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Top 20 Ad Networks SDKs Used in iOS Apps on the Apple App Store
Last update: 8 Dec 2023 CET
App Store

Top 20 Ad Networks SDKs Used in iOS Apps on the Apple App Store

What are the most used ad network SDKs for iOS apps? The following shows the 20 most widely-integrated ad network SDKs.

Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.

At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.

The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.

This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.

The 20 most widely-integrated ad networks SDKs:

2nd

Apple AppTrackingTransparency

Check “Apple AppTrackingTransparency” SDK Insights

Among all apps utilizing ad networks SDKs, 48.97% have integrated Apple AppTrackingTransparency. This accounts for 84.57% of app downloads within the ad networks SDK category.

Total Apps
245.23k
App Store
App Share
48.97%
App Store
Apps
170.48k
Games
74.75k
Total Downloads
221.02b
App Store
Download Share
84.57%
App Store
App Downloads
149.24b
Game Downloads
71.78b

Use the 42matters SDK Explorer to find all apps that use Apple AppTrackingTransparency.

3rd

IAB OM Open Measurement OMSDK

Check “IAB OM Open Measurement OMSDK” SDK Insights

Among all apps utilizing ad networks SDKs, 38.20% have integrated IAB OM Open Measurement OMSDK. This accounts for 37.74% of app downloads within the ad networks SDK category.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

Total Apps
191.27k
App Store
App Share
38.20%
App Store
Apps
114.11k
Games
77.16k
Total Downloads
98.62b
App Store
Download Share
37.74%
App Store
App Downloads
35.49b
Game Downloads
63.14b

Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.

4th

Apple iAd

Check “Apple iAd” SDK Insights

Among all apps utilizing ad networks SDKs, 30.45% have integrated Apple iAd. This accounts for 57.21% of app downloads within the ad networks SDK category.

The Apple Search Ads Attribution API is used to attribute app downloads that originate from Apple Search Ads campaigns on iOS devices.

Total Apps
152.46k
App Store
App Share
30.45%
App Store
Apps
101.55k
Games
50.91k
Total Downloads
149.53b
App Store
Download Share
57.21%
App Store
App Downloads
92.70b
Game Downloads
56.83b

Use the 42matters SDK Explorer to find all apps that use Apple iAd.

5th

Unity Ads

Check “Unity Ads” SDK Insights

Among all apps utilizing ad networks SDKs, 17.43% have integrated Unity Ads. This accounts for 26.55% of app downloads within the ad networks SDK category.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

Total Apps
87.26k
App Store
App Share
17.43%
App Store
Apps
12.48k
Games
74.78k
Total Downloads
69.38b
App Store
Download Share
26.55%
App Store
App Downloads
9.94b
Game Downloads
59.45b

Use the 42matters SDK Explorer to find all apps that use Unity Ads.

6th

Facebook Audience Network

Check “Facebook Audience Network” SDK Insights

Among all apps utilizing ad networks SDKs, 14.27% have integrated Facebook Audience Network. This accounts for 24.53% of app downloads within the ad networks SDK category.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

Total Apps
71.43k
App Store
App Share
14.27%
App Store
Apps
39.40k
Games
32.03k
Total Downloads
64.12b
App Store
Download Share
24.53%
App Store
App Downloads
13.40b
Game Downloads
50.72b

Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.

7th

AppLovin MAX

Check “AppLovin MAX” SDK Insights

Among all apps utilizing ad networks SDKs, 10.24% have integrated AppLovin MAX. This accounts for 27.31% of app downloads within the ad networks SDK category.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

Total Apps
51.26k
App Store
App Share
10.24%
App Store
Apps
10.46k
Games
40.80k
Total Downloads
71.37b
App Store
Download Share
27.31%
App Store
App Downloads
17.87b
Game Downloads
53.50b

Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.

8th

Chartboost

Check “Chartboost” SDK Insights

Among all apps utilizing ad networks SDKs, 6.46% have integrated Chartboost. This accounts for 11.90% of app downloads within the ad networks SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
32.35k
App Store
App Share
6.46%
App Store
Apps
4.14k
Games
28.22k
Total Downloads
31.09b
App Store
Download Share
11.90%
App Store
App Downloads
2.75b
Game Downloads
28.33b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

9th

Flurry Ads

Check “Flurry Ads” SDK Insights

Among all apps utilizing ad networks SDKs, 6.44% have integrated Flurry Ads. This accounts for 3.33% of app downloads within the ad networks SDK category.

Flurry is a mobile app analytics platform SDK that empowers product, development, and growth experts to build better apps that users love.

Total Apps
32.26k
App Store
App Share
6.44%
App Store
Apps
23.08k
Games
9.18k
Total Downloads
8.69b
App Store
Download Share
3.33%
App Store
App Downloads
4.16b
Game Downloads
4.53b

Use the 42matters SDK Explorer to find all apps that use Flurry Ads.

10th

Pangle ByteDance TikTok UnionAD

Check “Pangle ByteDance TikTok UnionAD” SDK Insights

Among all apps utilizing ad networks SDKs, 6.32% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 26.63% of app downloads within the ad networks SDK category.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

Total Apps
31.65k
App Store
App Share
6.32%
App Store
Apps
11.37k
Games
20.28k
Total Downloads
69.61b
App Store
Download Share
26.63%
App Store
App Downloads
26.29b
Game Downloads
43.32b

Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.

11th

Supersonic - ironSource

Check “Supersonic - ironSource” SDK Insights

Among all apps utilizing ad networks SDKs, 6.24% have integrated Supersonic - ironSource. This accounts for 22.33% of app downloads within the ad networks SDK category.

ironSource, a world leader in app discovery, and Supersonic, a leading mobile monetization platform SDK.

Total Apps
31.26k
App Store
App Share
6.24%
App Store
Apps
3.89k
Games
27.38k
Total Downloads
58.36b
App Store
Download Share
22.33%
App Store
App Downloads
6.55b
Game Downloads
51.81b

Use the 42matters SDK Explorer to find all apps that use Supersonic - ironSource.

12th

ironSource

Check “ironSource” SDK Insights

Among all apps utilizing ad networks SDKs, 6.08% have integrated ironSource. This accounts for 22.43% of app downloads within the ad networks SDK category.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

Total Apps
30.45k
App Store
App Share
6.08%
App Store
Apps
3.69k
Games
26.77k
Total Downloads
58.61b
App Store
Download Share
22.43%
App Store
App Downloads
6.61b
Game Downloads
52.00b

Use the 42matters SDK Explorer to find all apps that use ironSource.

13th

Vungle

Check “Vungle” SDK Insights

Among all apps utilizing ad networks SDKs, 5.48% have integrated Vungle. This accounts for 12.74% of app downloads within the ad networks SDK category.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

Total Apps
27.46k
App Store
App Share
5.48%
App Store
Apps
3.34k
Games
24.11k
Total Downloads
33.31b
App Store
Download Share
12.74%
App Store
App Downloads
4.32b
Game Downloads
28.99b

Use the 42matters SDK Explorer to find all apps that use Vungle.

14th

AdColony

Check “AdColony” SDK Insights

Among all apps utilizing ad networks SDKs, 5.43% have integrated AdColony. This accounts for 12.68% of app downloads within the ad networks SDK category.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

Total Apps
27.21k
App Store
App Share
5.43%
App Store
Apps
4.94k
Games
22.26k
Total Downloads
33.14b
App Store
Download Share
12.68%
App Store
App Downloads
4.34b
Game Downloads
28.80b

Use the 42matters SDK Explorer to find all apps that use AdColony.

15th

InMobi Mobile Ads

Check “InMobi Mobile Ads” SDK Insights

Among all apps utilizing ad networks SDKs, 3.91% have integrated InMobi Mobile Ads. This accounts for 15.20% of app downloads within the ad networks SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
19.56k
App Store
App Share
3.91%
App Store
Apps
3.84k
Games
15.72k
Total Downloads
39.72b
App Store
Download Share
15.20%
App Store
App Downloads
6.53b
Game Downloads
33.19b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

16th

Mintegral mbbanner

Check “Mintegral mbbanner” SDK Insights

Among all apps utilizing ad networks SDKs, 3.59% have integrated Mintegral mbbanner. This accounts for 18.40% of app downloads within the ad networks SDK category.

Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.

Total Apps
17.96k
App Store
App Share
3.59%
App Store
Apps
2.36k
Games
15.60k
Total Downloads
48.09b
App Store
Download Share
18.40%
App Store
App Downloads
5.25b
Game Downloads
42.84b

Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner.

17th

Tapjoy

Check “Tapjoy” SDK Insights

Among all apps utilizing ad networks SDKs, 3.09% have integrated Tapjoy. This accounts for 8.79% of app downloads within the ad networks SDK category.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

Total Apps
15.47k
App Store
App Share
3.09%
App Store
Apps
2.18k
Games
13.29k
Total Downloads
22.97b
App Store
Download Share
8.79%
App Store
App Downloads
2.36b
Game Downloads
20.62b

Use the 42matters SDK Explorer to find all apps that use Tapjoy.

18th

DT Exchange by Digital Turbine

Check “DT Exchange by Digital Turbine” SDK Insights

Among all apps utilizing ad networks SDKs, 2.89% have integrated DT Exchange by Digital Turbine. This accounts for 18.65% of app downloads within the ad networks SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
14.49k
App Store
App Share
2.89%
App Store
Apps
1.38k
Games
13.11k
Total Downloads
48.74b
App Store
Download Share
18.65%
App Store
App Downloads
8.63b
Game Downloads
40.11b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

19th

AerServ

Check “AerServ” SDK Insights

Among all apps utilizing ad networks SDKs, 2.87% have integrated AerServ. This accounts for 14.77% of app downloads within the ad networks SDK category.

AerServ is a free mobile SSP and monetization platform SDK that empowers mobile publishers with a superior technology platform.

Total Apps
14.38k
App Store
App Share
2.87%
App Store
Apps
2.04k
Games
12.34k
Total Downloads
38.60b
App Store
Download Share
14.77%
App Store
App Downloads
5.98b
Game Downloads
32.61b

Use the 42matters SDK Explorer to find all apps that use AerServ.

20th

Moat

Check “Moat” SDK Insights

Among all apps utilizing ad networks SDKs, 2.40% have integrated Moat. This accounts for 2.12% of app downloads within the ad networks SDK category.

The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.

Total Apps
12.02k
App Store
App Share
2.40%
App Store
Apps
2.50k
Games
9.51k
Total Downloads
5.55b
App Store
Download Share
2.12%
App Store
App Downloads
1.35b
Game Downloads
4.20b

Use the 42matters SDK Explorer to find all apps that use Moat.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent MyApp, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.

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