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Top 15 Analytics SDKs Used in Android Apps


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We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.

1) Google Firebase


Out of all apps that use analytics SDKs 93% have Google Firebase integrated, covering 94% of app downloads in that sdk segment.

Firebase is Google's mobile platform SDK that helps you quickly develop high-quality apps and grow your business.

APP SHARE

93%

TOTAL APPS

2.36m

APPLICATIONS

2.04m

GAMES

316.86k

DOWNLOAD SHARE

94%

TOTAL DOWNLOADS

909b

APP DOWNLOADS

626.24b

GAME DOWNLOADS

282.76b


Browse all apps that have Google Firebase integrated with our App Market Explorer.


2) Firebase Crashlytics Fabric


Out of all apps that use analytics SDKs 21% have Firebase Crashlytics Fabric integrated, covering 36% of app downloads in that sdk segment.

Firebase Crashlytics is an app that helps you track, prioritize, and fix stability issues that erode app quality, in realtime. Spend less time triaging and troubleshooting crashes and more time building app features that delight users.

APP SHARE

21%

TOTAL APPS

540.04k

APPLICATIONS

504.24k

GAMES

35.81k

DOWNLOAD SHARE

36%

TOTAL DOWNLOADS

350.36b

APP DOWNLOADS

230.7b

GAME DOWNLOADS

119.66b


Browse all apps that have Firebase Crashlytics Fabric integrated with our App Market Explorer.


3) Google Analytics


Out of all apps that use analytics SDKs 14% have Google Analytics integrated, covering 21% of app downloads in that sdk segment.

The Google Analytics SDK lets you measure your advertising ROI as well as track your Flash, video, and social networking sites, and applications.

APP SHARE

14%

TOTAL APPS

365.33k

APPLICATIONS

323.89k

GAMES

41.44k

DOWNLOAD SHARE

21%

TOTAL DOWNLOADS

203.14b

APP DOWNLOADS

159.14b

GAME DOWNLOADS

43.99b


Browse all apps that have Google Analytics integrated with our App Market Explorer.


4) IAB OM Open Measurement OMSDK


Out of all apps that use analytics SDKs 9% have IAB OM Open Measurement OMSDK integrated, covering 26% of app downloads in that sdk segment.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

APP SHARE

9%

TOTAL APPS

241.16k

APPLICATIONS

164.94k

GAMES

76.22k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

250.69b

APP DOWNLOADS

82.77b

GAME DOWNLOADS

167.92b


Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.


5) Flurry Analytics


Out of all apps that use analytics SDKs 5% have Flurry Analytics integrated, covering 5% of app downloads in that sdk segment.

The Flurry Analytics SDK provides you with the tools and resources you need to gain a deep level of understanding about your users’ behavior in your apps. Set up advanced analysis of complex events, with metrics, segments, and funnels to better track your users’ habits and performance.

APP SHARE

5%

TOTAL APPS

129.45k

APPLICATIONS

119.86k

GAMES

9.58k

DOWNLOAD SHARE

5%

TOTAL DOWNLOADS

55.41b

APP DOWNLOADS

27.57b

GAME DOWNLOADS

27.85b


Browse all apps that have Flurry Analytics integrated with our App Market Explorer.


6) Fabric Answers


Out of all apps that use analytics SDKs 5% have Fabric Answers integrated, covering 3% of app downloads in that sdk segment.

The Google Analytics SDK provides the same features you had in Fabric, and also allows you to integrate your events data with other services in Firebase, such as Firebase Crashlytics and Firebase Cloud Messaging.

APP SHARE

5%

TOTAL APPS

128.06k

APPLICATIONS

121.29k

GAMES

6.77k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

30.16b

APP DOWNLOADS

22.56b

GAME DOWNLOADS

7.61b


Browse all apps that have Fabric Answers integrated with our App Market Explorer.


7) React Native Firebase by Invertase


Out of all apps that use analytics SDKs 4% have React Native Firebase by Invertase integrated, covering <1% of app downloads in that sdk segment.



APP SHARE

4%

TOTAL APPS

104.16k

APPLICATIONS

102.86k

GAMES

1.31k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

8.3b

APP DOWNLOADS

7.96b

GAME DOWNLOADS

332.66m


Browse all apps that have React Native Firebase by Invertase integrated with our App Market Explorer.


8) AppsFlyer


Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 17% of app downloads in that sdk segment.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

APP SHARE

2%

TOTAL APPS

67.49k

APPLICATIONS

33.25k

GAMES

34.24k

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

168.93b

APP DOWNLOADS

89.75b

GAME DOWNLOADS

79.18b


Browse all apps that have AppsFlyer integrated with our App Market Explorer.


9) Amplitude


Out of all apps that use analytics SDKs 2% have Amplitude integrated, covering 1% of app downloads in that sdk segment.

Amplitude is a product intelligence platform SDK that helps teams convert, engage, and retain customers.

APP SHARE

2%

TOTAL APPS

64.13k

APPLICATIONS

57.24k

GAMES

6.9k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

14.55b

APP DOWNLOADS

9.37b

GAME DOWNLOADS

5.19b


Browse all apps that have Amplitude integrated with our App Market Explorer.


10) Yandex AppMetrica


Out of all apps that use analytics SDKs 2% have Yandex AppMetrica integrated, covering 3% of app downloads in that sdk segment.

Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.

APP SHARE

2%

TOTAL APPS

59.3k

APPLICATIONS

35.48k

GAMES

23.81k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

35.55b

APP DOWNLOADS

15.43b

GAME DOWNLOADS

20.12b


Browse all apps that have Yandex AppMetrica integrated with our App Market Explorer.


11) AltBeacon by Radius Networks


Out of all apps that use analytics SDKs 1% have AltBeacon by Radius Networks integrated, covering <1% of app downloads in that sdk segment.

Radius Networks provides a machine-learning platform that offers location-based data and insights for the retail and e-commerce sectors.

APP SHARE

1%

TOTAL APPS

44k

APPLICATIONS

41.87k

GAMES

2.12k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

2.51b

APP DOWNLOADS

2.42b

GAME DOWNLOADS

85.34m


Browse all apps that have AltBeacon by Radius Networks integrated with our App Market Explorer.


12) Moat


Out of all apps that use analytics SDKs 1% have Moat integrated, covering 7% of app downloads in that sdk segment.

The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.

APP SHARE

1%

TOTAL APPS

43.48k

APPLICATIONS

20.16k

GAMES

23.32k

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

70.26b

APP DOWNLOADS

24.58b

GAME DOWNLOADS

45.68b


Browse all apps that have Moat integrated with our App Market Explorer.


13) Adjust


Out of all apps that use analytics SDKs 1% have Adjust integrated, covering 10% of app downloads in that sdk segment.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

APP SHARE

1%

TOTAL APPS

43.33k

APPLICATIONS

14.79k

GAMES

28.54k

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

98.7b

APP DOWNLOADS

39.51b

GAME DOWNLOADS

59.19b


Browse all apps that have Adjust integrated with our App Market Explorer.


14) GameanAlytics


Out of all apps that use analytics SDKs 1% have GameanAlytics integrated, covering 3% of app downloads in that sdk segment.

GameanAlytics is an SDK that collects, visualizes, and understands your player data all in one platform.

APP SHARE

1%

TOTAL APPS

40.35k

APPLICATIONS

588

GAMES

39.76k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

29.23b

APP DOWNLOADS

261.78m

GAME DOWNLOADS

28.96b


Browse all apps that have GameanAlytics integrated with our App Market Explorer.


15) Opencensus OpenTelemetry


Out of all apps that use analytics SDKs 1% have Opencensus OpenTelemetry integrated, covering 1% of app downloads in that sdk segment.

Opencensus OpenTelemetry is an SDK that makes robust, portable telemetry a built-in feature of cloud-native software.

APP SHARE

1%

TOTAL APPS

37.58k

APPLICATIONS

36.38k

GAMES

1.2k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

16.87b

APP DOWNLOADS

14.81b

GAME DOWNLOADS

2.06b


Browse all apps that have Opencensus OpenTelemetry integrated with our App Market Explorer.


16) CleverTap


Out of all apps that use analytics SDKs 1% have CleverTap integrated, covering 1% of app downloads in that sdk segment.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

APP SHARE

1%

TOTAL APPS

37.29k

APPLICATIONS

37.18k

GAMES

103

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

12.81b

APP DOWNLOADS

12.44b

GAME DOWNLOADS

368.37m


Browse all apps that have CleverTap integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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