India Mobile App Market Statistics 2023 for Android

India’s app economy is maturing rapidly. While China remains the largest market in terms of usage and revenue, and American companies are perhaps the most innovative, India is now the top country in the world in terms of number of apps installed and used per month. The Indian app landscape is spearheaded by the telco giants Airtel and Jio. However, streaming companies like Novi Digital and JioSaavn, digital payment platforms like Paytm and PhonePe, eCommerce sites like Flipkart, and many more have all firmly established themselves in the global market.

In this article, we provide a number of detailed app statistics and insights from the India Android app market. We cover a number of topics, including how many Indian app publishers are active on Google Play, how many apps they have released, and how Indian apps have performed compared to the global average. The data is aggregated based on address, meaning only app publishers with valid Indian addresses listed on Google Play have been considered.