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Japan App Market Statistics in 2020

Japan App Market Statistics in 2020

Last update: 28 Nov 2020 CET
Japan App Market Statistics in 2020 for Android

Japan’s mobile app market is booming. With some of the highest annual install rates world-wide and consistently impressive usage rates, Japan has cemented itself as one of the most important mobile app markets around. This is partially because Japan has a highly advanced economy with a robust, technologically-engaged population, and also partially due to the fact that Japan is home to many of the globe’s most important tech companies. To name a few: SoftBank, SHARP, Sony, Seiko Epson, and more.

In this article, we will provide a number of detailed app statistics and insights into the Japan Android app market with focus on apps only. We will cover a number of topics, including: how many Japanese app publishers exist on the Google Play Store, how many apps they have released, and how Japanese apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Japanese addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Japan?

There are more than 6,513 Japanese publishers on Google Play out of all 917,343 app publishers. One of the biggest Japanese publishers are LINE Corporation, Nintendo Co. Ltd., Geisha Tokyo Inc., BANDAI NAMCO Entertainment Inc., KONAMI, KAYAC Inc., SQUARE ENIX Co.Ltd., Office Create Corp., COLOPL Inc., hap Inc. . Less than 1% of all app publishers on Google Play are from Japan. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Japanese
Publishers
vs
Total
Publishers

How Many Apps Are from Japanese App Publishers?

There are more than 34,206 apps from Japanese publishers on Google Play out of the 2,984,217 apps. Apps with most downloads of Japanese publishers are auスマートパス 「エンタメ」「おトク」「あんしん」が充実, Yahoo! JAPAN, majica~電子マネー公式アプリ~, QR Scanner, SmartNews: Local Breaking News, マイナポイント, LINE: Free Calls & Messages, メルカリ(メルペイ)-フリマアプリ&スマホ決済, PayPay-ペイペイ(キャッシュレスでスマートにお支払い), 楽天ペイ-かんたん、お得なスマホ決済アプリでキャッシュレス! . 1% of all apps on Google Play are from Japanese publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Japanese Apps
vs
Total Apps

How Are Apps from Japanese Publishers Rated?

The average rating of 34,206 apps from Japanese publishers on Google Play is 2.81 out of 5 stars. This is less than the overall average rating of all apps of 3.34 stars. Apps from Japanese publishers on Google Play have on average 1,311 ratings. This number is higher than the average number of ratings of all apps, which is 1,197 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Japanese Apps
2.81 stars
Average #Ratings of
Japanese Apps
Average rating of
All Apps
3.34 stars
Average #Ratings of
All Apps

How Focused Are Japanese Publishers on Apps vs. Games?

73% of released apps by Japanese publishers are apps and 27% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Japanese publishers focus more on games with 27% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps73% Games27%
Apps87% Games13%

How Many Downloads Do Apps from Japanese Publishers Get?

Apps by Japanese publishers have an average of 229.84k downloads. Overall they get more downloads than the average of all apps which is 163.63k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Japanese App
Average Downloads Per App

How Do Japanese Apps Monetize?

8% of apps by Japanese publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 36% of apps by Japanese publishers include ads. That is a lower value compared to the whole world, where 38% have ads. 8% of apps by Japanese publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps Japanese Paid Apps8% Overall Paid Apps3%
Ads Japanese Include Ads36% Overall Include Ads38%
In-App Billing Japanese In-App Billing8% Overall In-App Billing4%

Do Japanese Publishers Release on both iOS and Android?

31% of apps of Japanese publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 21%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Japanese Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Japanese Publishers Based on Downloads?

The following are the top publishers from Japan that accumulated most downloads.

1 Sony Mobile Communications

Sony Mobile Communications is on position 1 of the biggest Japanese app publishers. They own 149 apps that have been downloaded together more than 1.48b+ times.

1.48b+
149
2 LINE Corporation

LINE Corporation is on position 2 of the biggest Japanese app publishers. LINE Corporation is an app developer and publisher, and provider of internet services, based in Tokyo, Japan. Launched in 2011, it is a subsidiary of the South Korean internet search giant, Naver Corporation. LINE Corporation has developed and published such apps as LINE Lite: Free Calls & Messages, LINE Camera - Photo editor, LINE: Disney Tsum Tsum, LINE PLAY - Our Avatar World, and more. They own 57 apps that have been downloaded together more than 1.09b+ times.

1.09b+
57
3 Yahoo Japan Corp.

Yahoo Japan Corp. is on position 3 of the biggest Japanese app publishers. Yahoo! Japan Corp. is a Japanese internet company. It was formed as a joint venture between the American internet company Yahoo! and the Japanese company SoftBank. Yahoo! Japan Corp. is headquartered in Tokyo, Japan, and has developed and published a number of mobile apps. Yahoo Japan Corp. has published: Yahoo!乗換案内 無料の時刻表、運行情報、乗り換え検索, ヤフオク! -ネットオークション、フリマアプリ スマホでかんたんショッピング, 防災速報 - 地震、津波、豪雨など、災害情報をいち早くお届け, Yahoo!ショッピング-アプリでお得で便利にお買い物, and more. They own 38 apps that have been downloaded together more than 253.58m+ times.

253.58m+
38
4 FeliCa Networks, Inc.

FeliCa Networks, Inc. is on position 4 of the biggest Japanese app publishers. FeliCa Networks, Inc. – which was founded in 2004 – has developed and promoted communications around the concept of "Just Touch.” Their next goal is to connect customers with businesses in a smooth and secure way. By uniting FeliCa technology and new platforms targeting future lifestyles, FeliCa Networks aims to be a business partner like no other. FeliCa Networks, Inc. has published おサイフケータイ アプリ, おサイフケータイ Webプラグイン(連携用), おサイフケータイ 設定アプリ, おサイフケータイ Webプラグイン, and more. They own 8 apps that have been downloaded together more than 233.97m+ times.

233.97m+
8
5 SHARP CORPORATION

SHARP CORPORATION is on position 5 of the biggest Japanese app publishers. Sharp Corporation is a Japanese multinational corporation specializing in the design and manufacturing of electronic products. The company was founded in Tokyo in September, 1912. More recently they have begun developing and publishing mobile apps. SHARP CORPORATION has built such apps as: SHアルバム, SHSHOW, エモパー, エモパー おれんじん, and more. They own 317 apps that have been downloaded together more than 213.8m+ times.

213.8m+
317
6 NTT DOCOMO

NTT DOCOMO is on position 6 of the biggest Japanese app publishers. NTT DOCOMO is Japan's largest telecommunications company. Founded in 1991, they provide innovative, convenient, and secure mobile services that enable customers to lead smarter lives. NTT DOCOMO also has numerous apps to their name, including dポイントクラブ, My docomo - 料金・通信量の確認, dメニュー, d払い-スマホ決済アプリ、キャッシュレスでお支払い, and more. They own 100 apps that have been downloaded together more than 188.6m+ times.

188.6m+
100
7 SoftBank Corp.

SoftBank Corp. is on position 7 of the biggest Japanese app publishers. SoftBank Corp. is a Japanese multinational conglomerate holding company headquartered in Tokyo, Japan. The company owns stakes in various global brands, including Arm Holdings, Boston Dynamics, Sprint, Alibaba, and more. Softbank also runs Vision Fund, the renowned technology-focused venture capital fund. SoftBank Corp. has developed and published SoftBankメール, My SoftBankプラス, Mobile Installer (ソフトバンク), Disaster Message Board, and more. They own 67 apps that have been downloaded together more than 185.57m+ times.

185.57m+
67
8 KDDI株式会社

KDDI株式会社 is on position 8 of the biggest Japanese app publishers. KDDI株式会社 is a Japanese telecommunications operator founded in 2000 through the merger of DDI Corp, KDD Corp, and IDO Corp. They provide mobile cellular services using the "au by KDDI" brand. KDDI株式会社 is headquartered in Tokyo, Japan. KDDI株式会社 has developed the apps +メッセージ(プラスメッセージ), au WALLET−au PAYも使えるスマホ決済アプリ, auサービスTOP, デジラアプリ, and more. They own 61 apps that have been downloaded together more than 174.66m+ times.

174.66m+
61
9 +HOME by Ateam

+HOME by Ateam is on position 9 of the biggest Japanese app publishers. +HOME by Ateam is a product of Ateam Inc., a provider of mobile content based in Nagoya, Japan. Ateam Inc. has three primary divisions: Lifestyle Support, Entertainment, and E-Commerce. +HOME by Ateam has developed apps like: Beautiful Wallpaper Pastel Pink Cosmos Theme, Stylish Wallpaper Galaxy Heart Theme, Beautiful Wallpaper Twilight Clock Tower Theme,フラワリーキス~てんびん座~かわいい壁紙アイコン無料, and more. They own 1709 apps that have been downloaded together more than 126.05m+ times.

126.05m+
1709
10 Sony Home Entertainment & Sound Products Inc.

Sony Home Entertainment & Sound Products Inc. is on position 10 of the biggest Japanese app publishers. This subsidiary if Sony focuses on the Audio and Visual domain with apps such as Headphones Connect, Music Center (SongPal) and Fiestable. They own 19 apps that have been downloaded together more than 101.9m+ times.

101.9m+
19

What Are the Most Used SDKs by Japanese Publishers?

The following shows which SDKs are most used by Japan app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Firebase

61% of apps from Japanese publishers have Google Firebase integrated. In total 17,202 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

61
17202
2 Google Ads AdMob

44% of apps from Japanese publishers have Google Ads AdMob integrated. In total 12,376 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

44
12376
3 Android Support Library V4

44% of apps from Japanese publishers have Android Support Library V4 integrated. In total 12,316 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

44
12316
4 Firebase Cloud Messaging

39% of apps from Japanese publishers have Firebase Cloud Messaging integrated. In total 11,089 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

39
11089
5 Google Analytics

31% of apps from Japanese publishers have Google Analytics integrated. In total 8,675 apps. Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.

31
8675
6 gson

30% of apps from Japanese publishers have gson integrated. In total 8,437 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

30
8437
7 OkHttp

28% of apps from Japanese publishers have OkHttp integrated. In total 7,860 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

28
7860
8 Google Cloud Messaging

17% of apps from Japanese publishers have Google Cloud Messaging integrated. In total 4,909 apps.

17
4909
9 Android Design Support Library

17% of apps from Japanese publishers have Android Design Support Library integrated. In total 4,893 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

17
4893
10 ZXing

17% of apps from Japanese publishers have ZXing integrated. In total 4,848 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

17
4848

What Are the Most Used Android App Permissions by Japanese Publishers?

The following shows which android permissions are most frequently request by Japan app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Japanese publishers use the Internet Access permission. Total 40,377 apps.

100
40377
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Japanese publishers use the Network Information Access permission. Total 36,917 apps.

100
36917
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 80% of the apps from Japanese publishers use the Phone Sleep Mode Preventation permission. Total 27,196 apps.

80
27196
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 68% of the apps from Japanese publishers use the Write External Storage permission. Total 23,414 apps.

68
23414
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 61% of the apps from Japanese publishers use the Push Notification permission. Total 20,943 apps.

61
20943
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 53% of the apps from Japanese publishers use the Read External Storage permission. Total 18,291 apps.

53
18291
7 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 44% of the apps from Japanese publishers use the Install Referrer permission. Total 14,971 apps.

44
14971
8 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 43% of the apps from Japanese publishers use the Vibration permission. Total 14,574 apps.

43
14574
9 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 40% of the apps from Japanese publishers use the Wifi Information Access permission. Total 13,535 apps.

40
13535
10 Fine Location Access

With android.permission.ACCESS_FINE_LOCATION apps can find the precise location of the devices they are running on. In other words, apps can figure out where their users are. This is achieved using GPS or network location sources, like Wi-Fi and cell towers. However, in order for these location services to function, users must turn them on. 28% of the apps from Japanese publishers use the Fine Location Access permission. Total 9,539 apps.

28
9539

What Are the Top 10 Highest Ranked Apps in Japan?

The following shows the official Google Play apps top chart of Japan. 67% of the top apps in Japan are from Japanese app publishers. See the full chart here.

What Are the Top 10 Apps in Japan's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Japan. 87% of the top grossing apps in Japan are from Japanese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Japan?

The following shows the official Google Play social top chart of Japan. 33% of the top social apps in Japan are from Japanese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Japan?

The following shows the official Google Play news top chart of Japan. 93% of the top news apps in Japan are from Japanese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Japan?

The following shows the official Google Play travel top chart of Japan. 47% of the top travel apps in Japan are from Japanese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Japan?

The following shows the official Google Play shopping top chart of Japan. 80% of the top shopping apps in Japan are from Japanese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Japan?

The following shows the official Google Play lifestyle top chart of Japan. 87% of the top lifestyle apps in Japan are from Japanese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Japan?

The following shows the official Google Play business top chart of Japan. 33% of the top business apps in Japan are from Japanese app publishers. See the full chart here.