We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.
1) Firebase
Out of all apps that use analytics SDKs 80% have Firebase integrated, covering 86% of app downloads in that sdk segment.
Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.
APP SHARE
80%
TOTAL APPS
1.48m
APPLICATIONS
1.28m
GAMES
199.11k
DOWNLOAD SHARE
86%
TOTAL DOWNLOADS
397.68b
APP DOWNLOADS
284.79b
GAME DOWNLOADS
112.89b
Browse all apps that have Firebase integrated with our App Market Explorer.
2) Google Analytics
Out of all apps that use analytics SDKs 32% have Google Analytics integrated, covering 41% of app downloads in that sdk segment.
Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.
APP SHARE
32%
TOTAL APPS
593.87k
APPLICATIONS
502.26k
GAMES
91.61k
DOWNLOAD SHARE
41%
TOTAL DOWNLOADS
188.34b
APP DOWNLOADS
143.47b
GAME DOWNLOADS
44.87b
Browse all apps that have Google Analytics integrated with our App Market Explorer.
3) Fabric Crashlytics
Out of all apps that use analytics SDKs 17% have Fabric Crashlytics integrated, covering 28% of app downloads in that sdk segment.
Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.
APP SHARE
17%
TOTAL APPS
314.91k
APPLICATIONS
296.76k
GAMES
18.15k
DOWNLOAD SHARE
28%
TOTAL DOWNLOADS
129.96b
APP DOWNLOADS
97.61b
GAME DOWNLOADS
32.35b
Browse all apps that have Fabric Crashlytics integrated with our App Market Explorer.
4) Fabric Answers
Out of all apps that use analytics SDKs 14% have Fabric Answers integrated, covering 20% of app downloads in that sdk segment.
Fabric Answers is a mobile analytics SDK. It gives app developers the ability to enable real-time analytics that provide insights into their core goals, such as growth, retention, and engagement.
APP SHARE
14%
TOTAL APPS
270.5k
APPLICATIONS
254.59k
GAMES
15.91k
DOWNLOAD SHARE
20%
TOTAL DOWNLOADS
94.81b
APP DOWNLOADS
66.22b
GAME DOWNLOADS
28.59b
Browse all apps that have Fabric Answers integrated with our App Market Explorer.
5) Flurry
Out of all apps that use analytics SDKs 7% have Flurry integrated, covering 11% of app downloads in that sdk segment.
Flurry is an analytics SDK provided by Yahoo. It operates under the premise that the right data can help developers answer the hardest questions and optimize their app experience. Flurry mobile app analytics can help developers by analyzing activity across their app portfolio.
APP SHARE
7%
TOTAL APPS
133.6k
APPLICATIONS
121.1k
GAMES
12.5k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
54.01b
APP DOWNLOADS
25.72b
GAME DOWNLOADS
28.3b
Browse all apps that have Flurry integrated with our App Market Explorer.
6) Moat
Out of all apps that use analytics SDKs 4% have Moat integrated, covering 22% of app downloads in that sdk segment.
Moat is an always-on analytics SDK that gives developers the ability to measure real-time attention analytics across multiple platforms.
APP SHARE
4%
TOTAL APPS
78.31k
APPLICATIONS
39.1k
GAMES
39.2k
DOWNLOAD SHARE
22%
TOTAL DOWNLOADS
104.29b
APP DOWNLOADS
37.07b
GAME DOWNLOADS
67.22b
Browse all apps that have Moat integrated with our App Market Explorer.
7) ACRA
Out of all apps that use analytics SDKs 3% have ACRA integrated, covering <1% of app downloads in that sdk segment.
ACRA is an analytics SDK that provides application crash reports for Android apps. By alerting developers to the existence of bugs, and giving them the tools to fix them, ACRA can be used to build quality apps that get good reviews.
APP SHARE
3%
TOTAL APPS
66.43k
APPLICATIONS
62.2k
GAMES
4.23k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
4.46b
APP DOWNLOADS
4.18b
GAME DOWNLOADS
275.03m
Browse all apps that have ACRA integrated with our App Market Explorer.
8) AppsFlyer
Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 14% of app downloads in that sdk segment.
AppsFlyer is an attribution SDK that provides advertisers with conversion data for their user acquisition and retention campaigns. Via the AppsFlyer dashboard, advertisers are able to monitor which media source was responsible for mobile activity and use this data to optimize their advertising budget.
APP SHARE
2%
TOTAL APPS
46.29k
APPLICATIONS
36.85k
GAMES
9.44k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
65.14b
APP DOWNLOADS
39.16b
GAME DOWNLOADS
25.98b
Browse all apps that have AppsFlyer integrated with our App Market Explorer.
9) Integral Ad Science (IAS)
Out of all apps that use analytics SDKs 2% have Integral Ad Science (IAS) integrated, covering 9% of app downloads in that sdk segment.
Integral Ad Science provides an SDK that allows developers to analyze the value of digital advertising placements. Integral Ad Science implements a True Advertising Quality (TRAQ) score which assigns value to media by assessing: brand safety, ad fraud, page content and structure, time viewed, share of view, ad clutter, etc.
APP SHARE
2%
TOTAL APPS
41.71k
APPLICATIONS
25.65k
GAMES
16.06k
DOWNLOAD SHARE
9%
TOTAL DOWNLOADS
44.97b
APP DOWNLOADS
22.28b
GAME DOWNLOADS
22.7b
Browse all apps that have Integral Ad Science (IAS) integrated with our App Market Explorer.
10) Google Tag Manager
Out of all apps that use analytics SDKs 1% have Google Tag Manager integrated, covering <1% of app downloads in that sdk segment.
Google Tag Manager is a free SDK that allows app builders to manage their tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management
APP SHARE
1%
TOTAL APPS
32.6k
APPLICATIONS
28.22k
GAMES
4.38k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
3.61b
APP DOWNLOADS
1.92b
GAME DOWNLOADS
1.69b
Browse all apps that have Google Tag Manager integrated with our App Market Explorer.
11) Amplitude
Out of all apps that use analytics SDKs 1% have Amplitude integrated, covering 1% of app downloads in that sdk segment.
The Amplitude SDK helps app builders create enjoyable customer experiences by providing in-depth insight into user behaviors across the customer journey. It enables developers to understand their users, rapidly improve product experience, and grow their business.
APP SHARE
1%
TOTAL APPS
31.18k
APPLICATIONS
29.42k
GAMES
1.76k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
4.94b
APP DOWNLOADS
3.15b
GAME DOWNLOADS
1.8b
Browse all apps that have Amplitude integrated with our App Market Explorer.
12) New Relic
Out of all apps that use analytics SDKs 1% have New Relic integrated, covering <1% of app downloads in that sdk segment.
New Relic offers real-time insights for the modern enterprise via their cloud-based platform SDK. New Relic gives developers, engineers, operations, and management a clear view of what’s happening in today’s complex software environments.
APP SHARE
1%
TOTAL APPS
29.88k
APPLICATIONS
29.83k
GAMES
50
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
3.51b
APP DOWNLOADS
3.37b
GAME DOWNLOADS
144.35m
Browse all apps that have New Relic integrated with our App Market Explorer.
13) Mixpanel
Out of all apps that use analytics SDKs 1% have Mixpanel integrated, covering 1% of app downloads in that sdk segment.
Mixpanel is an SDK that gives app builders the ability to grow their business by helping them understand why users convert, engage, and retain. Developers can use Mixpanel to analyze user behavior across their sites and apps, then send messages and run experiments based on what they learn.
APP SHARE
1%
TOTAL APPS
21.05k
APPLICATIONS
20.8k
GAMES
252
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
5.06b
APP DOWNLOADS
4.58b
GAME DOWNLOADS
474.67m
Browse all apps that have Mixpanel integrated with our App Market Explorer.
14) Countly
Out of all apps that use analytics SDKs <1% have Countly integrated, covering <1% of app downloads in that sdk segment.
Countly is an analytics platform to understand your customer journeys in web, desktop and mobile applications. Besides the usual analytics features Countly can be installed on your own servers allowing to retain all the collected data.
APP SHARE
<1%
TOTAL APPS
15.72k
APPLICATIONS
15.62k
GAMES
102
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
658.68m
APP DOWNLOADS
581.39m
GAME DOWNLOADS
77.28m
Browse all apps that have Countly integrated with our App Market Explorer.
15) Branch - Tune
Out of all apps that use analytics SDKs <1% have Branch - Tune integrated, covering 2% of app downloads in that sdk segment.
Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
APP SHARE
<1%
TOTAL APPS
14.92k
APPLICATIONS
14.41k
GAMES
510
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
11.67b
APP DOWNLOADS
10.42b
GAME DOWNLOADS
1.25b
Browse all apps that have Branch - Tune integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
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