Applications
Top Charts
Store Stats
SDK Stats
App Market Stats per Country

App-Ads.txt Statistics Google Play

App-Ads.txt Statistics for

The Adoption of App-Ads.txt on Google Play

The Interactive Advertising Bureau (IAB) has taken it upon themselves to help companies combat ad fraud. Back in 2017, they devised the “ads.txt” and “App-Ads.txt” internet fraud prevention standards. The initiative is aimed at enabling ad space aggregators to acquire ad space from legitimate and authorized suppliers only, thus addressing the pervasive issue of revenue loss precipitated by app spoofing. Indeed, by allowing app owners to declare which companies are authorized to sell their ad inventory, the IAB’s standards provide a crucial mechanism for mobile advertising transparency.

The following provides a deep dive on the state of “App-Ads.txt” adoption on the Google Play platform and will answers questions like how many apps finally implemented App-Ads.txt, what are the top ad providers listed in App-Ads.txt and more.

How many of the Google Play Apps adopted the App-Ads.txt?

11.7% of all Google Play apps have implemented "App-Ads.txt". Overall that means 398,017 out of all 3,402,154 Google Play apps have finally adopted the standard.

Percentage
Apps with App-Ads.txt
Apps with App-Ads.txt
vs
Total Apps on Google Play

How Did App-Ads.txt Got Adopted on Google Play over Time?

The following graph shows the historical adoption of App-Ads.txt on Google Play over the last 9 months. Today there are more than 398,017 apps on the Google Play which implemented "App-Ads.txt". The adoption grew from 155,543 in January 2020 to 398,017 in September 2020. The adoption increased by 12% within the last 3 months.

How many of the top 1,000 Google Play Apps adopted the App-Ads.txt?

62.7% of the top 1,000 Google Play apps implemented "App-Ads.txt". 627 of the top apps have adopted it. Overall a higher rate of the top apps adopted the new standard compared to the overall apps.

Percentage
Top Apps with App-Ads.txt
Top Apps with App-Ads.txt
vs
Total Apps on Google Play

Where Can I Get Raw App-Ads.txt Insights of All Apps?

Ever since IAB announced these standards, we at 42matters have been keeping a close eye on their trajectory. Moreover, we’ve aggregated “App-Ads.txt” data for apps across all major app stores. This enables us to provide our customers and partners with insight into the authorized suppliers of any given “App-Ads.txt-” compliant app in a matter of seconds – critically, enabling them to reap the benefits of this data without expending valuable time and resources.

We cover App-Ads.txt insights about the following app stores:

  • Google Play
  • Apple App Store
  • Amazon App Store
  • Roku Store
  • tvOS Store
  • FireTV Store

We update this data on a weekly basis so that we can offer our customers the latest and greatest information at all times. By giving them access to our managed data service, they will have no need to implement their own crawler, nor to individually validate the data they acquire about each app. Reach out if you're interested in this data.

What is the App-Ads.txt Adoption Rate for Google Play Apps vs Games?

The following chart compares the adoption rate of App-Ads.txt among Google Play apps and games. Overall 17.84% apps have implemented the standard, whereas 8.1% of all games have adopted it.

What Is the App-Ads.txt Adoption Rate per Google Play Category?

The below chart shows the Google Play categories that have the highest App-Ads.txt adoption rate. The category Google Play Word Games is number one with the highest adoption rate of 28.82%.

Who Are the Top Listed Ad Partners Inside the App-Ads.txt in Google Play Apps?

Ad partners are companies that have been granted permission by app developers, either directly or indirectly as a reseller, to sell ad space on their apps. Google.com is listed as an ad partner on 97.36% of all "App-Ads.txt" files for Google Play apps. This makes it the most frequently listed ad partner for apps available on Google Play. Coming in at second is rubiconproject.com, which is listed on 29.72% of Google Play apps, followed by openx.com, which is listed on 29.23%.

Who Are the Top 'Direct' Ad Partners Inside the App-Ads.txt in Google Play Apps?

Direct ad partners are those which have been granted direct permission by app developers to sell app ad space. That is, they are explicitly listed on the app's "App-ads.txt" file. Google.com is listed as a direct ad partner on 96.57% of all "App-Ads.txt" files for Google Play apps. This makes it the most frequently mentioned direct ad partner for apps available on the Google Play. Coming in at second is tappx.com, which is listed by 23.06% of Google Play apps. mopub.com comes in at third with 14.55%.

Who Are the Top 'Reseller' Ad Partners Inside the App-Ads.txt in Google Play Apps?

Reseller ad partners are those which have been granted permission by the app developer to resell app ad space. Rubiconproject.com is listed as a reseller ad partner on 29.06% of all "App-Ads.txt" files for Google Play apps. This makes it the most frequently listed reseller ad partner for Google Play apps. Coming in at second is openx.com with 28.73%. Appnexus.com places third, having been listed on 28.41% of Google Play apps which have App-Ads.txt.