United Kingdom Mobile App Statistics 2024
Last update: 11 Jun 2024 CET
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United Kingdom Mobile App Market Statistics 2024 for Android

Which British apps would you like to explore?

The United Kingdom’s mobile app market is one of the five most important to consider when targeting the English-speaking population. Besides being one of the top startup locations in Europe, it’s also home to some of the most well-known app publishers in the world, including Spotify, SwiftKey, and Badoo. We at 42matters have leveraged our app intelligence tools to analyze the U.K.’s mobile app economy. In particular, we’ve focused on Android apps available on Google Play that were published by app publishers with valid British addresses.

In this article, we provide a number of detailed app statistics and insights from the British Android app market. We cover a number of topics, including how many British app publishers are active on Google Play StoreGoogle Play, how many apps they have released, and how British apps have performed compared to the global average. The data is aggregated based on address, meaning only app publishers with valid British addresses listed on Google Play have been considered.

United Kingdom Mobile App Market Statistics in 2024 for Android image

App Market Overview: British Mobile Apps on Google Play

Discover how prevalent British mobile Apps and App publishers are on Google Play StoreGoogle Play. For an overview of the latest stats and insights, visit the pages below!

App Ratings: British Mobile Apps

British mobile Apps average 3.49
Stars icon
out of 5 stars.
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Apps Versus Games: United Kingdom

83% of apps released by British publishers are apps and 17% are games.
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How Do British Mobile App Developers Monetize their Apps?

British mobile App publishers Coin icon monetize their apps in the following ways:

  • 6% of Apps must be purchased.
  • 19% leverage mobile advertising.
  • 14% have in-app purchases.

Globally, however, mobile App publishers Coin icon monetize their apps like so:

  • 2% of Apps must be purchased.
  • 30% leverage mobile advertising.
  • 5% have in-app purchases.
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How Many British Mobile Apps Are Available on Both iOS and Android?

54% of British mobile App publishers have released Apps on both Google PlayGoogle Play and the iTunesApple App Store.
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The Most Popular SDKs and Android App Permissions

Explore the most common SDKs and permissions used by British Android Apps. Uncover the top trending tools and access requirements within the industry.

Top British Mobile App Developers Based on Downloads

Discover the Top icon top 10 British mobile App publishers, based on total global downloads.
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Most Popular Mobile Apps: United Kingdom

We’ve ranked the Trophy icon top British mobile Apps from the most popular Google PlayGoogle Play categories, including Social, News, Travel, Shopping, Lifestyle, and Business. We also looked at Trophy icon the most popular and top grossing British mobile Apps overall.

Get Even More Mobile App Market Intelligence!

The 42matters Explorer enables you to browse the global app market, with insight into publisher details, app metadata, performance metrics, technical insights, and more.

Our suite of APIs, file dumps, and other app and SDK intelligence tools can help you dig even deeper, with intelligence compiled from 12 leading mobile and connected TV (CTV) app stores, including Google Play, the Apple App Store, Amazon Appstore, Huawei AppGallery, Tencent App Store, Roku, Apple TV, Fire TV, Google TV, Samsung Smart TV Apps, the LG Content Store, and Vizio SmartCast Apps.

To learn more, set up a demo with our app market experts!

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