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Roku App Store Statistics and Trends 2023

Store Stats 2023

For this article, we’ve leveraged our rich database of app data and statistics to analyze the Roku Channel Store. In so doing, we have captured not only the current state of the store but the emerging trends that will define its future as well.

To demonstrate our findings, we’ve answered the following questions about the Roku Channel Store:

  • How many apps have been published?
  • How many app publishers have released Roku apps?
  • What is the distribution of free apps versus paid apps?
  • What is the distribution of apps by category?
  • How many apps are released on Roku per day, per week, and per month?
  • What is the rating distribution of Roku apps?
  • How much do Roku apps cost?

To learn even more about the Roku Channel Store, reach out to our team!

History of the Roku Channel Store

The Roku connected TV revolutionized home entertainment. Founded in Los Gatos, California in 2002, their diverse catalog of products now covers everything from streaming devices, to smart-TVs, to high-end audio solutions.

However, their real moneymaker is the Roku Channel Store, which allows users to add their favorite “channels” to their Roku and Roku-powered devices in the same manner as the Apple App Store enables iPhone, iPad, Apple Watch, and Mac users to download their favorite apps across their entire profile.

While Roku offers content from heavy-hitters like Netflix, Google Play, ESPN, BBC, HBO GO, Hulu, and Vudu, they also offer channels that appeal to more select tastes, such as AMC, the Food Network, Gaia, Wired, Vice, and local news broadcasters.

It is evident, therefore, when examining the Roku offering, why customers are ditching cable. Indeed, because Roku untethers channels from bulky cable packages, it offers improved flexibility, lower costs, more options, and a better, more personalized experience.

Indeed, by untethering popular channels from bulky cable packages, they’re able to offer customers improved flexibility, lower costs, more options, and a better, more personalized experience.

Learn about other app stores, including the Apple App Store, the Google Play Store, and more!

How Many Apps Are on the Roku Channel Store?

34.16k Apps

The Roku App Store is one of the most popular mobile app vendors on the planet, offering 34,162 apps.

Find out how many apps are available on other app stores.

How Many App Publishers Are on the Roku Channel Store?

9.4k Publishers

To date, 9,404 app publishers have published apps on the Roku App Store.

Find out how many apps are available on other app stores.


What Is the Distribution of Free Apps Versus Paid Apps on Roku?

32,227 apps available on the Roku App Store are free to download. Conversely, 1,935 must be purchased. Of course, it should be noted that many free apps may either offer or require in-app purchases.

How Are Apps on the Roku Channel Store Distributed by Category?

Drilling down a bit deeper, apps available on the Roku App Store are divided into 109 categories. We’ve calculated the distribution of Roku apps by category:

How Many Apps Are Published on Roku per Day?

Average Apps Published Daily 21

An average of 21 new apps are released on the Roku App Store per day.

How Many Apps Are Published on Roku per Week?

Apps Published Last Week 248

Last week, 248 new apps were published to the Roku App Store. Here are the upload statistics over the last three weeks:


How Many Apps Are Published on Roku per Month?

Apps Published Last Month 305

Last month, 305 apps were added to the Roku App Store. Here are the upload statistics over the last three months:


What Is the Rating Distribution of Roku Apps?

By enabling users to rate apps available on the Roku App Store, consumers and app developers alike are better able to determine the popularity and quality of each app. Currently, 28,342 (83%) apps have been rated by users while 5,820 (17%) have not yet been rated. We’ve determined how these ratings are distributed:

Find out how app ratings are distributed on other app stores.

How Much Do Apps on the Roku Channel Store Cost?

While the vast majority of apps available on the Roku App Store are free to download, there are many that require a payment up front. Typically, paid Roku apps cost We’ve taken the liberty of investigating the price distribution of paid apps costing up to USD $10.00:

Get Roku App Data & Insights from 42matters

We here at 42matters offer enterprise data dumps of connected-TV platform metadata from Roku, tvOS, and Fire TV. This data can be leveraged to gain valuable insight and statistics about the various digital stores managed by these platforms and their extended app ecosystems.

42matters offers a glimpse into every app available on the Roku Channel Store. This includes app name, platform, description, category, developer name, developer ID, rating, price, whether it requires a subscription, and a whole lot more.

By leveraging our extensive connected-TV app datasets – which come in daily, weekly, or monthly installments of a single gzipped file with line delimited JSON – companies can quickly ingest the latest data and statistics into their own system for further analysis.