iOS Apple App Store Statistics and Trends 2024
Last update: 15 Jun 2024 CET

iOS Apple App Store Statistics and Trends 2024

For this article, we leveraged our app intelligence solutions to analyze the current state of the Apple App Store. In particular, we looked at app and publisher data to identify a variety of emerging trends.

To demonstrate our findings, we’ve answered the following questions about the Apple App Storethe Apple App Store.

To learn even more about the Apple App Store, reach out to our team!

Data Source: 42matters

At 42matters, we take a holistic approach to mobile and connected TV (CTV) app intelligence. We track app metadata, performance metrics, technical specifications, strategic insights, and more. If you would like to leverage our data for your own products, processes, or research, you can access it via our APIs, File Dumps, Explorer, and SDK Explorer.

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the Apple App Store

History of the Apple App Store

Apple is a company that needs no introduction. They boast one of the most impressive product catalogs on the planet, offering a variety of popular devices, software applications, and online services. Foremost among these innovations is the Apple App Store.

Speaking at the 1983 International Design Conference in Aspen, Colorado, a 28-year-old Steve Jobs described a future in which consumers could purchase and download software directly from their computers.

25 years later, in 2008, Apple launched the App Store and Jobs’ vision for the future became reality. Following the success of the iTunes digital music store, the Apple App Store became one of the world’s first commercially successful mobile app marketplaces. Today it connects millions of iOS device users to millions of mobile apps and games from developers and publishers all over the world.

Want to learn about other app stores? Click here!

How many apps are available on the Apple App Store?

the Apple App Store Apps

Apple App Store Apps

1,938,848

The Apple App Store is one of the most popular mobile app vendors on the planet, offering 1,938,848 apps.

Find out how many apps are available on other app stores.

How many publishers have released apps on the Apple App Store?

813,268
the Apple App Store AppsPublishers

To date, 813,268 app publishers have published apps on the Apple App Store.

Find out how many app publishers are active on other app stores.

What is the distribution of apps versus games on the Apple App Store?

iOS Apple App Store Apps
Apps
1,712,325
88.32%
Games
226,523
11.68%
Out of 1,938,848 Apple App Store apps.

Of the 1,938,848 apps available on the Apple App Store, 226,523 are gaming apps and 1,712,325 are non-gaming apps.

What is the distribution of free versus paid on the Apple App Store?

the Apple App Store Apps
Free
1,843,945
95.17%
Paid
93,622
4.83%
Out of 1,938,848 Apple App Store apps.

There are 1,843,945 free apps on the Apple App Store and 93,622 that must be purchased. However, it should be noted that many free apps require subscriptions or otherwise offer in-app purchases.

What is the distribution of apps by category?

Drilling down a bit deeper, apps available on the Apple App Store are divided into 26 categories. We’ve calculated the distribution of Apple App Store apps by category:

Google App Store logo

iOS Apple App Store Categories

Total categories: See All 26 Categories

How many apps are released on the Apple App Store per day?

1,235
the Apple App Store AppsApps Published per Day (Avg.)

An average of 1,235 new apps are released on the Apple App Store per day.

How many apps are released on the Apple App Store per week?

New apps per week
7,018
the Apple App Store AppsApps Published Last Week

Last week, 7,018 apps were published to the Apple App Store. The chart to the left depicts publication statistics for the last three weeks.

How many apps are released on the Apple App Store per month?

New apps per month
40,742
the Apple App Store AppsApps Published Last Month

Last month, 40,742 apps were added to the Apple App Store. The chart to the left shows publication trends over the last three months.

What is the average rating of Apple App Store apps?

Apps rating stars

Apps with ratings

  • Apps with ratings Icon
    818,751
    42.23%

    Out of 1,938,848 Apple App Store apps.

Apps rating stars

Apps without ratings

  • Apps without ratings Icon
    1,120,097
    57.77%

    Out of 1,938,848 Apple App Store apps.

Currently, 818,751 Apple App Store apps have been rated by users, while 1,120,097 have not yet been rated. The chart below shows the distribution of app ratings on the Apple App Store.

Average Rating Distribution
  • Rating stars
  • Rating stars
  • Rating stars
  • Rating stars
  • Rating stars
  • Rating stars
  • Rating stars
  • Rating stars
  • Rating stars
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See how app ratings are distributed on other app stores!

How much do Apple App Store apps cost?

While the vast majority of Apple App Store apps are free to download, many need to be purchased. Typically, paid Apple App Store apps cost <$1. Below, we've plotted the price distribution of paid apps for those costing up to USD $10.00:

Number of Apps per Price - For paid apps priced below USD 10.00
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