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Top 15 Analytics SDKs Used in Android Apps


Top SDKs


We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.

1) Firebase


Out of all apps that use analytics SDKs 82% have Firebase integrated, covering 88% of app downloads in that sdk segment.

Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

APP SHARE

82%

TOTAL APPS

1.57m

APPLICATIONS

1.37m

GAMES

203.05k

DOWNLOAD SHARE

88%

TOTAL DOWNLOADS

454.12b

APP DOWNLOADS

320.21b

GAME DOWNLOADS

133.91b


Browse all apps that have Firebase integrated with our App Market Explorer.


2) Google Analytics


Out of all apps that use analytics SDKs 28% have Google Analytics integrated, covering 39% of app downloads in that sdk segment.

Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.

APP SHARE

28%

TOTAL APPS

543.11k

APPLICATIONS

463.67k

GAMES

79.44k

DOWNLOAD SHARE

39%

TOTAL DOWNLOADS

203.32b

APP DOWNLOADS

158.11b

GAME DOWNLOADS

45.21b


Browse all apps that have Google Analytics integrated with our App Market Explorer.


3) Fabric Crashlytics


Out of all apps that use analytics SDKs 18% have Fabric Crashlytics integrated, covering 29% of app downloads in that sdk segment.

Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.

APP SHARE

18%

TOTAL APPS

343.98k

APPLICATIONS

324.52k

GAMES

19.47k

DOWNLOAD SHARE

29%

TOTAL DOWNLOADS

150.58b

APP DOWNLOADS

110.36b

GAME DOWNLOADS

40.21b


Browse all apps that have Fabric Crashlytics integrated with our App Market Explorer.


4) Fabric Answers


Out of all apps that use analytics SDKs 15% have Fabric Answers integrated, covering 22% of app downloads in that sdk segment.

Fabric Answers is a mobile analytics SDK. It gives app developers the ability to enable real-time analytics that provide insights into their core goals, such as growth, retention, and engagement.

APP SHARE

15%

TOTAL APPS

291.57k

APPLICATIONS

274.71k

GAMES

16.85k

DOWNLOAD SHARE

22%

TOTAL DOWNLOADS

115.25b

APP DOWNLOADS

78.69b

GAME DOWNLOADS

36.55b


Browse all apps that have Fabric Answers integrated with our App Market Explorer.


5) Flurry


Out of all apps that use analytics SDKs 7% have Flurry integrated, covering 10% of app downloads in that sdk segment.

Flurry is an analytics SDK provided by Yahoo. It operates under the premise that the right data can help developers answer the hardest questions and optimize their app experience. Flurry mobile app analytics can help developers by analyzing activity across their app portfolio.

APP SHARE

7%

TOTAL APPS

142.96k

APPLICATIONS

131.34k

GAMES

11.61k

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

53.35b

APP DOWNLOADS

25.81b

GAME DOWNLOADS

27.54b


Browse all apps that have Flurry integrated with our App Market Explorer.


6) Moat


Out of all apps that use analytics SDKs 4% have Moat integrated, covering 23% of app downloads in that sdk segment.

Moat is an always-on analytics SDK that gives developers the ability to measure real-time attention analytics across multiple platforms.

APP SHARE

4%

TOTAL APPS

81.33k

APPLICATIONS

40.73k

GAMES

40.6k

DOWNLOAD SHARE

23%

TOTAL DOWNLOADS

119.41b

APP DOWNLOADS

41.44b

GAME DOWNLOADS

77.97b


Browse all apps that have Moat integrated with our App Market Explorer.


7) ACRA


Out of all apps that use analytics SDKs 3% have ACRA integrated, covering <1% of app downloads in that sdk segment.

ACRA is an analytics SDK that provides application crash reports for Android apps. By alerting developers to the existence of bugs, and giving them the tools to fix them, ACRA can be used to build quality apps that get good reviews.

APP SHARE

3%

TOTAL APPS

57.84k

APPLICATIONS

54.17k

GAMES

3.67k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

4.71b

APP DOWNLOADS

4.45b

GAME DOWNLOADS

263.53m


Browse all apps that have ACRA integrated with our App Market Explorer.


8) AppsFlyer


Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 15% of app downloads in that sdk segment.

AppsFlyer is an attribution SDK that provides advertisers with conversion data for their user acquisition and retention campaigns. Via the AppsFlyer dashboard, advertisers are able to monitor which media source was responsible for mobile activity and use this data to optimize their advertising budget.

APP SHARE

2%

TOTAL APPS

47.76k

APPLICATIONS

37.22k

GAMES

10.54k

DOWNLOAD SHARE

15%

TOTAL DOWNLOADS

79.62b

APP DOWNLOADS

47.64b

GAME DOWNLOADS

31.98b


Browse all apps that have AppsFlyer integrated with our App Market Explorer.


9) Integral Ad Science (IAS)


Out of all apps that use analytics SDKs 2% have Integral Ad Science (IAS) integrated, covering 8% of app downloads in that sdk segment.

Integral Ad Science provides an SDK that allows developers to analyze the value of digital advertising placements. Integral Ad Science implements a True Advertising Quality (TRAQ) score which assigns value to media by assessing: brand safety, ad fraud, page content and structure, time viewed, share of view, ad clutter, etc.

APP SHARE

2%

TOTAL APPS

40.29k

APPLICATIONS

25.32k

GAMES

14.97k

DOWNLOAD SHARE

8%

TOTAL DOWNLOADS

44.86b

APP DOWNLOADS

25.01b

GAME DOWNLOADS

19.86b


Browse all apps that have Integral Ad Science (IAS) integrated with our App Market Explorer.


10) Amplitude


Out of all apps that use analytics SDKs 1% have Amplitude integrated, covering 1% of app downloads in that sdk segment.

The Amplitude SDK helps app builders create enjoyable customer experiences by providing in-depth insight into user behaviors across the customer journey. It enables developers to understand their users, rapidly improve product experience, and grow their business.

APP SHARE

1%

TOTAL APPS

34.01k

APPLICATIONS

32.21k

GAMES

1.8k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

6.12b

APP DOWNLOADS

3.79b

GAME DOWNLOADS

2.33b


Browse all apps that have Amplitude integrated with our App Market Explorer.


11) New Relic


Out of all apps that use analytics SDKs 1% have New Relic integrated, covering <1% of app downloads in that sdk segment.

New Relic offers real-time insights for the modern enterprise via their cloud-based platform SDK. New Relic gives developers, engineers, operations, and management a clear view of what’s happening in today’s complex software environments.

APP SHARE

1%

TOTAL APPS

28.4k

APPLICATIONS

28.36k

GAMES

45

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

3.39b

APP DOWNLOADS

3.27b

GAME DOWNLOADS

118.78m


Browse all apps that have New Relic integrated with our App Market Explorer.


12) Google Tag Manager


Out of all apps that use analytics SDKs 1% have Google Tag Manager integrated, covering <1% of app downloads in that sdk segment.

Google Tag Manager is a free SDK that allows app builders to manage their tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management

APP SHARE

1%

TOTAL APPS

26.73k

APPLICATIONS

22.94k

GAMES

3.79k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

3.37b

APP DOWNLOADS

1.89b

GAME DOWNLOADS

1.49b


Browse all apps that have Google Tag Manager integrated with our App Market Explorer.


13) Mixpanel


Out of all apps that use analytics SDKs 1% have Mixpanel integrated, covering 1% of app downloads in that sdk segment.

Mixpanel is an SDK that gives app builders the ability to grow their business by helping them understand why users convert, engage, and retain. Developers can use Mixpanel to analyze user behavior across their sites and apps, then send messages and run experiments based on what they learn.

APP SHARE

1%

TOTAL APPS

19.54k

APPLICATIONS

19.32k

GAMES

219

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

5.53b

APP DOWNLOADS

5.08b

GAME DOWNLOADS

458.03m


Browse all apps that have Mixpanel integrated with our App Market Explorer.


14) Countly


Out of all apps that use analytics SDKs <1% have Countly integrated, covering <1% of app downloads in that sdk segment.

Countly is an analytics platform to understand your customer journeys in web, desktop and mobile applications. Besides the usual analytics features Countly can be installed on your own servers allowing to retain all the collected data.

APP SHARE

<1%

TOTAL APPS

15.82k

APPLICATIONS

15.74k

GAMES

84

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

500.39m

APP DOWNLOADS

359.86m

GAME DOWNLOADS

140.52m


Browse all apps that have Countly integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

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