We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.
1) Google Firebase
Out of all apps that use analytics SDKs 92% have Google Firebase integrated, covering 94% of app downloads in that sdk segment.
Firebase is Google's mobile platform SDK that helps you quickly develop high-quality apps and grow your business.
APP SHARE
92%
TOTAL APPS
2.19m
APPLICATIONS
1.9m
GAMES
283.85k
DOWNLOAD SHARE
94%
TOTAL DOWNLOADS
828.69b
APP DOWNLOADS
571.09b
GAME DOWNLOADS
257.6b
Browse all apps that have Google Firebase integrated with our App Market Explorer.
2) Firebase Crashlytics Fabric
Out of all apps that use analytics SDKs 21% have Firebase Crashlytics Fabric integrated, covering 35% of app downloads in that sdk segment.
Firebase Crashlytics is an app that helps you track, prioritize, and fix stability issues that erode app quality, in realtime. Spend less time triaging and troubleshooting crashes and more time building app features that delight users.
APP SHARE
21%
TOTAL APPS
500.97k
APPLICATIONS
469.56k
GAMES
31.4k
DOWNLOAD SHARE
35%
TOTAL DOWNLOADS
312.88b
APP DOWNLOADS
210.05b
GAME DOWNLOADS
102.83b
Browse all apps that have Firebase Crashlytics Fabric integrated with our App Market Explorer.
3) Google Analytics
Out of all apps that use analytics SDKs 15% have Google Analytics integrated, covering 23% of app downloads in that sdk segment.
The Google Analytics SDK lets you measure your advertising ROI as well as track your Flash, video, and social networking sites, and applications.
APP SHARE
15%
TOTAL APPS
369.17k
APPLICATIONS
327.33k
GAMES
41.84k
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
205.74b
APP DOWNLOADS
160.27b
GAME DOWNLOADS
45.47b
Browse all apps that have Google Analytics integrated with our App Market Explorer.
4) IAB OM Open Measurement OMSDK
Out of all apps that use analytics SDKs 5% have IAB OM Open Measurement OMSDK integrated, covering 20% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
5%
TOTAL APPS
141.32k
APPLICATIONS
88.92k
GAMES
52.4k
DOWNLOAD SHARE
20%
TOTAL DOWNLOADS
183.65b
APP DOWNLOADS
51.27b
GAME DOWNLOADS
132.38b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
5) Fabric Answers
Out of all apps that use analytics SDKs 5% have Fabric Answers integrated, covering 3% of app downloads in that sdk segment.
The Google Analytics SDK provides the same features you had in Fabric, and also allows you to integrate your events data with other services in Firebase, such as Firebase Crashlytics and Firebase Cloud Messaging.
APP SHARE
5%
TOTAL APPS
140.96k
APPLICATIONS
133.44k
GAMES
7.53k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
31.92b
APP DOWNLOADS
23.37b
GAME DOWNLOADS
8.55b
Browse all apps that have Fabric Answers integrated with our App Market Explorer.
6) Flurry Analytics
Out of all apps that use analytics SDKs 5% have Flurry Analytics integrated, covering 5% of app downloads in that sdk segment.
The Flurry Analytics SDK provides you with the tools and resources you need to gain a deep level of understanding about your users’ behavior in your apps. Set up advanced analysis of complex events, with metrics, segments, and funnels to better track your users’ habits and performance.
APP SHARE
5%
TOTAL APPS
133.83k
APPLICATIONS
124.6k
GAMES
9.22k
DOWNLOAD SHARE
5%
TOTAL DOWNLOADS
50.5b
APP DOWNLOADS
26.26b
GAME DOWNLOADS
24.24b
Browse all apps that have Flurry Analytics integrated with our App Market Explorer.
7) React Native Firebase by Invertase
Out of all apps that use analytics SDKs 3% have React Native Firebase by Invertase integrated, covering <1% of app downloads in that sdk segment.
APP SHARE
3%
TOTAL APPS
89.73k
APPLICATIONS
88.58k
GAMES
1.15k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
6.96b
APP DOWNLOADS
6.66b
GAME DOWNLOADS
297.29m
Browse all apps that have React Native Firebase by Invertase integrated with our App Market Explorer.
8) Yandex AppMetrica
Out of all apps that use analytics SDKs 2% have Yandex AppMetrica integrated, covering 3% of app downloads in that sdk segment.
Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.
APP SHARE
2%
TOTAL APPS
59.56k
APPLICATIONS
34.63k
GAMES
24.93k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
35.01b
APP DOWNLOADS
13.93b
GAME DOWNLOADS
21.08b
Browse all apps that have Yandex AppMetrica integrated with our App Market Explorer.
9) Amplitude
Out of all apps that use analytics SDKs 2% have Amplitude integrated, covering 1% of app downloads in that sdk segment.
Amplitude is a product intelligence platform SDK that helps teams convert, engage, and retain customers.
APP SHARE
2%
TOTAL APPS
59k
APPLICATIONS
53.95k
GAMES
5.05k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
13.46b
APP DOWNLOADS
8.54b
GAME DOWNLOADS
4.92b
Browse all apps that have Amplitude integrated with our App Market Explorer.
10) AppsFlyer
Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 17% of app downloads in that sdk segment.
AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.
APP SHARE
2%
TOTAL APPS
55.87k
APPLICATIONS
28.77k
GAMES
27.1k
DOWNLOAD SHARE
17%
TOTAL DOWNLOADS
155.11b
APP DOWNLOADS
83.92b
GAME DOWNLOADS
71.19b
Browse all apps that have AppsFlyer integrated with our App Market Explorer.
11) Moat
Out of all apps that use analytics SDKs 2% have Moat integrated, covering 8% of app downloads in that sdk segment.
The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.
APP SHARE
2%
TOTAL APPS
53.99k
APPLICATIONS
25.28k
GAMES
28.72k
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
75.5b
APP DOWNLOADS
27.58b
GAME DOWNLOADS
47.93b
Browse all apps that have Moat integrated with our App Market Explorer.
12) AltBeacon by Radius Networks
Out of all apps that use analytics SDKs 1% have AltBeacon by Radius Networks integrated, covering <1% of app downloads in that sdk segment.
Radius Networks provides a machine-learning platform that offers location-based data and insights for the retail and e-commerce sectors.
APP SHARE
1%
TOTAL APPS
43.43k
APPLICATIONS
41.65k
GAMES
1.78k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
2.61b
APP DOWNLOADS
2.49b
GAME DOWNLOADS
121.08m
Browse all apps that have AltBeacon by Radius Networks integrated with our App Market Explorer.
13) Opencensus OpenTelemetry
Out of all apps that use analytics SDKs 1% have Opencensus OpenTelemetry integrated, covering 1% of app downloads in that sdk segment.
Opencensus OpenTelemetry is an SDK that makes robust, portable telemetry a built-in feature of cloud-native software.
APP SHARE
1%
TOTAL APPS
38.17k
APPLICATIONS
36.93k
GAMES
1.24k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
15.75b
APP DOWNLOADS
13.58b
GAME DOWNLOADS
2.17b
Browse all apps that have Opencensus OpenTelemetry integrated with our App Market Explorer.
14) Adjust
Out of all apps that use analytics SDKs 1% have Adjust integrated, covering 10% of app downloads in that sdk segment.
Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.
APP SHARE
1%
TOTAL APPS
34.98k
APPLICATIONS
12.36k
GAMES
22.62k
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
90.13b
APP DOWNLOADS
36.11b
GAME DOWNLOADS
54.02b
Browse all apps that have Adjust integrated with our App Market Explorer.
15) GameanAlytics
Out of all apps that use analytics SDKs 1% have GameanAlytics integrated, covering 2% of app downloads in that sdk segment.
GameanAlytics is an SDK that collects, visualizes, and understands your player data all in one platform.
APP SHARE
1%
TOTAL APPS
32.78k
APPLICATIONS
1.03k
GAMES
31.75k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
26.14b
APP DOWNLOADS
856.61m
GAME DOWNLOADS
25.29b
Browse all apps that have GameanAlytics integrated with our App Market Explorer.
16) Segment
Out of all apps that use analytics SDKs 1% have Segment integrated, covering <1% of app downloads in that sdk segment.
The Segment SDK is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
APP SHARE
1%
TOTAL APPS
32.4k
APPLICATIONS
31.93k
GAMES
470
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
4.55b
APP DOWNLOADS
4.49b
GAME DOWNLOADS
54.52m
Browse all apps that have Segment integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
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App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
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In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...