Italy has one of the strongest mobile app markets in Europe. Furthermore, Milan and Rome – Italy’s most industrious cities – are two of the most productive cities in the world when it comes to mobile app development. While the big Telecom companies, Telecom Italia and Wind Tre, have established themselves as permanent fixtures in the market, smaller outlets like Sangiorgi Srl and WB Development Team have carved out impressive niches.
In this article, we will provide a number of detailed statistics and insights into the Italy Android app market with focus on apps only. We will cover a number of topics, including: how many Italian app publishers exist on the Google Play Store, how many apps they have released, and how Italian apps have performed compared to the global average. The data is aggregated based on address, such that only app publishers with valid Italian addresses on the Android market have been considered. Furthermore, all download statistics are estimates.
Below a table of content with some quick links to jump directly to the answers to the following questions:
- How Many App Publishers Are from Italy?
- How Many Apps Are from Italian App Publishers?
- How Are Apps from Italian Publishers Rated?
- How Focused Are Italian Publishers on Apps vs. Games?
- How Many Downloads Do Apps from Italian Publishers Get?
- How Do Italian Apps Monetize?
- Do Italian Publishers Release on both iOS and Android?
- Who Are the Top 10 Italian Publishers Based on Downloads?
- Most Used SDKs by Italian Publishers?
- Most Used Android App Permissions by Italian Publishers?
- Top 10 Apps in Italy?
- Top 10 Apps in Italy's Grossing Top Chart?
- Top 10 Social Apps in Italy?
- Top 10 News Apps in Italy?
- Top 10 Travel Apps in Italy?
- Top 10 Shopping Apps in Italy?
- Top 10 Lifestyle Apps in Italy?
- Top 10 Business Apps in Italy?
Where Does the Data Come From?
Our job at 42matters is to analyze the millions of mobile apps available in the Google Play and iOS App Store. We track everything from app rankings, to download estimates, to changes in meta information, to SDK usage, and more. If you would like to leverage our data into your own product, research or upmobile app industry analysis, it can be obtained via our API or File Dumps. Also, a selected portions of our data can be accessed with our interactive App Market Explorer. If you want to learn more contact us.

How Many App Publishers Are from Italy?
There are more than 5,116 Italian publishers on Google Play out of all 797,343 app publishers. One of the biggest Italian publishers are Sangiorgi Srl, Musixmatch, TelecomItalia, WB Development Team, SharkLab Mobile, Smart Launcher Team, Medieval Software, Wind Tre S.p.A., RTI Spa, ILMETEO srl . Less than 1% of all app publishers on Google Play are from Italy. Find the biggest app publishers with our App Market Explorer.
ITALIAN PUBLISHERS
5,116
PERCENTAGE GLOBALLY
1 %
How Many Apps Are from Italian App Publishers?
There are more than 18,343 apps from Italian publishers on Google Play out of the 2,717,429 apps. Apps with most downloads of Italian publishers are Mediaset Play, RaiPlay, Postepay, MyWind (App ufficiale Wind), MyTIM, Ufficio Postale, My Vodafone Italia, Photosì: photo printing, the Weather, BancoPosta . 1% of all apps on Google Play are from Italian publishers. Filter for apps by publisher country with our tool here..
APPS BY ITALIAN PUBLISHERS
18,343
PERCENTAGE GLOBALLY
1%
How Are Apps from Italian Publishers Rated?
The average rating of 18,343 apps from Italian publishers on Google Play is 3.17 out of 5 stars. This is better than the overall average rating of all apps which is 3.10. Apps from Italian publishers on Google Play have on average 893 ratings. This number is higher than the average number of ratings of all apps, which is 1,103 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.
AVERAGE RATING OF ITALIAN Apps
3.17 stars
AVERAGE #RATINGS OF ITALIAN Apps
893
How Focused Are Italian Publishers on Apps vs. Games?
87% of released apps by Italian publishers are apps and 13% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Italian publishers focus similar on apps and games as all publishers. Use our full App Market Explorer to filter for the most successful mobile apps and games.
ITALIAN APPS
87%
ITALIAN GAMES
13%
How Many Downloads Do Apps from Italian Publishers Get?
Apps by Italian publishers have an average of 69.9k downloads. Overall they get more downloads than the average of all apps which is 140.63k. We offer also more detailed download estimates for any app.
AVERAGE DOWNLOADS PER ITALIAN APP
69.9k
AVERAGE DOWNLOADS PER APP
140.63k
How Do Italian Apps Monetize?
12% of apps by Italian publishers are paid. That is a higher value of paid apps compared to the overall apps, where 4% are paid. 25% of apps by Italian publishers include ads. That is a lower value compared to the whole world, where 41% have ads. 8% of apps by Italian publishers make use of In-App Payments to monetize. That is higher than the average of 4%.
PAID
12%
ADS
25%
IN-APP BILLING
8%
Do Italian Publishers Release on both iOS and Android?
39% of apps of Italian publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 21%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.
ITALIAN APPS ON BOTH STORES
39%
OVERALL APPS ON BOTH STORES
21%
Who Are the Top 10 Italian Publishers Based on Downloads?
The following are the top publishers from Italy that accumulated most downloads.1) Sangiorgi Srl
TOTAL DOWNLOADS
75.99m+
NUMBER OF APPS
3
2) Musixmatch
TOTAL DOWNLOADS
63.17m+
NUMBER OF APPS
2
3) TelecomItalia
TOTAL DOWNLOADS
53.21m+
NUMBER OF APPS
23
4) WB Development Team
TOTAL DOWNLOADS
49.44m+
NUMBER OF APPS
2
5) SharkLab Mobile
TOTAL DOWNLOADS
48.6m+
NUMBER OF APPS
7
6) Smart Launcher Team
TOTAL DOWNLOADS
44.44m+
NUMBER OF APPS
39
7) Medieval Software
TOTAL DOWNLOADS
34.68m+
NUMBER OF APPS
4
8) Wind Tre S.p.A.
TOTAL DOWNLOADS
29.84m+
NUMBER OF APPS
17
9) RTI Spa
TOTAL DOWNLOADS
25.75m+
NUMBER OF APPS
16
10) ILMETEO srl
TOTAL DOWNLOADS
24.67m+
NUMBER OF APPS
4
What Are the Most Used SDKs by Italian Publishers?
The following shows which SDKs are most used by Italy app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.1) Android Support Library V4
PERCENTAGE
62%
NUMBER OF APPS
7,824
2) Firebase
PERCENTAGE
51%
NUMBER OF APPS
6,409
3) Google Ads AdMob
PERCENTAGE
41%
NUMBER OF APPS
5,185
4) Android Design Support Library
PERCENTAGE
34%
NUMBER OF APPS
4,222
5) Firebase Cloud Messaging
PERCENTAGE
26%
NUMBER OF APPS
3,251
6) Google Cloud Messaging
PERCENTAGE
25%
NUMBER OF APPS
3,155
7) gson
PERCENTAGE
25%
NUMBER OF APPS
3,112
8) Google Analytics
PERCENTAGE
24%
NUMBER OF APPS
2,973
9) ZXing
PERCENTAGE
19%
NUMBER OF APPS
2,430
10) Fabric Crashlytics
PERCENTAGE
18%
NUMBER OF APPS
2,294
What Are the Most Used Android App Permissions by Italian Publishers?
The following shows which android permissions are most frequently requested by Italy app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.1) Internet Access
PERCENTAGE
75%
NUMBER OF APPS
13,700
2) Network Information Access
PERCENTAGE
68%
NUMBER OF APPS
12,514
3) Write External Storage
PERCENTAGE
51%
NUMBER OF APPS
9,267
4) Phone Sleep Mode Preventation
PERCENTAGE
47%
NUMBER OF APPS
8,607
5) Push Notification
PERCENTAGE
38%
NUMBER OF APPS
6,991
6) Read External Storage
PERCENTAGE
30%
NUMBER OF APPS
5,452
7) Vibration
PERCENTAGE
29%
NUMBER OF APPS
5,313
8) Fine Location Access
PERCENTAGE
27%
NUMBER OF APPS
5,035
9) Course Location Access
PERCENTAGE
26%
NUMBER OF APPS
4,834
10) Wifi Information Access
PERCENTAGE
26%
NUMBER OF APPS
4,712
What Are the Top 10 Highest Ranked Apps in Italy?
The following shows the official Google Play apps top chart of Italy. There are no apps from Italian publishers. See the full chart here.What Are the Top 10 Apps in Italy's Grossing Top Chart?
The following shows the official Google Play Grossing top chart of Italy. There are no apps from Italian publishers. See the full chart here.What Are the Top 10 Highest Ranked News Apps in Italy?
The following shows the official Google Play news top chart of Italy. 47% of the top news apps in Italy are from Italian app publishers. See the full chart here.What Are the Top 10 Highest Ranked Travel Apps in Italy?
The following shows the official Google Play travel top chart of Italy. 20% of the top travel apps in Italy are from Italian app publishers. See the full chart here.What Are the Top 10 Highest Ranked Shopping Apps in Italy?
The following shows the official Google Play shopping top chart of Italy. 13% of the top shopping apps in Italy are from Italian app publishers. See the full chart here.What Are the Top 10 Highest Ranked Lifestyle Apps in Italy?
The following shows the official Google Play lifestyle top chart of Italy. 7% of the top lifestyle apps in Italy are from Italian app publishers. See the full chart here.What Are the Top 10 Highest Ranked Business Apps in Italy?
The following shows the official Google Play business top chart of Italy. 7% of the top business apps in Italy are from Italian app publishers. See the full chart here.Are You Looking for Data-Rich Insights into the App Market?
The App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers all kind of APIs and a full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Contact us if you have any more questions.