Top 20 Ad Networks SDKs Used in iOS Apps on the Apple App Store
What are the most used ad network SDKs for iOS apps? The following shows the 20 most widely-integrated ad network SDKs.
Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.
At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.
The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.
The 20 most widely-integrated ad networks SDKs:
- Apple AppTrackingTransparency
- IAB OM Open Measurement OMSDK
- Google Ads AdMob
- Apple iAd
- Facebook Audience Network
- Unity Ads
- AppLovin MAX
- Vungle
- Pangle ByteDance TikTok UnionAD
- ironSource
- Supersonic - ironSource
- InMobi Mobile Ads
- Chartboost
- Mintegral mbbanner
- DT Exchange by Digital Turbine
- AdColony
- Appodeal
- BidMachine Appodeal Stack
- Google Interactive Media Ads IMA
- Moengage
Apple AppTrackingTransparency
Check “Apple AppTrackingTransparency” SDK InsightsAmong all apps utilizing ad networks SDKs, 66.34% have integrated Apple AppTrackingTransparency. This accounts for 90.67% of app downloads within the ad networks SDK category.
Use the 42matters SDK Explorer to find all apps that use Apple AppTrackingTransparency.
IAB OM Open Measurement OMSDK
Check “IAB OM Open Measurement OMSDK” SDK InsightsAmong all apps utilizing ad networks SDKs, 41.11% have integrated IAB OM Open Measurement OMSDK. This accounts for 41.98% of app downloads within the ad networks SDK category.
Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.
Google Ads AdMob
Check “Google Ads AdMob” SDK InsightsAmong all apps utilizing ad networks SDKs, 35.69% have integrated Google Ads AdMob. This accounts for 22.57% of app downloads within the ad networks SDK category.
Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob.
Apple iAd
Check “Apple iAd” SDK InsightsAmong all apps utilizing ad networks SDKs, 16.16% have integrated Apple iAd. This accounts for 30.97% of app downloads within the ad networks SDK category.
Use the 42matters SDK Explorer to find all apps that use Apple iAd.
Facebook Audience Network
Check “Facebook Audience Network” SDK InsightsAmong all apps utilizing ad networks SDKs, 13.72% have integrated Facebook Audience Network. This accounts for 30.43% of app downloads within the ad networks SDK category.
Audience Network is an in-app advertising network for mobile applications. Advertisers using the Facebook Audience Network SDK are able to deliver their ads beyond the Facebook platform, while taking full advantage of Facebook’s robust ad system.
Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.
Unity Ads
Check “Unity Ads” SDK InsightsAmong all apps utilizing ad networks SDKs, 13.42% have integrated Unity Ads. This accounts for 22.64% of app downloads within the ad networks SDK category.
The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
Use the 42matters SDK Explorer to find all apps that use Unity Ads.
AppLovin MAX
Check “AppLovin MAX” SDK InsightsAmong all apps utilizing ad networks SDKs, 11.32% have integrated AppLovin MAX. This accounts for 31.12% of app downloads within the ad networks SDK category.
AppLovin's powerful analytics and marketing platform provides mobile game developers with the tools they need to monetize, publish, understand, and grow their businesses all in one SDK.
Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.
Among all apps utilizing ad networks SDKs, 8.25% have integrated Vungle. This accounts for 29.17% of app downloads within the ad networks SDK category.
Vungle is a trusted guide for growth and engagement that transforms how users discover and experience apps. The Vungle SDK allows developers to supercharge their apps and their returns. It drives revenue and gives in-app ads the power to perform.
Use the 42matters SDK Explorer to find all apps that use Vungle.
Pangle ByteDance TikTok UnionAD
Check “Pangle ByteDance TikTok UnionAD” SDK InsightsAmong all apps utilizing ad networks SDKs, 8.03% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 29.79% of app downloads within the ad networks SDK category.
Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.
ironSource
Check “ironSource” SDK InsightsAmong all apps utilizing ad networks SDKs, 7.89% have integrated ironSource. This accounts for 26.36% of app downloads within the ad networks SDK category.
ironSource is a monetization platform that connects advertisers and publishers. It offers all kind of ad units for video, display, and rich media ads that help to generate app revenue.
Use the 42matters SDK Explorer to find all apps that use ironSource.
Supersonic - ironSource
Check “Supersonic - ironSource” SDK InsightsAmong all apps utilizing ad networks SDKs, 6.31% have integrated Supersonic - ironSource. This accounts for 18.64% of app downloads within the ad networks SDK category.
Use the 42matters SDK Explorer to find all apps that use Supersonic - ironSource.
InMobi Mobile Ads
Check “InMobi Mobile Ads” SDK InsightsAmong all apps utilizing ad networks SDKs, 5.30% have integrated InMobi Mobile Ads. This accounts for 22.73% of app downloads within the ad networks SDK category.
nMobi offers publishers a programmatic monetization platform where they can access a mediation platform, in-app advertising, global advertising demand, and roughly 5,000 buyers representing top brands. The InMobi SDK is aimed at helping publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile applications.
Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.
Chartboost
Check “Chartboost” SDK InsightsAmong all apps utilizing ad networks SDKs, 5.14% have integrated Chartboost. This accounts for 8.78% of app downloads within the ad networks SDK category.
The Chartboost ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, and relevant and user-friendly in-app ads for monetization. The Chartboost SDK dashboard provides full transparency and control over the types of ads users will encounter, including rewarded video ads and interactive ads.
Use the 42matters SDK Explorer to find all apps that use Chartboost.
Mintegral mbbanner
Check “Mintegral mbbanner” SDK InsightsAmong all apps utilizing ad networks SDKs, 5.11% have integrated Mintegral mbbanner. This accounts for 17.97% of app downloads within the ad networks SDK category.
Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner.
DT Exchange by Digital Turbine
Check “DT Exchange by Digital Turbine” SDK InsightsAmong all apps utilizing ad networks SDKs, 3.61% have integrated DT Exchange by Digital Turbine. This accounts for 17.78% of app downloads within the ad networks SDK category.
Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.
AdColony
Check “AdColony” SDK InsightsAmong all apps utilizing ad networks SDKs, 2.41% have integrated AdColony. This accounts for 2.12% of app downloads within the ad networks SDK category.
AdColonoy is an all-in-one publisher monetization platform that combines proven technology, premium advertisers, and high fill rates. The AdColony SDK offers award-winning video, display, and rich media ads that generate app revenue and improve user experience.
Use the 42matters SDK Explorer to find all apps that use AdColony.
Appodeal
Check “Appodeal” SDK InsightsAmong all apps utilizing ad networks SDKs, 2.15% have integrated Appodeal. This accounts for 12.58% of app downloads within the ad networks SDK category.
Appodeal is an app monetization platform that offer over 60 ad demand sources and a global reach. It supports all popular mobile ad formats and offers parallel bidding.
Use the 42matters SDK Explorer to find all apps that use Appodeal.
BidMachine Appodeal Stack
Check “BidMachine Appodeal Stack” SDK InsightsAmong all apps utilizing ad networks SDKs, 2.05% have integrated BidMachine Appodeal Stack. This accounts for 15.33% of app downloads within the ad networks SDK category.
Use the 42matters SDK Explorer to find all apps that use BidMachine Appodeal Stack.
Google Interactive Media Ads IMA
Check “Google Interactive Media Ads IMA” SDK InsightsAmong all apps utilizing ad networks SDKs, 1.95% have integrated Google Interactive Media Ads IMA. This accounts for 4.67% of app downloads within the ad networks SDK category.
Use the 42matters SDK Explorer to find all apps that use Google Interactive Media Ads IMA.
Moengage
Check “Moengage” SDK InsightsAmong all apps utilizing ad networks SDKs, 1.86% have integrated Moengage. This accounts for 1.36% of app downloads within the ad networks SDK category.
Use the 42matters SDK Explorer to find all apps that use Moengage.
Browse iOS and Android SDKs With the SDK Explorer
SDK IntelligenceSee how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.
New Installations and Removals HistoryAnalyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.
Market Share per Google Play and Apple App Store CategorySee which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.
