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Top 20 Ad Networks SDKs Used in iOS Apps on the Apple App Store
Last update: 3 Oct 2023 CET
App Store

Top 20 Ad Networks SDKs Used in iOS Apps on the Apple App Store

What are the most used ad network SDKs for iOS apps? The following shows the 20 most widely-integrated ad network SDKs.

Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.

At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.

The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.

This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.

Among all apps utilizing ad networks SDKs, 46.80% have integrated Apple AppTrackingTransparency. This accounts for 84.10% of app downloads within the ad networks SDK category.

Total Apps
226.66k
App Store
App Share
46.80%
App Store
Apps
156.36k
Games
70.30k
Total Downloads
207.04b
App Store
Download Share
84.10%
App Store
App Downloads
140.76b
Game Downloads
66.28b

Use the 42matters SDK Explorer to find all apps that use Apple AppTrackingTransparency.

Among all apps utilizing ad networks SDKs, 38.59% have integrated IAB OM Open Measurement OMSDK. This accounts for 37.91% of app downloads within the ad networks SDK category.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

Total Apps
186.91k
App Store
App Share
38.59%
App Store
Apps
112.97k
Games
73.94k
Total Downloads
93.34b
App Store
Download Share
37.91%
App Store
App Downloads
34.71b
Game Downloads
58.63b

Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.

Among all apps utilizing ad networks SDKs, 31.52% have integrated Apple iAd. This accounts for 60.05% of app downloads within the ad networks SDK category.

The Apple Search Ads Attribution API is used to attribute app downloads that originate from Apple Search Ads campaigns on iOS devices.

Total Apps
152.63k
App Store
App Share
31.52%
App Store
Apps
101.50k
Games
51.13k
Total Downloads
147.82b
App Store
Download Share
60.05%
App Store
App Downloads
93.09b
Game Downloads
54.73b

Use the 42matters SDK Explorer to find all apps that use Apple iAd.

Among all apps utilizing ad networks SDKs, 17.72% have integrated Unity Ads. This accounts for 26.34% of app downloads within the ad networks SDK category.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

Total Apps
85.82k
App Store
App Share
17.72%
App Store
Apps
12.40k
Games
73.43k
Total Downloads
64.83b
App Store
Download Share
26.34%
App Store
App Downloads
9.45b
Game Downloads
55.38b

Use the 42matters SDK Explorer to find all apps that use Unity Ads.

Among all apps utilizing ad networks SDKs, 14.55% have integrated Facebook Audience Network. This accounts for 24.13% of app downloads within the ad networks SDK category.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

Total Apps
70.47k
App Store
App Share
14.55%
App Store
Apps
39.67k
Games
30.80k
Total Downloads
59.41b
App Store
Download Share
24.13%
App Store
App Downloads
12.80b
Game Downloads
46.61b

Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.

Among all apps utilizing ad networks SDKs, 10.05% have integrated AppLovin MAX. This accounts for 26.26% of app downloads within the ad networks SDK category.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

Total Apps
48.67k
App Store
App Share
10.05%
App Store
Apps
9.79k
Games
38.88k
Total Downloads
64.66b
App Store
Download Share
26.26%
App Store
App Downloads
15.48b
Game Downloads
49.18b

Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.

Among all apps utilizing ad networks SDKs, 6.75% have integrated Flurry Ads. This accounts for 3.84% of app downloads within the ad networks SDK category.

Flurry is a mobile app analytics platform SDK that empowers product, development, and growth experts to build better apps that users love.

Total Apps
32.67k
App Store
App Share
6.75%
App Store
Apps
23.32k
Games
9.35k
Total Downloads
9.45b
App Store
Download Share
3.84%
App Store
App Downloads
4.25b
Game Downloads
5.21b

Use the 42matters SDK Explorer to find all apps that use Flurry Ads.

Among all apps utilizing ad networks SDKs, 6.64% have integrated Chartboost. This accounts for 10.99% of app downloads within the ad networks SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
32.16k
App Store
App Share
6.64%
App Store
Apps
4.22k
Games
27.95k
Total Downloads
27.05b
App Store
Download Share
10.99%
App Store
App Downloads
2.27b
Game Downloads
24.78b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad networks SDKs, 6.15% have integrated Supersonic - ironSource. This accounts for 21.83% of app downloads within the ad networks SDK category.

ironSource, a world leader in app discovery, and Supersonic, a leading mobile monetization platform SDK.

Total Apps
29.80k
App Store
App Share
6.15%
App Store
Apps
3.81k
Games
25.99k
Total Downloads
53.74b
App Store
Download Share
21.83%
App Store
App Downloads
5.98b
Game Downloads
47.76b

Use the 42matters SDK Explorer to find all apps that use Supersonic - ironSource.

Among all apps utilizing ad networks SDKs, 6.10% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 25.84% of app downloads within the ad networks SDK category.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

Total Apps
29.55k
App Store
App Share
6.10%
App Store
Apps
10.57k
Games
18.98k
Total Downloads
63.61b
App Store
Download Share
25.84%
App Store
App Downloads
24.09b
Game Downloads
39.53b

Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.

Among all apps utilizing ad networks SDKs, 6.02% have integrated Vungle. This accounts for 18.17% of app downloads within the ad networks SDK category.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

Total Apps
29.15k
App Store
App Share
6.02%
App Store
Apps
3.74k
Games
25.40k
Total Downloads
44.74b
App Store
Download Share
18.17%
App Store
App Downloads
5.78b
Game Downloads
38.96b

Use the 42matters SDK Explorer to find all apps that use Vungle.

Among all apps utilizing ad networks SDKs, 5.98% have integrated ironSource. This accounts for 21.93% of app downloads within the ad networks SDK category.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

Total Apps
28.98k
App Store
App Share
5.98%
App Store
Apps
3.60k
Games
25.38k
Total Downloads
53.98b
App Store
Download Share
21.93%
App Store
App Downloads
6.04b
Game Downloads
47.94b

Use the 42matters SDK Explorer to find all apps that use ironSource.

Among all apps utilizing ad networks SDKs, 5.60% have integrated AdColony. This accounts for 12.59% of app downloads within the ad networks SDK category.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

Total Apps
27.12k
App Store
App Share
5.60%
App Store
Apps
4.99k
Games
22.13k
Total Downloads
30.99b
App Store
Download Share
12.59%
App Store
App Downloads
4.38b
Game Downloads
26.61b

Use the 42matters SDK Explorer to find all apps that use AdColony.

Among all apps utilizing ad networks SDKs, 3.89% have integrated InMobi Mobile Ads. This accounts for 15.14% of app downloads within the ad networks SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
18.86k
App Store
App Share
3.89%
App Store
Apps
3.83k
Games
15.03k
Total Downloads
37.28b
App Store
Download Share
15.14%
App Store
App Downloads
6.78b
Game Downloads
30.50b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad networks SDKs, 3.31% have integrated Mintegral mbbanner. This accounts for 17.61% of app downloads within the ad networks SDK category.

Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.

Total Apps
16.03k
App Store
App Share
3.31%
App Store
Apps
2.13k
Games
13.90k
Total Downloads
43.35b
App Store
Download Share
17.61%
App Store
App Downloads
4.81b
Game Downloads
38.54b

Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner.

Among all apps utilizing ad networks SDKs, 3.28% have integrated Tapjoy. This accounts for 9.63% of app downloads within the ad networks SDK category.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

Total Apps
15.87k
App Store
App Share
3.28%
App Store
Apps
2.26k
Games
13.61k
Total Downloads
23.71b
App Store
Download Share
9.63%
App Store
App Downloads
2.72b
Game Downloads
20.99b

Use the 42matters SDK Explorer to find all apps that use Tapjoy.

Among all apps utilizing ad networks SDKs, 2.81% have integrated AerServ. This accounts for 14.69% of app downloads within the ad networks SDK category.

AerServ is a free mobile SSP and monetization platform SDK that empowers mobile publishers with a superior technology platform.

Total Apps
13.59k
App Store
App Share
2.81%
App Store
Apps
1.99k
Games
11.60k
Total Downloads
36.17b
App Store
Download Share
14.69%
App Store
App Downloads
6.24b
Game Downloads
29.93b

Use the 42matters SDK Explorer to find all apps that use AerServ.

Among all apps utilizing ad networks SDKs, 2.58% have integrated Moat. This accounts for 2.30% of app downloads within the ad networks SDK category.

The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.

Total Apps
12.48k
App Store
App Share
2.58%
App Store
Apps
2.63k
Games
9.85k
Total Downloads
5.67b
App Store
Download Share
2.30%
App Store
App Downloads
1.57b
Game Downloads
4.10b

Use the 42matters SDK Explorer to find all apps that use Moat.

Among all apps utilizing ad networks SDKs, 2.04% have integrated DT Exchange by Digital Turbine. This accounts for 10.13% of app downloads within the ad networks SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
9.90k
App Store
App Share
2.04%
App Store
Apps
836
Games
9.06k
Total Downloads
24.94b
App Store
Download Share
10.13%
App Store
App Downloads
3.34b
Game Downloads
21.60b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent MyApp, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.