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Amazon Fire TV App Store Statistics and Trends 2020

Amazon Fire TV App Store Statistics and Trends 2020

Last update: 19 Oct 2020 CET
Store Stats 2020

For this article, we’ve leveraged our rich database of app data and statistics to analyze the Amazon Fire TV. In so doing, we have captured not only the current state of the store but the emerging trends that will define its future as well.

To demonstrate our findings, we’ve answered the following questions about the Amazon Fire TV:

  • How many apps have been published?
  • How many app publishers have released Fire TV apps?
  • What is the distribution of free apps versus paid apps?
  • What is the distribution of apps by category?
  • How many apps are released on the Fire TV per day, per week, and per month?
  • What is the rating distribution of Fire TV apps?
  • How much do Fire TV apps cost?

To learn even more about the Amazon Appstore, reach out to our team!

History of FireTV

Amazon is one of the most successful companies in history. Primarily known for their focus on e-commerce, the “Big Four” tech giant has since expanded its horizons to such markets as cloud computing, artificial intelligence, and digital streaming.

Amazon’s first Fire TV was launched in early 2014. It was the company’s response to the digital streaming trend that culminated in such products as the Apple TV, Netflix, Hulu Plus, Roku’s various streaming devices and smart appliances, and more.

According to Amazon, the Fire TV initially bore the codename “Bueller” (after the eponymous character from Ferris Bueller's Day Off) and was designed to outpace its competitors first, and foremost, in performance.

Fire TV, while primarily competing with other streaming devices and platforms, was also developed in response to a significant shift in the way consumers were interacting with entertainment. Indeed, people were – and are still – abandoning traditional cable providers in ever-growing numbers. This phenomenon, known as “cord-cutting,” has led to increasingly poor returns for the cable industry overall.

Perhaps the biggest contributing factor to this is the fact that companies like Netflix, Hulu, and YouTube simply offer better products. Consumers using these platforms have far more control, on-demand access to their favorite content, and viewing options that are curated based on their viewing history and interests.

In the same vein, Amazon Fire TV can effectively capitalize on cord-cutting by bringing an affordable, bespoke offering to the market. This encourages consumers to ditch expensive, thousand-channel cable packages that they don’t need or want.

Amazon Fire TV has quickly become one of the more dominant players in the digital streaming market. This is good news for Amazon because it means the company has successfully established a new line of revenue in an incredibly promising market.

Currently, Amazon Fire TV comes in a number of different configurations. These include hardware devices like the Fire TV with 4K Ultra HD and Alexa Voice Remote, the Fire TV Cube, the Fire TV Stick, and a host of smart-TVs that license the Fire TV platform. Then, of course, there’s the Amazon Fire TV app, which can be downloaded on various mobile devices.

Much like Apple TV, the Fire TV app acts primarily as a command center that creates a unified streaming experience. It facilitates access to thousands of channels, apps, games, and other digital content via the Amazon app store.

While there is plenty of free content available to Fire TV users, other content – coming from such platforms as Amazon Prime Video, Netflix, and HBO GO – require third-party subscriptions. Additionally, there are some apps, like those that offer movie purchases and rentals, that charge on a pay-as-you-go basis.

Among Fire TV’s more popular apps and channels are: YouTube TV, CBS, Fox Now, Fox Sports, NBC, NBC Sports, ABC, ESPN, NFL, Tubi Free Movies and TV, Playstation Vue, and more.

For consumers, Amazon Fire TV products offer a convenient, all-in-one digital entertainment platform. They come in a diverse range of hardware and software options that offer customers more freedom, more manageable costs, and a better overall streaming experience.

Learn about other app stores, including the Apple App Store, the Google Play Store, and more!

How Many Apps Are on Fire TV?

10.15k Apps

The Amazon Fire TV App Store is one of the most popular mobile app vendors on the planet, offering 10,149 apps.

Find out how many apps are available on other app stores.

How Many App Publishers Are on Fire TV?

4.38k Publishers

To date, 4,377 app publishers have published apps on the Amazon Fire TV App Store.

Find out how many apps are available on other app stores.


What Is the Distribution of Free Apps Versus Paid Apps on Fire TV?

8,456 apps available on the Amazon Fire TV App Store are free to download. Conversely, 1,693 must be purchased. Of course, it should be noted that many free apps may either offer or require in-app purchases.

How Are Apps on Fire TV Distributed by Category?

Drilling down a bit deeper, apps available on the Amazon Fire TV App Store are divided into 51 categories. We’ve calculated the distribution of Fire TV apps by category:

How Many Apps Are Published on Fire TV per Day?

Average Apps Published Daily 8

An average of 8 new apps are released on the Amazon Fire TV App Store per day.

How Many Apps Are Published on Fire TV per Week?

Apps Published Last Week 32

Last week, 32 new apps were published to the Amazon Fire TV App Store. Here are the upload statistics over the last three weeks:


How Many Apps Are Published on Fire TV per Month?

Apps Published Last Month 216

Last month, 216 apps were added to the Amazon Fire TV App Store. Here are the upload statistics over the last three months:


What Is the Rating Distribution of Fire TV Apps?

By enabling users to rate apps available on the Amazon Fire TV App Store, consumers and app developers alike are better able to determine the popularity and quality of each app. Currently, 7,367 (73%) apps have been rated by users while 2,782 (27%) have not yet been rated. We’ve determined how these ratings are distributed:

Find out how app ratings are distributed on other app stores.

How Much Do Fire TV Apps Cost?

While the vast majority of apps available on the Amazon Fire TV App Store are free to download, there are many that require a payment up front. Typically, paid Fire TV apps cost We’ve taken the liberty of investigating the price distribution of paid apps costing up to USD $10.00:

Get Fire TV App Data & Insights from 42matters

We here at 42matters offer enterprise data dumps of connected-TV platform metadata from Roku, tvOS, and Fire TV. This data can be leveraged to gain valuable insight and statistics about the various digital stores managed by these platforms and their extended app ecosystems.

42matters offers a glimpse into every app available on the on Amazon Fire TV. This includes app name, platform, description, category, developer name, developer ID, rating, price, whether it requires a subscription, and a whole lot more.

By leveraging our extensive connected-TV app datasets – which come in daily, weekly, or monthly installments of a single gzipped file with line delimited JSON – companies can quickly ingest the latest data and statistics into their own system for further analysis.