Google Play. For an overview of the latest stats and insights, visit the pages below!Italy Mobile App Statistics 2023
Last update: 21 Sep 2023 CET
Italy Mobile App Market Statistics 2023 for Android
Which Italian apps would you like to explore?
Italy has one of the strongest mobile app markets in Europe. Furthermore, Milan and Rome – Italy’s most industrious cities – are two of the most productive cities in the world when it comes to mobile app development. While the big Telecom companies, Telecom Italia and Wind Tre, have established themselves as permanent fixtures in the market, smaller outlets like Sangiorgi Srl and WB Development Team have carved out impressive niches.
In this article, we provide a number of detailed app statistics and insights from the Italy Android app market. We cover a number of topics, including how many Italian app publishers are active on Google Play, how many apps they have released, and how Italian apps have performed compared to the global average. The data is aggregated based on address, meaning only app publishers with valid Italian addresses listed on Google Play have been considered.
App Market Overview: Italian Mobile Apps on Google Play
Discover how prevalent Italian mobile Apps and App publishers are on Google Play. For an overview of the latest stats and insights, visit the pages below!
Google Play. For an overview of the latest stats and insights, visit the pages below!App Ratings: Italian Mobile Apps
Italian mobile Apps average 3.44 
out of 5 stars.
Learn moreApps Versus Games: Italy
91% of apps released by Italian publishers are apps and 9% are games.
Learn moreHow Do Italian Mobile App Developers Monetize their Apps?
Italian mobile App publishers 
monetize their apps in the following ways:
- 7% of Apps must be purchased.
- 19% leverage mobile advertising.
- 6% have in-app purchases.
Globally, however, mobile App publishers monetize their apps like so:
- 3% of Apps must be purchased.
- 34% leverage mobile advertising.
- 4% have in-app purchases.
How Many Italian Mobile Apps Are Available on Both iOS and Android?
51% of Italian mobile App publishers have released Apps on both Google Play and the 
Apple App Store.
Learn moreGoogle Play and the Apple App Store.The Most Popular SDKs and Android App Permissions
Explore the most common SDKs and permissions used by Italian Android Apps. Uncover the top trending tools and access requirements within the industry.
Top Italian Mobile App Developers Based on Downloads
Discover the 
top 10 Italian mobile App publishers, based on total global downloads.
Learn more top 10 Italian mobile App publishers, based on total global downloads.Most Popular Mobile Apps: Italy
We’ve ranked the top Italian mobile Apps from the most popular Google Play categories, including Social, News, Travel, Shopping, Lifestyle, and Business. We also looked at the most popular and top grossing Italian mobile Apps overall.
top Italian mobile Apps from the most popular Google Play categories, including Social, News, Travel, Shopping, Lifestyle, and Business. We also looked at the most popular and top grossing Italian mobile Apps overall.Get Even More Mobile App Market Intelligence!
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Our suite of APIs, file dumps, and other app and SDK intelligence tools can help you dig even deeper, with intelligence compiled from 12 leading mobile and connected TV (CTV) app stores, including Google Play, the Apple App Store, Amazon Appstore, Huawei AppGallery, Tencent App Store, Roku, Apple TV, Fire TV, Google TV, Samsung Smart TV Apps, the LG Content Store, and Vizio SmartCast Apps.
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