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United Kingdom Mobile Gaming Statistics in 2020

United Kingdom Mobile Gaming Statistics in 2020 for Android

In the United Kingdom, as with much of the world, the mobile app market is continuing to expand. Furthermore, mobile gaming apps are the engine behind ever-increasing app revenues.

In this article, we will provide a number of detailed mobile games statistics and insights into the United Kingdom Android game market with focus on mobile games only. We will cover a number of topics, including: how many British game publishers exist on the Google Play Store, how many mobile games they have released, and how British mobile games have performed compared to the global average. The data is aggregated based on address, such that only major game publishers and ones with valid British addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many Mobile Game Publishers Are from United Kingdom?

There are more than 3,192 British publishers on Google Play out of all 152,954 game publishers. One of the biggest British publishers are ZeptoLab, First Touch Games Ltd., Gismart, TutoTOONS, Ace Viral, Kwalee Ltd, NaturalMotionGames Ltd, MDickie, Game Pickle, Hutch Games . Overall 2% of all game publishers on Google Play are from United Kingdom. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
British
Publishers
vs
Total
Publishers

How Many Mobile Games Are from British Publishers?

There are more than 10,512 games from British publishers on Google Play out of the 404,165 games. Mobile Games with most downloads of British publishers are Rescue Cut - Rope Puzzle, Times Tables Rock Stars, Solitaire, Draw it, Idle Army Base, World of Peppa Pig – Kids Learning Games & Videos, Head Ball 2, Dream League Soccer 2020, Score! Hero . 3% of all mobile games on Google Play are from British publishers. Filter for mobile games by publisher country with our tool here.

Percentage
Globally
British Mobile Games
vs
Total Mobile Games

How Are Mobile Games from British Publishers Rated?

The average rating of 10,512 games from British publishers on Google Play is 3.42 out of 5 stars. This is less than the overall average rating of all mobile games of 3.61 stars. Mobile Games from British publishers on Google Play have on average 9,834 ratings. This number is higher than the average number of ratings of all games, which is 6,030 ratings. Sort by the best rated game or by the game with most ratings directly in our App Market Explorer.

Average rating of
British Mobile Games
3.42 stars
Average #Ratings of
British Mobile Games
Average rating of
All Mobile Games
3.61 stars
Average #Ratings of
All Mobile Games

How Many Downloads Do Mobile Game from British Publishers Get?

Mobile Games by British publishers have an average of 587.1k downloads. Overall they get more downloads than the average of all mobile games which is 386.42k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per British Mobile Game
Average Downloads Per Mobile Game

How Do British Mobile Games Monetize?

16% of games by British publishers are paid. That is a higher value of paid mobile games compared to the overall games, where 5% are paid. 67% of games by British publishers include ads. That is a lower value compared to the whole world, where 73% games have ads. 33% of games by British publishers make use of In-App Payments to monetize. That is higher than the average of 21% of games.

Paid Mobile Games British Paid Mobile Games16% Overall Paid Mobile Games5%
Ads British Include Ads67% Overall Include Ads73%
In-App Billing British In-App Billing33% Overall In-App Billing21%

Do British Mobile Games Publishers Release on both iOS and Android?

30% of games of British publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 17%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

British Mobile Games
Available on Both Stores
Overall Mobile Games
Available on Both Stores

Who Are the Top 15 British Mobile Game Publishers Based on Downloads?

The following are the top publishers from United Kingdom that accumulated most downloads.

1 ZeptoLab

ZeptoLab is on position 1 of the biggest British game publishers. ZeptoLab is a Russian gaming company founded in 2010 that is dedicated to the science of fun. They have a subsidiary based in the United Kingdom that focuses on mobile gaming app development and publishing. ZeptoLab is the company behind such gaming apps as Cut the Rope FULL FREE, Cut the Rope 2, King of Thieves, Cut the Rope: Magic, and more. They own 13 mobile games that have been downloaded together more than 576.66m+ times.

576.66m+
13
2 First Touch Games Ltd.

First Touch Games Ltd. is on position 2 of the biggest British game publishers. First Touch Games Ltd. has been around since 2011. They create high-quality 3D sports games that millions of people play every day. First Touch Games is detail oriented. They desire the highest quality at the lowest detail. Nothing they do is rushed, half-baked, or glossed over. First Touch Games Ltd. has developed and published the games Dream League Soccer, Score! Hero, and Score! Match. They own 5 mobile games that have been downloaded together more than 469.57m+ times.

469.57m+
5
3 Gismart

Gismart is on position 3 of the biggest British game publishers. Gismart is a leading developer and publisher of mobile apps and games. The company focuses primarily on music entertainment apps, casual and hyper-casual games, and third-party game publishing. Gismart is the gaming app developer behind: Cool Goal!, Real Guitar Free - Chords, Tabs & Simulator Games, Piano Free - Keyboard with Magic Tiles Music Games, Drum Set Music Games & Drums Kit Simulator, and more. They own 20 mobile games that have been downloaded together more than 271.43m+ times.

271.43m+
20
4 TutoTOONS

TutoTOONS is on position 4 of the biggest British game publishers. TutoTOONS is a mobile entertainment and gaming company founded in 2014. They are focused on developing and publishing games for kids between 3 and 12 years of age. Their games are designed to encourage creativity, foster imagination, and help children learn about the world. TutoTOONS is the company behind such games as: Kiki & Fifi Pet Beauty Salon - Haircut & Makeup, Animal Hair Salon Australia - Beauty & Fashion, My Baby Unicorn - Virtual Pony Pet Care & Dress Up, My Baby Unicorn 2 - New Virtual Pony Pet, and more. They own 57 mobile games that have been downloaded together more than 251.91m+ times.

251.91m+
57
5 Ace Viral

Ace Viral is on position 5 of the biggest British game publishers. AceViral is a mobile gaming app developer based in the North East of England. They’ve been making and publishing games for over 15 years, starting in a garage before later moving to a 1 bedroom flat above a shop and eventually to a converted pub. Today, they’re still in the same neighbourhood as the garage and the same street as the one bedroom flat. Ace Viral has developed numerous mobile gaming apps, like Moto X3M Bike Race Game, Pet Run - Puppy Dog Game, Angry Gran Run - Running Game, Bike Race - Bike Blast Rush, and more. They own 18 mobile games that have been downloaded together more than 245.52m+ times.

245.52m+
18
6 Kwalee Ltd

Kwalee Ltd is on position 6 of the biggest British game publishers. Kwalee Ltd is a mobile gaming company that was founded by David Darling, who co-founded one of the UK’s largest games studios, Codemasters. Kwalee is comprised of both of veterans from the gaming industry and experts in the field of mobile gaming. Kwalee Ltd has published numerous apps, including Drop & Smash, Crazy Shopping, Clean Up 3D, Shootout 3D, and more. They own 26 mobile games that have been downloaded together more than 192.18m+ times.

192.18m+
26
7 NaturalMotionGames Ltd

NaturalMotionGames Ltd is on position 7 of the biggest British game publishers. NaturalMotion is a UK-based software company founded in 2001 as a spin-out company from Oxford University. They specialize in creating animation technology for the game and film industries. NaturalMotionGames Ltd has produced such games as CSR Racing 2 - #1 in Racing Games, Clumsy Ninja, Star Wars™: Commander, CSR Classics, and more. They own 6 mobile games that have been downloaded together more than 189.25m+ times.

189.25m+
6
8 MDickie

MDickie is on position 8 of the biggest British game publishers. MDickie is a mobile gaming app developer based in the United Kingdom. Taking the title “independent game developer” seriously, MDickie presides over every inch of every project, from design to programming to graphics and music. MDickie has developed and published the apps School Days, Hard Time (Prison Sim), Wrestling Revolution, Extra Lives (Zombie Survival Sim), and more. They own 15 mobile games that have been downloaded together more than 165.73m+ times.

165.73m+
15
9 Game Pickle

Game Pickle is on position 9 of the biggest British game publishers. Game Pickle is a British mobile gaming app developer and publisher. Their stated mission is to make awesome mobile games. Game Pickle has created such apps as Airplane Flight Pilot Simulator, Police Car Drift Simulator, Gangster Crime Simulator, Police Car Driving - Motorbike Riding, and more. They own 116 mobile games that have been downloaded together more than 155.51m+ times.

155.51m+
116
10 Hutch Games

Hutch Games is on position 10 of the biggest British game publishers. Hutch Games is a British mobile gaming app developer and publisher. They are composed of passionate designers, engineers, and artists who share the same obsession: making action-packed, visually stunning games that can be played and enjoyed by everyone. Hutch Games is the gaming app publishing house behind Hot Wheels: Race Off, F1 Manager, MMX Hill Dash 2 – Offroad Truck, Car & Bike Racing, Smash Bandits Racing, and more. They own 9 mobile games that have been downloaded together more than 152.59m+ times.

152.59m+
9

What Are the Most Used SDKs by British Mobile Game Publishers?

The following shows which SDKs are most used by United Kingdom game publishers. To find out which mobile games integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Ads AdMob

71% of mobile games from British publishers have Google Ads AdMob integrated. In total 6,231 games. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

71
6231
2 Firebase

56% of mobile games from British publishers have Firebase integrated. In total 4,901 games. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

56
4901
3 Unity3D

51% of mobile games from British publishers have Unity3D integrated. In total 4,445 games.

51
4445
4 FMOD

51% of mobile games from British publishers have FMOD integrated. In total 4,443 games.

51
4443
5 Google Play In-app billing

50% of mobile games from British publishers have Google Play In-app billing integrated. In total 4,403 games. Google Play In-App Billing is an SDK that lets developers sell digital content on Android applications. It can be used to sell one-time products, rewarded products, subscriptions, and more.

50
4403
6 Android Support Library V4

48% of mobile games from British publishers have Android Support Library V4 integrated. In total 4,227 games. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

48
4227
7 Google Play Game Services

41% of mobile games from British publishers have Google Play Game Services integrated. In total 3,567 games. Google Play Game Services is an SDK that provides cross-platform services that gives app developers the ability to easily integrate popular gaming features such as achievements, leaderboards, Saved Games, and real-time multiplayer on their tablet and mobile games.

41
3567
8 Google Drive SDK

39% of mobile games from British publishers have Google Drive SDK integrated. In total 3,429 games. The Google Drive SDK makes it possible for app developers to create mobile, web, and desktop apps that leverage Google Drive cloud storage. This includes reading, writing, and syncing files in Google Drive.

39
3429
9 Unity Ads

32% of mobile games from British publishers have Unity Ads integrated. In total 2,851 games. The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.

32
2851
10 Google Analytics

26% of mobile games from British publishers have Google Analytics integrated. In total 2,279 games. Google Analytics is an analytics SDK that enables app developers to measure user interactions on their app. It is designed to give developers the tools necessary to collect, configure, and analyze data in order to reach the right audience.

26
2279

What Are the Most Used Android Mobile Games Permissions by British Publishers?

The following shows which android permissions are most frequently request by United Kingdom mobile games publishers. Use our App Market Explorer to filter the Google Play Store by mobile games with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 91% of the games from British publishers use the Internet Access permission. Total 9,567 games.

91
9567
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 83% of the games from British publishers use the Network Information Access permission. Total 8,711 games.

83
8711
3 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 44% of the games from British publishers use the Write External Storage permission. Total 4,605 games.

44
4605
4 Billing

The com.android.vending.BILLING permission is required for the integration of billing in android applications. 41% of the games from British publishers use the Billing permission. Total 4,341 games.

41
4341
5 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 40% of the games from British publishers use the Phone Sleep Mode Preventation permission. Total 4,229 games.

40
4229
6 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 33% of the games from British publishers use the Wifi Information Access permission. Total 3,456 games.

33
3456
7 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 28% of the games from British publishers use the Read External Storage permission. Total 2,892 games.

28
2892
8 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 23% of the games from British publishers use the Vibration permission. Total 2,456 games.

23
2456
9 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 23% of the games from British publishers use the Push Notification permission. Total 2,391 games.

23
2391
10 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 17% of the games from British publishers use the Install Referrer permission. Total 1,805 games.

17
1805

What Are the Top 15 Mobile Games in United Kingdom?

The following shows the official Google Play mobile games top chart of United Kingdom. There are no games from British publishers. See the full chart here.

What Are the Top 15 Mobile Games in United Kingdom's Grossing Top Chart?

The following shows the official Google Play Grossing mobile games chart of United Kingdom. There are no games from British publishers. See the full chart here.

What Are the Top 15 Arcade Mobile Games in United Kingdom's Top Chart?

The following shows the official Google Play Arcade mobile games chart of United Kingdom. There are no games from British publishers. See the full chart here.

What Are the Top 15 Highest Ranked Casual Mobile Games in United Kingdom?

The following shows the official Google Play casual mobile games chart of United Kingdom. There are no games from British publishers. See the full chart here.

What Are the Top 15 Highest Ranked Racing Mobile Games in United Kingdom?

The following shows the official Google Play racing mobile games chart of United Kingdom. 47% of the top racing games in United Kingdom are from British game publishers. See the full chart here.

What Are the Top 15 Highest Ranked Action Mobile Games in United Kingdom?

The following shows the official Google Play action mobile games chart of United Kingdom. There are no games from British publishers. See the full chart here.

What Are the Top 15 Highest Ranked Simulation Mobile Games in United Kingdom?

The following shows the official Google Play simulation mobile games chart of United Kingdom. There are no games from British publishers. See the full chart here.

What Are the Top 15 Highest Ranked Strategy Mobile Games in United Kingdom?

The following shows the official Google Play stranegy mobile games chart of United Kingdom. There are no games from British publishers. See the full chart here.