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Top 5 Attribution SDKs Used in Android Apps


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We here at 42matters have pulled together a list of the most popular attribution SDKs on the Android app market. The data that we provide is based on our analysis of the 1,200+ SDKs integrated into the vast mobile applications inventory of the Google Play Store™. The following is a glimpse into the API and Explorer.


The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile apps market.

1) AppsFlyer


Out of all apps that use attribution SDKs 33% have AppsFlyer integrated, covering 54% of app downloads in that sdk segment.

AppsFlyer is an attribution SDK that provides advertisers with conversion data for their user acquisition and retention campaigns. Via the AppsFlyer dashboard, advertisers are able to monitor which media source was responsible for mobile activity and use this data to optimize their advertising budget.

APP SHARE

33%

TOTAL APPS

40.98k

APPLICATIONS

26.74k

GAMES

14.24k

DOWNLOAD SHARE

54%

TOTAL DOWNLOADS

109.27b

APP DOWNLOADS

62.54b

GAME DOWNLOADS

46.74b


Browse all apps that have AppsFlyer integrated with our App Market Explorer.


2) Branch - Tune


Out of all apps that use attribution SDKs 16% have Branch - Tune integrated, covering 9% of app downloads in that sdk segment.

Branch is an industry-leading mobile measurement and deep linking platform. The Branch SDK was designed to increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

16%

TOTAL APPS

19.77k

APPLICATIONS

19.18k

GAMES

579

DOWNLOAD SHARE

9%

TOTAL DOWNLOADS

19.09b

APP DOWNLOADS

17.28b

GAME DOWNLOADS

1.81b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


3) Adjust


Out of all apps that use attribution SDKs 14% have Adjust integrated, covering 29% of app downloads in that sdk segment.

Adjust is a mobile measurement company that unifies marketing activities into one powerful platform that enables developers to make informed business decisions and optimize existing media and data strategies. The Adjust SDK leverages first-party data and insights to enhance the mobile experience for mobile publishers, advertisers, and consumers.

APP SHARE

14%

TOTAL APPS

17.39k

APPLICATIONS

9.09k

GAMES

8.3k

DOWNLOAD SHARE

29%

TOTAL DOWNLOADS

58.41b

APP DOWNLOADS

24.89b

GAME DOWNLOADS

33.52b


Browse all apps that have Adjust integrated with our App Market Explorer.


4) Kochava


Out of all apps that use attribution SDKs 3% have Kochava integrated, covering 3% of app downloads in that sdk segment.

Kochava gives mobile application developers the ability to harness their data and grow their business. The Kochava SDK delivers secure, real-time data solutions that help companies establish and enrich user identities, segment and activate audiences, and measure and optimize their campaigns across all connected devices.

APP SHARE

3%

TOTAL APPS

4.27k

APPLICATIONS

2.48k

GAMES

1.8k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

6.35b

APP DOWNLOADS

3.42b

GAME DOWNLOADS

2.93b


Browse all apps that have Kochava integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...


Are you looking for data-rich insights into the app market?

App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...