Top 20 Ad Networks SDKs Used in iOS Apps on the Apple App Store
What are the most used ad network SDKs for iOS apps? The following shows the 20 most widely-integrated ad network SDKs.
Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.
At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.
The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.
The 20 most widely-integrated ad networks SDKs:
- Apple AppTrackingTransparency
- IAB OM Open Measurement OMSDK
- Google Ads AdMob
- Apple iAd
- Facebook Audience Network
- Unity Ads
- AppLovin MAX
- Vungle
- Pangle ByteDance TikTok UnionAD
- Supersonic - ironSource
- ironSource
- Chartboost
- Mintegral mbbanner
- DT Exchange by Digital Turbine
- AdColony
- Appodeal
- Google Interactive Media Ads IMA
- Moengage
- BidMachine Appodeal Stack
- InMobi Mobile Ads
Apple AppTrackingTransparency
Check “Apple AppTrackingTransparency” SDK InsightsAmong all apps utilizing ad networks SDKs, 65.68% have integrated Apple AppTrackingTransparency. This accounts for 90.32% of app downloads within the ad networks SDK category.
Use the 42matters SDK Explorer to find all apps that use Apple AppTrackingTransparency.
IAB OM Open Measurement OMSDK
Check “IAB OM Open Measurement OMSDK” SDK InsightsAmong all apps utilizing ad networks SDKs, 40.13% have integrated IAB OM Open Measurement OMSDK. This accounts for 42.41% of app downloads within the ad networks SDK category.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.
Google Ads AdMob
Check “Google Ads AdMob” SDK InsightsAmong all apps utilizing ad networks SDKs, 37.64% have integrated Google Ads AdMob. This accounts for 24.65% of app downloads within the ad networks SDK category.
Google AdMob is a mobile advertising platform SDK that you can use to generate revenue from your app.
Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob.
Apple iAd
Check “Apple iAd” SDK InsightsAmong all apps utilizing ad networks SDKs, 17.18% have integrated Apple iAd. This accounts for 31.40% of app downloads within the ad networks SDK category.
The Apple Search Ads Attribution API is used to attribute app downloads that originate from Apple Search Ads campaigns on iOS devices.
Use the 42matters SDK Explorer to find all apps that use Apple iAd.
Facebook Audience Network
Check “Facebook Audience Network” SDK InsightsAmong all apps utilizing ad networks SDKs, 14.17% have integrated Facebook Audience Network. This accounts for 29.96% of app downloads within the ad networks SDK category.
The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.
Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.
Unity Ads
Check “Unity Ads” SDK InsightsAmong all apps utilizing ad networks SDKs, 14.13% have integrated Unity Ads. This accounts for 23.55% of app downloads within the ad networks SDK category.
Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.
Use the 42matters SDK Explorer to find all apps that use Unity Ads.
AppLovin MAX
Check “AppLovin MAX” SDK InsightsAmong all apps utilizing ad networks SDKs, 11.34% have integrated AppLovin MAX. This accounts for 29.40% of app downloads within the ad networks SDK category.
AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.
Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.
Among all apps utilizing ad networks SDKs, 8.27% have integrated Vungle. This accounts for 27.31% of app downloads within the ad networks SDK category.
Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.
Use the 42matters SDK Explorer to find all apps that use Vungle.
Pangle ByteDance TikTok UnionAD
Check “Pangle ByteDance TikTok UnionAD” SDK InsightsAmong all apps utilizing ad networks SDKs, 8.01% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 29.00% of app downloads within the ad networks SDK category.
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.
Supersonic - ironSource
Check “Supersonic - ironSource” SDK InsightsAmong all apps utilizing ad networks SDKs, 6.58% have integrated Supersonic - ironSource. This accounts for 19.74% of app downloads within the ad networks SDK category.
ironSource, a world leader in app discovery, and Supersonic, a leading mobile monetization platform SDK.
Use the 42matters SDK Explorer to find all apps that use Supersonic - ironSource.
ironSource
Check “ironSource” SDK InsightsAmong all apps utilizing ad networks SDKs, 6.51% have integrated ironSource. This accounts for 19.78% of app downloads within the ad networks SDK category.
ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
Use the 42matters SDK Explorer to find all apps that use ironSource.
Chartboost
Check “Chartboost” SDK InsightsAmong all apps utilizing ad networks SDKs, 5.44% have integrated Chartboost. This accounts for 9.49% of app downloads within the ad networks SDK category.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
Use the 42matters SDK Explorer to find all apps that use Chartboost.
Mintegral mbbanner
Check “Mintegral mbbanner” SDK InsightsAmong all apps utilizing ad networks SDKs, 5.29% have integrated Mintegral mbbanner. This accounts for 18.45% of app downloads within the ad networks SDK category.
Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.
Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner.
DT Exchange by Digital Turbine
Check “DT Exchange by Digital Turbine” SDK InsightsAmong all apps utilizing ad networks SDKs, 3.78% have integrated DT Exchange by Digital Turbine. This accounts for 18.30% of app downloads within the ad networks SDK category.
DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.
Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.
AdColony
Check “AdColony” SDK InsightsAmong all apps utilizing ad networks SDKs, 2.65% have integrated AdColony. This accounts for 2.29% of app downloads within the ad networks SDK category.
The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.
Use the 42matters SDK Explorer to find all apps that use AdColony.
Appodeal
Check “Appodeal” SDK InsightsAmong all apps utilizing ad networks SDKs, 2.22% have integrated Appodeal. This accounts for 14.31% of app downloads within the ad networks SDK category.
Appodeal is a leading publisher-centric app monetization platform SDK.
Use the 42matters SDK Explorer to find all apps that use Appodeal.
Google Interactive Media Ads IMA
Check “Google Interactive Media Ads IMA” SDK InsightsAmong all apps utilizing ad networks SDKs, 1.98% have integrated Google Interactive Media Ads IMA. This accounts for 4.91% of app downloads within the ad networks SDK category.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.
Use the 42matters SDK Explorer to find all apps that use Google Interactive Media Ads IMA.
Moengage
Check “Moengage” SDK InsightsAmong all apps utilizing ad networks SDKs, 1.97% have integrated Moengage. This accounts for 1.21% of app downloads within the ad networks SDK category.
MoEngage is a full-stack solution SDK consisting of powerful customer analytics, automated cross-channel engagement, and AI-driven personalization.
Use the 42matters SDK Explorer to find all apps that use Moengage.
BidMachine Appodeal Stack
Check “BidMachine Appodeal Stack” SDK InsightsAmong all apps utilizing ad networks SDKs, 1.97% have integrated BidMachine Appodeal Stack. This accounts for 14.71% of app downloads within the ad networks SDK category.
Use the 42matters SDK Explorer to find all apps that use BidMachine Appodeal Stack.
InMobi Mobile Ads
Check “InMobi Mobile Ads” SDK InsightsAmong all apps utilizing ad networks SDKs, 1.93% have integrated InMobi Mobile Ads. This accounts for 2.47% of app downloads within the ad networks SDK category.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.
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