We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.
1) Google Firebase
Out of all apps that use analytics SDKs 93% have Google Firebase integrated, covering 94% of app downloads in that sdk segment.
Firebase is Google's mobile platform SDK that helps you quickly develop high-quality apps and grow your business.
APP SHARE
93%
TOTAL APPS
2.36m
APPLICATIONS
2.04m
GAMES
316.86k
DOWNLOAD SHARE
94%
TOTAL DOWNLOADS
909b
APP DOWNLOADS
626.24b
GAME DOWNLOADS
282.76b
Browse all apps that have Google Firebase integrated with our App Market Explorer.
2) Firebase Crashlytics Fabric
Out of all apps that use analytics SDKs 21% have Firebase Crashlytics Fabric integrated, covering 36% of app downloads in that sdk segment.
Firebase Crashlytics is an app that helps you track, prioritize, and fix stability issues that erode app quality, in realtime. Spend less time triaging and troubleshooting crashes and more time building app features that delight users.
APP SHARE
21%
TOTAL APPS
540.04k
APPLICATIONS
504.24k
GAMES
35.81k
DOWNLOAD SHARE
36%
TOTAL DOWNLOADS
350.36b
APP DOWNLOADS
230.7b
GAME DOWNLOADS
119.66b
Browse all apps that have Firebase Crashlytics Fabric integrated with our App Market Explorer.
3) Google Analytics
Out of all apps that use analytics SDKs 14% have Google Analytics integrated, covering 21% of app downloads in that sdk segment.
The Google Analytics SDK lets you measure your advertising ROI as well as track your Flash, video, and social networking sites, and applications.
APP SHARE
14%
TOTAL APPS
365.33k
APPLICATIONS
323.89k
GAMES
41.44k
DOWNLOAD SHARE
21%
TOTAL DOWNLOADS
203.14b
APP DOWNLOADS
159.14b
GAME DOWNLOADS
43.99b
Browse all apps that have Google Analytics integrated with our App Market Explorer.
4) IAB OM Open Measurement OMSDK
Out of all apps that use analytics SDKs 9% have IAB OM Open Measurement OMSDK integrated, covering 26% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
9%
TOTAL APPS
241.16k
APPLICATIONS
164.94k
GAMES
76.22k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
250.69b
APP DOWNLOADS
82.77b
GAME DOWNLOADS
167.92b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
5) Flurry Analytics
Out of all apps that use analytics SDKs 5% have Flurry Analytics integrated, covering 5% of app downloads in that sdk segment.
The Flurry Analytics SDK provides you with the tools and resources you need to gain a deep level of understanding about your users’ behavior in your apps. Set up advanced analysis of complex events, with metrics, segments, and funnels to better track your users’ habits and performance.
APP SHARE
5%
TOTAL APPS
129.45k
APPLICATIONS
119.86k
GAMES
9.58k
DOWNLOAD SHARE
5%
TOTAL DOWNLOADS
55.41b
APP DOWNLOADS
27.57b
GAME DOWNLOADS
27.85b
Browse all apps that have Flurry Analytics integrated with our App Market Explorer.
6) Fabric Answers
Out of all apps that use analytics SDKs 5% have Fabric Answers integrated, covering 3% of app downloads in that sdk segment.
The Google Analytics SDK provides the same features you had in Fabric, and also allows you to integrate your events data with other services in Firebase, such as Firebase Crashlytics and Firebase Cloud Messaging.
APP SHARE
5%
TOTAL APPS
128.06k
APPLICATIONS
121.29k
GAMES
6.77k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
30.16b
APP DOWNLOADS
22.56b
GAME DOWNLOADS
7.61b
Browse all apps that have Fabric Answers integrated with our App Market Explorer.
7) React Native Firebase by Invertase
Out of all apps that use analytics SDKs 4% have React Native Firebase by Invertase integrated, covering <1% of app downloads in that sdk segment.
APP SHARE
4%
TOTAL APPS
104.16k
APPLICATIONS
102.86k
GAMES
1.31k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
8.3b
APP DOWNLOADS
7.96b
GAME DOWNLOADS
332.66m
Browse all apps that have React Native Firebase by Invertase integrated with our App Market Explorer.
8) AppsFlyer
Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 17% of app downloads in that sdk segment.
AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.
APP SHARE
2%
TOTAL APPS
67.49k
APPLICATIONS
33.25k
GAMES
34.24k
DOWNLOAD SHARE
17%
TOTAL DOWNLOADS
168.93b
APP DOWNLOADS
89.75b
GAME DOWNLOADS
79.18b
Browse all apps that have AppsFlyer integrated with our App Market Explorer.
9) Amplitude
Out of all apps that use analytics SDKs 2% have Amplitude integrated, covering 1% of app downloads in that sdk segment.
Amplitude is a product intelligence platform SDK that helps teams convert, engage, and retain customers.
APP SHARE
2%
TOTAL APPS
64.13k
APPLICATIONS
57.24k
GAMES
6.9k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
14.55b
APP DOWNLOADS
9.37b
GAME DOWNLOADS
5.19b
Browse all apps that have Amplitude integrated with our App Market Explorer.
10) Yandex AppMetrica
Out of all apps that use analytics SDKs 2% have Yandex AppMetrica integrated, covering 3% of app downloads in that sdk segment.
Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.
APP SHARE
2%
TOTAL APPS
59.3k
APPLICATIONS
35.48k
GAMES
23.81k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
35.55b
APP DOWNLOADS
15.43b
GAME DOWNLOADS
20.12b
Browse all apps that have Yandex AppMetrica integrated with our App Market Explorer.
11) AltBeacon by Radius Networks
Out of all apps that use analytics SDKs 1% have AltBeacon by Radius Networks integrated, covering <1% of app downloads in that sdk segment.
Radius Networks provides a machine-learning platform that offers location-based data and insights for the retail and e-commerce sectors.
APP SHARE
1%
TOTAL APPS
44k
APPLICATIONS
41.87k
GAMES
2.12k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
2.51b
APP DOWNLOADS
2.42b
GAME DOWNLOADS
85.34m
Browse all apps that have AltBeacon by Radius Networks integrated with our App Market Explorer.
12) Moat
Out of all apps that use analytics SDKs 1% have Moat integrated, covering 7% of app downloads in that sdk segment.
The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.
APP SHARE
1%
TOTAL APPS
43.48k
APPLICATIONS
20.16k
GAMES
23.32k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
70.26b
APP DOWNLOADS
24.58b
GAME DOWNLOADS
45.68b
Browse all apps that have Moat integrated with our App Market Explorer.
13) Adjust
Out of all apps that use analytics SDKs 1% have Adjust integrated, covering 10% of app downloads in that sdk segment.
Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.
APP SHARE
1%
TOTAL APPS
43.33k
APPLICATIONS
14.79k
GAMES
28.54k
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
98.7b
APP DOWNLOADS
39.51b
GAME DOWNLOADS
59.19b
Browse all apps that have Adjust integrated with our App Market Explorer.
14) GameanAlytics
Out of all apps that use analytics SDKs 1% have GameanAlytics integrated, covering 3% of app downloads in that sdk segment.
GameanAlytics is an SDK that collects, visualizes, and understands your player data all in one platform.
APP SHARE
1%
TOTAL APPS
40.35k
APPLICATIONS
588
GAMES
39.76k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
29.23b
APP DOWNLOADS
261.78m
GAME DOWNLOADS
28.96b
Browse all apps that have GameanAlytics integrated with our App Market Explorer.
15) Opencensus OpenTelemetry
Out of all apps that use analytics SDKs 1% have Opencensus OpenTelemetry integrated, covering 1% of app downloads in that sdk segment.
Opencensus OpenTelemetry is an SDK that makes robust, portable telemetry a built-in feature of cloud-native software.
APP SHARE
1%
TOTAL APPS
37.58k
APPLICATIONS
36.38k
GAMES
1.2k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
16.87b
APP DOWNLOADS
14.81b
GAME DOWNLOADS
2.06b
Browse all apps that have Opencensus OpenTelemetry integrated with our App Market Explorer.
16) CleverTap
Out of all apps that use analytics SDKs 1% have CleverTap integrated, covering 1% of app downloads in that sdk segment.
CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.
APP SHARE
1%
TOTAL APPS
37.29k
APPLICATIONS
37.18k
GAMES
103
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
12.81b
APP DOWNLOADS
12.44b
GAME DOWNLOADS
368.37m
Browse all apps that have CleverTap integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...