United Kingdom Mobile Game Market Statistics 2023 for Android
The United Kingdom’s mobile app market is one of the five most important to consider when targeting the English-speaking population. Besides being one of the top startup locations in Europe, it’s also home to some of the most well-known app publishers in the world, including Spotify, SwiftKey, and Badoo. We at 42matters have leveraged our app intelligence tools to analyze the U.K.’s mobile app economy. In particular, we’ve focused on Android apps available on Google Play that were published by app publishers with valid British addresses.
In this article, we provide a number of detailed mobile games statistics and insights from the United Kingdom Android game market. We cover a number of topics, including how many British game publishers are active on Google Play, how many mobile games they have released, and how British mobile games have performed compared to the global average. The data is aggregated based on address, meaning only app publishers with valid British addresses listed on Google Play have been considered.
App Market Overview: British Mobile Games on Google Play
App Ratings: British Mobile Games
How Do British Mobile Game Developers Monetize their Games?
British mobile Game publishers monetize their apps in the following ways:
- 13% of Games must be purchased.
- 65% leverage mobile advertising.
- 38% have in-app purchases.
Globally, however, mobile Game publishers monetize their apps like so:
- 4% of Games must be purchased.
- 70% leverage mobile advertising.
- 20% have in-app purchases.
How Many British Mobile Games Are Available on Both iOS and Android?
The Most Popular SDKs and Android Game Permissions
Top British Mobile Game Developers Based on Downloads
Most Popular Mobile Games: United Kingdom
- Most Popular Mobile Games: United Kingdom
- Top Grossing Mobile Games: United Kingdom
- Most Popular Arcade Games: United Kingdom
- Most Popular Casual Games: United Kingdom
- Most Popular Racing Games: United Kingdom
- Most Popular Action Games: United Kingdom
- Most Popular Simulation Games: United Kingdom
- Most Popular Strategy Games: United Kingdom
Get Even More Mobile Game Market Intelligence!
The 42matters Explorer enables you to browse the global app market, with insight into publisher details, app metadata, performance metrics, technical insights, and more.
Our suite of APIs, file dumps, and other app and SDK intelligence tools can help you dig even deeper, with intelligence compiled from 12 leading mobile and connected TV (CTV) app stores, including Google Play, the Apple App Store, Amazon Appstore, Huawei AppGallery, Tencent App Store, Roku, Apple TV, Fire TV, Google TV, Samsung Smart TV Apps, the LG Content Store, and Vizio SmartCast Apps.
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