Applications
Top Charts
SDK Explorer
App Watchlist

India App Market Statistics in 2022

India App Market Statistics in 2022 for Android
banner apps
country flag

India’s app economy is maturing rapidly. While China remains the largest market in terms of usage and revenue, and American companies are perhaps the most innovative, India is now the top country in the world in terms of number of apps installed and used per month. The Indian app landscape is spearheaded by the telco giants Airtel and Jio. However, streaming companies like Novi Digital and JioSaavn, digital payment platforms like Paytm and PhonePe, eCommerce sites like Flipkart, and many more have all firmly established themselves in the global market.

In this article, we will provide a number of detailed app statistics and insights into the India Android app market with focus on apps only. We will cover a number of topics, including: how many Indian app publishers exist on the Google Play Store, how many apps they have released, and how Indian apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Indian addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from India?

There are more than 30,492 Indian publishers on Google Play out of all 957,646 app publishers. One of the biggest Indian publishers are Gametion, Moonton, Words Mobile, Moonfrog, Games2win.com, Rendered Ideas, Candy Mobile, Timuz Games, GunjanApps Studios, BlackLight Studio Games . Overall 3% of all app publishers on Google Play are from India. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Indian
Publishers
vs
Total
Publishers

How Many Apps Are from Indian App Publishers?

There are more than 161,504 apps from Indian publishers on Google Play out of the 3,116,921 apps. Apps with most downloads of Indian publishers are Meesho: Online Shopping App, Flipkart Online Shopping App, Shopsy Shopping App - Flipkart, PhonePe UPI Payment Recharge, Truecaller: Caller ID & Block, Myntra - Fashion Shopping App, Hotstar, Paytm: Secure UPI Payments, Wynk Music-Songs MP3 Podcast, MyJio: For Everything Jio . 5% of all apps on Google Play are from Indian publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Indian Apps
vs
Total Apps

How Are Apps from Indian Publishers Rated?

The average rating of 161,504 apps from Indian publishers on Google Play is 3.93 out of 5 stars. This is better than the overall average rating of all apps which is 3.70. Apps from Indian publishers on Google Play have on average 2,796 ratings. This number is higher than the average number of ratings of all apps, which is 1,624 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Indian Apps
3.93 stars
Average #Ratings of
Indian Apps
Average rating of
All Apps
3.70 stars
Average #Ratings of
All Apps

How Focused Are Indian Publishers on Apps vs. Games?

90% of released apps by Indian publishers are apps and 10% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Indian publishers focus more on apps with 90% of releases compared to all publishers that focus 86% on apps. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps90% Games10%
Apps86% Games14%

How Many Downloads Do Apps from Indian Publishers Get?

Apps by Indian publishers have an average of 239.26k downloads. Overall they get more downloads than the average of all apps which is 220.41k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Indian App
Average Downloads Per App

How Do Indian Apps Monetize?

4% of apps by Indian publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 39% of apps by Indian publishers include ads. That is a higher value compared to the whole world, where 37% have ads. 6% of apps by Indian publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps monetization paid Indian Paid Apps4% Overall Paid Apps3%
Ads monetization ads Indian Include Ads39% Overall Include Ads37%
In-App Billing monetization iap Indian In-App Billing6% Overall In-App Billing4%

Do Indian Publishers Release on both iOS and Android?

10% of apps of Indian publishers are available on both Google Play and iTunes. But overall they put less effort in publishing on both stores, compared to the average publisher with 26%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Indian Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Indian Publishers Based on Downloads?

The following are the top publishers from India that accumulated most downloads.

sdks
1 Samsung R&D Institute India Noida

Samsung R&D Institute India Noida is on position 1 of the biggest Indian app publishers. Samsung R&D Institute India Noida is a branch of Samsung, a multinational electronics company based in Suwon, South Korea. In addition to developing mobile apps, they manufacture a wide range of consumer and industrial electronic equipment and products such as semiconductors, personal computers, and smartphones. Samsung R&D Institute India Noida has developed such apps as Ultra data saving, USB Backup, S Secure, Storage Saver, and more. They own 9 apps that have been downloaded together more than 2.1b+ times.

2.1b+
9
2 Smart Media4U Technology Pte.Ltd.

Smart Media4U Technology Pte.Ltd. is on position 2 of the biggest Indian app publishers. They own 3 apps that have been downloaded together more than 2.02b+ times.

2.02b+
3
3 Jio Platforms Limited

Jio Platforms Limited is on position 3 of the biggest Indian app publishers. They own 47 apps that have been downloaded together more than 1.27b+ times.

1.27b+
47
4 Truecaller

Truecaller is on position 4 of the biggest Indian app publishers. They own 3 apps that have been downloaded together more than 1.01b+ times.

1.01b+
3
5 Airtel

Airtel is on position 5 of the biggest Indian app publishers. Airtel is a global telecommunications services company. Founded in 1995, they are based in Delhi, India. Airtel has created the app Airtel Thanks - Recharge, Bill Pay, Bank, Live TV. They own 15 apps that have been downloaded together more than 719.87m+ times.

719.87m+
15
6 ShareChat

ShareChat is on position 6 of the biggest Indian app publishers. ShareChat aims to provide a comfortable digital space that enables users to share their thoughts, emotions, opinions, and make friends. ShareChat has developed the app ShareChat - Make Friends, WhatsApp Status & Videos. They own 6 apps that have been downloaded together more than 706.37m+ times.

706.37m+
6
7 Novi Digital

Novi Digital is on position 7 of the biggest Indian app publishers. Novi Digital is the developer behind Hotstar, an Indian over-the-top streaming service. Founded in 2015, they are headquartered in Mumbai, India. Novi Digital is owned by Star India, which itself is a wholly owned subsidiary of The Walt Disney Company. Novi Digital has developed and published Hotstar and Hotstar. They own 4 apps that have been downloaded together more than 628.26m+ times.

628.26m+
4
8 Flipkart

Flipkart is on position 8 of the biggest Indian app publishers. Flipkart is an Indian e-commerce company based in Bengaluru, India. Founded in 2007, the company was initially focused on book sales, before expanding into consumer electronics, fashion, and lifestyle products. Flipkart has created the apps Flipkart Online Shopping App and Flipkart Seller Hub. They own 4 apps that have been downloaded together more than 503.85m+ times.

503.85m+
4
9 Paytm - One97 Communications Ltd.

Paytm - One97 Communications Ltd. is on position 9 of the biggest Indian app publishers. Paytm - One97 Communications Ltd. is the developer of Paytm, India’s largest digital payment, online shopping, and business solutions platform. Paytm - One97 Communications Ltd. has developed a variety of apps, including Paytm - BHIM UPI, Money Transfer & Mobile Recharge, Paytm Mall: Online Shopping App, and Paytm Mall Store Manager. They own 5 apps that have been downloaded together more than 475.91m+ times.

475.91m+
5
10 PhonePe

PhonePe is on position 10 of the biggest Indian app publishers. PhonePe makes digital payments easy, safe, and universal. They believe India is on the cusp of a new mobile revolution that will change the way people manage their money on the go. PhonePe’s goal is to make sure people never feel the need to carry cash or cards again. PhonePe has developed and published the apps PhonePe – UPI Payments, Recharges & Money Transfer and PhonePe for Business - Accept all digital payments. They own 2 apps that have been downloaded together more than 450.75m+ times.

450.75m+
2

What Are the Most Used SDKs by Indian Publishers?

The following shows which SDKs are most used by India app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

sdks
1 icon Google Firebase

77% of apps from Indian publishers have Google Firebase integrated. In total 117,415 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

77
117415
2 icon Firebase Cloud Messaging

53% of apps from Indian publishers have Firebase Cloud Messaging integrated. In total 79,698 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

53
79698
3 icon OkHttp

49% of apps from Indian publishers have OkHttp integrated. In total 74,424 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

49
74424
4 icon gson

43% of apps from Indian publishers have gson integrated. In total 64,942 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

43
64942
5 icon Glide

40% of apps from Indian publishers have Glide integrated. In total 60,743 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

40
60743
6 icon Google Ads AdMob

40% of apps from Indian publishers have Google Ads AdMob integrated. In total 60,455 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

40
60455
7 icon Picasso

30% of apps from Indian publishers have Picasso integrated. In total 46,099 apps. Picasso is an image downloading and caching library for Android. Picasso understands that images add context and visual flair to Android applications. As such, they enable hassle-free image loading – often in one line of code!

30
46099
8 Retrofit

25% of apps from Indian publishers have Retrofit integrated. In total 38,057 apps.

25
38057
9 icon Firebase Crashlytics Fabric

25% of apps from Indian publishers have Firebase Crashlytics Fabric integrated. In total 38,001 apps. Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.

25
38001
10 icon Volley

24% of apps from Indian publishers have Volley integrated. In total 36,862 apps. Volley is an HTTP library that makes networking for Android apps faster and easier. Volley offers automatic scheduling of network requests, multiple concurrent network connections, transparent disk and memory response caching with standard HTTP cache coherence, support for request prioritization, cancellation request API, and more.

24
36862

What Are the Most Used Android App Permissions by Indian Publishers?

The following shows which android permissions are most frequently request by India app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

sdks
1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Indian publishers use the Internet Access permission. Total 172,904 apps.

100
172904
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Indian publishers use the Network Information Access permission. Total 164,629 apps.

100
164629
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 83% of the apps from Indian publishers use the Phone Sleep Mode Preventation permission. Total 134,458 apps.

83
134458
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 71% of the apps from Indian publishers use the Write External Storage permission. Total 115,092 apps.

71
115092
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 64% of the apps from Indian publishers use the Push Notification permission. Total 103,184 apps.

64
103184
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 63% of the apps from Indian publishers use the Read External Storage permission. Total 102,130 apps.

63
102130
7 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 53% of the apps from Indian publishers use the Install Referrer permission. Total 84,968 apps.

53
84968
8 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 47% of the apps from Indian publishers use the Wifi Information Access permission. Total 76,491 apps.

47
76491
9 Start At Boot Time

android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 45% of the apps from Indian publishers use the Start At Boot Time permission. Total 72,996 apps.

45
72996
10 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 39% of the apps from Indian publishers use the Vibration permission. Total 63,323 apps.

39
63323

What Are the Top 10 Highest Ranked Apps in India?

The following shows the official Google Play apps top chart of India. 53% of the top apps in India are from Indian app publishers. See the full chart here.

What Are the Top 10 Apps in India's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of India. 27% of the top grossing apps in India are from Indian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in India?

The following shows the official Google Play social top chart of India. 40% of the top social apps in India are from Indian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in India?

The following shows the official Google Play news top chart of India. 93% of the top news apps in India are from Indian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in India?

The following shows the official Google Play travel top chart of India. 80% of the top travel apps in India are from Indian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in India?

The following shows the official Google Play shopping top chart of India. 87% of the top shopping apps in India are from Indian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in India?

The following shows the official Google Play lifestyle top chart of India. 40% of the top lifestyle apps in India are from Indian app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in India?

The following shows the official Google Play business top chart of India. 40% of the top business apps in India are from Indian app publishers. See the full chart here.