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Top 15 Analytics SDKs Used in Android Apps


Top SDKs


We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.

1) Firebase


Out of all apps that use analytics SDKs 79% have Firebase integrated, covering 85% of app downloads in that sdk segment.

Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

APP SHARE

79%

TOTAL APPS

1.45m

APPLICATIONS

1.25m

GAMES

194.31k

DOWNLOAD SHARE

85%

TOTAL DOWNLOADS

374.06b

APP DOWNLOADS

266.62b

GAME DOWNLOADS

107.45b


Browse all apps that have Firebase integrated with our App Market Explorer.


2) Google Analytics


Out of all apps that use analytics SDKs 34% have Google Analytics integrated, covering 41% of app downloads in that sdk segment.

Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.

APP SHARE

34%

TOTAL APPS

619.44k

APPLICATIONS

523.35k

GAMES

96.09k

DOWNLOAD SHARE

41%

TOTAL DOWNLOADS

180.61b

APP DOWNLOADS

136.06b

GAME DOWNLOADS

44.55b


Browse all apps that have Google Analytics integrated with our App Market Explorer.


3) Fabric Crashlytics


Out of all apps that use analytics SDKs 16% have Fabric Crashlytics integrated, covering 28% of app downloads in that sdk segment.

Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.

APP SHARE

16%

TOTAL APPS

301.17k

APPLICATIONS

283.88k

GAMES

17.29k

DOWNLOAD SHARE

28%

TOTAL DOWNLOADS

122.91b

APP DOWNLOADS

93.43b

GAME DOWNLOADS

29.48b


Browse all apps that have Fabric Crashlytics integrated with our App Market Explorer.


4) Fabric Answers


Out of all apps that use analytics SDKs 14% have Fabric Answers integrated, covering 20% of app downloads in that sdk segment.

Fabric Answers is a mobile analytics SDK. It gives app developers the ability to enable real-time analytics that provide insights into their core goals, such as growth, retention, and engagement.

APP SHARE

14%

TOTAL APPS

258.07k

APPLICATIONS

242.88k

GAMES

15.2k

DOWNLOAD SHARE

20%

TOTAL DOWNLOADS

89.47b

APP DOWNLOADS

63.57b

GAME DOWNLOADS

25.9b


Browse all apps that have Fabric Answers integrated with our App Market Explorer.


5) Flurry


Out of all apps that use analytics SDKs 7% have Flurry integrated, covering 12% of app downloads in that sdk segment.

Flurry is an analytics SDK provided by Yahoo. It operates under the premise that the right data can help developers answer the hardest questions and optimize their app experience. Flurry mobile app analytics can help developers by analyzing activity across their app portfolio.

APP SHARE

7%

TOTAL APPS

127.35k

APPLICATIONS

113.93k

GAMES

13.42k

DOWNLOAD SHARE

12%

TOTAL DOWNLOADS

52.9b

APP DOWNLOADS

24.64b

GAME DOWNLOADS

28.26b


Browse all apps that have Flurry integrated with our App Market Explorer.


6) Moat


Out of all apps that use analytics SDKs 4% have Moat integrated, covering 22% of app downloads in that sdk segment.

Moat is an always-on analytics SDK that gives developers the ability to measure real-time attention analytics across multiple platforms.

APP SHARE

4%

TOTAL APPS

77.05k

APPLICATIONS

39.14k

GAMES

37.91k

DOWNLOAD SHARE

22%

TOTAL DOWNLOADS

99.07b

APP DOWNLOADS

35.41b

GAME DOWNLOADS

63.67b


Browse all apps that have Moat integrated with our App Market Explorer.


7) ACRA


Out of all apps that use analytics SDKs 3% have ACRA integrated, covering <1% of app downloads in that sdk segment.

ACRA is an analytics SDK that provides application crash reports for Android apps. By alerting developers to the existence of bugs, and giving them the tools to fix them, ACRA can be used to build quality apps that get good reviews.

APP SHARE

3%

TOTAL APPS

70.73k

APPLICATIONS

66.29k

GAMES

4.43k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

4.16b

APP DOWNLOADS

3.89b

GAME DOWNLOADS

268.86m


Browse all apps that have ACRA integrated with our App Market Explorer.


8) AppsFlyer


Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 14% of app downloads in that sdk segment.

AppsFlyer is an attribution SDK that provides advertisers with conversion data for their user acquisition and retention campaigns. Via the AppsFlyer dashboard, advertisers are able to monitor which media source was responsible for mobile activity and use this data to optimize their advertising budget.

APP SHARE

2%

TOTAL APPS

46.56k

APPLICATIONS

37.42k

GAMES

9.14k

DOWNLOAD SHARE

14%

TOTAL DOWNLOADS

61.89b

APP DOWNLOADS

37.56b

GAME DOWNLOADS

24.32b


Browse all apps that have AppsFlyer integrated with our App Market Explorer.


9) Integral Ad Science (IAS)


Out of all apps that use analytics SDKs 2% have Integral Ad Science (IAS) integrated, covering 9% of app downloads in that sdk segment.

Integral Ad Science provides an SDK that allows developers to analyze the value of digital advertising placements. Integral Ad Science implements a True Advertising Quality (TRAQ) score which assigns value to media by assessing: brand safety, ad fraud, page content and structure, time viewed, share of view, ad clutter, etc.

APP SHARE

2%

TOTAL APPS

41.9k

APPLICATIONS

25.56k

GAMES

16.34k

DOWNLOAD SHARE

9%

TOTAL DOWNLOADS

43.24b

APP DOWNLOADS

21.41b

GAME DOWNLOADS

21.83b


Browse all apps that have Integral Ad Science (IAS) integrated with our App Market Explorer.


10) Google Tag Manager


Out of all apps that use analytics SDKs 2% have Google Tag Manager integrated, covering <1% of app downloads in that sdk segment.

Google Tag Manager is a free SDK that allows app builders to manage their tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management

APP SHARE

2%

TOTAL APPS

38.64k

APPLICATIONS

34.06k

GAMES

4.58k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

3.65b

APP DOWNLOADS

1.94b

GAME DOWNLOADS

1.7b


Browse all apps that have Google Tag Manager integrated with our App Market Explorer.


11) Amplitude


Out of all apps that use analytics SDKs 1% have Amplitude integrated, covering 1% of app downloads in that sdk segment.

The Amplitude SDK helps app builders create enjoyable customer experiences by providing in-depth insight into user behaviors across the customer journey. It enables developers to understand their users, rapidly improve product experience, and grow their business.

APP SHARE

1%

TOTAL APPS

30.54k

APPLICATIONS

28.8k

GAMES

1.74k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

4.63b

APP DOWNLOADS

2.9b

GAME DOWNLOADS

1.73b


Browse all apps that have Amplitude integrated with our App Market Explorer.


12) New Relic


Out of all apps that use analytics SDKs 1% have New Relic integrated, covering <1% of app downloads in that sdk segment.

New Relic offers real-time insights for the modern enterprise via their cloud-based platform SDK. New Relic gives developers, engineers, operations, and management a clear view of what’s happening in today’s complex software environments.

APP SHARE

1%

TOTAL APPS

30.51k

APPLICATIONS

30.46k

GAMES

52

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

3.47b

APP DOWNLOADS

3.33b

GAME DOWNLOADS

139.21m


Browse all apps that have New Relic integrated with our App Market Explorer.


13) Mixpanel


Out of all apps that use analytics SDKs 1% have Mixpanel integrated, covering 1% of app downloads in that sdk segment.

Mixpanel is an SDK that gives app builders the ability to grow their business by helping them understand why users convert, engage, and retain. Developers can use Mixpanel to analyze user behavior across their sites and apps, then send messages and run experiments based on what they learn.

APP SHARE

1%

TOTAL APPS

20.9k

APPLICATIONS

20.6k

GAMES

298

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

4.97b

APP DOWNLOADS

4.45b

GAME DOWNLOADS

521.53m


Browse all apps that have Mixpanel integrated with our App Market Explorer.


14) Countly


Out of all apps that use analytics SDKs <1% have Countly integrated, covering <1% of app downloads in that sdk segment.

Countly is an analytics platform to understand your customer journeys in web, desktop and mobile applications. Besides the usual analytics features Countly can be installed on your own servers allowing to retain all the collected data.

APP SHARE

<1%

TOTAL APPS

15.34k

APPLICATIONS

15.23k

GAMES

104

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

628.48m

APP DOWNLOADS

552.54m

GAME DOWNLOADS

75.94m


Browse all apps that have Countly integrated with our App Market Explorer.


15) Branch - Tune


Out of all apps that use analytics SDKs <1% have Branch - Tune integrated, covering 2% of app downloads in that sdk segment.

Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

<1%

TOTAL APPS

14.62k

APPLICATIONS

14.14k

GAMES

476

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

12b

APP DOWNLOADS

10.77b

GAME DOWNLOADS

1.23b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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