We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.
1) Firebase
Out of all apps that use analytics SDKs 81% have Firebase integrated, covering 87% of app downloads in that sdk segment.
Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.
APP SHARE
81%
TOTAL APPS
1.54m
APPLICATIONS
1.34m
GAMES
196.92k
DOWNLOAD SHARE
87%
TOTAL DOWNLOADS
426.64b
APP DOWNLOADS
305.03b
GAME DOWNLOADS
121.61b
Browse all apps that have Firebase integrated with our App Market Explorer.
2) Google Analytics
Out of all apps that use analytics SDKs 30% have Google Analytics integrated, covering 42% of app downloads in that sdk segment.
Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.
APP SHARE
30%
TOTAL APPS
574.49k
APPLICATIONS
490.95k
GAMES
83.54k
DOWNLOAD SHARE
42%
TOTAL DOWNLOADS
205.36b
APP DOWNLOADS
159.52b
GAME DOWNLOADS
45.84b
Browse all apps that have Google Analytics integrated with our App Market Explorer.
3) Fabric Crashlytics
Out of all apps that use analytics SDKs 17% have Fabric Crashlytics integrated, covering 28% of app downloads in that sdk segment.
Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.
APP SHARE
17%
TOTAL APPS
332.68k
APPLICATIONS
314.47k
GAMES
18.22k
DOWNLOAD SHARE
28%
TOTAL DOWNLOADS
140.29b
APP DOWNLOADS
104.26b
GAME DOWNLOADS
36.03b
Browse all apps that have Fabric Crashlytics integrated with our App Market Explorer.
4) Fabric Answers
Out of all apps that use analytics SDKs 15% have Fabric Answers integrated, covering 21% of app downloads in that sdk segment.
Fabric Answers is a mobile analytics SDK. It gives app developers the ability to enable real-time analytics that provide insights into their core goals, such as growth, retention, and engagement.
APP SHARE
15%
TOTAL APPS
284.79k
APPLICATIONS
268.93k
GAMES
15.86k
DOWNLOAD SHARE
21%
TOTAL DOWNLOADS
103.7b
APP DOWNLOADS
71.72b
GAME DOWNLOADS
31.99b
Browse all apps that have Fabric Answers integrated with our App Market Explorer.
5) Flurry
Out of all apps that use analytics SDKs 7% have Flurry integrated, covering 11% of app downloads in that sdk segment.
Flurry is an analytics SDK provided by Yahoo. It operates under the premise that the right data can help developers answer the hardest questions and optimize their app experience. Flurry mobile app analytics can help developers by analyzing activity across their app portfolio.
APP SHARE
7%
TOTAL APPS
143.35k
APPLICATIONS
131.21k
GAMES
12.14k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
54.7b
APP DOWNLOADS
25.89b
GAME DOWNLOADS
28.81b
Browse all apps that have Flurry integrated with our App Market Explorer.
6) Moat
Out of all apps that use analytics SDKs 4% have Moat integrated, covering 23% of app downloads in that sdk segment.
Moat is an always-on analytics SDK that gives developers the ability to measure real-time attention analytics across multiple platforms.
APP SHARE
4%
TOTAL APPS
81.25k
APPLICATIONS
41.07k
GAMES
40.18k
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
112.9b
APP DOWNLOADS
39.71b
GAME DOWNLOADS
73.19b
Browse all apps that have Moat integrated with our App Market Explorer.
7) ACRA
Out of all apps that use analytics SDKs 3% have ACRA integrated, covering <1% of app downloads in that sdk segment.
ACRA is an analytics SDK that provides application crash reports for Android apps. By alerting developers to the existence of bugs, and giving them the tools to fix them, ACRA can be used to build quality apps that get good reviews.
APP SHARE
3%
TOTAL APPS
62.71k
APPLICATIONS
58.9k
GAMES
3.81k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
4.69b
APP DOWNLOADS
4.4b
GAME DOWNLOADS
285.4m
Browse all apps that have ACRA integrated with our App Market Explorer.
8) AppsFlyer
Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 14% of app downloads in that sdk segment.
AppsFlyer is an attribution SDK that provides advertisers with conversion data for their user acquisition and retention campaigns. Via the AppsFlyer dashboard, advertisers are able to monitor which media source was responsible for mobile activity and use this data to optimize their advertising budget.
APP SHARE
2%
TOTAL APPS
48.12k
APPLICATIONS
38.15k
GAMES
9.97k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
71.19b
APP DOWNLOADS
42.53b
GAME DOWNLOADS
28.66b
Browse all apps that have AppsFlyer integrated with our App Market Explorer.
9) Integral Ad Science (IAS)
Out of all apps that use analytics SDKs 2% have Integral Ad Science (IAS) integrated, covering 9% of app downloads in that sdk segment.
Integral Ad Science provides an SDK that allows developers to analyze the value of digital advertising placements. Integral Ad Science implements a True Advertising Quality (TRAQ) score which assigns value to media by assessing: brand safety, ad fraud, page content and structure, time viewed, share of view, ad clutter, etc.
APP SHARE
2%
TOTAL APPS
41.29k
APPLICATIONS
26.19k
GAMES
15.11k
DOWNLOAD SHARE
9%
TOTAL DOWNLOADS
46.83b
APP DOWNLOADS
23.7b
GAME DOWNLOADS
23.13b
Browse all apps that have Integral Ad Science (IAS) integrated with our App Market Explorer.
10) Amplitude
Out of all apps that use analytics SDKs 1% have Amplitude integrated, covering 1% of app downloads in that sdk segment.
The Amplitude SDK helps app builders create enjoyable customer experiences by providing in-depth insight into user behaviors across the customer journey. It enables developers to understand their users, rapidly improve product experience, and grow their business.
APP SHARE
1%
TOTAL APPS
31.86k
APPLICATIONS
30.2k
GAMES
1.66k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
5.3b
APP DOWNLOADS
3.36b
GAME DOWNLOADS
1.94b
Browse all apps that have Amplitude integrated with our App Market Explorer.
11) Google Tag Manager
Out of all apps that use analytics SDKs 1% have Google Tag Manager integrated, covering <1% of app downloads in that sdk segment.
Google Tag Manager is a free SDK that allows app builders to manage their tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management
APP SHARE
1%
TOTAL APPS
29.95k
APPLICATIONS
25.92k
GAMES
4.03k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
3.56b
APP DOWNLOADS
1.89b
GAME DOWNLOADS
1.68b
Browse all apps that have Google Tag Manager integrated with our App Market Explorer.
12) New Relic
Out of all apps that use analytics SDKs 1% have New Relic integrated, covering <1% of app downloads in that sdk segment.
New Relic offers real-time insights for the modern enterprise via their cloud-based platform SDK. New Relic gives developers, engineers, operations, and management a clear view of what’s happening in today’s complex software environments.
APP SHARE
1%
TOTAL APPS
29.29k
APPLICATIONS
29.25k
GAMES
47
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
3.24b
APP DOWNLOADS
3.1b
GAME DOWNLOADS
143.45m
Browse all apps that have New Relic integrated with our App Market Explorer.
13) Mixpanel
Out of all apps that use analytics SDKs 1% have Mixpanel integrated, covering 1% of app downloads in that sdk segment.
Mixpanel is an SDK that gives app builders the ability to grow their business by helping them understand why users convert, engage, and retain. Developers can use Mixpanel to analyze user behavior across their sites and apps, then send messages and run experiments based on what they learn.
APP SHARE
1%
TOTAL APPS
19.8k
APPLICATIONS
19.57k
GAMES
231
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
5.06b
APP DOWNLOADS
4.57b
GAME DOWNLOADS
493.47m
Browse all apps that have Mixpanel integrated with our App Market Explorer.
14) Countly
Out of all apps that use analytics SDKs <1% have Countly integrated, covering <1% of app downloads in that sdk segment.
Countly is an analytics platform to understand your customer journeys in web, desktop and mobile applications. Besides the usual analytics features Countly can be installed on your own servers allowing to retain all the collected data.
APP SHARE
<1%
TOTAL APPS
16.59k
APPLICATIONS
16.51k
GAMES
82
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
400.91m
APP DOWNLOADS
322.5m
GAME DOWNLOADS
78.41m
Browse all apps that have Countly integrated with our App Market Explorer.
15) Branch - Tune
Out of all apps that use analytics SDKs <1% have Branch - Tune integrated, covering 2% of app downloads in that sdk segment.
Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
APP SHARE
<1%
TOTAL APPS
15.4k
APPLICATIONS
14.92k
GAMES
481
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
12.66b
APP DOWNLOADS
11.36b
GAME DOWNLOADS
1.3b
Browse all apps that have Branch - Tune integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
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