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Top 20 Attribution SDKs Used in iOS Apps on the Apple App Store
Last update: 13 Apr 2025 CET
App Store

Top 20 Attribution SDKs Used in iOS Apps on the Apple App Store

We at 42matters have pulled together a list of the most popular attribution SDKs integrated in iOS apps on the iOS app market.

Attribution SDKs enable apps to measure the effectiveness of in-app advertising campaigns by attributing conversions to specific channels (ad networks, social media, etc.). This gives app publishers the ability to understand the value of different audiences, ad groups, keywords, and other factors relevant to driving downloads.

The data that we provide is based on our analysis of the 2,300+ SDKs integrated in the vast mobile applications inventory of the Apple App Store™. It provides a glimpse into the 42matters APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing attribution SDKs, 45.90% have integrated Apple AdServices Search Ads. This accounts for 67.13% of app downloads within the attribution SDK category.

Total Apps
70.26k
App Store
App Share
45.90%
App Store
Apps
48.30k
Games
21.96k
Total Downloads
184.59b
App Store
Download Share
67.13%
App Store
App Downloads
122.45b
Game Downloads
62.14b

Use the 42matters SDK Explorer to find all apps that use Apple AdServices Search Ads.

Among all apps utilizing attribution SDKs, 36.91% have integrated AppsFlyer. This accounts for 38.02% of app downloads within the attribution SDK category.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

Total Apps
56.50k
App Store
App Share
36.91%
App Store
Apps
38.57k
Games
17.93k
Total Downloads
104.54b
App Store
Download Share
38.02%
App Store
App Downloads
62.95b
Game Downloads
41.58b

Use the 42matters SDK Explorer to find all apps that use AppsFlyer.

Among all apps utilizing attribution SDKs, 20.79% have integrated Adjust. This accounts for 25.85% of app downloads within the attribution SDK category.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

Total Apps
31.83k
App Store
App Share
20.79%
App Store
Apps
14.78k
Games
17.05k
Total Downloads
71.09b
App Store
Download Share
25.85%
App Store
App Downloads
36.73b
Game Downloads
34.36b

Use the 42matters SDK Explorer to find all apps that use Adjust.

Among all apps utilizing attribution SDKs, 20.03% have integrated Branch - Tune. This accounts for 8.23% of app downloads within the attribution SDK category.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

Total Apps
30.67k
App Store
App Share
20.03%
App Store
Apps
30.00k
Games
674
Total Downloads
22.62b
App Store
Download Share
8.23%
App Store
App Downloads
22.31b
Game Downloads
310.52m

Use the 42matters SDK Explorer to find all apps that use Branch - Tune.

Among all apps utilizing attribution SDKs, 2.63% have integrated myTracker. This accounts for 2.52% of app downloads within the attribution SDK category.

Total Apps
4.02k
App Store
App Share
2.63%
App Store
Apps
1.12k
Games
2.90k
Total Downloads
6.93b
App Store
Download Share
2.52%
App Store
App Downloads
1.29b
Game Downloads
5.64b

Use the 42matters SDK Explorer to find all apps that use myTracker.

Among all apps utilizing attribution SDKs, 1.91% have integrated Tenjin. This accounts for <1% of app downloads within the attribution SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
2.92k
App Store
App Share
1.91%
App Store
Apps
127
Games
2.79k
Total Downloads
1.38b
App Store
Download Share
<1%
App Store
App Downloads
185.06m
Game Downloads
1.19b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing attribution SDKs, 1.89% have integrated Kochava. This accounts for 1.82% of app downloads within the attribution SDK category.

Kochava is a unified audience platform SDK that helps data-driven marketers establish customer identity, segment and activate audiences, and measure and optimize their marketing across connected devices.

Total Apps
2.89k
App Store
App Share
1.89%
App Store
Apps
1.78k
Games
1.11k
Total Downloads
5.02b
App Store
Download Share
1.82%
App Store
App Downloads
4.60b
Game Downloads
413.10m

Use the 42matters SDK Explorer to find all apps that use Kochava.

Among all apps utilizing attribution SDKs, 1.63% have integrated Singular. This accounts for 1.81% of app downloads within the attribution SDK category.

The Singular SDK works out of the box to automatically aggregate, enrich, and combine data of various types. From ad networks to attribution, BI, and CRM systems, Singular automatically pulls fresh and granular reports from your sources so you can optimize every part of your marketing funnel without building and maintaining the pipes.

Total Apps
2.50k
App Store
App Share
1.63%
App Store
Apps
535
Games
1.96k
Total Downloads
4.98b
App Store
Download Share
1.81%
App Store
App Downloads
967.38m
Game Downloads
4.01b

Use the 42matters SDK Explorer to find all apps that use Singular.

Among all apps utilizing attribution SDKs, <1% have integrated ByteBrew. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
965
App Store
App Share
<1%
App Store
Apps
37
Games
928
Total Downloads
1.21b
App Store
Download Share
<1%
App Store
App Downloads
2.32m
Game Downloads
1.21b

Use the 42matters SDK Explorer to find all apps that use ByteBrew.

Among all apps utilizing attribution SDKs, <1% have integrated Airbridge. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
490
App Store
App Share
<1%
App Store
Apps
361
Games
129
Total Downloads
748.06m
App Store
Download Share
<1%
App Store
App Downloads
680.93m
Game Downloads
67.13m

Use the 42matters SDK Explorer to find all apps that use Airbridge.

11th

Among all apps utilizing attribution SDKs, <1% have integrated Soomla Traceback Ad Quality by ironSource. This accounts for <1% of app downloads within the attribution SDK category.

Soomla is an SDK that provides insights such as ad revenue per user, advertiser discovery, waterfall bid distribution and ad whale detection.

Total Apps
477
App Store
App Share
<1%
App Store
Apps
61
Games
416
Total Downloads
158.73m
App Store
Download Share
<1%
App Store
App Downloads
3.96m
Game Downloads
154.77m

Use the 42matters SDK Explorer to find all apps that use Soomla Traceback Ad Quality by ironSource.

Among all apps utilizing attribution SDKs, <1% have integrated Tune - HasOffers. This accounts for <1% of app downloads within the attribution SDK category.

The TUNE SDK (formerly HasOffers) is the industry's most flexible partner marketing platform.

Total Apps
320
App Store
App Share
<1%
App Store
Apps
83
Games
237
Total Downloads
102.11m
App Store
Download Share
<1%
App Store
App Downloads
14.97m
Game Downloads
87.14m

Use the 42matters SDK Explorer to find all apps that use Tune - HasOffers.

Among all apps utilizing attribution SDKs, <1% have integrated Party Track SDK. This accounts for <1% of app downloads within the attribution SDK category.

Party Track SDK is a mobile app tracking tool.

Total Apps
212
App Store
App Share
<1%
App Store
Apps
136
Games
76
Total Downloads
40.08m
App Store
Download Share
<1%
App Store
App Downloads
10.40m
Game Downloads
29.68m

Use the 42matters SDK Explorer to find all apps that use Party Track SDK.

Among all apps utilizing attribution SDKs, <1% have integrated Yandex Login Auth. This accounts for <1% of app downloads within the attribution SDK category.

Yandex is a search engine and internet portal. Yandex Login Auth is an SDK that facilitates logins via Yandex.

Total Apps
60
App Store
App Share
<1%
App Store
Apps
51
Games
9
Total Downloads
19.49m
App Store
Download Share
<1%
App Store
App Downloads
15.85m
Game Downloads
3.64m

Use the 42matters SDK Explorer to find all apps that use Yandex Login Auth.

Among all apps utilizing attribution SDKs, <1% have integrated Apsalar. This accounts for <1% of app downloads within the attribution SDK category.

Apsalar is a marketing intelligence SDK that unifies marketing analytics, giving marketers actionable insights from previously siloed data.

Total Apps
38
App Store
App Share
<1%
App Store
Apps
15
Games
23
Total Downloads
16.52m
App Store
Download Share
<1%
App Store
App Downloads
1.33m
Game Downloads
15.20m

Use the 42matters SDK Explorer to find all apps that use Apsalar.

Among all apps utilizing attribution SDKs, <1% have integrated Trackier. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
26
App Store
App Share
<1%
App Store
Apps
25
Games
1
Total Downloads
3.67m
App Store
Download Share
<1%
App Store
App Downloads
3.67m
Game Downloads
400

Use the 42matters SDK Explorer to find all apps that use Trackier.

Among all apps utilizing attribution SDKs, <1% have integrated Adform Tracking. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
17
App Store
App Share
<1%
App Store
Apps
16
Games
1
Total Downloads
134.25m
App Store
Download Share
<1%
App Store
App Downloads
132.09m
Game Downloads
2.16m

Use the 42matters SDK Explorer to find all apps that use Adform Tracking.

Among all apps utilizing attribution SDKs, <1% have integrated Affise. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
15
App Store
App Share
<1%
App Store
Apps
12
Games
3
Total Downloads
19.45m
App Store
Download Share
<1%
App Store
App Downloads
19.44m
Game Downloads
11.88k

Use the 42matters SDK Explorer to find all apps that use Affise.

Among all apps utilizing attribution SDKs, <1% have integrated Placed.com. This accounts for <1% of app downloads within the attribution SDK category.

Placed.com is an SDK that provides clients the most complete understanding of what consumers do in the physical world and turns that information into actionable insights.

Total Apps
2
App Store
App Share
<1%
App Store
Apps
2
Games
0
Total Downloads
9.47k
App Store
Download Share
<1%
App Store
App Downloads
9.47k
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Placed.com.

Among all apps utilizing attribution SDKs, <1% have integrated Unbotify by Adjust. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
2
App Store
App Share
<1%
App Store
Apps
1
Games
1
Total Downloads
533.07k
App Store
Download Share
<1%
App Store
App Downloads
80.69k
Game Downloads
452.38k

Use the 42matters SDK Explorer to find all apps that use Unbotify by Adjust.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.