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Top 20 Attribution SDKs Used in Android Apps on Google Play
Last update: 27 May 2024 CET
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Top 20 Attribution SDKs Used in Android Apps on Google Play

We at 42matters have pulled together a list of the most popular attribution SDKs integrated in Android apps on the Android app market.

Attribution SDKs enable apps to measure the effectiveness of in-app advertising campaigns by attributing conversions to specific channels (ad networks, social media, etc.). This gives app publishers the ability to understand the value of different audiences, ad groups, keywords, and other factors relevant to driving downloads.

The data that we provide is based on our analysis of the 2,300+ SDKs integrated in the vast mobile applications inventory of the Google Play Store™. It provides a glimpse into the 42matters APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing attribution SDKs, 46.77% have integrated AppsFlyer. This accounts for 55.12% of app downloads within the attribution SDK category.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

Total Apps
67.27k
Google Play
App Share
46.77%
Google Play
Apps
37.39k
Games
29.88k
Total Downloads
224.73b
Google Play
Download Share
55.12%
Google Play
App Downloads
113.54b
Game Downloads
111.19b

Use the 42matters SDK Explorer to find all apps that use AppsFlyer.

Among all apps utilizing attribution SDKs, 30.70% have integrated Adjust. This accounts for 32.69% of app downloads within the attribution SDK category.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

Total Apps
44.15k
Google Play
App Share
30.70%
Google Play
Apps
14.88k
Games
29.26k
Total Downloads
133.30b
Google Play
Download Share
32.69%
Google Play
App Downloads
55.93b
Game Downloads
77.36b

Use the 42matters SDK Explorer to find all apps that use Adjust.

Among all apps utilizing attribution SDKs, 18.89% have integrated Branch - Tune. This accounts for 6.73% of app downloads within the attribution SDK category.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

Total Apps
27.16k
Google Play
App Share
18.89%
Google Play
Apps
26.80k
Games
363
Total Downloads
27.43b
Google Play
Download Share
6.73%
Google Play
App Downloads
26.36b
Game Downloads
1.07b

Use the 42matters SDK Explorer to find all apps that use Branch - Tune.

Among all apps utilizing attribution SDKs, 7.10% have integrated myTracker. This accounts for 8.41% of app downloads within the attribution SDK category.

Total Apps
10.21k
Google Play
App Share
7.10%
Google Play
Apps
4.00k
Games
6.21k
Total Downloads
34.27b
Google Play
Download Share
8.41%
Google Play
App Downloads
9.69b
Game Downloads
24.58b

Use the 42matters SDK Explorer to find all apps that use myTracker.

Among all apps utilizing attribution SDKs, 3.44% have integrated Tenjin. This accounts for 2.44% of app downloads within the attribution SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
4.95k
Google Play
App Share
3.44%
Google Play
Apps
365
Games
4.58k
Total Downloads
9.93b
Google Play
Download Share
2.44%
Google Play
App Downloads
1.37b
Game Downloads
8.57b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing attribution SDKs, 3.11% have integrated Singular. This accounts for 5.54% of app downloads within the attribution SDK category.

The Singular SDK works out of the box to automatically aggregate, enrich, and combine data of various types. From ad networks to attribution, BI, and CRM systems, Singular automatically pulls fresh and granular reports from your sources so you can optimize every part of your marketing funnel without building and maintaining the pipes.

Total Apps
4.47k
Google Play
App Share
3.11%
Google Play
Apps
1.83k
Games
2.64k
Total Downloads
22.58b
Google Play
Download Share
5.54%
Google Play
App Downloads
6.26b
Game Downloads
16.32b

Use the 42matters SDK Explorer to find all apps that use Singular.

7th

Among all apps utilizing attribution SDKs, 2.91% have integrated Soomla Traceback Ad Quality by ironSource. This accounts for 10.16% of app downloads within the attribution SDK category.

Soomla is an SDK that provides insights such as ad revenue per user, advertiser discovery, waterfall bid distribution and ad whale detection.

Total Apps
4.19k
Google Play
App Share
2.91%
Google Play
Apps
1.00k
Games
3.19k
Total Downloads
41.44b
Google Play
Download Share
10.16%
Google Play
App Downloads
1.37b
Game Downloads
40.07b

Use the 42matters SDK Explorer to find all apps that use Soomla Traceback Ad Quality by ironSource.

Among all apps utilizing attribution SDKs, 1.98% have integrated Kochava. This accounts for 2.05% of app downloads within the attribution SDK category.

Kochava is a unified audience platform SDK that helps data-driven marketers establish customer identity, segment and activate audiences, and measure and optimize their marketing across connected devices.

Total Apps
2.85k
Google Play
App Share
1.98%
Google Play
Apps
2.21k
Games
646
Total Downloads
8.35b
Google Play
Download Share
2.05%
Google Play
App Downloads
6.07b
Game Downloads
2.28b

Use the 42matters SDK Explorer to find all apps that use Kochava.

Among all apps utilizing attribution SDKs, 1.08% have integrated ByteBrew. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
1.55k
Google Play
App Share
1.08%
Google Play
Apps
72
Games
1.48k
Total Downloads
2.70b
Google Play
Download Share
<1%
Google Play
App Downloads
38.54m
Game Downloads
2.66b

Use the 42matters SDK Explorer to find all apps that use ByteBrew.

Among all apps utilizing attribution SDKs, <1% have integrated Yandex Login Auth. This accounts for <1% of app downloads within the attribution SDK category.

Yandex is a search engine and internet portal. Yandex Login Auth is an SDK that facilitates logins via Yandex.

Total Apps
728
Google Play
App Share
<1%
Google Play
Apps
661
Games
67
Total Downloads
1.42b
Google Play
Download Share
<1%
Google Play
App Downloads
1.09b
Game Downloads
334.54m

Use the 42matters SDK Explorer to find all apps that use Yandex Login Auth.

Among all apps utilizing attribution SDKs, <1% have integrated Airbridge. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
404
Google Play
App Share
<1%
Google Play
Apps
336
Games
68
Total Downloads
835.44m
Google Play
Download Share
<1%
Google Play
App Downloads
685.14m
Game Downloads
150.30m

Use the 42matters SDK Explorer to find all apps that use Airbridge.

Among all apps utilizing attribution SDKs, <1% have integrated Tune - HasOffers. This accounts for <1% of app downloads within the attribution SDK category.

The TUNE SDK (formerly HasOffers) is the industry's most flexible partner marketing platform.

Total Apps
281
Google Play
App Share
<1%
Google Play
Apps
221
Games
60
Total Downloads
1.59b
Google Play
Download Share
<1%
Google Play
App Downloads
494.77m
Game Downloads
1.10b

Use the 42matters SDK Explorer to find all apps that use Tune - HasOffers.

Among all apps utilizing attribution SDKs, <1% have integrated Apsalar. This accounts for <1% of app downloads within the attribution SDK category.

Apsalar is a marketing intelligence SDK that unifies marketing analytics, giving marketers actionable insights from previously siloed data.

Total Apps
236
Google Play
App Share
<1%
Google Play
Apps
222
Games
14
Total Downloads
224.47m
Google Play
Download Share
<1%
Google Play
App Downloads
58.10m
Game Downloads
166.37m

Use the 42matters SDK Explorer to find all apps that use Apsalar.

Among all apps utilizing attribution SDKs, <1% have integrated Party Track SDK. This accounts for <1% of app downloads within the attribution SDK category.

Party Track SDK is a mobile app tracking tool.

Total Apps
120
Google Play
App Share
<1%
Google Play
Apps
60
Games
60
Total Downloads
261.89m
Google Play
Download Share
<1%
Google Play
App Downloads
41.57m
Game Downloads
220.33m

Use the 42matters SDK Explorer to find all apps that use Party Track SDK.

Among all apps utilizing attribution SDKs, <1% have integrated Adform Tracking. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
47
Google Play
App Share
<1%
Google Play
Apps
46
Games
1
Total Downloads
76.76m
Google Play
Download Share
<1%
Google Play
App Downloads
76.67m
Game Downloads
88.41k

Use the 42matters SDK Explorer to find all apps that use Adform Tracking.

Among all apps utilizing attribution SDKs, <1% have integrated Trackier. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
44
Google Play
App Share
<1%
Google Play
Apps
40
Games
4
Total Downloads
52.62m
Google Play
Download Share
<1%
Google Play
App Downloads
51.68m
Game Downloads
946.99k

Use the 42matters SDK Explorer to find all apps that use Trackier.

Among all apps utilizing attribution SDKs, <1% have integrated Eulerian Analytics. This accounts for <1% of app downloads within the attribution SDK category.

Eulerian Analytics allows you make the right calls in your media investments via SDK. Optimize your marketing performance thanks to our marketing attribution and technological solutions.

Total Apps
17
Google Play
App Share
<1%
Google Play
Apps
17
Games
0
Total Downloads
28.09m
Google Play
Download Share
<1%
Google Play
App Downloads
28.09m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Eulerian Analytics.

Among all apps utilizing attribution SDKs, <1% have integrated Unbotify by Adjust. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
7
Google Play
App Share
<1%
Google Play
Apps
6
Games
1
Total Downloads
21.10m
Google Play
Download Share
<1%
Google Play
App Downloads
14.94m
Game Downloads
6.16m

Use the 42matters SDK Explorer to find all apps that use Unbotify by Adjust.

Among all apps utilizing attribution SDKs, <1% have integrated S4M. This accounts for <1% of app downloads within the attribution SDK category.

S4M – The Drive-to-Store Platform – is the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world.

Total Apps
6
Google Play
App Share
<1%
Google Play
Apps
6
Games
0
Total Downloads
3.47m
Google Play
Download Share
<1%
Google Play
App Downloads
3.47m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use S4M.

Among all apps utilizing attribution SDKs, <1% have integrated Fidzup. This accounts for <1% of app downloads within the attribution SDK category.

Fidzup is the first performance mobile marketing platform SDK for brick-and-mortar retailers. It allows them to analyze and connect both in-store and online behavioral data to generate foot traffic in-store through mobile advertising.

Total Apps
2
Google Play
App Share
<1%
Google Play
Apps
2
Games
0
Total Downloads
1.98m
Google Play
Download Share
<1%
Google Play
App Downloads
1.97m
Game Downloads
11.03k

Use the 42matters SDK Explorer to find all apps that use Fidzup.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.