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Top 20 Ad Networks SDKs Used in Android Apps on Google Play
Last update: 17 Jul 2024 CET
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Top 20 Ad Networks SDKs Used in Android Apps on Google Play

What are the most used ad network SDKs for Android apps? The following shows the 20 most widely-integrated ad network SDKs.

Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.

At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.

The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.

This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.

Among all apps utilizing ad networks SDKs, 25.87% have integrated Facebook Audience Network. This accounts for 49.89% of app downloads within the ad networks SDK category.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

Total Apps
207.98k
Google Play
App Share
25.87%
Google Play
Apps
159.98k
Games
47.99k
Total Downloads
411.53b
Google Play
Download Share
49.89%
Google Play
App Downloads
174.88b
Game Downloads
236.65b

Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.

Among all apps utilizing ad networks SDKs, 20.64% have integrated IAB OM Open Measurement OMSDK. This accounts for 48.38% of app downloads within the ad networks SDK category.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

Total Apps
165.96k
Google Play
App Share
20.64%
Google Play
Apps
100.17k
Games
65.79k
Total Downloads
399.09b
Google Play
Download Share
48.38%
Google Play
App Downloads
146.57b
Game Downloads
252.52b

Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.

Among all apps utilizing ad networks SDKs, 19.77% have integrated Unity Ads. This accounts for 44.43% of app downloads within the ad networks SDK category.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

Total Apps
158.97k
Google Play
App Share
19.77%
Google Play
Apps
73.09k
Games
85.88k
Total Downloads
366.50b
Google Play
Download Share
44.43%
Google Play
App Downloads
72.01b
Game Downloads
294.49b

Use the 42matters SDK Explorer to find all apps that use Unity Ads.

Among all apps utilizing ad networks SDKs, 16.68% have integrated AppLovin MAX. This accounts for 39.59% of app downloads within the ad networks SDK category.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

Total Apps
134.13k
Google Play
App Share
16.68%
Google Play
Apps
78.00k
Games
56.13k
Total Downloads
326.58b
Google Play
Download Share
39.59%
Google Play
App Downloads
101.32b
Game Downloads
225.26b

Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.

Among all apps utilizing ad networks SDKs, 11.15% have integrated ironSource. This accounts for 32.76% of app downloads within the ad networks SDK category.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

Total Apps
89.63k
Google Play
App Share
11.15%
Google Play
Apps
45.45k
Games
44.17k
Total Downloads
270.25b
Google Play
Download Share
32.76%
Google Play
App Downloads
46.25b
Game Downloads
224.00b

Use the 42matters SDK Explorer to find all apps that use ironSource.

Among all apps utilizing ad networks SDKs, 8.17% have integrated Start.io Startapp. This accounts for 2.09% of app downloads within the ad networks SDK category.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

Total Apps
65.72k
Google Play
App Share
8.17%
Google Play
Apps
63.29k
Games
2.44k
Total Downloads
17.21b
Google Play
Download Share
2.09%
Google Play
App Downloads
12.54b
Game Downloads
4.67b

Use the 42matters SDK Explorer to find all apps that use Start.io Startapp.

Among all apps utilizing ad networks SDKs, 6.95% have integrated Vungle. This accounts for 33.25% of app downloads within the ad networks SDK category.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

Total Apps
55.91k
Google Play
App Share
6.95%
Google Play
Apps
20.51k
Games
35.40k
Total Downloads
274.30b
Google Play
Download Share
33.25%
Google Play
App Downloads
69.87b
Game Downloads
204.43b

Use the 42matters SDK Explorer to find all apps that use Vungle.

Among all apps utilizing ad networks SDKs, 6.08% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 26.38% of app downloads within the ad networks SDK category.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

Total Apps
48.93k
Google Play
App Share
6.08%
Google Play
Apps
20.26k
Games
28.66k
Total Downloads
217.63b
Google Play
Download Share
26.38%
Google Play
App Downloads
72.32b
Game Downloads
145.32b

Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.

Among all apps utilizing ad networks SDKs, 5.94% have integrated Mintegral mbbanner. This accounts for 25.51% of app downloads within the ad networks SDK category.

Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.

Total Apps
47.79k
Google Play
App Share
5.94%
Google Play
Apps
16.24k
Games
31.55k
Total Downloads
210.42b
Google Play
Download Share
25.51%
Google Play
App Downloads
46.37b
Game Downloads
164.06b

Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner.

Among all apps utilizing ad networks SDKs, 5.19% have integrated AdColony. This accounts for 11.01% of app downloads within the ad networks SDK category.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

Total Apps
41.71k
Google Play
App Share
5.19%
Google Play
Apps
24.05k
Games
17.66k
Total Downloads
90.81b
Google Play
Download Share
11.01%
Google Play
App Downloads
22.85b
Game Downloads
67.96b

Use the 42matters SDK Explorer to find all apps that use AdColony.

Among all apps utilizing ad networks SDKs, 4.44% have integrated Google Interactive Media Ads IMA. This accounts for 8.38% of app downloads within the ad networks SDK category.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

Total Apps
35.73k
Google Play
App Share
4.44%
Google Play
Apps
34.64k
Games
1.09k
Total Downloads
69.11b
Google Play
Download Share
8.38%
Google Play
App Downloads
59.77b
Game Downloads
9.34b

Use the 42matters SDK Explorer to find all apps that use Google Interactive Media Ads IMA.

Among all apps utilizing ad networks SDKs, 3.64% have integrated InMobi Mobile Ads. This accounts for 22.16% of app downloads within the ad networks SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
29.26k
Google Play
App Share
3.64%
Google Play
Apps
8.14k
Games
21.12k
Total Downloads
182.77b
Google Play
Download Share
22.16%
Google Play
App Downloads
49.23b
Game Downloads
133.55b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad networks SDKs, 3.34% have integrated DT Exchange by Digital Turbine. This accounts for 22.93% of app downloads within the ad networks SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
26.84k
Google Play
App Share
3.34%
Google Play
Apps
5.06k
Games
21.77k
Total Downloads
189.13b
Google Play
Download Share
22.93%
Google Play
App Downloads
31.50b
Game Downloads
157.64b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad networks SDKs, 2.62% have integrated AppNext. This accounts for 1.06% of app downloads within the ad networks SDK category.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

Total Apps
21.04k
Google Play
App Share
2.62%
Google Play
Apps
19.66k
Games
1.38k
Total Downloads
8.76b
Google Play
Download Share
1.06%
Google Play
App Downloads
7.35b
Game Downloads
1.41b

Use the 42matters SDK Explorer to find all apps that use AppNext.

Among all apps utilizing ad networks SDKs, 2.56% have integrated Chartboost. This accounts for 14.32% of app downloads within the ad networks SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
20.55k
Google Play
App Share
2.56%
Google Play
Apps
3.59k
Games
16.95k
Total Downloads
118.10b
Google Play
Download Share
14.32%
Google Play
App Downloads
14.99b
Game Downloads
103.11b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad networks SDKs, 2.36% have integrated Yandex Mobile Ads. This accounts for 7.37% of app downloads within the ad networks SDK category.

Yandex Mobile Ads is an SDK that helps you monetize apps on iOS and Android platforms. With it, you can place and manage ads in different formats in apps.

Total Apps
18.98k
Google Play
App Share
2.36%
Google Play
Apps
8.61k
Games
10.36k
Total Downloads
60.82b
Google Play
Download Share
7.37%
Google Play
App Downloads
22.66b
Game Downloads
38.16b

Use the 42matters SDK Explorer to find all apps that use Yandex Mobile Ads.

Among all apps utilizing ad networks SDKs, 2.19% have integrated Wortise. This accounts for <1% of app downloads within the ad networks SDK category.

Total Apps
17.65k
Google Play
App Share
2.19%
Google Play
Apps
16.90k
Games
746
Total Downloads
650.72m
Google Play
Download Share
<1%
Google Play
App Downloads
591.77m
Game Downloads
58.95m

Use the 42matters SDK Explorer to find all apps that use Wortise.

19th

Among all apps utilizing ad networks SDKs, 2.16% have integrated Amazon Ads - Transparent Ad Marketplace. This accounts for 12.16% of app downloads within the ad networks SDK category.

The Amazon Ads - Transparent Ad Marketplace SDK enables you to easily improve revenue and decrease latency with one call to the cloud-based marketplace.

Total Apps
17.35k
Google Play
App Share
2.16%
Google Play
Apps
8.82k
Games
8.53k
Total Downloads
100.31b
Google Play
Download Share
12.16%
Google Play
App Downloads
39.38b
Game Downloads
60.93b

Use the 42matters SDK Explorer to find all apps that use Amazon Ads - Transparent Ad Marketplace.

Among all apps utilizing ad networks SDKs, 1.88% have integrated Amazon Publisher Services. This accounts for 9.94% of app downloads within the ad networks SDK category.

Total Apps
15.15k
Google Play
App Share
1.88%
Google Play
Apps
7.27k
Games
7.88k
Total Downloads
81.97b
Google Play
Download Share
9.94%
Google Play
App Downloads
31.05b
Game Downloads
50.92b

Use the 42matters SDK Explorer to find all apps that use Amazon Publisher Services.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.