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Top 20 Attribution SDKs Used in iOS Apps on the Apple App Store
Last update: 27 May 2024 CET
App Store

Top 20 Attribution SDKs Used in iOS Apps on the Apple App Store

We at 42matters have pulled together a list of the most popular attribution SDKs integrated in iOS apps on the iOS app market.

Attribution SDKs enable apps to measure the effectiveness of in-app advertising campaigns by attributing conversions to specific channels (ad networks, social media, etc.). This gives app publishers the ability to understand the value of different audiences, ad groups, keywords, and other factors relevant to driving downloads.

The data that we provide is based on our analysis of the 2,300+ SDKs integrated in the vast mobile applications inventory of the Apple App Store™. It provides a glimpse into the 42matters APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing attribution SDKs, 37.52% have integrated AppsFlyer. This accounts for 39.24% of app downloads within the attribution SDK category.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

Total Apps
54.40k
App Store
App Share
37.52%
App Store
Apps
35.41k
Games
18.99k
Total Downloads
83.22b
App Store
Download Share
39.24%
App Store
App Downloads
50.38b
Game Downloads
32.83b

Use the 42matters SDK Explorer to find all apps that use AppsFlyer.

Among all apps utilizing attribution SDKs, 36.75% have integrated Apple AdServices Search Ads. This accounts for 63.63% of app downloads within the attribution SDK category.

Total Apps
53.30k
App Store
App Share
36.75%
App Store
Apps
33.63k
Games
19.67k
Total Downloads
134.95b
App Store
Download Share
63.63%
App Store
App Downloads
87.27b
Game Downloads
47.68b

Use the 42matters SDK Explorer to find all apps that use Apple AdServices Search Ads.

Among all apps utilizing attribution SDKs, 25.51% have integrated Branch - Tune. This accounts for 9.13% of app downloads within the attribution SDK category.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

Total Apps
36.99k
App Store
App Share
25.51%
App Store
Apps
36.27k
Games
713
Total Downloads
19.37b
App Store
Download Share
9.13%
App Store
App Downloads
19.10b
Game Downloads
269.78m

Use the 42matters SDK Explorer to find all apps that use Branch - Tune.

Among all apps utilizing attribution SDKs, 20.93% have integrated Adjust. This accounts for 27.58% of app downloads within the attribution SDK category.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

Total Apps
30.36k
App Store
App Share
20.93%
App Store
Apps
13.19k
Games
17.17k
Total Downloads
58.50b
App Store
Download Share
27.58%
App Store
App Downloads
30.46b
Game Downloads
28.05b

Use the 42matters SDK Explorer to find all apps that use Adjust.

Among all apps utilizing attribution SDKs, 3.19% have integrated myTracker. This accounts for 3.43% of app downloads within the attribution SDK category.

Total Apps
4.62k
App Store
App Share
3.19%
App Store
Apps
1.14k
Games
3.48k
Total Downloads
7.27b
App Store
Download Share
3.43%
App Store
App Downloads
1.38b
Game Downloads
5.89b

Use the 42matters SDK Explorer to find all apps that use myTracker.

Among all apps utilizing attribution SDKs, 2.84% have integrated Tenjin. This accounts for 1.07% of app downloads within the attribution SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
4.12k
App Store
App Share
2.84%
App Store
Apps
172
Games
3.95k
Total Downloads
2.28b
App Store
Download Share
1.07%
App Store
App Downloads
213.04m
Game Downloads
2.06b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing attribution SDKs, 2.02% have integrated Kochava. This accounts for 1.75% of app downloads within the attribution SDK category.

Kochava is a unified audience platform SDK that helps data-driven marketers establish customer identity, segment and activate audiences, and measure and optimize their marketing across connected devices.

Total Apps
2.93k
App Store
App Share
2.02%
App Store
Apps
1.63k
Games
1.31k
Total Downloads
3.71b
App Store
Download Share
1.75%
App Store
App Downloads
3.37b
Game Downloads
344.27m

Use the 42matters SDK Explorer to find all apps that use Kochava.

Among all apps utilizing attribution SDKs, 1.62% have integrated Singular. This accounts for 2.21% of app downloads within the attribution SDK category.

The Singular SDK works out of the box to automatically aggregate, enrich, and combine data of various types. From ad networks to attribution, BI, and CRM systems, Singular automatically pulls fresh and granular reports from your sources so you can optimize every part of your marketing funnel without building and maintaining the pipes.

Total Apps
2.34k
App Store
App Share
1.62%
App Store
Apps
592
Games
1.75k
Total Downloads
4.70b
App Store
Download Share
2.21%
App Store
App Downloads
1.07b
Game Downloads
3.63b

Use the 42matters SDK Explorer to find all apps that use Singular.

9th

Among all apps utilizing attribution SDKs, <1% have integrated Soomla Traceback Ad Quality by ironSource. This accounts for <1% of app downloads within the attribution SDK category.

Soomla is an SDK that provides insights such as ad revenue per user, advertiser discovery, waterfall bid distribution and ad whale detection.

Total Apps
654
App Store
App Share
<1%
App Store
Apps
67
Games
587
Total Downloads
158.01m
App Store
Download Share
<1%
App Store
App Downloads
15.77m
Game Downloads
142.24m

Use the 42matters SDK Explorer to find all apps that use Soomla Traceback Ad Quality by ironSource.

Among all apps utilizing attribution SDKs, <1% have integrated ByteBrew. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
549
App Store
App Share
<1%
App Store
Apps
30
Games
519
Total Downloads
664.33m
App Store
Download Share
<1%
App Store
App Downloads
957.60k
Game Downloads
663.37m

Use the 42matters SDK Explorer to find all apps that use ByteBrew.

Among all apps utilizing attribution SDKs, <1% have integrated Tune - HasOffers. This accounts for <1% of app downloads within the attribution SDK category.

The TUNE SDK (formerly HasOffers) is the industry's most flexible partner marketing platform.

Total Apps
377
App Store
App Share
<1%
App Store
Apps
117
Games
260
Total Downloads
109.95m
App Store
Download Share
<1%
App Store
App Downloads
14.90m
Game Downloads
95.06m

Use the 42matters SDK Explorer to find all apps that use Tune - HasOffers.

Among all apps utilizing attribution SDKs, <1% have integrated Party Track SDK. This accounts for <1% of app downloads within the attribution SDK category.

Party Track SDK is a mobile app tracking tool.

Total Apps
309
App Store
App Share
<1%
App Store
Apps
185
Games
124
Total Downloads
44.87m
App Store
Download Share
<1%
App Store
App Downloads
10.94m
Game Downloads
33.93m

Use the 42matters SDK Explorer to find all apps that use Party Track SDK.

Among all apps utilizing attribution SDKs, <1% have integrated Airbridge. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
288
App Store
App Share
<1%
App Store
Apps
243
Games
45
Total Downloads
335.71m
App Store
Download Share
<1%
App Store
App Downloads
309.97m
Game Downloads
25.74m

Use the 42matters SDK Explorer to find all apps that use Airbridge.

Among all apps utilizing attribution SDKs, <1% have integrated Yandex Login Auth. This accounts for <1% of app downloads within the attribution SDK category.

Yandex is a search engine and internet portal. Yandex Login Auth is an SDK that facilitates logins via Yandex.

Total Apps
58
App Store
App Share
<1%
App Store
Apps
53
Games
5
Total Downloads
41.27m
App Store
Download Share
<1%
App Store
App Downloads
38.98m
Game Downloads
2.30m

Use the 42matters SDK Explorer to find all apps that use Yandex Login Auth.

Among all apps utilizing attribution SDKs, <1% have integrated Apsalar. This accounts for <1% of app downloads within the attribution SDK category.

Apsalar is a marketing intelligence SDK that unifies marketing analytics, giving marketers actionable insights from previously siloed data.

Total Apps
58
App Store
App Share
<1%
App Store
Apps
16
Games
42
Total Downloads
21.74m
App Store
Download Share
<1%
App Store
App Downloads
8.46m
Game Downloads
13.28m

Use the 42matters SDK Explorer to find all apps that use Apsalar.

Among all apps utilizing attribution SDKs, <1% have integrated Adform Tracking. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
27
App Store
App Share
<1%
App Store
Apps
25
Games
2
Total Downloads
107.37m
App Store
Download Share
<1%
App Store
App Downloads
106.79m
Game Downloads
575.67k

Use the 42matters SDK Explorer to find all apps that use Adform Tracking.

Among all apps utilizing attribution SDKs, <1% have integrated Trackier. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
11
App Store
App Share
<1%
App Store
Apps
10
Games
1
Total Downloads
2.17m
App Store
Download Share
<1%
App Store
App Downloads
2.17m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Trackier.

Among all apps utilizing attribution SDKs, <1% have integrated Eulerian Analytics. This accounts for <1% of app downloads within the attribution SDK category.

Eulerian Analytics allows you make the right calls in your media investments via SDK. Optimize your marketing performance thanks to our marketing attribution and technological solutions.

Total Apps
5
App Store
App Share
<1%
App Store
Apps
5
Games
0
Total Downloads
3.09m
App Store
Download Share
<1%
App Store
App Downloads
3.09m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Eulerian Analytics.

Among all apps utilizing attribution SDKs, <1% have integrated Unbotify by Adjust. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
5
App Store
App Share
<1%
App Store
Apps
4
Games
1
Total Downloads
747.95k
App Store
Download Share
<1%
App Store
App Downloads
375.95k
Game Downloads
372.01k

Use the 42matters SDK Explorer to find all apps that use Unbotify by Adjust.

Among all apps utilizing attribution SDKs, <1% have integrated Placed.com. This accounts for <1% of app downloads within the attribution SDK category.

Placed.com is an SDK that provides clients the most complete understanding of what consumers do in the physical world and turns that information into actionable insights.

Total Apps
2
App Store
App Share
<1%
App Store
Apps
2
Games
0
Total Downloads
8.73k
App Store
Download Share
<1%
App Store
App Downloads
8.73k
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Placed.com.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.