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US App Market Statistics in 2020

US App Market Statistics in 2020

Last update: 28 Nov 2020 CET
US App Market Statistics in 2020 for Android

The United States is one of the most lucrative app markets in the world. Today, Americans continue to drive mobile app innovation with having several of the most used and downloaded apps worldwide.

In this article, we will provide a number of detailed app statistics and insights into the US Android app market with focus on apps only. We will cover a number of topics, including: how many American app publishers exist on the Google Play Store, how many apps they have released, and how American apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid American addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from US?

There are more than 41,528 American publishers on Google Play out of all 917,343 app publishers. One of the biggest American publishers are Lion Studios, Imangi Studios, Play365, Ivy, Glu, i6 Games, Lowtech Studios, Niantic Inc., Jam City Inc., Oppana Games . Overall 5% of all app publishers on Google Play are from US. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
American
Publishers
vs
Total
Publishers

How Many Apps Are from American App Publishers?

There are more than 175,607 apps from American publishers on Google Play out of the 2,984,246 apps. Apps with most downloads of American publishers are ZOOM Cloud Meetings, Walmart Shopping & Grocery, Google Pay: A safe & helpful way to manage money, Disney+, Cash App, HBO Max: Stream HBO TV Movies & More, Google Meet - Secure Video Meetings, WhatsApp Messenger, PayPal Mobile Cash: Send and Request Money Fast, Discord - Talk Video Chat & Hang Out with Friends . 6% of all apps on Google Play are from American publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
American Apps
vs
Total Apps

How Are Apps from American Publishers Rated?

The average rating of 175,607 apps from American publishers on Google Play is 3.04 out of 5 stars. This is less than the overall average rating of all apps of 3.34 stars. Apps from American publishers on Google Play have on average 7,737 ratings. This number is higher than the average number of ratings of all apps, which is 1,197 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
American Apps
3.04 stars
Average #Ratings of
American Apps
Average rating of
All Apps
3.34 stars
Average #Ratings of
All Apps

How Focused Are American Publishers on Apps vs. Games?

86% of released apps by American publishers are apps and 14% are games. That means the focus is more on apps than on games. Compared to the worldwide market, American publishers focus more on games with 14% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps86% Games14%
Apps87% Games13%

How Many Downloads Do Apps from American Publishers Get?

Apps by American publishers have an average of 1.34m downloads. Overall they get more downloads than the average of all apps which is 163.64k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per American App
Average Downloads Per App

How Do American Apps Monetize?

10% of apps by American publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 24% of apps by American publishers include ads. That is a lower value compared to the whole world, where 38% have ads. 12% of apps by American publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps American Paid Apps10% Overall Paid Apps3%
Ads American Include Ads24% Overall Include Ads38%
In-App Billing American In-App Billing12% Overall In-App Billing4%

Do American Publishers Release on both iOS and Android?

47% of apps of American publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 21%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

American Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 American Publishers Based on Downloads?

The following are the top publishers from US that accumulated most downloads.

1 Google LLC

Google LLC is on position 1 of the biggest American app publishers. Google LLC ranks first on the list of top app publishers in the United States according to downloads. Google is a multinational technology company based in Mountain View, California. They specialize primarily in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware. They offer a wide range of mobile apps, including the extended suites of the Gmail and Google Drive applications, YouTube, Google Maps, Google Pay, Google Translate, and more. They own 181 apps that have been downloaded together more than 142.77b+ times.

142.77b+
181
2 Facebook

Facebook is on position 2 of the biggest American app publishers. Facebook, which is based in Menlo Park, California, is an online social media and social networking service company. While the vast majority of their revenue comes from advertisements that appear in the Facebook app, they also offer a host of other products, including Instagram, WhatsApp, Oculus, and GrokStyle. Their app repertoire includes Facebook, Messenger, Facebook Ads Manager, Facebook Pages Manager, Facebook Analytics, Portal, Workplace, Lasso, and more. They own 22 apps that have been downloaded together more than 13.72b+ times.

13.72b+
22
3 Microsoft Corporation

Microsoft Corporation is on position 3 of the biggest American app publishers. Microsoft is a multinational technology company based in Redmond, Washington, that is perhaps best known for software products like the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer Web browser. In addition, Microsoft develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and related services. They offer such apps as the Microsoft Office suite, Microsoft OneDrive, Microsoft Teams, Microsoft Power BI, Skype for Business, Xbox, Xbox Game Pass, and more. They own 98 apps that have been downloaded together more than 8.05b+ times.

8.05b+
98
4 WhatsApp Inc.

WhatsApp Inc. is on position 4 of the biggest American app publishers. WhatsApp, a subsidiary of Facebook, offers a free messaging and Voice over IP service. It enables users to send text and voice messages, make voice and video calls, and share images, documents, user locations, and other media. WhatsApp currently has three apps on the market: the WhatsApp Messenger, WhatsApp Business, and WhatsApp Wallpaper. They own 3 apps that have been downloaded together more than 6.34b+ times.

6.34b+
3
5 Instagram

Instagram is on position 5 of the biggest American app publishers. Instagram belongs to Facebook, which is based in Menlo Park, California, is an online social media and social networking service company. They own 6 apps that have been downloaded together more than 3.57b+ times.

3.57b+
6
6 Motorola Mobility LLC.

Motorola Mobility LLC. is on position 6 of the biggest American app publishers. Motorola is a consumer electronics and telecommunications company owned by the Lenovo Group and headquartered in Chicago, Illinois. They primarily manufacture smartphones and other mobile devices running Google’s Android operating system. Additionally, Motorola Mobility offers a range of mobile apps, including: Moto, Moto Camera, Moto Actions, Moto File Manager, Moto Voice for Alexa, FM Radio, Verizon Visual Voicemail, and more. They own 54 apps that have been downloaded together more than 3.55b+ times.

3.55b+
54
7 HP Inc.

HP Inc. is on position 7 of the biggest American app publishers. HP Inc, formerly known as The Hewlett-Packard Company, was founded in Palo Alto, California, and is best known as a developer of personal computers, printers, and 3D printing solutions. Today, HP Inc. offers a host of mobile applications, including: HP Smart, HP Print Service Plugin, and HP ePrint Enterprise. In addition, they have created and manage apps in partnership with Samsung, Ferrari, Tommy Hilfinger, Lacoste, Movado, and more. They own 61 apps that have been downloaded together more than 2.29b+ times.

2.29b+
61
8 Flipboard

Flipboard is on position 8 of the biggest American app publishers. Flipboard – which was founded in 2010 – has made it their mission to be the world’s most valuable content discovery platform. Headquartered in Palo Alto, California, Flipboard curates quality articles, videos, podcasts, and products everyday for millions of people around the world. Flipboard has developed the apps Flipboard - Latest News, Top Stories & Lifestyle, and Briefing. They own 2 apps that have been downloaded together more than 1.99b+ times.

1.99b+
2
9 Amazon Mobile LLC

Amazon Mobile LLC is on position 9 of the biggest American app publishers. Amazon is a Seattle-based multinational technology company. It’s primary claim-to-fame is that it operates the world's largest e-commerce marketplace. Additionally, however, it is also the world’s leading AI assistant provider and cloud computing platform, as measured by revenue and market capitalization. Amazon’s catalog of apps includes: Amazon Music, Amazon Shopping, Amazon Kindle, Amazon Prime Video, Amazon Fire TV, Amazon Alexa, and more. They own 55 apps that have been downloaded together more than 1.8b+ times.

1.8b+
55
10 InShot Inc.

InShot Inc. is on position 10 of the biggest American app publishers. InShot Inc. is a mobile app developer and publisher based in Hong Kong. InShot Inc. has created a wide variety of apps, including Screen Recorder & Video Recorder - XRecorder, Photo Collage Maker - Photo Editor, Video Editor & Video Maker - InShot, Collage Maker - photo editor & photo collage, and more. They own 30 apps that have been downloaded together more than 1.35b+ times.

1.35b+
30

What Are the Most Used SDKs by American Publishers?

The following shows which SDKs are most used by US app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Firebase

73% of apps from American publishers have Google Firebase integrated. In total 113,507 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

73
113507
2 OkHttp

53% of apps from American publishers have OkHttp integrated. In total 82,623 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

53
82623
3 Firebase Cloud Messaging

50% of apps from American publishers have Firebase Cloud Messaging integrated. In total 78,078 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

50
78078
4 gson

49% of apps from American publishers have gson integrated. In total 76,537 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

49
76537
5 Android Support Library V4

42% of apps from American publishers have Android Support Library V4 integrated. In total 65,998 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

42
65998
6 Glide

33% of apps from American publishers have Glide integrated. In total 52,150 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

33
52150
7 Google Analytics

32% of apps from American publishers have Google Analytics integrated. In total 49,972 apps. Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.

32
49972
8 Google Ads AdMob

31% of apps from American publishers have Google Ads AdMob integrated. In total 48,415 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

31
48415
9 Facebook

31% of apps from American publishers have Facebook integrated. In total 47,547 apps. Facebook offers an SDK that helps app developers build engaging social apps and get more installs. The SDK enables everything from powerful analytics, to Facebook’s secure login feature, to Facebook ads.

31
47547
10 ZXing

30% of apps from American publishers have ZXing integrated. In total 46,147 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

30
46147

What Are the Most Used Android App Permissions by American Publishers?

The following shows which android permissions are most frequently request by US app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from American publishers use the Internet Access permission. Total 186,622 apps.

100
186622
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 99% of the apps from American publishers use the Network Information Access permission. Total 173,111 apps.

99
173111
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 81% of the apps from American publishers use the Phone Sleep Mode Preventation permission. Total 141,888 apps.

81
141888
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 74% of the apps from American publishers use the Write External Storage permission. Total 130,562 apps.

74
130562
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 69% of the apps from American publishers use the Push Notification permission. Total 121,302 apps.

69
121302
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 53% of the apps from American publishers use the Read External Storage permission. Total 93,827 apps.

53
93827
7 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 48% of the apps from American publishers use the Vibration permission. Total 84,777 apps.

48
84777
8 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 48% of the apps from American publishers use the Wifi Information Access permission. Total 83,459 apps.

48
83459
9 Fine Location Access

With android.permission.ACCESS_FINE_LOCATION apps can find the precise location of the devices they are running on. In other words, apps can figure out where their users are. This is achieved using GPS or network location sources, like Wi-Fi and cell towers. However, in order for these location services to function, users must turn them on. 47% of the apps from American publishers use the Fine Location Access permission. Total 83,374 apps.

47
83374
10 Course Location Access

App publishers can use android.permission.ACCESS_COARSE_LOCATION within their apps to give them the ability to generate the approximate location of the devices they are running on. This location is generated by a combination of location services, including network location sources such as cell towers and Wi-Fi. Similar to the android.permission.ACCESS_FINE_LOCATION permission, these location services must be enabled by the user for the app to use them. 42% of the apps from American publishers use the Course Location Access permission. Total 74,213 apps.

42
74213

What Are the Top 10 Highest Ranked Apps in US?

The following shows the official Google Play apps top chart of US. 80% of the top apps in US are from American app publishers. See the full chart here.

What Are the Top 10 Apps in US's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of US. 67% of the top grossing apps in US are from American app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in US?

The following shows the official Google Play social top chart of US. 60% of the top social apps in US are from American app publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in US?

The following shows the official Google Play news top chart of US. 80% of the top news apps in US are from American app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in US?

The following shows the official Google Play travel top chart of US. 73% of the top travel apps in US are from American app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in US?

The following shows the official Google Play shopping top chart of US. 80% of the top shopping apps in US are from American app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in US?

The following shows the official Google Play lifestyle top chart of US. 60% of the top lifestyle apps in US are from American app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in US?

The following shows the official Google Play business top chart of US. 100% of the top business apps in US are from American app publishers. See the full chart here.