Solutions for AdTech

How AdTech companies can leverage mobile and connected TV (CTV) app market intelligence for
App Market Analysis, Contextual Targeting, SDK Intelligence, Lead Generation, Fraud Prevention, and Competitor Insights

20m+

Published and Unpublished Apps

2,600+

SDKs

IAB Categories

Based on Content Taxonomy 3.0
    Google Play StoreApp StoreTencentAmazonHuaweiGoogle TVAmazon Fire TVLG TVRokuSamsungApple TVVizio

2.1m+

App Publishers
Google Play StoreApp Store
Solutions for AdTech

The best AdTech businesses need the highest-quality app intelligence.

OpenX
Digital Turbine
PubMatic
Comcast
AppsFlyers
Criteo
AdTheorent
Viant
Ogury
Unit
Oolo
Basis Technologies

Gain Insight Into 2.1+ Million Publishers From Across the App Market

  • Google Play logoGoogle Play
  • Apple App Store logoApple App Store
  • Samsung logoSamsung
  • Tencent Appstore logoTencent Appstore
  • Apple TV logoApple TV
  • LG logoLG
  • Amazon Fire TV logoAmazon Fire TV
  • Google TV logoGoogle TV
  • Roku logoRoku
  • Amazon Appstore logoAmazon Appstore
  • Vizio logoVizio
  • Huawei AppGallery logoHuawei AppGallery
  • Research the app market with programmatic access to 12 leading mobile and CTV platforms.
  • Identify market opportunities using data from millions of apps.
  • Audit app tech stacks, with data on SDK developers, market penetration, installations, removals, and more.
  • Uncover competitor insights with app and SDK analysis.
  • Enhance advertising and monetization with contextual targeting.
  • Prevent ad fraud via app-ads.txt, sellers.json, and app verification.
  • Get segmented app publisher leads based on your ideal customer profiles (ICPs).
  • Enrich CRM data for leads, prospects, and customers.

Analyze Mobile and CTV App Markets

Analyze app intelligence and audience insights. Access app and SDK performance metrics to identify market leaders and understand brand awareness. Get historical and localized data to understand markets and trends. Benchmark competitors with insight into their features and market penetration. Leverage this information to…
  • Make educated product decisions.
  • Inform market entries and expand your offering to new platforms.
  • Develop new services and enhance existing services.
  • Improve your position in the marketplace.
Analyze Mobile and CTV App Markets

Generate App Publisher Leads and Drive Growth

Use thousands of metrics — like country availability, integrated SDKs, and release date — to zero in on apps that match your ideal publisher profiles. Easily export all segmented app publisher leads in CSV format. Organize data for sales team efficiency. Leverage publisher details for targeted marketing and sales initiatives. Use tech stack insights, performance metrics, and geographical trends to craft prospect-specific demos and pitches.
Generate App Publisher Leads and Drive Growth

Get Connected TV (CTV) App Intelligence

Incorporate Roku, Apple TV, Google TV, Fire TV, LG, Samsung, and Vizio into your AdTech services. Leverage CTV app metadata, performance metrics, and publisher insights for app matching, data mapping, ad space validation, ad targeting, and more. Get key CTV app intelligence, including app-ads.txt files, content ratings, IAB categories, and app and bundle IDs.

  • Ad Verification and Validation — Prevent ad fraud with multi-factor, cross-platform app matching. Use app-ads.txt to analyze advertising rights and block unverified CTV inventory sellers.
  • Ad Targeting and Safety — Make informed CTV buys and enhance programmatic buying and selling of CTV ad space with ultra-precise taxonomic insights, parental advisories, and content ratings.
  • Market Trend Analysis — Identify historical CTV trends on a country-by-country basis, including video consumption by territory and how CTV stores differentiate themselves in various geographies.
  • Competitive Intelligence — Analyze opportunities across different CTV stores by looking at the number of apps per store, app submissions, and aggregate app marketplace trends.
Get Connected TV (CTV) App Intelligence

Capture Real-Time iOS and Android SDK Intelligence

Automate SDK data collection. Monitor 32 types of SDKs, including Ad Networks, Ad Mediation Adapters, and Attribution solutions. See which apps use competitor SDKs and identify apps that would benefit from your own SDK. Track historical installation and removal trends and measure market penetration. Use easy-to-integrate tools, including APIs and file dumps, to develop SDK detectors.
Capture Real-Time iOS and Android SDK Intelligence

Keep an Eye on Your Competitors

Use app-ads.txt to detect apps that list your competitors as trusted ad partners. See which apps rely on your competitors’ SDKs. Leverage metrics like downloads and MAUs to uncover your competitors' top customers. Analyze the performance of competitor SDKs, including supported platforms (iOS or Android), market penetration by app store category, installation and removal trends, and daily downloads.
Keep an Eye on Your Competitors
Enhance Contextual Advertising:

Maximize Ad Impressions, Tackle Ad Fraud, Ensure Brand Safety, and Audit Ad Inventory

With 42matters, you’ll have access to thousands of app and SDK metrics, enabling you to enhance the ROI of mobile and CTV ad campaigns at multiple levels.

Maximize Ad Impressions via Data-Driven Targeting and Real-Time Bidding (RTB)
iab categories icon

1,000+ IAB categories, Android categories, iOS genres, and CTV genres.

App StoreGoogle PlayAmazonTencentGoogle TVAmazon Fire TVLG TVRokuSamsungApple TVVizioHuawei
country specific content ratings icon

Country availability and country-specific content ratings.

gender insights icon

User demographics, including age and gender insights.

downloads icon

Geographical performance insights, such as download estimates and monthly active users (MAU), that reveal where apps are most popular.

mobile ctv coverage icon
Comprehensive mobile and CTV app store coverage for maximum ad reach.
Tackle Ad Fraud with App Verification, Publisher Analysis, and SDK Audits
app ads txt insights icon

App-ads.txt insights help you identify authorized ad sellers.

audit publishers details icon

Audit publisher details, like physical addresses, web domains, and unpublished apps.

mobile ctv coverage icon

Verify apps using app IDs, bundle IDs, and package names.

suspicious apps activity icon

Use app permissions to spot suspicious app activity, fake location data, and click injection.

integrated sdks icon

Review integrated SDKs to spot apps that use suspicious tools to generate fake clicks.

Maintain Ad Quality, Ensure Brand Safety, and Check Global PrivacyCompliance
unpublished apps icon

Decrease ad waste by verifying whether an app is unpublished or out-of-date.

iab categories icon

Use the 1,000+ IAB Categories for more precise app classification.

regulations icon

Ensure compliance with regulations like GDPR, GDPR-K, COPPA, and the UK’s Children’s Code.

ratings icon

Access country-specific content ratings to promote brand safety.

downloads icon

Tap into country-specific downloads and MAUs to determine where apps are most popular.

Check Ad Space Quality and Flag Risky Apps and Publishers
app ads txt insights icon

Check the suitability of ad content for particular advertisers.

find apps icon

Find all apps attributed to a single publisher.

approved apps icon

Determine which apps should be automatically rejected based on app categories, ratings, App Privacy Details, App Tracking Transparency (ATT), compliance, etc.

mobile ctv coverage icon

Match apps across multiple app stores.

track unusual publications icon

Track app lifecycles and check for unusual publication histories.

Access 42matters' App Intelligence image

Access 42matters' App Intelligence

Explorer

Explorer

Explore iOS, Android, and Roku apps. Get app publisher leads, audit your app inventory, monitor market trends, etc.

SDK Explorer

SDK Explorer

Browse iOS and Android SDKs. See which apps use competitor SDKs, catch suspicious removal trends, and more.

API

API

Programmatic access to mobile and CTV app insights. Enhance and automate RTB, ad targeting, and other processes.

File Dumps

File Dumps

Ingest and map large datasets for intelligence-driven AdTech offerings, app and publisher inventory enrichment, etc.

Get Started Today!

Request a 15 minute demo

The best AdTech businesses need the highest-quality app intelligence.

OpenX
Digital Turbine
PubMatic
Comcast
AppsFlyers
Criteo
AdTheorent
Viant
Ogury
Unit
Oolo
Basis Technologies