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Top 20 Ad Networks SDKs Used in Android Apps on Google Play
Last update: 3 Oct 2023 CET
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Top 20 Ad Networks SDKs Used in Android Apps on Google Play

What are the most used ad network SDKs for Android apps? The following shows the 20 most widely-integrated ad network SDKs.

Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.

At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.

The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.

This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.

Among all apps utilizing ad networks SDKs, 26.68% have integrated Facebook Audience Network. This accounts for 49.28% of app downloads within the ad networks SDK category.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

Total Apps
400.42k
Google Play
App Share
26.68%
Google Play
Apps
321.53k
Games
78.89k
Total Downloads
363.42b
Google Play
Download Share
49.28%
Google Play
App Downloads
157.53b
Game Downloads
205.89b

Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.

Among all apps utilizing ad networks SDKs, 21.09% have integrated Unity Ads. This accounts for 43.06% of app downloads within the ad networks SDK category.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

Total Apps
316.63k
Google Play
App Share
21.09%
Google Play
Apps
149.62k
Games
167.01k
Total Downloads
317.56b
Google Play
Download Share
43.06%
Google Play
App Downloads
58.86b
Game Downloads
258.70b

Use the 42matters SDK Explorer to find all apps that use Unity Ads.

Among all apps utilizing ad networks SDKs, 17.43% have integrated IAB OM Open Measurement OMSDK. This accounts for 43.05% of app downloads within the ad networks SDK category.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

Total Apps
261.69k
Google Play
App Share
17.43%
Google Play
Apps
174.04k
Games
87.65k
Total Downloads
317.46b
Google Play
Download Share
43.05%
Google Play
App Downloads
110.99b
Game Downloads
206.47b

Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.

Among all apps utilizing ad networks SDKs, 14.53% have integrated AppLovin MAX. This accounts for 36.37% of app downloads within the ad networks SDK category.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

Total Apps
218.13k
Google Play
App Share
14.53%
Google Play
Apps
134.38k
Games
83.75k
Total Downloads
268.23b
Google Play
Download Share
36.37%
Google Play
App Downloads
80.03b
Game Downloads
188.21b

Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.

Among all apps utilizing ad networks SDKs, 11.20% have integrated Start.io Startapp. This accounts for 2.27% of app downloads within the ad networks SDK category.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

Total Apps
168.08k
Google Play
App Share
11.20%
Google Play
Apps
158.03k
Games
10.05k
Total Downloads
16.74b
Google Play
Download Share
2.27%
Google Play
App Downloads
12.13b
Game Downloads
4.61b

Use the 42matters SDK Explorer to find all apps that use Start.io Startapp.

Among all apps utilizing ad networks SDKs, 9.41% have integrated ironSource. This accounts for 30.33% of app downloads within the ad networks SDK category.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

Total Apps
141.29k
Google Play
App Share
9.41%
Google Play
Apps
81.47k
Games
59.82k
Total Downloads
223.66b
Google Play
Download Share
30.33%
Google Play
App Downloads
36.17b
Game Downloads
187.49b

Use the 42matters SDK Explorer to find all apps that use ironSource.

Among all apps utilizing ad networks SDKs, 7.35% have integrated AdColony. This accounts for 19.34% of app downloads within the ad networks SDK category.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

Total Apps
110.31k
Google Play
App Share
7.35%
Google Play
Apps
65.16k
Games
45.15k
Total Downloads
142.64b
Google Play
Download Share
19.34%
Google Play
App Downloads
27.44b
Game Downloads
115.19b

Use the 42matters SDK Explorer to find all apps that use AdColony.

Among all apps utilizing ad networks SDKs, 4.17% have integrated Vungle. This accounts for 30.08% of app downloads within the ad networks SDK category.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

Total Apps
62.52k
Google Play
App Share
4.17%
Google Play
Apps
17.34k
Games
45.18k
Total Downloads
221.83b
Google Play
Download Share
30.08%
Google Play
App Downloads
49.46b
Game Downloads
172.37b

Use the 42matters SDK Explorer to find all apps that use Vungle.

Among all apps utilizing ad networks SDKs, 3.57% have integrated AppNext. This accounts for <1% of app downloads within the ad networks SDK category.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

Total Apps
53.54k
Google Play
App Share
3.57%
Google Play
Apps
48.69k
Games
4.85k
Total Downloads
6.85b
Google Play
Download Share
<1%
Google Play
App Downloads
5.62b
Game Downloads
1.24b

Use the 42matters SDK Explorer to find all apps that use AppNext.

Among all apps utilizing ad networks SDKs, 3.39% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 21.90% of app downloads within the ad networks SDK category.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

Total Apps
50.96k
Google Play
App Share
3.39%
Google Play
Apps
19.78k
Games
31.18k
Total Downloads
161.52b
Google Play
Download Share
21.90%
Google Play
App Downloads
45.04b
Game Downloads
116.48b

Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.

Among all apps utilizing ad networks SDKs, 3.21% have integrated Google Interactive Media Ads IMA. This accounts for 8.53% of app downloads within the ad networks SDK category.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

Total Apps
48.26k
Google Play
App Share
3.21%
Google Play
Apps
45.27k
Games
2.98k
Total Downloads
62.90b
Google Play
Download Share
8.53%
Google Play
App Downloads
54.63b
Game Downloads
8.27b

Use the 42matters SDK Explorer to find all apps that use Google Interactive Media Ads IMA.

Among all apps utilizing ad networks SDKs, 2.86% have integrated InMobi Mobile Ads. This accounts for 21.63% of app downloads within the ad networks SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
42.89k
Google Play
App Share
2.86%
Google Play
Apps
13.10k
Games
29.79k
Total Downloads
159.53b
Google Play
Download Share
21.63%
Google Play
App Downloads
45.36b
Game Downloads
114.17b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad networks SDKs, 2.59% have integrated Mintegral mbbanner. This accounts for 19.50% of app downloads within the ad networks SDK category.

Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.

Total Apps
38.95k
Google Play
App Share
2.59%
Google Play
Apps
8.60k
Games
30.36k
Total Downloads
143.82b
Google Play
Download Share
19.50%
Google Play
App Downloads
28.76b
Game Downloads
115.06b

Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner.

Among all apps utilizing ad networks SDKs, 2.44% have integrated Chartboost. This accounts for 13.21% of app downloads within the ad networks SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
36.66k
Google Play
App Share
2.44%
Google Play
Apps
6.23k
Games
30.43k
Total Downloads
97.38b
Google Play
Download Share
13.21%
Google Play
App Downloads
13.03b
Game Downloads
84.36b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad networks SDKs, 2.01% have integrated Tapjoy. This accounts for 11.47% of app downloads within the ad networks SDK category.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

Total Apps
30.13k
Google Play
App Share
2.01%
Google Play
Apps
6.39k
Games
23.74k
Total Downloads
84.58b
Google Play
Download Share
11.47%
Google Play
App Downloads
12.47b
Game Downloads
72.11b

Use the 42matters SDK Explorer to find all apps that use Tapjoy.

Among all apps utilizing ad networks SDKs, 1.87% have integrated MoPub by AppLovin. This accounts for 4.63% of app downloads within the ad networks SDK category.

MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.

Total Apps
28.14k
Google Play
App Share
1.87%
Google Play
Apps
24.25k
Games
3.89k
Total Downloads
34.17b
Google Play
Download Share
4.63%
Google Play
App Downloads
21.11b
Game Downloads
13.06b

Use the 42matters SDK Explorer to find all apps that use MoPub by AppLovin.

Among all apps utilizing ad networks SDKs, 1.82% have integrated DT Exchange by Digital Turbine. This accounts for 18.64% of app downloads within the ad networks SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world&#039;s top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
27.35k
Google Play
App Share
1.82%
Google Play
Apps
3.95k
Games
23.40k
Total Downloads
137.45b
Google Play
Download Share
18.64%
Google Play
App Downloads
20.15b
Game Downloads
117.30b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

19th

Among all apps utilizing ad networks SDKs, 1.59% have integrated Amazon Ads - Transparent Ad Marketplace. This accounts for 9.85% of app downloads within the ad networks SDK category.

The Amazon Ads - Transparent Ad Marketplace SDK enables you to easily improve revenue and decrease latency with one call to the cloud-based marketplace.

Total Apps
23.88k
Google Play
App Share
1.59%
Google Play
Apps
13.04k
Games
10.84k
Total Downloads
72.63b
Google Play
Download Share
9.85%
Google Play
App Downloads
32.58b
Game Downloads
40.04b

Use the 42matters SDK Explorer to find all apps that use Amazon Ads - Transparent Ad Marketplace.

Among all apps utilizing ad networks SDKs, 1.52% have integrated Wortise. This accounts for <1% of app downloads within the ad networks SDK category.

Total Apps
22.76k
Google Play
App Share
1.52%
Google Play
Apps
21.24k
Games
1.53k
Total Downloads
400.70m
Google Play
Download Share
<1%
Google Play
App Downloads
371.73m
Game Downloads
28.97m

Use the 42matters SDK Explorer to find all apps that use Wortise.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent MyApp, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.