Amazon Appstore Statistics and Trends 2023
Last update: 19 Sep 2023 CET

Amazon Appstore Statistics and Trends 2023

For this article, we leveraged our app intelligence solutions to analyze the current state of the Amazon Appstore. In particular, we looked at app and publisher data to identify a variety of emerging trends.

To demonstrate our findings, we’ve answered the following questions about the Amazon AppstoreAmazon Appstore.

To learn even more about the Amazon Appstore, reach out to our team!

Data Source: 42matters

At 42matters, we take a holistic approach to mobile and connected TV (CTV) app intelligence. We track app metadata, performance metrics, technical specifications, strategic insights, and more. If you would like to leverage our data for your own products, processes, or research, you can access it via our APIs, File Dumps, Explorer, SDK Explorer, and App Watchlist.

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the Amazon Appstore

History of the Amazon Appstore

Amazon is one of the most successful tech companies in history. Primarily known for their focus on e-commerce, the tech giant has since expanded its horizons to such markets as cloud computing, artificial intelligence, and digital streaming.

In 2011, following the success of companies like Google and Apple in the digital entertainment and mobile application space, Amazon launched the Amazon Appstore. Serving Android- and Fire OS-enabled devices, such as the Kindle Fire tablet and a host of BlackBerry products, the Amazon Appstore now boasts a massive catalog of mobile apps and games.

Want to learn about other app stores? Click here!

How many apps are available on the Amazon Appstore?

the Amazon Appstore Apps

Amazon Appstore Apps

821,101

The Amazon Appstore is one of the most popular mobile app vendors on the planet, offering 821,101 apps.

Find out how many apps are available on other app stores.

How many publishers have released apps on the Amazon Appstore?

173,034
the Amazon Appstore AppsPublishers

To date, 173,034 app publishers have published apps on the Amazon Appstore.

Find out how many app publishers are active on other app stores.

What is the distribution of free versus paid on the Amazon Appstore?

the Amazon Appstore Apps
Free
673,079
81.97%
Paid
148,022
18.03%
Out of 821,101 Amazon apps.

There are 673,079 free apps on the Amazon Appstore and 148,022 that must be purchased. However, it should be noted that many free apps require subscriptions or otherwise offer in-app purchases.

What is the distribution of apps by category?

Drilling down a bit deeper, apps available on the Amazon Appstore are divided into 268 categories. We’ve calculated the distribution of Amazon apps by category:

Google App Store logo

Amazon Appstore Categories

Total categories: See All 268 Categories

How many apps are released on the Amazon Appstore per day?

115
the Amazon Appstore AppsApps Published per Day (Avg.)

An average of 115 new apps are released on the Amazon Appstore per day.

How many apps are released on the Amazon Appstore per week?

New apps per week
948
the Amazon Appstore AppsApps Published Last Week

Last week, 948 apps were published to the Amazon Appstore. The chart to the left depicts publication statistics for the last three weeks.

How many apps are released on the Amazon Appstore per month?

New apps per month
3,580
the Amazon Appstore AppsApps Published Last Month

Last month, 3,580 apps were added to the Amazon Appstore. The chart to the left shows publication trends over the last three months.

What is the average rating of Amazon apps?

Apps rating stars

Apps with ratings

  • Apps with ratings Icon
    236,550
    28.81%

    Out of 821,101 Amazon apps.

Apps rating stars

Apps without ratings

  • Apps without ratings Icon
    584,551
    71.19%

    Out of 821,101 Amazon apps.

Currently, 236,550 Amazon apps have been rated by users, while 584,551 have not yet been rated. The chart below shows the distribution of app ratings on the Amazon Appstore.

Average Rating Distribution
  • Rating stars
  • Rating stars
  • Rating stars
  • Rating stars
  • Rating stars
  • Rating stars
  • Rating stars
  • Rating stars
  • Rating stars
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See how app ratings are distributed on other app stores!

How much do Amazon Appstore apps cost?

While the vast majority of Amazon apps are free to download, many need to be purchased. Typically, paid Amazon apps cost <$1. Below, we've plotted the price distribution of paid apps for those costing up to USD $10.00:

Number of Apps per Price - For paid apps priced below USD 10.00
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