Top 5 Attribution SDKs Used in Android Apps on Google Play Store
Last update: 29 May 2023 CET
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Top 5 Attribution SDKs Used in Android Apps on Google Play Store

We at 42matters have pulled together a list of the most popular attribution SDKs integrated in Android apps on the Android app market.

The data that we provide is based on our analysis of the 2,300+ SDKs integrated in the vast mobile applications inventory of the Google Play Store™. It provides a glimpse into the 42matters APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

The 5 most widely-integrated attribution SDKs:

Among all apps utilizing attribution SDKs, 36% have integrated AppsFlyer. This accounts for 88% of app downloads within the attribution SDK category.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

Total Apps
74.70k
App Share icon
App Share
36%
Apps vs Games
Apps
36.32k
Games
38.38k
Total Downloads
186.72b
App Share icon
Download Share
53%
Apps vs Games Downloads
App Downloads
97.25b
Game Downloads
89.47b

Use the 42matters SDK Explorer to find all apps that use AppsFlyer.

Among all apps utilizing attribution SDKs, 28% have integrated Yandex AppMetrica. This accounts for 88% of app downloads within the attribution SDK category.

Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.

Total Apps
59.58k
App Share icon
App Share
28%
Apps vs Games
Apps
35.53k
Games
24.05k
Total Downloads
42.94b
App Share icon
Download Share
12%
Apps vs Games Downloads
App Downloads
19.50b
Game Downloads
23.44b

Use the 42matters SDK Explorer to find all apps that use Yandex AppMetrica.

Among all apps utilizing attribution SDKs, 24% have integrated Adjust. This accounts for 88% of app downloads within the attribution SDK category.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

Total Apps
51.02k
App Share icon
App Share
24%
Apps vs Games
Apps
17.75k
Games
33.27k
Total Downloads
109.30b
App Share icon
Download Share
31%
Apps vs Games Downloads
App Downloads
43.75b
Game Downloads
65.55b

Use the 42matters SDK Explorer to find all apps that use Adjust.

Among all apps utilizing attribution SDKs, 14% have integrated Branch - Tune. This accounts for 88% of app downloads within the attribution SDK category.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

Total Apps
29.64k
App Share icon
App Share
14%
Apps vs Games
Apps
29.01k
Games
627
Total Downloads
25.73b
App Share icon
Download Share
7%
Apps vs Games Downloads
App Downloads
24.34b
Game Downloads
1.38b

Use the 42matters SDK Explorer to find all apps that use Branch - Tune.

Among all apps utilizing attribution SDKs, 7% have integrated myTracker. This accounts for 88% of app downloads within the attribution SDK category.

Total Apps
16.33k
App Share icon
App Share
7%
Apps vs Games
Apps
7.37k
Games
8.96k
Total Downloads
36.72b
App Share icon
Download Share
10%
Apps vs Games Downloads
App Downloads
12.20b
Game Downloads
24.53b

Use the 42matters SDK Explorer to find all apps that use myTracker.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent MyApp, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.