We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.
1) Google Firebase
Out of all apps that use analytics SDKs 91% have Google Firebase integrated, covering 92% of app downloads in that sdk segment.
Firebase is Google's mobile platform SDK that helps you quickly develop high-quality apps and grow your business.
APP SHARE
91%
TOTAL APPS
1.96m
APPLICATIONS
1.71m
GAMES
250.31k
DOWNLOAD SHARE
92%
TOTAL DOWNLOADS
771.44b
APP DOWNLOADS
537.61b
GAME DOWNLOADS
233.82b
Browse all apps that have Google Firebase integrated with our App Market Explorer.
2) Firebase Crashlytics Fabric
Out of all apps that use analytics SDKs 21% have Firebase Crashlytics Fabric integrated, covering 33% of app downloads in that sdk segment.
Firebase Crashlytics is an app that helps you track, prioritize, and fix stability issues that erode app quality, in realtime. Spend less time triaging and troubleshooting crashes and more time building app features that delight users.
APP SHARE
21%
TOTAL APPS
453.14k
APPLICATIONS
425.58k
GAMES
27.56k
DOWNLOAD SHARE
33%
TOTAL DOWNLOADS
278.19b
APP DOWNLOADS
190.24b
GAME DOWNLOADS
87.95b
Browse all apps that have Firebase Crashlytics Fabric integrated with our App Market Explorer.
3) Google Analytics
Out of all apps that use analytics SDKs 17% have Google Analytics integrated, covering 25% of app downloads in that sdk segment.
The Google Analytics SDK lets you measure your advertising ROI as well as track your Flash, video, and social networking sites, and applications.
APP SHARE
17%
TOTAL APPS
364.57k
APPLICATIONS
323.03k
GAMES
41.55k
DOWNLOAD SHARE
25%
TOTAL DOWNLOADS
215.27b
APP DOWNLOADS
169.41b
GAME DOWNLOADS
45.86b
Browse all apps that have Google Analytics integrated with our App Market Explorer.
4) Fabric Answers
Out of all apps that use analytics SDKs 7% have Fabric Answers integrated, covering 4% of app downloads in that sdk segment.
The Google Analytics SDK provides the same features you had in Fabric, and also allows you to integrate your events data with other services in Firebase, such as Firebase Crashlytics and Firebase Cloud Messaging.
APP SHARE
7%
TOTAL APPS
153.8k
APPLICATIONS
145.44k
GAMES
8.36k
DOWNLOAD SHARE
4%
TOTAL DOWNLOADS
38.57b
APP DOWNLOADS
26.67b
GAME DOWNLOADS
11.9b
Browse all apps that have Fabric Answers integrated with our App Market Explorer.
5) Flurry Analytics
Out of all apps that use analytics SDKs 5% have Flurry Analytics integrated, covering 5% of app downloads in that sdk segment.
The Flurry Analytics SDK provides you with the tools and resources you need to gain a deep level of understanding about your users’ behavior in your apps. Set up advanced analysis of complex events, with metrics, segments, and funnels to better track your users’ habits and performance.
APP SHARE
5%
TOTAL APPS
118.26k
APPLICATIONS
109.39k
GAMES
8.88k
DOWNLOAD SHARE
5%
TOTAL DOWNLOADS
48.31b
APP DOWNLOADS
24.4b
GAME DOWNLOADS
23.91b
Browse all apps that have Flurry Analytics integrated with our App Market Explorer.
6) IAB OM Open Measurement OMSDK
Out of all apps that use analytics SDKs 4% have IAB OM Open Measurement OMSDK integrated, covering 18% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
4%
TOTAL APPS
101.52k
APPLICATIONS
60.27k
GAMES
41.25k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
155.07b
APP DOWNLOADS
45.65b
GAME DOWNLOADS
109.42b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
7) React Native Firebase by Invertase
Out of all apps that use analytics SDKs 3% have React Native Firebase by Invertase integrated, covering <1% of app downloads in that sdk segment.
APP SHARE
3%
TOTAL APPS
72.43k
APPLICATIONS
71.42k
GAMES
1.01k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
5.72b
APP DOWNLOADS
5.44b
GAME DOWNLOADS
273.95m
Browse all apps that have React Native Firebase by Invertase integrated with our App Market Explorer.
8) Moat
Out of all apps that use analytics SDKs 3% have Moat integrated, covering 14% of app downloads in that sdk segment.
The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.
APP SHARE
3%
TOTAL APPS
65.03k
APPLICATIONS
31.18k
GAMES
33.85k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
119.23b
APP DOWNLOADS
38.66b
GAME DOWNLOADS
80.58b
Browse all apps that have Moat integrated with our App Market Explorer.
9) Amplitude
Out of all apps that use analytics SDKs 2% have Amplitude integrated, covering 1% of app downloads in that sdk segment.
Amplitude is a product intelligence platform SDK that helps teams convert, engage, and retain customers.
APP SHARE
2%
TOTAL APPS
51.77k
APPLICATIONS
48.3k
GAMES
3.47k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
12.6b
APP DOWNLOADS
7.73b
GAME DOWNLOADS
4.87b
Browse all apps that have Amplitude integrated with our App Market Explorer.
10) Yandex AppMetrica
Out of all apps that use analytics SDKs 2% have Yandex AppMetrica integrated, covering 3% of app downloads in that sdk segment.
Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.
APP SHARE
2%
TOTAL APPS
49.91k
APPLICATIONS
28.83k
GAMES
21.07k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
31.91b
APP DOWNLOADS
14.02b
GAME DOWNLOADS
17.89b
Browse all apps that have Yandex AppMetrica integrated with our App Market Explorer.
11) AppsFlyer
Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 17% of app downloads in that sdk segment.
AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.
APP SHARE
2%
TOTAL APPS
45.88k
APPLICATIONS
25.09k
GAMES
20.79k
DOWNLOAD SHARE
17%
TOTAL DOWNLOADS
143.08b
APP DOWNLOADS
78.74b
GAME DOWNLOADS
64.34b
Browse all apps that have AppsFlyer integrated with our App Market Explorer.
12) AltBeacon by Radius Networks
Out of all apps that use analytics SDKs 1% have AltBeacon by Radius Networks integrated, covering <1% of app downloads in that sdk segment.
Radius Networks provides a machine-learning platform that offers location-based data and insights for the retail and e-commerce sectors.
APP SHARE
1%
TOTAL APPS
41.07k
APPLICATIONS
39.48k
GAMES
1.6k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
2.52b
APP DOWNLOADS
2.38b
GAME DOWNLOADS
132.68m
Browse all apps that have AltBeacon by Radius Networks integrated with our App Market Explorer.
13) Opencensus OpenTelemetry
Out of all apps that use analytics SDKs 1% have Opencensus OpenTelemetry integrated, covering 2% of app downloads in that sdk segment.
Opencensus OpenTelemetry is an SDK that makes robust, portable telemetry a built-in feature of cloud-native software.
APP SHARE
1%
TOTAL APPS
36.37k
APPLICATIONS
35.3k
GAMES
1.07k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
19.88b
APP DOWNLOADS
18.71b
GAME DOWNLOADS
1.17b
Browse all apps that have Opencensus OpenTelemetry integrated with our App Market Explorer.
14) ACRA
Out of all apps that use analytics SDKs 1% have ACRA integrated, covering <1% of app downloads in that sdk segment.
ACRA's SDK is a library that enables Android applications to automatically post their crash reports to a report server.
APP SHARE
1%
TOTAL APPS
30.21k
APPLICATIONS
28.64k
GAMES
1.57k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
4.85b
APP DOWNLOADS
4.54b
GAME DOWNLOADS
303.28m
Browse all apps that have ACRA integrated with our App Market Explorer.
15) Adjust
Out of all apps that use analytics SDKs 1% have Adjust integrated, covering 9% of app downloads in that sdk segment.
Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.
APP SHARE
1%
TOTAL APPS
27.26k
APPLICATIONS
9.07k
GAMES
18.18k
DOWNLOAD SHARE
9%
TOTAL DOWNLOADS
79.35b
APP DOWNLOADS
31.95b
GAME DOWNLOADS
47.4b
Browse all apps that have Adjust integrated with our App Market Explorer.
16) GameanAlytics
Out of all apps that use analytics SDKs 1% have GameanAlytics integrated, covering 2% of app downloads in that sdk segment.
GameanAlytics is an SDK that collects, visualizes, and understands your player data all in one platform.
APP SHARE
1%
TOTAL APPS
25.73k
APPLICATIONS
983
GAMES
24.75k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
23.07b
APP DOWNLOADS
858.38m
GAME DOWNLOADS
22.21b
Browse all apps that have GameanAlytics integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...