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India App Market Statistics in 2020

India App Market Statistics in 2020

Last update: 21 Sep 2020 CET
India App Market Statistics in 2020 for Android

India’s app economy is maturing rapidly. While China remains the largest market in terms of usage and revenue, and American companies are perhaps the most innovative, India is now the top country in the world in terms of number of apps installed and used per month. The Indian app landscape is spearheaded by the telco giants Airtel and Jio. However, streaming companies like Novi Digital and JioSaavn, digital payment platforms like Paytm and PhonePe, eCommerce sites like Flipkart, and many more have all firmly established themselves in the global market.

In this article, we will provide a number of detailed app statistics and insights into the India Android app market with focus on apps only. We will cover a number of topics, including: how many Indian app publishers exist on the Google Play Store, how many apps they have released, and how Indian apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Indian addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from India?

There are more than 26,838 Indian publishers on Google Play out of all 908,945 app publishers. One of the biggest Indian publishers are Gametion Technologies Pvt Ltd, Words Mobile, Moonton, Million games, Nazara Games, Games2win.com, Axis Entertainment, Moonfrog, Timuz Games, Nextwave Multimedia . Overall 3% of all app publishers on Google Play are from India. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Indian
Publishers
vs
Total
Publishers

How Many Apps Are from Indian App Publishers?

There are more than 131,587 apps from Indian publishers on Google Play out of the 2,966,731 apps. Apps with most downloads of Indian publishers are Hotstar, JioTV – News Movies Entertainment LIVE TV, Cricbuzz - Live Cricket Scores & News, IPL 2020, MX TakaTak- Short Video App by MX Player, Flipkart Online Shopping App, SHARE Go : File Transfer App, Moj - Made in India | Short Video App, Airtel Thanks - Recharge Bill Pay Bank Live TV, ShareChat - Made in India . 4% of all apps on Google Play are from Indian publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Indian Apps
vs
Total Apps

How Are Apps from Indian Publishers Rated?

The average rating of 131,587 apps from Indian publishers on Google Play is 3.70 out of 5 stars. This is better than the overall average rating of all apps which is 3.29. Apps from Indian publishers on Google Play have on average 1,856 ratings. This number is higher than the average number of ratings of all apps, which is 1,151 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Indian Apps
3.70 stars
Average #Ratings of
Indian Apps
Average rating of
All Apps
3.29 stars
Average #Ratings of
All Apps

How Focused Are Indian Publishers on Apps vs. Games?

87% of released apps by Indian publishers are apps and 13% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Indian publishers focus similar on apps and games as all publishers. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps87% Games13%
Apps87% Games13%

How Many Downloads Do Apps from Indian Publishers Get?

Apps by Indian publishers have an average of 170.87k downloads. Overall they get more downloads than the average of all apps which is 156.4k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Indian App
Average Downloads Per App

How Do Indian Apps Monetize?

5% of apps by Indian publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 48% of apps by Indian publishers include ads. That is a higher value compared to the whole world, where 39% have ads. 6% of apps by Indian publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps Indian Paid Apps5% Overall Paid Apps3%
Ads Indian Include Ads48% Overall Include Ads39%
In-App Billing Indian In-App Billing6% Overall In-App Billing4%

Do Indian Publishers Release on both iOS and Android?

7% of apps of Indian publishers are available on both Google Play and iTunes. But overall they put less effort in publishing on both stores, compared to the average publisher with 22%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Indian Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Indian Publishers Based on Downloads?

The following are the top publishers from India that accumulated most downloads.

1 Smart Media4U Technology Pte.Ltd.

Smart Media4U Technology Pte.Ltd. is on position 1 of the biggest Indian app publishers. They own 4 apps that have been downloaded together more than 1.53b+ times.

1.53b+
4
2 Samsung R&D Institute India Noida

Samsung R&D Institute India Noida is on position 2 of the biggest Indian app publishers. Samsung R&D Institute India Noida is a branch of Samsung, a multinational electronics company based in Suwon, South Korea. In addition to developing mobile apps, they manufacture a wide range of consumer and industrial electronic equipment and products such as semiconductors, personal computers, and smartphones. Samsung R&D Institute India Noida has developed such apps as Ultra data saving, USB Backup, S Secure, Storage Saver, and more. They own 10 apps that have been downloaded together more than 1.15b+ times.

1.15b+
10
3 Jio Platforms Limited

Jio Platforms Limited is on position 3 of the biggest Indian app publishers. They own 28 apps that have been downloaded together more than 907.63m+ times.

907.63m+
28
4 Novi Digital

Novi Digital is on position 4 of the biggest Indian app publishers. Novi Digital is the developer behind Hotstar, an Indian over-the-top streaming service. Founded in 2015, they are headquartered in Mumbai, India. Novi Digital is owned by Star India, which itself is a wholly owned subsidiary of The Walt Disney Company. Novi Digital has developed and published Hotstar and Hotstar. They own 5 apps that have been downloaded together more than 458.56m+ times.

458.56m+
5
5 Airtel

Airtel is on position 5 of the biggest Indian app publishers. Airtel is a global telecommunications services company. Founded in 1995, they are based in Delhi, India. Airtel has created the app Airtel Thanks - Recharge, Bill Pay, Bank, Live TV. They own 14 apps that have been downloaded together more than 422.27m+ times.

422.27m+
14
6 Paytm - One97 Communications Ltd.

Paytm - One97 Communications Ltd. is on position 6 of the biggest Indian app publishers. Paytm - One97 Communications Ltd. is the developer of Paytm, India’s largest digital payment, online shopping, and business solutions platform. Paytm - One97 Communications Ltd. has developed a variety of apps, including Paytm - BHIM UPI, Money Transfer & Mobile Recharge, Paytm Mall: Online Shopping App, and Paytm Mall Store Manager. They own 7 apps that have been downloaded together more than 314.62m+ times.

314.62m+
7
7 Flipkart

Flipkart is on position 7 of the biggest Indian app publishers. Flipkart is an Indian e-commerce company based in Bengaluru, India. Founded in 2007, the company was initially focused on book sales, before expanding into consumer electronics, fashion, and lifestyle products. Flipkart has created the apps Flipkart Online Shopping App and Flipkart Seller Hub. They own 3 apps that have been downloaded together more than 286.96m+ times.

286.96m+
3
8 ShareChat

ShareChat is on position 8 of the biggest Indian app publishers. ShareChat aims to provide a comfortable digital space that enables users to share their thoughts, emotions, opinions, and make friends. ShareChat has developed the app ShareChat - Make Friends, WhatsApp Status & Videos. They own 3 apps that have been downloaded together more than 277.64m+ times.

277.64m+
3
9 Saavn Media Limited

Saavn Media Limited is on position 9 of the biggest Indian app publishers. They own a single app that has been downloaded more than 220.39m+ times.

220.39m+
1
10 PhonePe

PhonePe is on position 10 of the biggest Indian app publishers. PhonePe makes digital payments easy, safe, and universal. They believe India is on the cusp of a new mobile revolution that will change the way people manage their money on the go. PhonePe’s goal is to make sure people never feel the need to carry cash or cards again. PhonePe has developed and published the apps PhonePe – UPI Payments, Recharges & Money Transfer and PhonePe for Business - Accept all digital payments. They own 2 apps that have been downloaded together more than 219.18m+ times.

219.18m+
2

What Are the Most Used SDKs by Indian Publishers?

The following shows which SDKs are most used by India app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Firebase

69% of apps from Indian publishers have Google Firebase integrated. In total 84,003 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

69
84003
2 Google Ads AdMob

52% of apps from Indian publishers have Google Ads AdMob integrated. In total 62,781 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

52
62781
3 Android Support Library V4

44% of apps from Indian publishers have Android Support Library V4 integrated. In total 53,685 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

44
53685
4 Firebase Cloud Messaging

41% of apps from Indian publishers have Firebase Cloud Messaging integrated. In total 49,292 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

41
49292
5 OkHttp

36% of apps from Indian publishers have OkHttp integrated. In total 43,242 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

36
43242
6 Android Design Support Library

33% of apps from Indian publishers have Android Design Support Library integrated. In total 40,362 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

33
40362
7 gson

33% of apps from Indian publishers have gson integrated. In total 40,272 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

33
40272
8 Glide

30% of apps from Indian publishers have Glide integrated. In total 36,822 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

30
36822
9 Picasso

26% of apps from Indian publishers have Picasso integrated. In total 31,530 apps. Picasso is an image downloading and caching library for Android. Picasso understands that images add context and visual flair to Android applications. As such, they enable hassle-free image loading – often in one line of code!

26
31530
10 Google Analytics

18% of apps from Indian publishers have Google Analytics integrated. In total 22,200 apps. Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.

18
22200

What Are the Most Used Android App Permissions by Indian Publishers?

The following shows which android permissions are most frequently request by India app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Indian publishers use the Internet Access permission. Total 143,516 apps.

100
143516
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Indian publishers use the Network Information Access permission. Total 135,343 apps.

100
135343
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 76% of the apps from Indian publishers use the Phone Sleep Mode Preventation permission. Total 100,020 apps.

76
100020
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 71% of the apps from Indian publishers use the Write External Storage permission. Total 93,912 apps.

71
93912
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 61% of the apps from Indian publishers use the Push Notification permission. Total 79,644 apps.

61
79644
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 59% of the apps from Indian publishers use the Read External Storage permission. Total 77,184 apps.

59
77184
7 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 40% of the apps from Indian publishers use the Wifi Information Access permission. Total 52,423 apps.

40
52423
8 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 38% of the apps from Indian publishers use the Install Referrer permission. Total 50,530 apps.

38
50530
9 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 36% of the apps from Indian publishers use the Vibration permission. Total 46,939 apps.

36
46939
10 Fine Location Access

With android.permission.ACCESS_FINE_LOCATION apps can find the precise location of the devices they are running on. In other words, apps can figure out where their users are. This is achieved using GPS or network location sources, like Wi-Fi and cell towers. However, in order for these location services to function, users must turn them on. 30% of the apps from Indian publishers use the Fine Location Access permission. Total 38,885 apps.

30
38885

What Are the Top 10 Highest Ranked Apps in India?

The following shows the official Google Play apps top chart of India. 33% of the top apps in India are from Indian app publishers. See the full chart here.

What Are the Top 10 Apps in India's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of India. 13% of the top grossing apps in India are from Indian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in India?

The following shows the official Google Play social top chart of India. 33% of the top social apps in India are from Indian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in India?

The following shows the official Google Play news top chart of India. 80% of the top news apps in India are from Indian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in India?

The following shows the official Google Play travel top chart of India. 53% of the top travel apps in India are from Indian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in India?

The following shows the official Google Play shopping top chart of India. 80% of the top shopping apps in India are from Indian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in India?

The following shows the official Google Play lifestyle top chart of India. 27% of the top lifestyle apps in India are from Indian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in India?

The following shows the official Google Play business top chart of India. 40% of the top business apps in India are from Indian app publishers. See the full chart here.