Google Play. For an overview of the latest stats and insights, visit the pages below!Italy Mobile App Statistics 2025
Last update: 16 Feb 2025 CET
Italy Mobile App Market Statistics 2025 for Android
Which Italian apps would you like to explore?
Italy has one of the strongest mobile app markets in Europe. Furthermore, Milan and Rome – Italy’s most industrious cities – are two of the most productive cities in the world when it comes to mobile app development. While the big Telecom companies, Telecom Italia and Wind Tre, have established themselves as permanent fixtures in the market, smaller outlets like Sangiorgi Srl and WB Development Team have carved out impressive niches.
In this article, we provide a number of detailed app statistics and insights from the Italian Android app market. We cover a number of topics, including how many Italian app publishers are active on Google Play, how many apps they have released, and how Italian apps have performed compared to the global average. The data is aggregated based on address, meaning only app publishers with valid Italian addresses listed on Google Play have been considered.
App Market Overview: Italian Mobile Apps on Google Play
Discover how prevalent Italian mobile Apps and App publishers are on Google Play. For an overview of the latest stats and insights, visit the pages below!
Google Play. For an overview of the latest stats and insights, visit the pages below!- How Many Mobile App Developers Are From Italy? There are 3,842 Italian mobile App developers active on Google Play. Learn more!
- How Many Mobile Apps Have Been Built by Italian Developers? Out of the 1,825,140 apps available on Google Play, 17,807 were built by Italian developers. Learn more!
- How Many Downloads Do Italian Mobile Apps Have on Average? Italian mobile Apps average 142.65k downloads. Learn more!
App Ratings: Italian Mobile Apps
Italian mobile Apps average 2.01 
out of 5 stars.
Learn moreApps Versus Games: Italy
92% of apps released by Italian publishers are apps and 8% are games.
Learn moreHow Do Italian Mobile App Developers Monetize their Apps?
Italian mobile App publishers 
monetize their apps in the following ways:
- 6% of Apps must be purchased.
- 18% leverage mobile advertising.
- 9% have in-app purchases.
Globally, however, mobile App publishers monetize their apps like so:
- 3% of Apps must be purchased.
- 27% leverage mobile advertising.
- 10% have in-app purchases.
How Many Italian Mobile Apps Are Available on Both iOS and Android?
55% of Italian mobile App publishers have released Apps on both Google Play and the 
Apple App Store.
Learn moreGoogle Play and the Apple App Store.The Most Popular SDKs and Android App Permissions
Explore the most common SDKs and permissions used by Italian Android Apps. Uncover the top trending tools and access requirements within the industry.
- What Are the Most Common Mobile SDKs Integrated in Italian Apps? Currently, Android Support Library V4 ranks first, followed by Google Play Services and Google Firebase. See the full rankings here!
- What Are the Most Common App Permissions Used by Italian Mobile Apps? Internet Access is the most requested permission, followed by Network Information Access and Phone Sleep Mode Preventation. See the full rankings here!
Top Italian Mobile App Developers Based on Downloads
Discover the 
top 10 Italian mobile App publishers, based on total global downloads.
Learn more top 10 Italian mobile App publishers, based on total global downloads.Most Popular Mobile Apps: Italy
We’ve ranked the top Italian mobile Apps from the most popular Google Play categories, including Social, News, Travel, Shopping, Lifestyle, and Business. We also looked at the most popular and top grossing Italian mobile Apps overall.
top Italian mobile Apps from the most popular Google Play categories, including Social, News, Travel, Shopping, Lifestyle, and Business. We also looked at the most popular and top grossing Italian mobile Apps overall.- Most Popular Mobile Apps in the Italy: iliad, Remini - AI Photo Enhancer, and ChatGPT. See the full list!
- Top Grossing Mobile Apps in the Italy: Google One, TikTok, and Amazon Shopping. See the full list!
- Most Popular Social Apps in the Italy: TikTok, Instagram, and Threads. See the full list!
- Most Popular News Apps in the Italy: Breaking News: Local & Alerts, Substack, and Corriere della Sera. See the full list!
- Most Popular Travel Apps in the Italy: Airbnb, Booking.com: Hotels & Travel, and Ryanair. See the full list!
- Most Popular Shopping Apps in the Italy: Temu: Shop Like a Billionaire, Eurospin, and SHEIN-Shopping Online. See the full list!
- Most Popular Lifestyle Apps in the Italy: Pinterest, Club Q8, and Glovo: Food & Grocery Delivery. See the full list!
- Most Popular Business Apps in the Italy: Microsoft Teams, Adobe Scan: PDF Scanner, OCR, and Zoom Workplace. See the full list!
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