Introducing Roku app download estimates! The Explorer is the first platform of its kind to offer download insights for connected TV (CTV) apps.
Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to optimize the sales process.
REPORT: The State of app-ads.txt 20243 min read
In “The State of app-ads.txt 2024” we reveal app-ads.txt usage across 12 app stores, the top mobile and connected TV (CTV) advertising partners, and more.
Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to combat customer churn.
Download our playbook for increasing your connected TV (CTV) app inventory. Identify best-fit CTV app publishers to offer high-value CTV ad placements.
Introducing account-based marketing for Mobile SDK developers. Learn about the benefits of ABM and the top tips, tricks, and tools for SDK developers.
Meet 42matters at MWC24 Barcelona!3 min read
42matters is heading back to Mobile World Congress in Barcelona! We’re available to chat about supercharging your business with mobile and CTV app intelligence!
What is header bidding and how does it work for mobile and CTV apps? Learn about header bidding SDKs and how to find apps that use them for ad auctions.
Data enrichment and lead enrichment solutions for Mobile and CTV AdTech companies. App data for mobile and connected TV ad targeting, lead generation, etc.
The State of Connected TV App Stores 2024 Report. CTV market growth and the top apps, publishers, countries, categories, IAB categories, etc.
Streaming Wars: Amazon Prime Video was the biggest winner in October. HBO’s MAX dilemma. It’s time to take ad-supported streaming seriously.
Top CTV app stores in October 2023. Roku remains the leader, but Fire TV is the fastest growing store. Google TV falters, while Apple TV holds steady.
What Is Sellers.json? Learn about sellers.json files, sellers.json vs ads.txt, sellers.json examples, and more. How app developers, DSPs, and others can use it.
Roku advertising: tips and best practices for filling your Roku TV advertising inventory. Enhance CTV advertising and OTT advertising with Roku apps.
We’ll be attending DMEXCO 2023 in Cologne, Germany. If you’re attending, we’d love to talk to you about the value of connected TV and CTV app intelligence.
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