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United Kingdom App Market Statistics in 2020

United Kingdom App Market Statistics in 2020

Last update: 21 Sep 2020 CET
United Kingdom App Market Statistics in 2020 for Android

The United Kingdom’s mobile app market is one of the 5 to consider when targeting an English speaking population. Besides being one of the top startup locations in Europe it also offers famous app companies such as Spotify, SwiftKey and Badoo.

In this article, we will provide a number of detailed app statistics and insights into the United Kingdom Android app market with focus on apps only. We will cover a number of topics, including: how many British app publishers exist on the Google Play Store, how many apps they have released, and how British apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid British addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from United Kingdom?

There are more than 10,339 British publishers on Google Play out of all 908,961 app publishers. One of the biggest British publishers are ZeptoLab, First Touch Games Ltd., TutoTOONS, Gismart, Kwalee Ltd, Ace Viral, Game Pickle, MDickie, Cartoon Network EMEA, NaturalMotionGames Ltd . Overall 1% of all app publishers on Google Play are from United Kingdom. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
British
Publishers
vs
Total
Publishers

How Many Apps Are from British App Publishers?

There are more than 37,063 apps from British publishers on Google Play out of the 2,966,773 apps. Apps with most downloads of British publishers are Protect Scotland, Greene King, Wetherspoon, Tesco Clubcard: collect points and spend vouchers, My McDonald’s, Just Eat UK - Takeaway Delivery, Deliveroo: Takeaway food, RingGo - pay by phone parking, NHS App, Spotify: Listen to new music podcasts and songs . 1% of all apps on Google Play are from British publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
British Apps
vs
Total Apps

How Are Apps from British Publishers Rated?

The average rating of 37,063 apps from British publishers on Google Play is 2.95 out of 5 stars. This is less than the overall average rating of all apps of 3.29 stars. Apps from British publishers on Google Play have on average 1,940 ratings. This number is higher than the average number of ratings of all apps, which is 1,151 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
British Apps
2.95 stars
Average #Ratings of
British Apps
Average rating of
All Apps
3.29 stars
Average #Ratings of
All Apps

How Focused Are British Publishers on Apps vs. Games?

77% of released apps by British publishers are apps and 23% are games. That means the focus is more on apps than on games. Compared to the worldwide market, British publishers focus more on games with 23% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps77% Games23%
Apps87% Games13%

How Many Downloads Do Apps from British Publishers Get?

Apps by British publishers have an average of 165.87k downloads. Overall they get more downloads than the average of all apps which is 156.4k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per British App
Average Downloads Per App

How Do British Apps Monetize?

11% of apps by British publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 25% of apps by British publishers include ads. That is a lower value compared to the whole world, where 39% have ads. 13% of apps by British publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps British Paid Apps11% Overall Paid Apps3%
Ads British Include Ads25% Overall Include Ads39%
In-App Billing British In-App Billing13% Overall In-App Billing4%

Do British Publishers Release on both iOS and Android?

43% of apps of British publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 22%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

British Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 British Publishers Based on Downloads?

The following are the top publishers from United Kingdom that accumulated most downloads.

1 Spotify Ltd.

Spotify Ltd. is on position 1 of the biggest British app publishers. Spotify Ltd. is a European American media-services provider headquartered in London, United Kingdom. Founded in Sweden in 2006, it is best known for the audio streaming platform, Spotify, which provides DRM-protected music and podcasts from record labels and media companies. Spotify Ltd. has developed a number of apps, including Spotify, Spotify Music and Podcasts for TV, Spotify Stations, Spotify for Artists, and more. They own 8 apps that have been downloaded together more than 861.81m+ times.

861.81m+
8
2 SwiftKey

SwiftKey is on position 2 of the biggest British app publishers. SwiftKey is a UK-based mobile app developer and subsidiary of Microsoft. Their first app, the SwiftKey virtual keyboard, hit the Android market in 2010. SwitKey is committed to blending artificial intelligence technologies to provide users with the world's most intuitive and personalized keyboard software. SwiftKey has developed and published SwiftKey Keyboard and SwiftKey Beta. They own 2 apps that have been downloaded together more than 693.36m+ times.

693.36m+
2
3 Badoo

Badoo is on position 3 of the biggest British app publishers. Badoo is a dating-focused social network founded in 2006. It is headquartered in Limassol, Cyprus, but has offices in Malta, Russia, the United Kingdom, and the United States. Badoo operates in 190 countries and is available in 47 different languages. Badoo produced Badoo Dating App: Chat, Date & Meet New People. They own 2 apps that have been downloaded together more than 263.57m+ times.

263.57m+
2
4 Wasabi

Wasabi is on position 4 of the biggest British app publishers. Wasabi is a British app developer and publisher that specializes in creating live wallpapers for Android devices. Wasabi is behind such apps as X-Ray Scanner Prank, Halloween Live Wallpaper, Matrix Live Wallpaper, Countdown Live Wallpaper 2019, and more. They own 181 apps that have been downloaded together more than 183.31m+ times.

183.31m+
181
5 IMDb

IMDb is on position 5 of the biggest British app publishers. IMDb, short for Internet Movie Database, is an online database of information pertaining to film, television programs, home videos, video games, and streaming content. Originially founded in 1990, they are now a subsidiary of Amazon, the American multinational technology company. IMDb has published IMDb Movies & TV Shows: Trailers, Reviews, Tickets and IMDbPro. They own 2 apps that have been downloaded together more than 153.62m+ times.

153.62m+
2
6 Defiant Technologies, LLC

Defiant Technologies, LLC is on position 6 of the biggest British app publishers. Defiant Technologies, LLC is a small software company specializing in digital forensics, data recovery, and general software architecture. They also provide consulting services for their clients, both locally and around the world. Their philosophy is to create products with simple and intuitive user interfaces that help people around the world recover their lost data. Defiant Technologies, LLC has produced apps like DiskDigger Pro file recovery, DiskDigger photo recovery, Convert Units, Mandelbrot Explorer, and more. They own 6 apps that have been downloaded together more than 126.31m+ times.

126.31m+
6
7 Media Applications Technologies for the BBC

Media Applications Technologies for the BBC is on position 7 of the biggest British app publishers. Media Applications Technologies for the BBC is the mobile app arm of the BBC (British Broadcasting Corporation), a British public service broadcaster. Founded in 1922, it is headquartered in Westminster, London, and is the world's oldest national broadcasting organization. Media Applications Technologies for the BBC has produced a number of apps, including BBC Learning English, BBC Weather, BBC News, BBC Sounds: Radio & Podcasts, and more. They own 23 apps that have been downloaded together more than 90.26m+ times.

90.26m+
23
8 Piriform

Piriform is on position 8 of the biggest British app publishers. Piriform creates software tools that run on desktop PCs, mobile devices, cloud platforms, and complex corporate networks. Their users range from consumers, SMEs, IT help desks, MSPs, and anyone else that ever has had a need to maintain a device. Piriform is the developer that created the app CCleaner: Memory Cleaner, Phone Booster, Optimizer. They own a single app that has been downloaded more than 84.83m+ times.

84.83m+
1
9 VysionApps

VysionApps is on position 9 of the biggest British app publishers. VysionApps is a UK-based mobile app developer and publisher that specializes in image editing apps. VysionApps has developed Face Changer Camera, Eye Color Changer, Eye Color Changer - Camera, and Face Swap - Photo Face Swap. They own 4 apps that have been downloaded together more than 68.48m+ times.

68.48m+
4
10 IQ Option

IQ Option is on position 10 of the biggest British app publishers. IQ Option strives to make trading available to everyone. Founded in 2013, they set a goal for themselves to invent the best investing solution for all traders searching for an improved experience. IQ Option has produced the apps IQ Option – Forex & Stocks Trading App and IQ Option Broker – ETFs, Stocks Trading platform. They own 2 apps that have been downloaded together more than 63.7m+ times.

63.7m+
2

What Are the Most Used SDKs by British Publishers?

The following shows which SDKs are most used by United Kingdom app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Firebase

63% of apps from British publishers have Google Firebase integrated. In total 20,665 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

63
20665
2 Android Support Library V4

46% of apps from British publishers have Android Support Library V4 integrated. In total 15,254 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

46
15254
3 Firebase Cloud Messaging

37% of apps from British publishers have Firebase Cloud Messaging integrated. In total 12,132 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

37
12132
4 OkHttp

35% of apps from British publishers have OkHttp integrated. In total 11,541 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

35
11541
5 Google Ads AdMob

34% of apps from British publishers have Google Ads AdMob integrated. In total 11,247 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

34
11247
6 gson

34% of apps from British publishers have gson integrated. In total 11,013 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

34
11013
7 Google Cloud Messaging

26% of apps from British publishers have Google Cloud Messaging integrated. In total 8,485 apps.

26
8485
8 Android Design Support Library

24% of apps from British publishers have Android Design Support Library integrated. In total 7,869 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

24
7869
9 Google Analytics

23% of apps from British publishers have Google Analytics integrated. In total 7,439 apps. Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.

23
7439
10 Cordova

21% of apps from British publishers have Cordova integrated. In total 6,843 apps. Cordova, also known as Apache Cordova, enables app publishers to build applications for mobile devices using CSS3, HTML5, and JavaScript, instead of relying on platform-specific APIs like those in Android, iOS, or Windows Phone. Cordova makes it possible to reuse code across platforms, support offline scenarios, and access native device APIs.

21
6843

What Are the Most Used Android App Permissions by British Publishers?

The following shows which android permissions are most frequently request by United Kingdom app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from British publishers use the Internet Access permission. Total 44,149 apps.

100
44149
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from British publishers use the Network Information Access permission. Total 39,866 apps.

100
39866
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 79% of the apps from British publishers use the Phone Sleep Mode Preventation permission. Total 29,113 apps.

79
29113
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 76% of the apps from British publishers use the Write External Storage permission. Total 27,989 apps.

76
27989
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 59% of the apps from British publishers use the Push Notification permission. Total 21,787 apps.

59
21787
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 58% of the apps from British publishers use the Read External Storage permission. Total 21,662 apps.

58
21662
7 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 42% of the apps from British publishers use the Vibration permission. Total 15,576 apps.

42
15576
8 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 39% of the apps from British publishers use the Wifi Information Access permission. Total 14,327 apps.

39
14327
9 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 35% of the apps from British publishers use the Install Referrer permission. Total 12,995 apps.

35
12995
10 Fine Location Access

With android.permission.ACCESS_FINE_LOCATION apps can find the precise location of the devices they are running on. In other words, apps can figure out where their users are. This is achieved using GPS or network location sources, like Wi-Fi and cell towers. However, in order for these location services to function, users must turn them on. 35% of the apps from British publishers use the Fine Location Access permission. Total 12,979 apps.

35
12979

What Are the Top 10 Highest Ranked Apps in United Kingdom?

The following shows the official Google Play apps top chart of United Kingdom. 20% of the top apps in United Kingdom are from British app publishers. See the full chart here.

What Are the Top 10 Apps in United Kingdom's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of United Kingdom. There are no apps from British publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in United Kingdom?

The following shows the official Google Play social top chart of United Kingdom. 7% of the top social apps in United Kingdom are from British app publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in United Kingdom?

The following shows the official Google Play news top chart of United Kingdom. 33% of the top news apps in United Kingdom are from British app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in United Kingdom?

The following shows the official Google Play travel top chart of United Kingdom. 40% of the top travel apps in United Kingdom are from British app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in United Kingdom?

The following shows the official Google Play shopping top chart of United Kingdom. 27% of the top shopping apps in United Kingdom are from British app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in United Kingdom?

The following shows the official Google Play lifestyle top chart of United Kingdom. 60% of the top lifestyle apps in United Kingdom are from British app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in United Kingdom?

The following shows the official Google Play business top chart of United Kingdom. There are no apps from British publishers. See the full chart here.