We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.
1) Firebase
Out of all apps that use analytics SDKs 78% have Firebase integrated, covering 84% of app downloads in that sdk segment.
Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.
APP SHARE
78%
TOTAL APPS
1.26m
APPLICATIONS
1.09m
GAMES
171.24k
DOWNLOAD SHARE
84%
TOTAL DOWNLOADS
349.26b
APP DOWNLOADS
248.72b
GAME DOWNLOADS
100.54b
Browse all apps that have Firebase integrated with our App Market Explorer.
2) Google Analytics
Out of all apps that use analytics SDKs 35% have Google Analytics integrated, covering 43% of app downloads in that sdk segment.
Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.
APP SHARE
35%
TOTAL APPS
562.21k
APPLICATIONS
469.4k
GAMES
92.81k
DOWNLOAD SHARE
43%
TOTAL DOWNLOADS
181.5b
APP DOWNLOADS
136.27b
GAME DOWNLOADS
45.23b
Browse all apps that have Google Analytics integrated with our App Market Explorer.
3) Fabric Crashlytics
Out of all apps that use analytics SDKs 16% have Fabric Crashlytics integrated, covering 27% of app downloads in that sdk segment.
Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.
APP SHARE
16%
TOTAL APPS
266.91k
APPLICATIONS
251.17k
GAMES
15.74k
DOWNLOAD SHARE
27%
TOTAL DOWNLOADS
114.32b
APP DOWNLOADS
87.43b
GAME DOWNLOADS
26.89b
Browse all apps that have Fabric Crashlytics integrated with our App Market Explorer.
4) Fabric Answers
Out of all apps that use analytics SDKs 14% have Fabric Answers integrated, covering 20% of app downloads in that sdk segment.
Fabric Answers is a mobile analytics SDK. It gives app developers the ability to enable real-time analytics that provide insights into their core goals, such as growth, retention, and engagement.
APP SHARE
14%
TOTAL APPS
226.36k
APPLICATIONS
212.61k
GAMES
13.75k
DOWNLOAD SHARE
20%
TOTAL DOWNLOADS
83.76b
APP DOWNLOADS
60.34b
GAME DOWNLOADS
23.42b
Browse all apps that have Fabric Answers integrated with our App Market Explorer.
5) Flurry
Out of all apps that use analytics SDKs 6% have Flurry integrated, covering 12% of app downloads in that sdk segment.
Flurry is an analytics SDK provided by Yahoo. It operates under the premise that the right data can help developers answer the hardest questions and optimize their app experience. Flurry mobile app analytics can help developers by analyzing activity across their app portfolio.
APP SHARE
6%
TOTAL APPS
109.44k
APPLICATIONS
93.95k
GAMES
15.49k
DOWNLOAD SHARE
12%
TOTAL DOWNLOADS
51.26b
APP DOWNLOADS
23.58b
GAME DOWNLOADS
27.68b
Browse all apps that have Flurry integrated with our App Market Explorer.
6) Moat
Out of all apps that use analytics SDKs 4% have Moat integrated, covering 22% of app downloads in that sdk segment.
Moat is an always-on analytics SDK that gives developers the ability to measure real-time attention analytics across multiple platforms.
APP SHARE
4%
TOTAL APPS
75.25k
APPLICATIONS
38.71k
GAMES
36.54k
DOWNLOAD SHARE
22%
TOTAL DOWNLOADS
93.65b
APP DOWNLOADS
34.13b
GAME DOWNLOADS
59.52b
Browse all apps that have Moat integrated with our App Market Explorer.
7) ACRA
Out of all apps that use analytics SDKs 3% have ACRA integrated, covering <1% of app downloads in that sdk segment.
ACRA is an analytics SDK that provides application crash reports for Android apps. By alerting developers to the existence of bugs, and giving them the tools to fix them, ACRA can be used to build quality apps that get good reviews.
APP SHARE
3%
TOTAL APPS
60.08k
APPLICATIONS
56.81k
GAMES
3.28k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
4.07b
APP DOWNLOADS
3.82b
GAME DOWNLOADS
245.66m
Browse all apps that have ACRA integrated with our App Market Explorer.
8) AppsFlyer
Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 14% of app downloads in that sdk segment.
AppsFlyer is an attribution SDK that provides advertisers with conversion data for their user acquisition and retention campaigns. Via the AppsFlyer dashboard, advertisers are able to monitor which media source was responsible for mobile activity and use this data to optimize their advertising budget.
APP SHARE
2%
TOTAL APPS
45.83k
APPLICATIONS
36.9k
GAMES
8.94k
DOWNLOAD SHARE
14%
TOTAL DOWNLOADS
58.23b
APP DOWNLOADS
35.32b
GAME DOWNLOADS
22.92b
Browse all apps that have AppsFlyer integrated with our App Market Explorer.
9) Integral Ad Science (IAS)
Out of all apps that use analytics SDKs 2% have Integral Ad Science (IAS) integrated, covering 10% of app downloads in that sdk segment.
Integral Ad Science provides an SDK that allows developers to analyze the value of digital advertising placements. Integral Ad Science implements a True Advertising Quality (TRAQ) score which assigns value to media by assessing: brand safety, ad fraud, page content and structure, time viewed, share of view, ad clutter, etc.
APP SHARE
2%
TOTAL APPS
41.22k
APPLICATIONS
24.21k
GAMES
17.01k
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
42.79b
APP DOWNLOADS
21.03b
GAME DOWNLOADS
21.76b
Browse all apps that have Integral Ad Science (IAS) integrated with our App Market Explorer.
10) Google Tag Manager
Out of all apps that use analytics SDKs 2% have Google Tag Manager integrated, covering <1% of app downloads in that sdk segment.
Google Tag Manager is a free SDK that allows app builders to manage their tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management
APP SHARE
2%
TOTAL APPS
38.32k
APPLICATIONS
33.64k
GAMES
4.68k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
3.74b
APP DOWNLOADS
1.95b
GAME DOWNLOADS
1.79b
Browse all apps that have Google Tag Manager integrated with our App Market Explorer.
11) Amplitude
Out of all apps that use analytics SDKs 1% have Amplitude integrated, covering 1% of app downloads in that sdk segment.
The Amplitude SDK helps app builders create enjoyable customer experiences by providing in-depth insight into user behaviors across the customer journey. It enables developers to understand their users, rapidly improve product experience, and grow their business.
APP SHARE
1%
TOTAL APPS
26.59k
APPLICATIONS
25.08k
GAMES
1.51k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
4.16b
APP DOWNLOADS
2.61b
GAME DOWNLOADS
1.56b
Browse all apps that have Amplitude integrated with our App Market Explorer.
12) New Relic
Out of all apps that use analytics SDKs 1% have New Relic integrated, covering <1% of app downloads in that sdk segment.
New Relic offers real-time insights for the modern enterprise via their cloud-based platform SDK. New Relic gives developers, engineers, operations, and management a clear view of what’s happening in today’s complex software environments.
APP SHARE
1%
TOTAL APPS
23.39k
APPLICATIONS
23.33k
GAMES
60
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
3.3b
APP DOWNLOADS
3.16b
GAME DOWNLOADS
140.36m
Browse all apps that have New Relic integrated with our App Market Explorer.
13) Mixpanel
Out of all apps that use analytics SDKs 1% have Mixpanel integrated, covering 1% of app downloads in that sdk segment.
Mixpanel is an SDK that gives app builders the ability to grow their business by helping them understand why users convert, engage, and retain. Developers can use Mixpanel to analyze user behavior across their sites and apps, then send messages and run experiments based on what they learn.
APP SHARE
1%
TOTAL APPS
18.33k
APPLICATIONS
18.04k
GAMES
293
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
4.77b
APP DOWNLOADS
4.27b
GAME DOWNLOADS
503.61m
Browse all apps that have Mixpanel integrated with our App Market Explorer.
14) Branch - Tune
Out of all apps that use analytics SDKs <1% have Branch - Tune integrated, covering 2% of app downloads in that sdk segment.
Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
APP SHARE
<1%
TOTAL APPS
13.38k
APPLICATIONS
12.89k
GAMES
489
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
11.35b
APP DOWNLOADS
9.96b
GAME DOWNLOADS
1.4b
Browse all apps that have Branch - Tune integrated with our App Market Explorer.
15) Countly
Out of all apps that use analytics SDKs <1% have Countly integrated, covering <1% of app downloads in that sdk segment.
Countly is an analytics platform to understand your customer journeys in web, desktop and mobile applications. Besides the usual analytics features Countly can be installed on your own servers allowing to retain all the collected data.
APP SHARE
<1%
TOTAL APPS
11.3k
APPLICATIONS
11.21k
GAMES
89
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
594.39m
APP DOWNLOADS
520.06m
GAME DOWNLOADS
74.33m
Browse all apps that have Countly integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category, and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
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