We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.
1) Firebase
Out of all apps that use analytics SDKs 82% have Firebase integrated, covering 88% of app downloads in that sdk segment.
Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.
APP SHARE
82%
TOTAL APPS
1.57m
APPLICATIONS
1.37m
GAMES
203.05k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
454.12b
APP DOWNLOADS
320.21b
GAME DOWNLOADS
133.91b
Browse all apps that have Firebase integrated with our App Market Explorer.
2) Google Analytics
Out of all apps that use analytics SDKs 28% have Google Analytics integrated, covering 39% of app downloads in that sdk segment.
Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.
APP SHARE
28%
TOTAL APPS
543.11k
APPLICATIONS
463.67k
GAMES
79.44k
DOWNLOAD SHARE
39%
TOTAL DOWNLOADS
203.32b
APP DOWNLOADS
158.11b
GAME DOWNLOADS
45.21b
Browse all apps that have Google Analytics integrated with our App Market Explorer.
3) Fabric Crashlytics
Out of all apps that use analytics SDKs 18% have Fabric Crashlytics integrated, covering 29% of app downloads in that sdk segment.
Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.
APP SHARE
18%
TOTAL APPS
343.98k
APPLICATIONS
324.52k
GAMES
19.47k
DOWNLOAD SHARE
29%
TOTAL DOWNLOADS
150.58b
APP DOWNLOADS
110.36b
GAME DOWNLOADS
40.21b
Browse all apps that have Fabric Crashlytics integrated with our App Market Explorer.
4) Fabric Answers
Out of all apps that use analytics SDKs 15% have Fabric Answers integrated, covering 22% of app downloads in that sdk segment.
Fabric Answers is a mobile analytics SDK. It gives app developers the ability to enable real-time analytics that provide insights into their core goals, such as growth, retention, and engagement.
APP SHARE
15%
TOTAL APPS
291.57k
APPLICATIONS
274.71k
GAMES
16.85k
DOWNLOAD SHARE
22%
TOTAL DOWNLOADS
115.25b
APP DOWNLOADS
78.69b
GAME DOWNLOADS
36.55b
Browse all apps that have Fabric Answers integrated with our App Market Explorer.
5) Flurry
Out of all apps that use analytics SDKs 7% have Flurry integrated, covering 10% of app downloads in that sdk segment.
Flurry is an analytics SDK provided by Yahoo. It operates under the premise that the right data can help developers answer the hardest questions and optimize their app experience. Flurry mobile app analytics can help developers by analyzing activity across their app portfolio.
APP SHARE
7%
TOTAL APPS
142.96k
APPLICATIONS
131.34k
GAMES
11.61k
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
53.35b
APP DOWNLOADS
25.81b
GAME DOWNLOADS
27.54b
Browse all apps that have Flurry integrated with our App Market Explorer.
6) Moat
Out of all apps that use analytics SDKs 4% have Moat integrated, covering 23% of app downloads in that sdk segment.
Moat is an always-on analytics SDK that gives developers the ability to measure real-time attention analytics across multiple platforms.
APP SHARE
4%
TOTAL APPS
81.33k
APPLICATIONS
40.73k
GAMES
40.6k
DOWNLOAD SHARE
23%
TOTAL DOWNLOADS
119.41b
APP DOWNLOADS
41.44b
GAME DOWNLOADS
77.97b
Browse all apps that have Moat integrated with our App Market Explorer.
7) ACRA
Out of all apps that use analytics SDKs 3% have ACRA integrated, covering <1% of app downloads in that sdk segment.
ACRA is an analytics SDK that provides application crash reports for Android apps. By alerting developers to the existence of bugs, and giving them the tools to fix them, ACRA can be used to build quality apps that get good reviews.
APP SHARE
3%
TOTAL APPS
57.84k
APPLICATIONS
54.17k
GAMES
3.67k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
4.71b
APP DOWNLOADS
4.45b
GAME DOWNLOADS
263.53m
Browse all apps that have ACRA integrated with our App Market Explorer.
8) AppsFlyer
Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 15% of app downloads in that sdk segment.
AppsFlyer is an attribution SDK that provides advertisers with conversion data for their user acquisition and retention campaigns. Via the AppsFlyer dashboard, advertisers are able to monitor which media source was responsible for mobile activity and use this data to optimize their advertising budget.
APP SHARE
2%
TOTAL APPS
47.76k
APPLICATIONS
37.22k
GAMES
10.54k
DOWNLOAD SHARE
15%
TOTAL DOWNLOADS
79.62b
APP DOWNLOADS
47.64b
GAME DOWNLOADS
31.98b
Browse all apps that have AppsFlyer integrated with our App Market Explorer.
9) Integral Ad Science (IAS)
Out of all apps that use analytics SDKs 2% have Integral Ad Science (IAS) integrated, covering 8% of app downloads in that sdk segment.
Integral Ad Science provides an SDK that allows developers to analyze the value of digital advertising placements. Integral Ad Science implements a True Advertising Quality (TRAQ) score which assigns value to media by assessing: brand safety, ad fraud, page content and structure, time viewed, share of view, ad clutter, etc.
APP SHARE
2%
TOTAL APPS
40.29k
APPLICATIONS
25.32k
GAMES
14.97k
DOWNLOAD SHARE
8%
TOTAL DOWNLOADS
44.86b
APP DOWNLOADS
25.01b
GAME DOWNLOADS
19.86b
Browse all apps that have Integral Ad Science (IAS) integrated with our App Market Explorer.
10) Amplitude
Out of all apps that use analytics SDKs 1% have Amplitude integrated, covering 1% of app downloads in that sdk segment.
The Amplitude SDK helps app builders create enjoyable customer experiences by providing in-depth insight into user behaviors across the customer journey. It enables developers to understand their users, rapidly improve product experience, and grow their business.
APP SHARE
1%
TOTAL APPS
34.01k
APPLICATIONS
32.21k
GAMES
1.8k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
6.12b
APP DOWNLOADS
3.79b
GAME DOWNLOADS
2.33b
Browse all apps that have Amplitude integrated with our App Market Explorer.
11) New Relic
Out of all apps that use analytics SDKs 1% have New Relic integrated, covering <1% of app downloads in that sdk segment.
New Relic offers real-time insights for the modern enterprise via their cloud-based platform SDK. New Relic gives developers, engineers, operations, and management a clear view of what’s happening in today’s complex software environments.
APP SHARE
1%
TOTAL APPS
28.4k
APPLICATIONS
28.36k
GAMES
45
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
3.39b
APP DOWNLOADS
3.27b
GAME DOWNLOADS
118.78m
Browse all apps that have New Relic integrated with our App Market Explorer.
12) Google Tag Manager
Out of all apps that use analytics SDKs 1% have Google Tag Manager integrated, covering <1% of app downloads in that sdk segment.
Google Tag Manager is a free SDK that allows app builders to manage their tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management
APP SHARE
1%
TOTAL APPS
26.73k
APPLICATIONS
22.94k
GAMES
3.79k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
3.37b
APP DOWNLOADS
1.89b
GAME DOWNLOADS
1.49b
Browse all apps that have Google Tag Manager integrated with our App Market Explorer.
13) Mixpanel
Out of all apps that use analytics SDKs 1% have Mixpanel integrated, covering 1% of app downloads in that sdk segment.
Mixpanel is an SDK that gives app builders the ability to grow their business by helping them understand why users convert, engage, and retain. Developers can use Mixpanel to analyze user behavior across their sites and apps, then send messages and run experiments based on what they learn.
APP SHARE
1%
TOTAL APPS
19.54k
APPLICATIONS
19.32k
GAMES
219
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
5.53b
APP DOWNLOADS
5.08b
GAME DOWNLOADS
458.03m
Browse all apps that have Mixpanel integrated with our App Market Explorer.
14) Countly
Out of all apps that use analytics SDKs <1% have Countly integrated, covering <1% of app downloads in that sdk segment.
Countly is an analytics platform to understand your customer journeys in web, desktop and mobile applications. Besides the usual analytics features Countly can be installed on your own servers allowing to retain all the collected data.
APP SHARE
<1%
TOTAL APPS
15.82k
APPLICATIONS
15.74k
GAMES
84
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
500.39m
APP DOWNLOADS
359.86m
GAME DOWNLOADS
140.52m
Browse all apps that have Countly integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
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App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
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