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Top 15 Analytics SDKs Used in Android Apps


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We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.

1) Google Firebase


Out of all apps that use analytics SDKs 93% have Google Firebase integrated, covering 95% of app downloads in that sdk segment.

Firebase is Google's mobile platform SDK that helps you quickly develop high-quality apps and grow your business.

APP SHARE

93%

TOTAL APPS

2.36m

APPLICATIONS

2.04m

GAMES

324.48k

DOWNLOAD SHARE

95%

TOTAL DOWNLOADS

954.23b

APP DOWNLOADS

654.59b

GAME DOWNLOADS

299.64b


Browse all apps that have Google Firebase integrated with our App Market Explorer.


2) Firebase Crashlytics Fabric


Out of all apps that use analytics SDKs 22% have Firebase Crashlytics Fabric integrated, covering 37% of app downloads in that sdk segment.

Firebase Crashlytics is an app that helps you track, prioritize, and fix stability issues that erode app quality, in realtime. Spend less time triaging and troubleshooting crashes and more time building app features that delight users.

APP SHARE

22%

TOTAL APPS

556.97k

APPLICATIONS

519.27k

GAMES

37.69k

DOWNLOAD SHARE

37%

TOTAL DOWNLOADS

372.34b

APP DOWNLOADS

242.56b

GAME DOWNLOADS

129.78b


Browse all apps that have Firebase Crashlytics Fabric integrated with our App Market Explorer.


3) Google Analytics


Out of all apps that use analytics SDKs 14% have Google Analytics integrated, covering 20% of app downloads in that sdk segment.

The Google Analytics SDK lets you measure your advertising ROI as well as track your Flash, video, and social networking sites, and applications.

APP SHARE

14%

TOTAL APPS

353.28k

APPLICATIONS

313.25k

GAMES

40.03k

DOWNLOAD SHARE

20%

TOTAL DOWNLOADS

201.67b

APP DOWNLOADS

158.61b

GAME DOWNLOADS

43.06b


Browse all apps that have Google Analytics integrated with our App Market Explorer.


4) IAB OM Open Measurement OMSDK


Out of all apps that use analytics SDKs 9% have IAB OM Open Measurement OMSDK integrated, covering 27% of app downloads in that sdk segment.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

APP SHARE

9%

TOTAL APPS

247.72k

APPLICATIONS

165.91k

GAMES

81.82k

DOWNLOAD SHARE

27%

TOTAL DOWNLOADS

272.8b

APP DOWNLOADS

93.21b

GAME DOWNLOADS

179.59b


Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.


5) Flurry Analytics


Out of all apps that use analytics SDKs 5% have Flurry Analytics integrated, covering 5% of app downloads in that sdk segment.

The Flurry Analytics SDK provides you with the tools and resources you need to gain a deep level of understanding about your users’ behavior in your apps. Set up advanced analysis of complex events, with metrics, segments, and funnels to better track your users’ habits and performance.

APP SHARE

5%

TOTAL APPS

127.25k

APPLICATIONS

117.95k

GAMES

9.3k

DOWNLOAD SHARE

5%

TOTAL DOWNLOADS

54.67b

APP DOWNLOADS

27.04b

GAME DOWNLOADS

27.62b


Browse all apps that have Flurry Analytics integrated with our App Market Explorer.


6) Fabric Answers


Out of all apps that use analytics SDKs 4% have Fabric Answers integrated, covering 2% of app downloads in that sdk segment.

The Google Analytics SDK provides the same features you had in Fabric, and also allows you to integrate your events data with other services in Firebase, such as Firebase Crashlytics and Firebase Cloud Messaging.

APP SHARE

4%

TOTAL APPS

115.65k

APPLICATIONS

109.39k

GAMES

6.26k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

29.49b

APP DOWNLOADS

22.13b

GAME DOWNLOADS

7.36b


Browse all apps that have Fabric Answers integrated with our App Market Explorer.


7) React Native Firebase by Invertase


Out of all apps that use analytics SDKs 4% have React Native Firebase by Invertase integrated, covering <1% of app downloads in that sdk segment.



APP SHARE

4%

TOTAL APPS

115.4k

APPLICATIONS

114.05k

GAMES

1.35k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

9.05b

APP DOWNLOADS

8.7b

GAME DOWNLOADS

356.36m


Browse all apps that have React Native Firebase by Invertase integrated with our App Market Explorer.


8) AppsFlyer


Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 17% of app downloads in that sdk segment.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

APP SHARE

2%

TOTAL APPS

69.59k

APPLICATIONS

34.21k

GAMES

35.38k

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

179.54b

APP DOWNLOADS

94.07b

GAME DOWNLOADS

85.47b


Browse all apps that have AppsFlyer integrated with our App Market Explorer.


9) Amplitude


Out of all apps that use analytics SDKs 2% have Amplitude integrated, covering 1% of app downloads in that sdk segment.

Amplitude is a product intelligence platform SDK that helps teams convert, engage, and retain customers.

APP SHARE

2%

TOTAL APPS

64.45k

APPLICATIONS

56.71k

GAMES

7.74k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

15.45b

APP DOWNLOADS

10.04b

GAME DOWNLOADS

5.4b


Browse all apps that have Amplitude integrated with our App Market Explorer.


10) Yandex AppMetrica


Out of all apps that use analytics SDKs 2% have Yandex AppMetrica integrated, covering 4% of app downloads in that sdk segment.

Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.

APP SHARE

2%

TOTAL APPS

58.35k

APPLICATIONS

34.99k

GAMES

23.36k

DOWNLOAD SHARE

4%

TOTAL DOWNLOADS

40.81b

APP DOWNLOADS

18.77b

GAME DOWNLOADS

22.04b


Browse all apps that have Yandex AppMetrica integrated with our App Market Explorer.


11) Adjust


Out of all apps that use analytics SDKs 1% have Adjust integrated, covering 10% of app downloads in that sdk segment.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

APP SHARE

1%

TOTAL APPS

47.1k

APPLICATIONS

16.41k

GAMES

30.69k

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

104.08b

APP DOWNLOADS

40.81b

GAME DOWNLOADS

63.28b


Browse all apps that have Adjust integrated with our App Market Explorer.


12) AltBeacon by Radius Networks


Out of all apps that use analytics SDKs 1% have AltBeacon by Radius Networks integrated, covering <1% of app downloads in that sdk segment.

Radius Networks provides a machine-learning platform that offers location-based data and insights for the retail and e-commerce sectors.

APP SHARE

1%

TOTAL APPS

42.66k

APPLICATIONS

40.45k

GAMES

2.21k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

1.79b

APP DOWNLOADS

1.71b

GAME DOWNLOADS

86.26m


Browse all apps that have AltBeacon by Radius Networks integrated with our App Market Explorer.


13) GameAnalytics


Out of all apps that use analytics SDKs 1% have GameAnalytics integrated, covering 3% of app downloads in that sdk segment.

GameanAlytics is an SDK that collects, visualizes, and understands your player data all in one platform.

APP SHARE

1%

TOTAL APPS

42.36k

APPLICATIONS

676

GAMES

41.69k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

31.62b

APP DOWNLOADS

289.94m

GAME DOWNLOADS

31.33b


Browse all apps that have GameAnalytics integrated with our App Market Explorer.


14) CleverTap


Out of all apps that use analytics SDKs 1% have CleverTap integrated, covering 1% of app downloads in that sdk segment.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

APP SHARE

1%

TOTAL APPS

41.11k

APPLICATIONS

41k

GAMES

106

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

14.23b

APP DOWNLOADS

13.65b

GAME DOWNLOADS

585.75m


Browse all apps that have CleverTap integrated with our App Market Explorer.


15) UXCam


Out of all apps that use analytics SDKs 1% have UXCam integrated, covering <1% of app downloads in that sdk segment.

UXCam is an experience analytics solution for mobile apps. The UXCam SDK captures every micro interaction on your app, allowing you to replay, analyze and optimize the User Experience.

APP SHARE

1%

TOTAL APPS

40.14k

APPLICATIONS

39.65k

GAMES

493

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

3.96b

APP DOWNLOADS

3.65b

GAME DOWNLOADS

302.37m


Browse all apps that have UXCam integrated with our App Market Explorer.


16) SafeDK


Out of all apps that use analytics SDKs 1% have SafeDK integrated, covering 5% of app downloads in that sdk segment.

SafeDK is an SDK management and marketplace for enterprises and mobile developers. It offers an infrastructure solution, which improves mobile apps' security, stability, and QoS by monitoring and controlling 3rd party tools integrated in the apps.

APP SHARE

1%

TOTAL APPS

37.59k

APPLICATIONS

15.49k

GAMES

22.1k

DOWNLOAD SHARE

5%

TOTAL DOWNLOADS

52.26b

APP DOWNLOADS

8.36b

GAME DOWNLOADS

43.9b


Browse all apps that have SafeDK integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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