmatic access to mobile and CTV app insights. Enhance and automate RTB, ad targeting, and other processes.
File Dumps
Ingest and map large datasets for intelligence-driven AdTech offerings, app and publisher inventory enrichment, etc.
The best AdTech businesses need the highest-quality app intelligence.