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Top 5 Attribution SDKs Used in Android Apps


Top SDKs


We here at 42matters have pulled together a list of the most popular attribution SDKs on the Android app market. The data that we provide is based on our analysis of the 1,200+ SDKs integrated into the vast mobile applications inventory of the Google Play Store™. The following is a glimpse into the API and Explorer.


The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile apps market.

1) AppsFlyer


Out of all apps that use attribution SDKs 35% have AppsFlyer integrated, covering 53% of app downloads in that sdk segment.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

APP SHARE

35%

TOTAL APPS

70.37k

APPLICATIONS

34.34k

GAMES

36.03k

DOWNLOAD SHARE

53%

TOTAL DOWNLOADS

173.86b

APP DOWNLOADS

91.87b

GAME DOWNLOADS

81.99b


Browse all apps that have AppsFlyer integrated with our App Market Explorer.


2) Yandex AppMetrica


Out of all apps that use attribution SDKs 30% have Yandex AppMetrica integrated, covering 11% of app downloads in that sdk segment.

Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.

APP SHARE

30%

TOTAL APPS

59.93k

APPLICATIONS

36.04k

GAMES

23.89k

DOWNLOAD SHARE

11%

TOTAL DOWNLOADS

38.71b

APP DOWNLOADS

17.86b

GAME DOWNLOADS

20.86b


Browse all apps that have Yandex AppMetrica integrated with our App Market Explorer.


3) Adjust


Out of all apps that use attribution SDKs 23% have Adjust integrated, covering 31% of app downloads in that sdk segment.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

APP SHARE

23%

TOTAL APPS

45.8k

APPLICATIONS

15.75k

GAMES

30.05k

DOWNLOAD SHARE

31%

TOTAL DOWNLOADS

101.58b

APP DOWNLOADS

40.81b

GAME DOWNLOADS

60.76b


Browse all apps that have Adjust integrated with our App Market Explorer.


4) Branch - Tune


Out of all apps that use attribution SDKs 14% have Branch - Tune integrated, covering 7% of app downloads in that sdk segment.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

14%

TOTAL APPS

28.64k

APPLICATIONS

28.04k

GAMES

603

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

25.34b

APP DOWNLOADS

24.03b

GAME DOWNLOADS

1.31b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


5) myTracker


Out of all apps that use attribution SDKs 8% have myTracker integrated, covering 9% of app downloads in that sdk segment.



APP SHARE

8%

TOTAL APPS

16.97k

APPLICATIONS

8.21k

GAMES

8.75k

DOWNLOAD SHARE

9%

TOTAL DOWNLOADS

30.96b

APP DOWNLOADS

8.98b

GAME DOWNLOADS

21.98b


Browse all apps that have myTracker integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...


Are you looking for data-rich insights into the app market?

App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...