Top 20 Ad Networks SDKs Used in Android Apps on Google Play
What are the most used ad network SDKs for Android apps? The following shows the 20 most widely-integrated ad network SDKs.
Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.
At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.
The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.
The 20 most widely-integrated ad networks SDKs:
- Google Ads AdMob
- Facebook Audience Network
- Unity Ads
- IAB OM Open Measurement OMSDK
- AppLovin MAX
- Start.io Startapp
- ironSource
- AdColony
- Vungle
- AppNext
- Pangle ByteDance TikTok UnionAD
- Google Interactive Media Ads IMA
- InMobi Mobile Ads
- Mintegral mbbanner
- Chartboost
- Tapjoy
- MoPub by AppLovin
- DT Exchange by Digital Turbine
- Amazon Ads - Transparent Ad Marketplace
- Wortise
Google Ads AdMob
Check “Google Ads AdMob” SDK InsightsAmong all apps utilizing ad networks SDKs, 89.17% have integrated Google Ads AdMob. This accounts for 90.23% of app downloads within the ad networks SDK category.
Google AdMob is a mobile advertising platform SDK that you can use to generate revenue from your app.
Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob.
Facebook Audience Network
Check “Facebook Audience Network” SDK InsightsAmong all apps utilizing ad networks SDKs, 26.68% have integrated Facebook Audience Network. This accounts for 49.28% of app downloads within the ad networks SDK category.
The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.
Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.
Unity Ads
Check “Unity Ads” SDK InsightsAmong all apps utilizing ad networks SDKs, 21.09% have integrated Unity Ads. This accounts for 43.06% of app downloads within the ad networks SDK category.
Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.
Use the 42matters SDK Explorer to find all apps that use Unity Ads.
IAB OM Open Measurement OMSDK
Check “IAB OM Open Measurement OMSDK” SDK InsightsAmong all apps utilizing ad networks SDKs, 17.43% have integrated IAB OM Open Measurement OMSDK. This accounts for 43.05% of app downloads within the ad networks SDK category.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.
AppLovin MAX
Check “AppLovin MAX” SDK InsightsAmong all apps utilizing ad networks SDKs, 14.53% have integrated AppLovin MAX. This accounts for 36.37% of app downloads within the ad networks SDK category.
AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.
Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.
Start.io Startapp
Check “Start.io Startapp” SDK InsightsAmong all apps utilizing ad networks SDKs, 11.20% have integrated Start.io Startapp. This accounts for 2.27% of app downloads within the ad networks SDK category.
StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.
Use the 42matters SDK Explorer to find all apps that use Start.io Startapp.
ironSource
Check “ironSource” SDK InsightsAmong all apps utilizing ad networks SDKs, 9.41% have integrated ironSource. This accounts for 30.33% of app downloads within the ad networks SDK category.
ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
Use the 42matters SDK Explorer to find all apps that use ironSource.
AdColony
Check “AdColony” SDK InsightsAmong all apps utilizing ad networks SDKs, 7.35% have integrated AdColony. This accounts for 19.34% of app downloads within the ad networks SDK category.
The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.
Use the 42matters SDK Explorer to find all apps that use AdColony.
Among all apps utilizing ad networks SDKs, 4.17% have integrated Vungle. This accounts for 30.08% of app downloads within the ad networks SDK category.
Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.
Use the 42matters SDK Explorer to find all apps that use Vungle.
AppNext
Check “AppNext” SDK InsightsAmong all apps utilizing ad networks SDKs, 3.57% have integrated AppNext. This accounts for <1% of app downloads within the ad networks SDK category.
Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.
Use the 42matters SDK Explorer to find all apps that use AppNext.
Pangle ByteDance TikTok UnionAD
Check “Pangle ByteDance TikTok UnionAD” SDK InsightsAmong all apps utilizing ad networks SDKs, 3.39% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 21.90% of app downloads within the ad networks SDK category.
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.
Google Interactive Media Ads IMA
Check “Google Interactive Media Ads IMA” SDK InsightsAmong all apps utilizing ad networks SDKs, 3.21% have integrated Google Interactive Media Ads IMA. This accounts for 8.53% of app downloads within the ad networks SDK category.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.
Use the 42matters SDK Explorer to find all apps that use Google Interactive Media Ads IMA.
InMobi Mobile Ads
Check “InMobi Mobile Ads” SDK InsightsAmong all apps utilizing ad networks SDKs, 2.86% have integrated InMobi Mobile Ads. This accounts for 21.63% of app downloads within the ad networks SDK category.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.
Mintegral mbbanner
Check “Mintegral mbbanner” SDK InsightsAmong all apps utilizing ad networks SDKs, 2.59% have integrated Mintegral mbbanner. This accounts for 19.50% of app downloads within the ad networks SDK category.
Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.
Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner.
Chartboost
Check “Chartboost” SDK InsightsAmong all apps utilizing ad networks SDKs, 2.44% have integrated Chartboost. This accounts for 13.21% of app downloads within the ad networks SDK category.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
Use the 42matters SDK Explorer to find all apps that use Chartboost.
Among all apps utilizing ad networks SDKs, 2.01% have integrated Tapjoy. This accounts for 11.47% of app downloads within the ad networks SDK category.
Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.
Use the 42matters SDK Explorer to find all apps that use Tapjoy.
MoPub by AppLovin
Check “MoPub by AppLovin” SDK InsightsAmong all apps utilizing ad networks SDKs, 1.87% have integrated MoPub by AppLovin. This accounts for 4.63% of app downloads within the ad networks SDK category.
MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.
Use the 42matters SDK Explorer to find all apps that use MoPub by AppLovin.
DT Exchange by Digital Turbine
Check “DT Exchange by Digital Turbine” SDK InsightsAmong all apps utilizing ad networks SDKs, 1.82% have integrated DT Exchange by Digital Turbine. This accounts for 18.64% of app downloads within the ad networks SDK category.
DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.
Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.
Amazon Ads - Transparent Ad Marketplace
Check “Amazon Ads - Transparent Ad Marketplace” SDK InsightsAmong all apps utilizing ad networks SDKs, 1.59% have integrated Amazon Ads - Transparent Ad Marketplace. This accounts for 9.85% of app downloads within the ad networks SDK category.
The Amazon Ads - Transparent Ad Marketplace SDK enables you to easily improve revenue and decrease latency with one call to the cloud-based marketplace.
Use the 42matters SDK Explorer to find all apps that use Amazon Ads - Transparent Ad Marketplace.
Wortise
Check “Wortise” SDK InsightsAmong all apps utilizing ad networks SDKs, 1.52% have integrated Wortise. This accounts for <1% of app downloads within the ad networks SDK category.
Use the 42matters SDK Explorer to find all apps that use Wortise.
Browse iOS and Android SDKs With the SDK Explorer
SDK IntelligenceSee how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.
New Installations and Removals HistoryAnalyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.
Market Share per Google Play and Apple App Store CategorySee which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.
