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Top 15 Analytics SDKs Used in Android Apps


Top SDKs


We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.

1) Firebase


Out of all apps that use analytics SDKs 81% have Firebase integrated, covering 87% of app downloads in that sdk segment.

Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

APP SHARE

81%

TOTAL APPS

1.54m

APPLICATIONS

1.34m

GAMES

196.92k

DOWNLOAD SHARE

87%

TOTAL DOWNLOADS

426.64b

APP DOWNLOADS

305.03b

GAME DOWNLOADS

121.61b


Browse all apps that have Firebase integrated with our App Market Explorer.


2) Google Analytics


Out of all apps that use analytics SDKs 30% have Google Analytics integrated, covering 42% of app downloads in that sdk segment.

Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.

APP SHARE

30%

TOTAL APPS

574.49k

APPLICATIONS

490.95k

GAMES

83.54k

DOWNLOAD SHARE

42%

TOTAL DOWNLOADS

205.36b

APP DOWNLOADS

159.52b

GAME DOWNLOADS

45.84b


Browse all apps that have Google Analytics integrated with our App Market Explorer.


3) Fabric Crashlytics


Out of all apps that use analytics SDKs 17% have Fabric Crashlytics integrated, covering 28% of app downloads in that sdk segment.

Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.

APP SHARE

17%

TOTAL APPS

332.68k

APPLICATIONS

314.47k

GAMES

18.22k

DOWNLOAD SHARE

28%

TOTAL DOWNLOADS

140.29b

APP DOWNLOADS

104.26b

GAME DOWNLOADS

36.03b


Browse all apps that have Fabric Crashlytics integrated with our App Market Explorer.


4) Fabric Answers


Out of all apps that use analytics SDKs 15% have Fabric Answers integrated, covering 21% of app downloads in that sdk segment.

Fabric Answers is a mobile analytics SDK. It gives app developers the ability to enable real-time analytics that provide insights into their core goals, such as growth, retention, and engagement.

APP SHARE

15%

TOTAL APPS

284.79k

APPLICATIONS

268.93k

GAMES

15.86k

DOWNLOAD SHARE

21%

TOTAL DOWNLOADS

103.7b

APP DOWNLOADS

71.72b

GAME DOWNLOADS

31.99b


Browse all apps that have Fabric Answers integrated with our App Market Explorer.


5) Flurry


Out of all apps that use analytics SDKs 7% have Flurry integrated, covering 11% of app downloads in that sdk segment.

Flurry is an analytics SDK provided by Yahoo. It operates under the premise that the right data can help developers answer the hardest questions and optimize their app experience. Flurry mobile app analytics can help developers by analyzing activity across their app portfolio.

APP SHARE

7%

TOTAL APPS

143.35k

APPLICATIONS

131.21k

GAMES

12.14k

DOWNLOAD SHARE

11%

TOTAL DOWNLOADS

54.7b

APP DOWNLOADS

25.89b

GAME DOWNLOADS

28.81b


Browse all apps that have Flurry integrated with our App Market Explorer.


6) Moat


Out of all apps that use analytics SDKs 4% have Moat integrated, covering 23% of app downloads in that sdk segment.

Moat is an always-on analytics SDK that gives developers the ability to measure real-time attention analytics across multiple platforms.

APP SHARE

4%

TOTAL APPS

81.25k

APPLICATIONS

41.07k

GAMES

40.18k

DOWNLOAD SHARE

23%

TOTAL DOWNLOADS

112.9b

APP DOWNLOADS

39.71b

GAME DOWNLOADS

73.19b


Browse all apps that have Moat integrated with our App Market Explorer.


7) ACRA


Out of all apps that use analytics SDKs 3% have ACRA integrated, covering <1% of app downloads in that sdk segment.

ACRA is an analytics SDK that provides application crash reports for Android apps. By alerting developers to the existence of bugs, and giving them the tools to fix them, ACRA can be used to build quality apps that get good reviews.

APP SHARE

3%

TOTAL APPS

62.71k

APPLICATIONS

58.9k

GAMES

3.81k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

4.69b

APP DOWNLOADS

4.4b

GAME DOWNLOADS

285.4m


Browse all apps that have ACRA integrated with our App Market Explorer.


8) AppsFlyer


Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 14% of app downloads in that sdk segment.

AppsFlyer is an attribution SDK that provides advertisers with conversion data for their user acquisition and retention campaigns. Via the AppsFlyer dashboard, advertisers are able to monitor which media source was responsible for mobile activity and use this data to optimize their advertising budget.

APP SHARE

2%

TOTAL APPS

48.12k

APPLICATIONS

38.15k

GAMES

9.97k

DOWNLOAD SHARE

14%

TOTAL DOWNLOADS

71.19b

APP DOWNLOADS

42.53b

GAME DOWNLOADS

28.66b


Browse all apps that have AppsFlyer integrated with our App Market Explorer.


9) Integral Ad Science (IAS)


Out of all apps that use analytics SDKs 2% have Integral Ad Science (IAS) integrated, covering 9% of app downloads in that sdk segment.

Integral Ad Science provides an SDK that allows developers to analyze the value of digital advertising placements. Integral Ad Science implements a True Advertising Quality (TRAQ) score which assigns value to media by assessing: brand safety, ad fraud, page content and structure, time viewed, share of view, ad clutter, etc.

APP SHARE

2%

TOTAL APPS

41.29k

APPLICATIONS

26.19k

GAMES

15.11k

DOWNLOAD SHARE

9%

TOTAL DOWNLOADS

46.83b

APP DOWNLOADS

23.7b

GAME DOWNLOADS

23.13b


Browse all apps that have Integral Ad Science (IAS) integrated with our App Market Explorer.


10) Amplitude


Out of all apps that use analytics SDKs 1% have Amplitude integrated, covering 1% of app downloads in that sdk segment.

The Amplitude SDK helps app builders create enjoyable customer experiences by providing in-depth insight into user behaviors across the customer journey. It enables developers to understand their users, rapidly improve product experience, and grow their business.

APP SHARE

1%

TOTAL APPS

31.86k

APPLICATIONS

30.2k

GAMES

1.66k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

5.3b

APP DOWNLOADS

3.36b

GAME DOWNLOADS

1.94b


Browse all apps that have Amplitude integrated with our App Market Explorer.


11) Google Tag Manager


Out of all apps that use analytics SDKs 1% have Google Tag Manager integrated, covering <1% of app downloads in that sdk segment.

Google Tag Manager is a free SDK that allows app builders to manage their tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management

APP SHARE

1%

TOTAL APPS

29.95k

APPLICATIONS

25.92k

GAMES

4.03k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

3.56b

APP DOWNLOADS

1.89b

GAME DOWNLOADS

1.68b


Browse all apps that have Google Tag Manager integrated with our App Market Explorer.


12) New Relic


Out of all apps that use analytics SDKs 1% have New Relic integrated, covering <1% of app downloads in that sdk segment.

New Relic offers real-time insights for the modern enterprise via their cloud-based platform SDK. New Relic gives developers, engineers, operations, and management a clear view of what’s happening in today’s complex software environments.

APP SHARE

1%

TOTAL APPS

29.29k

APPLICATIONS

29.25k

GAMES

47

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

3.24b

APP DOWNLOADS

3.1b

GAME DOWNLOADS

143.45m


Browse all apps that have New Relic integrated with our App Market Explorer.


13) Mixpanel


Out of all apps that use analytics SDKs 1% have Mixpanel integrated, covering 1% of app downloads in that sdk segment.

Mixpanel is an SDK that gives app builders the ability to grow their business by helping them understand why users convert, engage, and retain. Developers can use Mixpanel to analyze user behavior across their sites and apps, then send messages and run experiments based on what they learn.

APP SHARE

1%

TOTAL APPS

19.8k

APPLICATIONS

19.57k

GAMES

231

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

5.06b

APP DOWNLOADS

4.57b

GAME DOWNLOADS

493.47m


Browse all apps that have Mixpanel integrated with our App Market Explorer.


14) Countly


Out of all apps that use analytics SDKs <1% have Countly integrated, covering <1% of app downloads in that sdk segment.

Countly is an analytics platform to understand your customer journeys in web, desktop and mobile applications. Besides the usual analytics features Countly can be installed on your own servers allowing to retain all the collected data.

APP SHARE

<1%

TOTAL APPS

16.59k

APPLICATIONS

16.51k

GAMES

82

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

400.91m

APP DOWNLOADS

322.5m

GAME DOWNLOADS

78.41m


Browse all apps that have Countly integrated with our App Market Explorer.


15) Branch - Tune


Out of all apps that use analytics SDKs <1% have Branch - Tune integrated, covering 2% of app downloads in that sdk segment.

Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

<1%

TOTAL APPS

15.4k

APPLICATIONS

14.92k

GAMES

481

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

12.66b

APP DOWNLOADS

11.36b

GAME DOWNLOADS

1.3b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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