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Italy App Market Statistics in 2020

Italy App Market Statistics in 2020 for Android

Italy has one of the strongest mobile app markets in Europe. Furthermore, Milan and Rome – Italy’s most industrious cities – are two of the most productive cities in the world when it comes to mobile app development. While the big Telecom companies, Telecom Italia and Wind Tre, have established themselves as permanent fixtures in the market, smaller outlets like Sangiorgi Srl and WB Development Team have carved out impressive niches.

In this article, we will provide a number of detailed app statistics and insights into the Italy Android app market with focus on apps only. We will cover a number of topics, including: how many Italian app publishers exist on the Google Play Store, how many apps they have released, and how Italian apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Italian addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Italy?

There are more than 5,411 Italian publishers on Google Play out of all 817,478 app publishers. One of the biggest Italian publishers are RORTOS, Rabbit Bay Games, Reludo srl, Clementoni S.p.A., redBit games, JindoBlu, Real Games srls, Whatwapp Entertainment, Xray Prank™, 100 Gates . Less than 1% of all app publishers on Google Play are from Italy. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Italian
Publishers
vs
Total
Publishers

How Many Apps Are from Italian App Publishers?

There are more than 19,479 apps from Italian publishers on Google Play out of the 2,742,536 apps. Apps with most downloads of Italian publishers are WINDTRE, Mediaset Play, PosteID, RaiPlay, BancoPosta, MyTIM, Infinity, Postepay, INPS mobile, Esselunga OnLine . 1% of all apps on Google Play are from Italian publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Italian Apps
vs
Total Apps

How Are Apps from Italian Publishers Rated?

The average rating of 19,479 apps from Italian publishers on Google Play is 3.19 out of 5 stars. This is better than the overall average rating of all apps which is 3.16. Apps from Italian publishers on Google Play have on average 924 ratings. This number is higher than the average number of ratings of all apps, which is 1,110 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Italian Apps
3.19 stars
Average #Ratings of
Italian Apps
Average rating of
All Apps
3.16 stars
Average #Ratings of
All Apps

How Focused Are Italian Publishers on Apps vs. Games?

88% of released apps by Italian publishers are apps and 12% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Italian publishers focus more on apps with 88% of releases compared to all publishers that focus 87% on apps. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps88% Games12%
Apps87% Games13%

How Many Downloads Do Apps from Italian Publishers Get?

Apps by Italian publishers have an average of 72.68k downloads. Overall they get more downloads than the average of all apps which is 148.23k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Italian App
Average Downloads Per App

How Do Italian Apps Monetize?

11% of apps by Italian publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 25% of apps by Italian publishers include ads. That is a lower value compared to the whole world, where 40% have ads. 8% of apps by Italian publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps Italian Paid Apps11% Overall Paid Apps3%
Ads Italian Include Ads25% Overall Include Ads40%
In-App Billing Italian In-App Billing8% Overall In-App Billing4%

Do Italian Publishers Release on both iOS and Android?

38% of apps of Italian publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 20%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Italian Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Italian Publishers Based on Downloads?

The following are the top publishers from Italy that accumulated most downloads.

1 Sangiorgi Srl

Sangiorgi Srl is on position 1 of the biggest Italian app publishers. Sangiorgi Srl. is a mobile app developer and publisher based in Italy. They are best known for creating Wi-Fi network tools. Sangiorgi Srl has has produced WIFI WPS WPA TESTER, Wps Wpa Tester Premium, and WeeNet - Network Tool. They own 3 apps that have been downloaded together more than 82.64m+ times.

82.64m+
3
2 Musixmatch

Musixmatch is on position 2 of the biggest Italian app publishers. Musixmatch is an Italian mobile app developer best known for its Music AI and Knowledge Platform. It is their goal to enrich music with lyrics, and thus create meaningful experiences via their mobile apps. Musixmatch has developed and published Musixmatch - Lyrics for your music and Musixmatch Lyrics Lockscreen. They own a single app that has been downloaded more than 57.75m+ times.

57.75m+
1
3 TelecomItalia

TelecomItalia is on position 3 of the biggest Italian app publishers. TelecomItalia is an Italian telecommunications company with headquarters in Rome and Milan. Founded in 1994, they provide telephony services, mobile services, and DSL data services. TelecomItalia has developed a number of apps, including MyTIM, TIMVISION, MyTIM Fisso, TIMpersonal, and more. They own 24 apps that have been downloaded together more than 57.27m+ times.

57.27m+
24
4 WB Development Team

WB Development Team is on position 4 of the biggest Italian app publishers. WB Development Team is an Italian mobile app developer. They are best known for their barcode and QR code scanning app. WB Development Team has developed the apps QR BARCODE SCANNER and QR BARCODE SCANNER Smart ► qr code reader & maker. They own 2 apps that have been downloaded together more than 49.55m+ times.

49.55m+
2
5 SharkLab Mobile

SharkLab Mobile is on position 5 of the biggest Italian app publishers. SharkLab Mobile is a team of young programmers that specialize in developing mobile applications. They believe in their products and hold themselves to the highest standards. SharkLab Mobile is responsible for Rogue Adventure, FVD Ad-Free, Triad Battle, Haunted Words, and more. They own 7 apps that have been downloaded together more than 48.72m+ times.

48.72m+
7
6 Smart Launcher Team

Smart Launcher Team is on position 6 of the biggest Italian app publishers. Smart Launcher Team is an Italian mobile app publisher that creates apps to make Android devices faster and tidier. Founded in 2012, it is their mission to change the way people use their smartphones and android devices by automating boring tasks and letting users focus on what they need to do. Smart Launcher Team has published Smart Launcher 3, Smart Launcher 5, SL Screen Off plugin, SLK Minimal Black, and more. They own 39 apps that have been downloaded together more than 45.23m+ times.

45.23m+
39
7 Medieval Software

Medieval Software is on position 7 of the biggest Italian app publishers. Medieval Software is a mobile app developer and publisher based in Italy. Medieval Software has created a variety of useful digital tools, such as Bluetooth File Transfer, Dual File Manager XT, Medieval Licensing System, GIF Image Animator, and more. They own 4 apps that have been downloaded together more than 34.87m+ times.

34.87m+
4
8 ILMETEO srl

ILMETEO srl is on position 8 of the biggest Italian app publishers. ILMETEO srl develops meteorological forecasting models and conducts advanced scientific research. They rely exclusively on private funds and their mission is to provide the perfect forecast. ILMETEO srl has developed the apps WeatherSnow, the Weather, the Weather+, and WindSea. They own 4 apps that have been downloaded together more than 25.11m+ times.

25.11m+
4
9 RTI Spa

RTI Spa is on position 9 of the biggest Italian app publishers. RTI Spa is a subsidiary of Mediaset S.p.A., an Italian mass media company and the largest commercial broadcaster in the country. Founded in 1987, the group is headquartered in Milan, Italy. RTI Spa has developed and published such apps as Mediaset Play, TGCOM24, United Music, TG5, and more. They own 15 apps that have been downloaded together more than 23.97m+ times.

23.97m+
15
10 Vodafone Italia S.p.A.

Vodafone Italia S.p.A. is on position 10 of the biggest Italian app publishers. They own 8 apps that have been downloaded together more than 22.87m+ times.

22.87m+
8

What Are the Most Used SDKs by Italian Publishers?

The following shows which SDKs are most used by Italy app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Android Support Library V4

57% of apps from Italian publishers have Android Support Library V4 integrated. In total 7,788 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

57
7788
2 Firebase

54% of apps from Italian publishers have Firebase integrated. In total 7,405 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

54
7405
3 Google Ads AdMob

40% of apps from Italian publishers have Google Ads AdMob integrated. In total 5,507 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

40
5507
4 Android Design Support Library

30% of apps from Italian publishers have Android Design Support Library integrated. In total 4,148 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

30
4148
5 Firebase Cloud Messaging

30% of apps from Italian publishers have Firebase Cloud Messaging integrated. In total 4,035 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

30
4035
6 gson

28% of apps from Italian publishers have gson integrated. In total 3,795 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

28
3795
7 Google Cloud Messaging

23% of apps from Italian publishers have Google Cloud Messaging integrated. In total 3,150 apps.

23
3150
8 ZXing

22% of apps from Italian publishers have ZXing integrated. In total 3,015 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

22
3015
9 Google Analytics

22% of apps from Italian publishers have Google Analytics integrated. In total 2,976 apps. Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.

22
2976
10 Fabric Crashlytics

20% of apps from Italian publishers have Fabric Crashlytics integrated. In total 2,766 apps. Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.

20
2766

What Are the Most Used Android App Permissions by Italian Publishers?

The following shows which android permissions are most frequently request by Italy app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Italian publishers use the Internet Access permission. Total 19,944 apps.

100
19944
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 92% of the apps from Italian publishers use the Network Information Access permission. Total 17,876 apps.

92
17876
3 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 71% of the apps from Italian publishers use the Write External Storage permission. Total 13,813 apps.

71
13813
4 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 66% of the apps from Italian publishers use the Phone Sleep Mode Preventation permission. Total 12,776 apps.

66
12776
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 53% of the apps from Italian publishers use the Push Notification permission. Total 10,337 apps.

53
10337
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 51% of the apps from Italian publishers use the Read External Storage permission. Total 10,011 apps.

51
10011
7 Fine Location Access

With android.permission.ACCESS_FINE_LOCATION apps can find the precise location of the devices they are running on. In other words, apps can figure out where their users are. This is achieved using GPS or network location sources, like Wi-Fi and cell towers. However, in order for these location services to function, users must turn them on. 41% of the apps from Italian publishers use the Fine Location Access permission. Total 8,009 apps.

41
8009
8 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 40% of the apps from Italian publishers use the Vibration permission. Total 7,696 apps.

40
7696
9 Course Location Access

App publishers can use android.permission.ACCESS_COARSE_LOCATION within their apps to give them the ability to generate the approximate location of the devices they are running on. This location is generated by a combination of location services, including network location sources such as cell towers and Wi-Fi. Similar to the android.permission.ACCESS_FINE_LOCATION permission, these location services must be enabled by the user for the app to use them. 38% of the apps from Italian publishers use the Course Location Access permission. Total 7,402 apps.

38
7402
10 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 36% of the apps from Italian publishers use the Wifi Information Access permission. Total 7,033 apps.

36
7033

What Are the Top 10 Highest Ranked Apps in Italy?

The following shows the official Google Play apps top chart of Italy. 7% of the top apps in Italy are from Italian app publishers. See the full chart here.

What Are the Top 10 Apps in Italy's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Italy. 7% of the top grossing apps in Italy are from Italian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Italy?

The following shows the official Google Play social top chart of Italy. There are no apps from Italian publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Italy?

The following shows the official Google Play news top chart of Italy. 67% of the top news apps in Italy are from Italian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Italy?

The following shows the official Google Play travel top chart of Italy. 13% of the top travel apps in Italy are from Italian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Italy?

The following shows the official Google Play shopping top chart of Italy. 33% of the top shopping apps in Italy are from Italian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Italy?

The following shows the official Google Play lifestyle top chart of Italy. 7% of the top lifestyle apps in Italy are from Italian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Italy?

The following shows the official Google Play business top chart of Italy. There are no apps from Italian publishers. See the full chart here.