India App Market Statistics in 2023
- Last update: 29 May 2023 CET
India’s app economy is maturing rapidly. While China remains the largest market in terms of usage and revenue, and American companies are perhaps the most innovative, India is now the top country in the world in terms of number of apps installed and used per month. The Indian app landscape is spearheaded by the telco giants Airtel and Jio. However, streaming companies like Novi Digital and JioSaavn, digital payment platforms like Paytm and PhonePe, eCommerce sites like Flipkart, and many more have all firmly established themselves in the global market.
In this article, we will provide a number of detailed app statistics and insights into the India Android app market with focus on apps only. We will cover a number of topics, including: how many Indian app publishers exist on the Google Play Store, how many apps they have released, and how Indian apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Indian addresses on the Android market have been considered. Furthermore, all download statistics are estimates.
42matters tracks everything from app meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
There are more than 30,661 Indian publishers on Google Play out of all 1,022,715 app publishers. One of the biggest Indian publishers are Moonton, Words Mobile, Moonfrog, Games2win.com, Rendered Ideas, Candy Mobile, GunjanApps Studios, Gameberry Labs, BlackLight Studio Games, Nextwave Multimedia . Overall 3% of all app publishers on Google Play are from India. Find the biggest app publishers with our App Market Explorer.
There are more than 157,198 apps from Indian publishers on Google Play out of the 3,254,135 apps. Apps with most downloads of Indian publishers are JioCinema: TATA IPL & more, Meesho: Online Shopping App, PhonePe UPI Payment Recharge, Flipkart Online Shopping App, Tata Neu - Shop Travel Pay, Truecaller: Caller ID & Block, Paytm: Secure UPI Payments, Wynk Music: MP3 Song Podcast, Shopsy Shopping App - Flipkart, MyJio: For Everything Jio . 5% of all apps on Google Play are from Indian publishers. Filter for apps by publisher country with our tool here.
The average rating of 157,198 apps from Indian publishers on Google Play is 3.96 out of 5 stars. This is better than the overall average rating of all apps which is 3.74. Apps from Indian publishers on Google Play have on average 3,255 ratings. This number is higher than the average number of ratings of all apps, which is 1,666 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.
89% of released apps by Indian publishers are apps and 11% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Indian publishers focus more on apps with 89% of releases compared to all publishers that focus 86% on apps. Use our full App Market Explorer to filter for the most successful mobile apps and games.
Apps by Indian publishers have an average of 271k downloads. Overall they get more downloads than the average of all apps which is 230.04k. We offer also more detailed download estimates for any app.
3% of apps by Indian publishers are paid. That is a lower value of paid apps compared to the overall apps, where 3% are paid. 38% of apps by Indian publishers include ads. That is a higher value compared to the whole world, where 35% have ads. 6% of apps by Indian publishers make use of In-App Payments to monetize. That is higher than the average of 4%.
11% of apps of Indian publishers are available on both Google Play and iTunes. But overall they put less effort in publishing on both stores, compared to the average publisher with 26%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.
The following are the top publishers from India that accumulated most downloads.
Samsung R&D Institute India Noida is on position 1 of the biggest Indian app publishers. Samsung R&D Institute India Noida is a branch of Samsung, a multinational electronics company based in Suwon, South Korea. In addition to developing mobile apps, they manufacture a wide range of consumer and industrial electronic equipment and products such as semiconductors, personal computers, and smartphones. Samsung R&D Institute India Noida has developed such apps as Ultra data saving, USB Backup, S Secure, Storage Saver, and more. They own 9 apps that have been downloaded together more than 2.41b+ times.
Smart Media4U Technology Pte.Ltd. is on position 2 of the biggest Indian app publishers. They own 3 apps that have been downloaded together more than 2.15b+ times.
Jio Platforms Limited is on position 3 of the biggest Indian app publishers. They own 56 apps that have been downloaded together more than 1.4b+ times.
Truecaller is on position 4 of the biggest Indian app publishers. They own 3 apps that have been downloaded together more than 1.12b+ times.
Airtel is on position 5 of the biggest Indian app publishers. Airtel is a global telecommunications services company. Founded in 1995, they are based in Delhi, India. Airtel has created the app Airtel Thanks - Recharge, Bill Pay, Bank, Live TV. They own 15 apps that have been downloaded together more than 815.69m+ times.
ShareChat is on position 6 of the biggest Indian app publishers. ShareChat aims to provide a comfortable digital space that enables users to share their thoughts, emotions, opinions, and make friends. ShareChat has developed the app ShareChat - Make Friends, WhatsApp Status & Videos. They own 5 apps that have been downloaded together more than 805.09m+ times.
Novi Digital is on position 7 of the biggest Indian app publishers. Novi Digital is the developer behind Hotstar, an Indian over-the-top streaming service. Founded in 2015, they are headquartered in Mumbai, India. Novi Digital is owned by Star India, which itself is a wholly owned subsidiary of The Walt Disney Company. Novi Digital has developed and published Hotstar and Hotstar. They own 4 apps that have been downloaded together more than 667.28m+ times.
Flipkart is on position 8 of the biggest Indian app publishers. Flipkart is an Indian e-commerce company based in Bengaluru, India. Founded in 2007, the company was initially focused on book sales, before expanding into consumer electronics, fashion, and lifestyle products. Flipkart has created the apps Flipkart Online Shopping App and Flipkart Seller Hub. They own 4 apps that have been downloaded together more than 580.81m+ times.
Paytm - One97 Communications Ltd. is on position 9 of the biggest Indian app publishers. Paytm - One97 Communications Ltd. is the developer of Paytm, India’s largest digital payment, online shopping, and business solutions platform. Paytm - One97 Communications Ltd. has developed a variety of apps, including Paytm - BHIM UPI, Money Transfer & Mobile Recharge, Paytm Mall: Online Shopping App, and Paytm Mall Store Manager. They own 6 apps that have been downloaded together more than 551.65m+ times.
PhonePe is on position 10 of the biggest Indian app publishers. PhonePe makes digital payments easy, safe, and universal. They believe India is on the cusp of a new mobile revolution that will change the way people manage their money on the go. PhonePe’s goal is to make sure people never feel the need to carry cash or cards again. PhonePe has developed and published the apps PhonePe – UPI Payments, Recharges & Money Transfer and PhonePe for Business - Accept all digital payments. They own 3 apps that have been downloaded together more than 532.8m+ times.
The following shows which SDKs are most used by India app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.
77% of apps from Indian publishers have Google Firebase integrated. In total 116,347 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.
53% of apps from Indian publishers have Firebase Cloud Messaging integrated. In total 79,583 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.
50% of apps from Indian publishers have OkHttp integrated. In total 74,689 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.
43% of apps from Indian publishers have gson integrated. In total 65,326 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.
40% of apps from Indian publishers have Glide integrated. In total 60,634 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.
38% of apps from Indian publishers have Google Ads AdMob integrated. In total 57,572 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
38% of apps from Indian publishers have Google Ads AdMob Mediation Adapters integrated. In total 57,198 apps.
25% of apps from Indian publishers have Firebase Crashlytics Fabric integrated. In total 38,362 apps. Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.
25% of apps from Indian publishers have Retrofit integrated. In total 37,591 apps.
The following shows which android permissions are most frequently request by India app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.
android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Indian publishers use the Internet Access permission. Total 169,541 apps.
The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Indian publishers use the Network Information Access permission. Total 160,992 apps.
android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 84% of the apps from Indian publishers use the Phone Sleep Mode Preventation permission. Total 132,250 apps.
android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 70% of the apps from Indian publishers use the Write External Storage permission. Total 109,381 apps.
com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 64% of the apps from Indian publishers use the Push Notification permission. Total 100,016 apps.
The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 62% of the apps from Indian publishers use the Read External Storage permission. Total 97,714 apps.
Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 53% of the apps from Indian publishers use the Install Referrer permission. Total 84,053 apps.
App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 47% of the apps from Indian publishers use the Wifi Information Access permission. Total 73,791 apps.
android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 45% of the apps from Indian publishers use the Start At Boot Time permission. Total 71,176 apps.
41% of the apps from Indian publishers use the android.permission.FOREGROUND_SERVICE permission. Total 65,020 apps.
42matters tracks everything from app meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
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