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Top 20 Attribution SDKs Used in iOS Apps on the Apple App Store
Last update: 6 Oct 2024 CET
App Store

Top 20 Attribution SDKs Used in iOS Apps on the Apple App Store

We at 42matters have pulled together a list of the most popular attribution SDKs integrated in iOS apps on the iOS app market.

Attribution SDKs enable apps to measure the effectiveness of in-app advertising campaigns by attributing conversions to specific channels (ad networks, social media, etc.). This gives app publishers the ability to understand the value of different audiences, ad groups, keywords, and other factors relevant to driving downloads.

The data that we provide is based on our analysis of the 2,300+ SDKs integrated in the vast mobile applications inventory of the Apple App Store™. It provides a glimpse into the 42matters APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing attribution SDKs, 38.77% have integrated Apple AdServices Search Ads. This accounts for 64.69% of app downloads within the attribution SDK category.

Total Apps
60.72k
App Store
App Share
38.77%
App Store
Apps
39.02k
Games
21.70k
Total Downloads
157.70b
App Store
Download Share
64.69%
App Store
App Downloads
103.45b
Game Downloads
54.26b

Use the 42matters SDK Explorer to find all apps that use Apple AdServices Search Ads.

Among all apps utilizing attribution SDKs, 38.05% have integrated AppsFlyer. This accounts for 39.76% of app downloads within the attribution SDK category.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

Total Apps
59.60k
App Store
App Share
38.05%
App Store
Apps
38.99k
Games
20.61k
Total Downloads
96.92b
App Store
Download Share
39.76%
App Store
App Downloads
58.49b
Game Downloads
38.43b

Use the 42matters SDK Explorer to find all apps that use AppsFlyer.

Among all apps utilizing attribution SDKs, 23.97% have integrated Branch - Tune. This accounts for 8.55% of app downloads within the attribution SDK category.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

Total Apps
37.55k
App Store
App Share
23.97%
App Store
Apps
36.76k
Games
784
Total Downloads
20.83b
App Store
Download Share
8.55%
App Store
App Downloads
20.52b
Game Downloads
312.92m

Use the 42matters SDK Explorer to find all apps that use Branch - Tune.

Among all apps utilizing attribution SDKs, 21.30% have integrated Adjust. This accounts for 27.09% of app downloads within the attribution SDK category.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

Total Apps
33.36k
App Store
App Share
21.30%
App Store
Apps
15.03k
Games
18.34k
Total Downloads
66.05b
App Store
Download Share
27.09%
App Store
App Downloads
35.13b
Game Downloads
30.92b

Use the 42matters SDK Explorer to find all apps that use Adjust.

Among all apps utilizing attribution SDKs, 2.92% have integrated myTracker. This accounts for 2.94% of app downloads within the attribution SDK category.

Total Apps
4.57k
App Store
App Share
2.92%
App Store
Apps
1.11k
Games
3.46k
Total Downloads
7.16b
App Store
Download Share
2.94%
App Store
App Downloads
1.55b
Game Downloads
5.62b

Use the 42matters SDK Explorer to find all apps that use myTracker.

Among all apps utilizing attribution SDKs, 2.60% have integrated Tenjin. This accounts for <1% of app downloads within the attribution SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
4.08k
App Store
App Share
2.60%
App Store
Apps
162
Games
3.91k
Total Downloads
1.87b
App Store
Download Share
<1%
App Store
App Downloads
196.45m
Game Downloads
1.67b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing attribution SDKs, 1.96% have integrated Kochava. This accounts for 1.98% of app downloads within the attribution SDK category.

Kochava is a unified audience platform SDK that helps data-driven marketers establish customer identity, segment and activate audiences, and measure and optimize their marketing across connected devices.

Total Apps
3.07k
App Store
App Share
1.96%
App Store
Apps
1.77k
Games
1.30k
Total Downloads
4.83b
App Store
Download Share
1.98%
App Store
App Downloads
4.38b
Game Downloads
450.42m

Use the 42matters SDK Explorer to find all apps that use Kochava.

Among all apps utilizing attribution SDKs, 1.52% have integrated Singular. This accounts for 2.01% of app downloads within the attribution SDK category.

The Singular SDK works out of the box to automatically aggregate, enrich, and combine data of various types. From ad networks to attribution, BI, and CRM systems, Singular automatically pulls fresh and granular reports from your sources so you can optimize every part of your marketing funnel without building and maintaining the pipes.

Total Apps
2.37k
App Store
App Share
1.52%
App Store
Apps
531
Games
1.84k
Total Downloads
4.90b
App Store
Download Share
2.01%
App Store
App Downloads
1.25b
Game Downloads
3.66b

Use the 42matters SDK Explorer to find all apps that use Singular.

Among all apps utilizing attribution SDKs, <1% have integrated ByteBrew. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
696
App Store
App Share
<1%
App Store
Apps
33
Games
663
Total Downloads
912.75m
App Store
Download Share
<1%
App Store
App Downloads
1.31m
Game Downloads
911.44m

Use the 42matters SDK Explorer to find all apps that use ByteBrew.

10th

Among all apps utilizing attribution SDKs, <1% have integrated Soomla Traceback Ad Quality by ironSource. This accounts for <1% of app downloads within the attribution SDK category.

Soomla is an SDK that provides insights such as ad revenue per user, advertiser discovery, waterfall bid distribution and ad whale detection.

Total Apps
646
App Store
App Share
<1%
App Store
Apps
62
Games
584
Total Downloads
206.12m
App Store
Download Share
<1%
App Store
App Downloads
11.70m
Game Downloads
194.42m

Use the 42matters SDK Explorer to find all apps that use Soomla Traceback Ad Quality by ironSource.

Among all apps utilizing attribution SDKs, <1% have integrated Airbridge. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
398
App Store
App Share
<1%
App Store
Apps
321
Games
77
Total Downloads
731.16m
App Store
Download Share
<1%
App Store
App Downloads
690.37m
Game Downloads
40.79m

Use the 42matters SDK Explorer to find all apps that use Airbridge.

Among all apps utilizing attribution SDKs, <1% have integrated Tune - HasOffers. This accounts for <1% of app downloads within the attribution SDK category.

The TUNE SDK (formerly HasOffers) is the industry's most flexible partner marketing platform.

Total Apps
373
App Store
App Share
<1%
App Store
Apps
112
Games
261
Total Downloads
111.55m
App Store
Download Share
<1%
App Store
App Downloads
14.91m
Game Downloads
96.64m

Use the 42matters SDK Explorer to find all apps that use Tune - HasOffers.

Among all apps utilizing attribution SDKs, <1% have integrated Party Track SDK. This accounts for <1% of app downloads within the attribution SDK category.

Party Track SDK is a mobile app tracking tool.

Total Apps
307
App Store
App Share
<1%
App Store
Apps
184
Games
123
Total Downloads
41.39m
App Store
Download Share
<1%
App Store
App Downloads
10.66m
Game Downloads
30.73m

Use the 42matters SDK Explorer to find all apps that use Party Track SDK.

Among all apps utilizing attribution SDKs, <1% have integrated Yandex Login Auth. This accounts for <1% of app downloads within the attribution SDK category.

Yandex is a search engine and internet portal. Yandex Login Auth is an SDK that facilitates logins via Yandex.

Total Apps
59
App Store
App Share
<1%
App Store
Apps
52
Games
7
Total Downloads
14.82m
App Store
Download Share
<1%
App Store
App Downloads
11.92m
Game Downloads
2.90m

Use the 42matters SDK Explorer to find all apps that use Yandex Login Auth.

Among all apps utilizing attribution SDKs, <1% have integrated Apsalar. This accounts for <1% of app downloads within the attribution SDK category.

Apsalar is a marketing intelligence SDK that unifies marketing analytics, giving marketers actionable insights from previously siloed data.

Total Apps
58
App Store
App Share
<1%
App Store
Apps
15
Games
43
Total Downloads
17.99m
App Store
Download Share
<1%
App Store
App Downloads
1.33m
Game Downloads
16.66m

Use the 42matters SDK Explorer to find all apps that use Apsalar.

Among all apps utilizing attribution SDKs, <1% have integrated Affise. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
27
App Store
App Share
<1%
App Store
Apps
25
Games
2
Total Downloads
19.02m
App Store
Download Share
<1%
App Store
App Downloads
19.02m
Game Downloads
390

Use the 42matters SDK Explorer to find all apps that use Affise.

Among all apps utilizing attribution SDKs, <1% have integrated Adform Tracking. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
26
App Store
App Share
<1%
App Store
Apps
24
Games
2
Total Downloads
64.27m
App Store
Download Share
<1%
App Store
App Downloads
62.22m
Game Downloads
2.04m

Use the 42matters SDK Explorer to find all apps that use Adform Tracking.

Among all apps utilizing attribution SDKs, <1% have integrated Trackier. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
15
App Store
App Share
<1%
App Store
Apps
14
Games
1
Total Downloads
8.80m
App Store
Download Share
<1%
App Store
App Downloads
8.80m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Trackier.

Among all apps utilizing attribution SDKs, <1% have integrated Unbotify by Adjust. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
5
App Store
App Share
<1%
App Store
Apps
4
Games
1
Total Downloads
792.83k
App Store
Download Share
<1%
App Store
App Downloads
418.89k
Game Downloads
373.93k

Use the 42matters SDK Explorer to find all apps that use Unbotify by Adjust.

Among all apps utilizing attribution SDKs, <1% have integrated Eulerian Analytics. This accounts for <1% of app downloads within the attribution SDK category.

Eulerian Analytics allows you make the right calls in your media investments via SDK. Optimize your marketing performance thanks to our marketing attribution and technological solutions.

Total Apps
3
App Store
App Share
<1%
App Store
Apps
3
Games
0
Total Downloads
1.61m
App Store
Download Share
<1%
App Store
App Downloads
1.61m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Eulerian Analytics.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.