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Interested in the app economy? So are we!
At 42matters, we provide thousands of data points for mobile and connected TV (CTV) apps and games. This includes download estimates, integrated SDKs, monetization insights, and much more.

So, if you have any app data requirements, do not hesitate to contact us!

Brand Guidelines

Welcome to our hub for partner guidelines and assets. To make integrating 42matters into your platform simple, we've put together the following brand guidelines.

Using Our Logo

We’re proud of our logo. To ensure it always looks top-notch, please download our complete logo suite (SVG, PNG, and JPG) and observe the brand guidelines outlined below.

Using Our Icon

Our icon is a simplified version of our logo. Use it on its own, and only if you do not have enough room for the full logo or in cases when the 42matters brand has already been established.

42matters icon light color
42matters icon dark color

Which Color to Use

The dark logo should be used on light backgrounds. The white logo should be used on dark backgrounds.

Exclusion Zone

The logo and icon exclusion zones are equal to one third of their respective heights.

42matters logo Exclusion zone42matters icon Exclusion zone42matters icon Exclusion zone

Minimum Size

Resize Establishing a minimum size ensures that the impact and legibility of the logo aren't compromised.

42matters Logo

The 42matters logo should never be smaller than 70px in digital or 20mm in print.

42matters icon

The 42matters icon should never be smaller than 21px in digital or 6mm in print.

Logo Misuse

It's important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. Its orientation, color, and composition should remain as indicated in this document — there are no exceptions.

Do not rotate the logo.

Do not rotate the logo.

Do not change the logo color or tone.

Do not change the logo color or tone.

Do not distort or warp the logo in any way.

Do not distort or warp the logo in any way.

Do not outline or create a keyline around the logo.

Do not outline or create a keyline around the logo.

Do not use a two-tone version of the logo.

Do not use a two-tone version of the logo.

Using Our Colors

To maintain branding consistency, please follow the color guidelines below.

Logo
Color

#0A2540

Background for
Visual Software

#067CFF

Background for
Coding Software

#051F39

Soft
Background

#F7F9FF

Thank You!