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Top 15 Analytics SDKs Used in Android Apps


Top SDKs


We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.

1) Firebase


Out of all apps that use analytics SDKs 80% have Firebase integrated, covering 86% of app downloads in that sdk segment.

Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

APP SHARE

80%

TOTAL APPS

1.48m

APPLICATIONS

1.28m

GAMES

199.11k

DOWNLOAD SHARE

86%

TOTAL DOWNLOADS

397.68b

APP DOWNLOADS

284.79b

GAME DOWNLOADS

112.89b


Browse all apps that have Firebase integrated with our App Market Explorer.


2) Google Analytics


Out of all apps that use analytics SDKs 32% have Google Analytics integrated, covering 41% of app downloads in that sdk segment.

Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.

APP SHARE

32%

TOTAL APPS

593.87k

APPLICATIONS

502.26k

GAMES

91.61k

DOWNLOAD SHARE

41%

TOTAL DOWNLOADS

188.34b

APP DOWNLOADS

143.47b

GAME DOWNLOADS

44.87b


Browse all apps that have Google Analytics integrated with our App Market Explorer.


3) Fabric Crashlytics


Out of all apps that use analytics SDKs 17% have Fabric Crashlytics integrated, covering 28% of app downloads in that sdk segment.

Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.

APP SHARE

17%

TOTAL APPS

314.91k

APPLICATIONS

296.76k

GAMES

18.15k

DOWNLOAD SHARE

28%

TOTAL DOWNLOADS

129.96b

APP DOWNLOADS

97.61b

GAME DOWNLOADS

32.35b


Browse all apps that have Fabric Crashlytics integrated with our App Market Explorer.


4) Fabric Answers


Out of all apps that use analytics SDKs 14% have Fabric Answers integrated, covering 20% of app downloads in that sdk segment.

Fabric Answers is a mobile analytics SDK. It gives app developers the ability to enable real-time analytics that provide insights into their core goals, such as growth, retention, and engagement.

APP SHARE

14%

TOTAL APPS

270.5k

APPLICATIONS

254.59k

GAMES

15.91k

DOWNLOAD SHARE

20%

TOTAL DOWNLOADS

94.81b

APP DOWNLOADS

66.22b

GAME DOWNLOADS

28.59b


Browse all apps that have Fabric Answers integrated with our App Market Explorer.


5) Flurry


Out of all apps that use analytics SDKs 7% have Flurry integrated, covering 11% of app downloads in that sdk segment.

Flurry is an analytics SDK provided by Yahoo. It operates under the premise that the right data can help developers answer the hardest questions and optimize their app experience. Flurry mobile app analytics can help developers by analyzing activity across their app portfolio.

APP SHARE

7%

TOTAL APPS

133.6k

APPLICATIONS

121.1k

GAMES

12.5k

DOWNLOAD SHARE

11%

TOTAL DOWNLOADS

54.01b

APP DOWNLOADS

25.72b

GAME DOWNLOADS

28.3b


Browse all apps that have Flurry integrated with our App Market Explorer.


6) Moat


Out of all apps that use analytics SDKs 4% have Moat integrated, covering 22% of app downloads in that sdk segment.

Moat is an always-on analytics SDK that gives developers the ability to measure real-time attention analytics across multiple platforms.

APP SHARE

4%

TOTAL APPS

78.31k

APPLICATIONS

39.1k

GAMES

39.2k

DOWNLOAD SHARE

22%

TOTAL DOWNLOADS

104.29b

APP DOWNLOADS

37.07b

GAME DOWNLOADS

67.22b


Browse all apps that have Moat integrated with our App Market Explorer.


7) ACRA


Out of all apps that use analytics SDKs 3% have ACRA integrated, covering <1% of app downloads in that sdk segment.

ACRA is an analytics SDK that provides application crash reports for Android apps. By alerting developers to the existence of bugs, and giving them the tools to fix them, ACRA can be used to build quality apps that get good reviews.

APP SHARE

3%

TOTAL APPS

66.43k

APPLICATIONS

62.2k

GAMES

4.23k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

4.46b

APP DOWNLOADS

4.18b

GAME DOWNLOADS

275.03m


Browse all apps that have ACRA integrated with our App Market Explorer.


8) AppsFlyer


Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 14% of app downloads in that sdk segment.

AppsFlyer is an attribution SDK that provides advertisers with conversion data for their user acquisition and retention campaigns. Via the AppsFlyer dashboard, advertisers are able to monitor which media source was responsible for mobile activity and use this data to optimize their advertising budget.

APP SHARE

2%

TOTAL APPS

46.29k

APPLICATIONS

36.85k

GAMES

9.44k

DOWNLOAD SHARE

14%

TOTAL DOWNLOADS

65.14b

APP DOWNLOADS

39.16b

GAME DOWNLOADS

25.98b


Browse all apps that have AppsFlyer integrated with our App Market Explorer.


9) Integral Ad Science (IAS)


Out of all apps that use analytics SDKs 2% have Integral Ad Science (IAS) integrated, covering 9% of app downloads in that sdk segment.

Integral Ad Science provides an SDK that allows developers to analyze the value of digital advertising placements. Integral Ad Science implements a True Advertising Quality (TRAQ) score which assigns value to media by assessing: brand safety, ad fraud, page content and structure, time viewed, share of view, ad clutter, etc.

APP SHARE

2%

TOTAL APPS

41.71k

APPLICATIONS

25.65k

GAMES

16.06k

DOWNLOAD SHARE

9%

TOTAL DOWNLOADS

44.97b

APP DOWNLOADS

22.28b

GAME DOWNLOADS

22.7b


Browse all apps that have Integral Ad Science (IAS) integrated with our App Market Explorer.


10) Google Tag Manager


Out of all apps that use analytics SDKs 1% have Google Tag Manager integrated, covering <1% of app downloads in that sdk segment.

Google Tag Manager is a free SDK that allows app builders to manage their tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management

APP SHARE

1%

TOTAL APPS

32.6k

APPLICATIONS

28.22k

GAMES

4.38k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

3.61b

APP DOWNLOADS

1.92b

GAME DOWNLOADS

1.69b


Browse all apps that have Google Tag Manager integrated with our App Market Explorer.


11) Amplitude


Out of all apps that use analytics SDKs 1% have Amplitude integrated, covering 1% of app downloads in that sdk segment.

The Amplitude SDK helps app builders create enjoyable customer experiences by providing in-depth insight into user behaviors across the customer journey. It enables developers to understand their users, rapidly improve product experience, and grow their business.

APP SHARE

1%

TOTAL APPS

31.18k

APPLICATIONS

29.42k

GAMES

1.76k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

4.94b

APP DOWNLOADS

3.15b

GAME DOWNLOADS

1.8b


Browse all apps that have Amplitude integrated with our App Market Explorer.


12) New Relic


Out of all apps that use analytics SDKs 1% have New Relic integrated, covering <1% of app downloads in that sdk segment.

New Relic offers real-time insights for the modern enterprise via their cloud-based platform SDK. New Relic gives developers, engineers, operations, and management a clear view of what’s happening in today’s complex software environments.

APP SHARE

1%

TOTAL APPS

29.88k

APPLICATIONS

29.83k

GAMES

50

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

3.51b

APP DOWNLOADS

3.37b

GAME DOWNLOADS

144.35m


Browse all apps that have New Relic integrated with our App Market Explorer.


13) Mixpanel


Out of all apps that use analytics SDKs 1% have Mixpanel integrated, covering 1% of app downloads in that sdk segment.

Mixpanel is an SDK that gives app builders the ability to grow their business by helping them understand why users convert, engage, and retain. Developers can use Mixpanel to analyze user behavior across their sites and apps, then send messages and run experiments based on what they learn.

APP SHARE

1%

TOTAL APPS

21.05k

APPLICATIONS

20.8k

GAMES

252

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

5.06b

APP DOWNLOADS

4.58b

GAME DOWNLOADS

474.67m


Browse all apps that have Mixpanel integrated with our App Market Explorer.


14) Countly


Out of all apps that use analytics SDKs <1% have Countly integrated, covering <1% of app downloads in that sdk segment.

Countly is an analytics platform to understand your customer journeys in web, desktop and mobile applications. Besides the usual analytics features Countly can be installed on your own servers allowing to retain all the collected data.

APP SHARE

<1%

TOTAL APPS

15.72k

APPLICATIONS

15.62k

GAMES

102

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

658.68m

APP DOWNLOADS

581.39m

GAME DOWNLOADS

77.28m


Browse all apps that have Countly integrated with our App Market Explorer.


15) Branch - Tune


Out of all apps that use analytics SDKs <1% have Branch - Tune integrated, covering 2% of app downloads in that sdk segment.

Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

<1%

TOTAL APPS

14.92k

APPLICATIONS

14.41k

GAMES

510

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

11.67b

APP DOWNLOADS

10.42b

GAME DOWNLOADS

1.25b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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