Google Interactive Media Ads IMA

Google Interactive Media Ads IMA

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

Its primary SDK category is Ad Networks and it's used by iOS apps.

Using this information, it appears that Google Interactive Media Ads IMA is Popular among iOS app developers.

Moreover, over the last 30 days, Google Interactive Media Ads IMA has been…

  • Installed on 201 iOS apps.
  • Deleted from 138 iOS apps.

It's especially popular among iOS apps in the following genres: Weather and News.

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