We here at 42matters have pulled together a list of the most popular attribution SDKs on the Android app market. The data that we provide is based on our analysis of the 1,200+ SDKs integrated into the vast mobile applications inventory of the Google Play Store™. The following is a glimpse into the API and Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile apps market.
1) AppsFlyer
Out of all apps that use attribution SDKs 33% have AppsFlyer integrated, covering 53% of app downloads in that sdk segment.
AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.
APP SHARE
33%
TOTAL APPS
61.09k
APPLICATIONS
30.93k
GAMES
30.16k
DOWNLOAD SHARE
53%
TOTAL DOWNLOADS
162.95b
APP DOWNLOADS
87.13b
GAME DOWNLOADS
75.83b
Browse all apps that have AppsFlyer integrated with our App Market Explorer.
2) Yandex AppMetrica
Out of all apps that use attribution SDKs 32% have Yandex AppMetrica integrated, covering 11% of app downloads in that sdk segment.
Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.
APP SHARE
32%
TOTAL APPS
59.1k
APPLICATIONS
35.17k
GAMES
23.93k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
34.23b
APP DOWNLOADS
14.58b
GAME DOWNLOADS
19.65b
Browse all apps that have Yandex AppMetrica integrated with our App Market Explorer.
3) Adjust
Out of all apps that use attribution SDKs 21% have Adjust integrated, covering 31% of app downloads in that sdk segment.
Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.
APP SHARE
21%
TOTAL APPS
38.73k
APPLICATIONS
13.48k
GAMES
25.25k
DOWNLOAD SHARE
31%
TOTAL DOWNLOADS
96.98b
APP DOWNLOADS
38.71b
GAME DOWNLOADS
58.27b
Browse all apps that have Adjust integrated with our App Market Explorer.
4) Branch - Tune
Out of all apps that use attribution SDKs 14% have Branch - Tune integrated, covering 7% of app downloads in that sdk segment.
Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
APP SHARE
14%
TOTAL APPS
26.16k
APPLICATIONS
25.57k
GAMES
585
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
23.5b
APP DOWNLOADS
22.22b
GAME DOWNLOADS
1.28b
Browse all apps that have Branch - Tune integrated with our App Market Explorer.
5) myTracker
Out of all apps that use attribution SDKs 11% have myTracker integrated, covering 11% of app downloads in that sdk segment.
APP SHARE
11%
TOTAL APPS
20.04k
APPLICATIONS
9.65k
GAMES
10.39k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
33.71b
APP DOWNLOADS
7.51b
GAME DOWNLOADS
26.2b
Browse all apps that have myTracker integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...