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Top 20 Ad Networks SDKs Used in Android Apps on Google Play
Last update: 20 Dec 2024 CET
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Top 20 Ad Networks SDKs Used in Android Apps on Google Play

What are the most used ad network SDKs for Android apps? The following shows the 20 most widely-integrated ad network SDKs.

Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.

At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.

The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.

This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.

Among all apps utilizing ad networks SDKs, 24.53% have integrated Facebook Audience Network. This accounts for 50.93% of app downloads within the ad networks SDK category.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

Total Apps
168.63k
Google Play
App Share
24.53%
Google Play
Apps
123.84k
Games
44.79k
Total Downloads
439.31b
Google Play
Download Share
50.93%
Google Play
App Downloads
185.44b
Game Downloads
253.87b

Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.

Among all apps utilizing ad networks SDKs, 21.77% have integrated IAB OM Open Measurement OMSDK. This accounts for 50.33% of app downloads within the ad networks SDK category.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

Total Apps
149.68k
Google Play
App Share
21.77%
Google Play
Apps
86.42k
Games
63.26k
Total Downloads
434.15b
Google Play
Download Share
50.33%
Google Play
App Downloads
162.27b
Game Downloads
271.87b

Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.

Among all apps utilizing ad networks SDKs, 19.37% have integrated Unity Ads. This accounts for 44.95% of app downloads within the ad networks SDK category.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

Total Apps
133.18k
Google Play
App Share
19.37%
Google Play
Apps
54.64k
Games
78.53k
Total Downloads
387.75b
Google Play
Download Share
44.95%
Google Play
App Downloads
76.69b
Game Downloads
311.06b

Use the 42matters SDK Explorer to find all apps that use Unity Ads.

Among all apps utilizing ad networks SDKs, 17.09% have integrated AppLovin MAX. This accounts for 40.96% of app downloads within the ad networks SDK category.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

Total Apps
117.48k
Google Play
App Share
17.09%
Google Play
Apps
65.14k
Games
52.34k
Total Downloads
353.35b
Google Play
Download Share
40.96%
Google Play
App Downloads
107.61b
Game Downloads
245.74b

Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.

Among all apps utilizing ad networks SDKs, 10.88% have integrated ironSource. This accounts for 34.00% of app downloads within the ad networks SDK category.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

Total Apps
74.79k
Google Play
App Share
10.88%
Google Play
Apps
31.54k
Games
43.25k
Total Downloads
293.27b
Google Play
Download Share
34.00%
Google Play
App Downloads
51.26b
Game Downloads
242.00b

Use the 42matters SDK Explorer to find all apps that use ironSource.

Among all apps utilizing ad networks SDKs, 8.78% have integrated Vungle. This accounts for 35.26% of app downloads within the ad networks SDK category.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

Total Apps
60.40k
Google Play
App Share
8.78%
Google Play
Apps
23.54k
Games
36.86k
Total Downloads
304.12b
Google Play
Download Share
35.26%
Google Play
App Downloads
79.76b
Game Downloads
224.36b

Use the 42matters SDK Explorer to find all apps that use Vungle.

Among all apps utilizing ad networks SDKs, 8.41% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 28.53% of app downloads within the ad networks SDK category.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

Total Apps
57.85k
Google Play
App Share
8.41%
Google Play
Apps
26.79k
Games
31.06k
Total Downloads
246.07b
Google Play
Download Share
28.53%
Google Play
App Downloads
83.31b
Game Downloads
162.76b

Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.

Among all apps utilizing ad networks SDKs, 7.90% have integrated Mintegral mbbanner. This accounts for 29.00% of app downloads within the ad networks SDK category.

Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.

Total Apps
54.29k
Google Play
App Share
7.90%
Google Play
Apps
19.81k
Games
34.48k
Total Downloads
250.14b
Google Play
Download Share
29.00%
Google Play
App Downloads
58.28b
Game Downloads
191.86b

Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner.

Among all apps utilizing ad networks SDKs, 6.45% have integrated Start.io Startapp. This accounts for 1.94% of app downloads within the ad networks SDK category.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

Total Apps
44.36k
Google Play
App Share
6.45%
Google Play
Apps
42.27k
Games
2.09k
Total Downloads
16.70b
Google Play
Download Share
1.94%
Google Play
App Downloads
12.09b
Game Downloads
4.61b

Use the 42matters SDK Explorer to find all apps that use Start.io Startapp.

Among all apps utilizing ad networks SDKs, 5.58% have integrated InMobi Mobile Ads. This accounts for 23.72% of app downloads within the ad networks SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
38.34k
Google Play
App Share
5.58%
Google Play
Apps
15.13k
Games
23.21k
Total Downloads
204.65b
Google Play
Download Share
23.72%
Google Play
App Downloads
54.73b
Game Downloads
149.93b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad networks SDKs, 4.87% have integrated Google Interactive Media Ads IMA. This accounts for 8.80% of app downloads within the ad networks SDK category.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

Total Apps
33.48k
Google Play
App Share
4.87%
Google Play
Apps
32.90k
Games
585
Total Downloads
75.94b
Google Play
Download Share
8.80%
Google Play
App Downloads
66.39b
Game Downloads
9.56b

Use the 42matters SDK Explorer to find all apps that use Google Interactive Media Ads IMA.

Among all apps utilizing ad networks SDKs, 4.53% have integrated DT Exchange by Digital Turbine. This accounts for 24.03% of app downloads within the ad networks SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
31.14k
Google Play
App Share
4.53%
Google Play
Apps
6.58k
Games
24.56k
Total Downloads
207.32b
Google Play
Download Share
24.03%
Google Play
App Downloads
33.72b
Game Downloads
173.60b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad networks SDKs, 3.92% have integrated AdColony. This accounts for 7.96% of app downloads within the ad networks SDK category.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

Total Apps
26.97k
Google Play
App Share
3.92%
Google Play
Apps
16.49k
Games
10.48k
Total Downloads
68.62b
Google Play
Download Share
7.96%
Google Play
App Downloads
19.93b
Game Downloads
48.70b

Use the 42matters SDK Explorer to find all apps that use AdColony.

Among all apps utilizing ad networks SDKs, 3.20% have integrated Yandex Mobile Ads. This accounts for 9.36% of app downloads within the ad networks SDK category.

Yandex Mobile Ads is an SDK that helps you monetize apps on iOS and Android platforms. With it, you can place and manage ads in different formats in apps.

Total Apps
21.98k
Google Play
App Share
3.20%
Google Play
Apps
9.49k
Games
12.49k
Total Downloads
80.77b
Google Play
Download Share
9.36%
Google Play
App Downloads
27.28b
Game Downloads
53.49b

Use the 42matters SDK Explorer to find all apps that use Yandex Mobile Ads.

Among all apps utilizing ad networks SDKs, 3.02% have integrated Chartboost. This accounts for 14.55% of app downloads within the ad networks SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
20.75k
Google Play
App Share
3.02%
Google Play
Apps
3.81k
Games
16.94k
Total Downloads
125.52b
Google Play
Download Share
14.55%
Google Play
App Downloads
16.64b
Game Downloads
108.88b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad networks SDKs, 2.48% have integrated Monetization.com. This accounts for 7.31% of app downloads within the ad networks SDK category.

Total Apps
17.08k
Google Play
App Share
2.48%
Google Play
Apps
6.75k
Games
10.33k
Total Downloads
63.08b
Google Play
Download Share
7.31%
Google Play
App Downloads
17.25b
Game Downloads
45.83b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

18th

Among all apps utilizing ad networks SDKs, 2.30% have integrated Amazon Ads - Transparent Ad Marketplace. This accounts for 12.91% of app downloads within the ad networks SDK category.

The Amazon Ads - Transparent Ad Marketplace SDK enables you to easily improve revenue and decrease latency with one call to the cloud-based marketplace.

Total Apps
15.80k
Google Play
App Share
2.30%
Google Play
Apps
7.55k
Games
8.25k
Total Downloads
111.39b
Google Play
Download Share
12.91%
Google Play
App Downloads
41.79b
Game Downloads
69.60b

Use the 42matters SDK Explorer to find all apps that use Amazon Ads - Transparent Ad Marketplace.

19th

Among all apps utilizing ad networks SDKs, 2.09% have integrated Google Programmatic Access Libraries (PAL). This accounts for 4.38% of app downloads within the ad networks SDK category.

Total Apps
14.37k
Google Play
App Share
2.09%
Google Play
Apps
14.03k
Games
339
Total Downloads
37.78b
Google Play
Download Share
4.38%
Google Play
App Downloads
30.57b
Game Downloads
7.21b

Use the 42matters SDK Explorer to find all apps that use Google Programmatic Access Libraries (PAL).

Among all apps utilizing ad networks SDKs, 2.06% have integrated Appodeal. This accounts for 11.25% of app downloads within the ad networks SDK category.

Appodeal is a leading publisher-centric app monetization platform SDK.

Total Apps
14.17k
Google Play
App Share
2.06%
Google Play
Apps
4.51k
Games
9.66k
Total Downloads
97.04b
Google Play
Download Share
11.25%
Google Play
App Downloads
10.70b
Game Downloads
86.34b

Use the 42matters SDK Explorer to find all apps that use Appodeal.

Browse iOS and Android SDKs With the SDK Explorer

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    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

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    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.