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Top 20 Ad Networks SDKs Used in Android Apps on Google Play
Last update: 12 Apr 2024 CET
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Top 20 Ad Networks SDKs Used in Android Apps on Google Play

What are the most used ad network SDKs for Android apps? The following shows the 20 most widely-integrated ad network SDKs.

Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.

At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.

The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.

This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.

Among all apps utilizing ad networks SDKs, 24.79% have integrated Facebook Audience Network. This accounts for 49.58% of app downloads within the ad networks SDK category.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

Total Apps
298.19k
Google Play
App Share
24.79%
Google Play
Apps
238.30k
Games
59.88k
Total Downloads
392.75b
Google Play
Download Share
49.58%
Google Play
App Downloads
166.69b
Game Downloads
226.06b

Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.

Among all apps utilizing ad networks SDKs, 17.25% have integrated IAB OM Open Measurement OMSDK. This accounts for 47.32% of app downloads within the ad networks SDK category.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

Total Apps
207.42k
Google Play
App Share
17.25%
Google Play
Apps
131.02k
Games
76.41k
Total Downloads
374.91b
Google Play
Download Share
47.32%
Google Play
App Downloads
135.05b
Game Downloads
239.86b

Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.

Among all apps utilizing ad networks SDKs, 16.35% have integrated Unity Ads. This accounts for 43.95% of app downloads within the ad networks SDK category.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

Total Apps
196.65k
Google Play
App Share
16.35%
Google Play
Apps
93.64k
Games
103.01k
Total Downloads
348.15b
Google Play
Download Share
43.95%
Google Play
App Downloads
65.45b
Game Downloads
282.70b

Use the 42matters SDK Explorer to find all apps that use Unity Ads.

Among all apps utilizing ad networks SDKs, 14.32% have integrated AppLovin MAX. This accounts for 38.69% of app downloads within the ad networks SDK category.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

Total Apps
172.21k
Google Play
App Share
14.32%
Google Play
Apps
103.50k
Games
68.70k
Total Downloads
306.47b
Google Play
Download Share
38.69%
Google Play
App Downloads
93.61b
Game Downloads
212.86b

Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.

Among all apps utilizing ad networks SDKs, 9.43% have integrated ironSource. This accounts for 32.05% of app downloads within the ad networks SDK category.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

Total Apps
113.38k
Google Play
App Share
9.43%
Google Play
Apps
61.60k
Games
51.78k
Total Downloads
253.88b
Google Play
Download Share
32.05%
Google Play
App Downloads
40.61b
Game Downloads
213.27b

Use the 42matters SDK Explorer to find all apps that use ironSource.

Among all apps utilizing ad networks SDKs, 8.25% have integrated Start.io Startapp. This accounts for 2.09% of app downloads within the ad networks SDK category.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

Total Apps
99.26k
Google Play
App Share
8.25%
Google Play
Apps
94.90k
Games
4.36k
Total Downloads
16.58b
Google Play
Download Share
2.09%
Google Play
App Downloads
12.22b
Game Downloads
4.36b

Use the 42matters SDK Explorer to find all apps that use Start.io Startapp.

Among all apps utilizing ad networks SDKs, 5.57% have integrated AdColony. This accounts for 14.41% of app downloads within the ad networks SDK category.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

Total Apps
67.00k
Google Play
App Share
5.57%
Google Play
Apps
38.64k
Games
28.36k
Total Downloads
114.16b
Google Play
Download Share
14.41%
Google Play
App Downloads
25.03b
Game Downloads
89.13b

Use the 42matters SDK Explorer to find all apps that use AdColony.

Among all apps utilizing ad networks SDKs, 5.21% have integrated Vungle. This accounts for 32.42% of app downloads within the ad networks SDK category.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

Total Apps
62.69k
Google Play
App Share
5.21%
Google Play
Apps
21.30k
Games
41.39k
Total Downloads
256.87b
Google Play
Download Share
32.42%
Google Play
App Downloads
63.78b
Game Downloads
193.09b

Use the 42matters SDK Explorer to find all apps that use Vungle.

Among all apps utilizing ad networks SDKs, 4.54% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 25.31% of app downloads within the ad networks SDK category.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

Total Apps
54.66k
Google Play
App Share
4.54%
Google Play
Apps
23.56k
Games
31.10k
Total Downloads
200.50b
Google Play
Download Share
25.31%
Google Play
App Downloads
65.15b
Game Downloads
135.35b

Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.

Among all apps utilizing ad networks SDKs, 4.25% have integrated Mintegral mbbanner. This accounts for 23.68% of app downloads within the ad networks SDK category.

Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.

Total Apps
51.07k
Google Play
App Share
4.25%
Google Play
Apps
16.09k
Games
34.99k
Total Downloads
187.63b
Google Play
Download Share
23.68%
Google Play
App Downloads
40.04b
Game Downloads
147.60b

Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner.

Among all apps utilizing ad networks SDKs, 3.45% have integrated Google Interactive Media Ads IMA. This accounts for 8.36% of app downloads within the ad networks SDK category.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

Total Apps
41.48k
Google Play
App Share
3.45%
Google Play
Apps
39.88k
Games
1.60k
Total Downloads
66.21b
Google Play
Download Share
8.36%
Google Play
App Downloads
57.36b
Game Downloads
8.84b

Use the 42matters SDK Explorer to find all apps that use Google Interactive Media Ads IMA.

Among all apps utilizing ad networks SDKs, 3.12% have integrated InMobi Mobile Ads. This accounts for 21.70% of app downloads within the ad networks SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
37.58k
Google Play
App Share
3.12%
Google Play
Apps
11.30k
Games
26.28k
Total Downloads
171.88b
Google Play
Download Share
21.70%
Google Play
App Downloads
45.76b
Game Downloads
126.12b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad networks SDKs, 2.78% have integrated AppNext. This accounts for <1% of app downloads within the ad networks SDK category.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

Total Apps
33.43k
Google Play
App Share
2.78%
Google Play
Apps
31.03k
Games
2.40k
Total Downloads
7.53b
Google Play
Download Share
<1%
Google Play
App Downloads
6.28b
Game Downloads
1.25b

Use the 42matters SDK Explorer to find all apps that use AppNext.

Among all apps utilizing ad networks SDKs, 2.42% have integrated DT Exchange by Digital Turbine. This accounts for 22.41% of app downloads within the ad networks SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world&#039;s top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
29.11k
Google Play
App Share
2.42%
Google Play
Apps
5.09k
Games
24.02k
Total Downloads
177.54b
Google Play
Download Share
22.41%
Google Play
App Downloads
28.68b
Game Downloads
148.86b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad networks SDKs, 2.34% have integrated Chartboost. This accounts for 14.10% of app downloads within the ad networks SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
28.19k
Google Play
App Share
2.34%
Google Play
Apps
4.87k
Games
23.32k
Total Downloads
111.66b
Google Play
Download Share
14.10%
Google Play
App Downloads
14.33b
Game Downloads
97.33b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad networks SDKs, 1.93% have integrated Wortise. This accounts for <1% of app downloads within the ad networks SDK category.

Total Apps
23.22k
Google Play
App Share
1.93%
Google Play
Apps
22.01k
Games
1.21k
Total Downloads
574.02m
Google Play
Download Share
<1%
Google Play
App Downloads
525.67m
Game Downloads
48.35m

Use the 42matters SDK Explorer to find all apps that use Wortise.

18th

Among all apps utilizing ad networks SDKs, 1.79% have integrated Amazon Ads - Transparent Ad Marketplace. This accounts for 11.90% of app downloads within the ad networks SDK category.

The Amazon Ads - Transparent Ad Marketplace SDK enables you to easily improve revenue and decrease latency with one call to the cloud-based marketplace.

Total Apps
21.52k
Google Play
App Share
1.79%
Google Play
Apps
10.60k
Games
10.93k
Total Downloads
94.24b
Google Play
Download Share
11.90%
Google Play
App Downloads
38.11b
Game Downloads
56.13b

Use the 42matters SDK Explorer to find all apps that use Amazon Ads - Transparent Ad Marketplace.

Among all apps utilizing ad networks SDKs, 1.71% have integrated Tapjoy. This accounts for 8.48% of app downloads within the ad networks SDK category.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

Total Apps
20.51k
Google Play
App Share
1.71%
Google Play
Apps
5.06k
Games
15.45k
Total Downloads
67.20b
Google Play
Download Share
8.48%
Google Play
App Downloads
15.23b
Game Downloads
51.97b

Use the 42matters SDK Explorer to find all apps that use Tapjoy.

Among all apps utilizing ad networks SDKs, 1.68% have integrated Yandex Mobile Ads. This accounts for 6.80% of app downloads within the ad networks SDK category.

Yandex Mobile Ads is an SDK that helps you monetize apps on iOS and Android platforms. With it, you can place and manage ads in different formats in apps.

Total Apps
20.25k
Google Play
App Share
1.68%
Google Play
Apps
9.35k
Games
10.90k
Total Downloads
53.85b
Google Play
Download Share
6.80%
Google Play
App Downloads
20.58b
Game Downloads
33.27b

Use the 42matters SDK Explorer to find all apps that use Yandex Mobile Ads.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.