The latest intelligence from the world of mobile and connected TV (CTV) apps.

Infillion Enhances Real-Time Bidding With Automated app-ads.txt Validation Powered by 42matters7 min read

Infillion uses 42matters’ app-ads.txt File Dumps to enhance real-time bidding (RTB) by enriching and validating bid requests at runtime.

Get Aggregated app-ads.txt File Dumps From 42matters6 min read

App-ads.txt is used to fight mobile & CTV ad fraud. But SSPs, DSPs, and others can use it for bid enrichment, inventory growth, traffic verification, etc.

7 Common DSP Pain Points That App Intelligence Can Solve8 min read

From omnichannel app mapping to instantaneous bid enrichment, real-time bidding, and traffic verification. Learn how 42matters can power your DSP.

PLAYBOOK: Account-Based Marketing for Mobile SDK Developers2 min read

Download our playbook: Account-Based Marketing for Mobile SDK Developers. Learn all about ABM, including the best tools for app publisher leads.

App-ads.txt for SSPs: Grow Revenue in 4 Easy Steps5 min read

How Supply-Side Platforms can leverage 42matters’ app-ads.txt APIs. Four steps for growing and securing SSP revenue with app-ads.txt.

5 Ways Mobile Attribution Platforms Can Get Better Leads10 min read

Lead generation tips for mobile attribution platforms. How attribution SDK developers can use app, SDK, and app-ads.txt data to get better leads.

CTVAPIExplorer

NEW: CTV APIs and Google TV Explorer8 min read

Introducing our new CTV Enrichment APIs and the Google TV Explorer! Get the best app intelligence solutions for the CTV space from 42matters.

Use CasesCTV

GroundTruth Streamlines Mobile & CTV Media Buying with 42matters5 min read

GroundTruth taps into 42matters for frictionless mobile and CTV app identification and campaign reporting on their omni-channel media platform.

NEW: App Alerts Added to the Explorer4 min read

We’ve added App Alerts to the 42matters Explorer! Now, you can set automatic email alerts for iOS and Android apps that are key to your business.

12 Revenue Protection Tips for Supply-Side Platforms (SSPs)5 min read

Revenue protection tips for supply-side platforms. How SSPs can use app data for inventory management, churn reduction, sales optimization, and more.

SDKsSDK Explorer

SDK Badge Interview: Kochava Wins the Category Leader Badge8 min read

An interview with attribution and analytics company Kochava. Kochava recently won our Category Leader Badge, recognizing it as a top Attribution SDK.

3 Ways SSPs Can Protect Revenue Via Competitive Intelligence10 min read

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to monitor the competitive landscape.

NEW: Roku Downloads, Revised UI for App and SDK Alerts3 min read

Introducing Roku app download estimates! The Explorer is the first platform of its kind to offer download insights for connected TV (CTV) apps.

3 Ways SSPs Can Protect Revenue by Optimizing Sales9 min read

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to optimize the sales process.

App-ads.txtCTV

REPORT: The State of app-ads.txt 20243 min read

In “The State of app-ads.txt 2024” we reveal app-ads.txt usage across 12 app stores, the top mobile and connected TV (CTV) advertising partners, and more.

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Flexible Access to 42matters' App Intelligence Data
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Explorer

Visually explore app intelligence for any iOS, Android, or Roku app.

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API

Programmatic access to mobile and CTV app intelligence.

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File Dumps

Download the latest app data and statistics and ingest them into your own system for further analysis.

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