Google Interactive Media Ads IMA

Google Interactive Media Ads IMA

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

Its primary SDK category is Ad Networks and it's used by Android apps.

Looking at the number of Android apps that use Google Interactive Media Ads IMA, it's Very Popular among Android developers.

In addition, this month, Google Interactive Media Ads IMA has been…

  • Added to 435 Android apps.
  • Removed from 294 Android apps.

It's most commonly used by Android apps in the following categories: Dating and Weather.

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