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Singapore App Market Statistics in 2020

Singapore App Market Statistics in 2020

Last update: 21 Sep 2020 CET
Singapore App Market Statistics in 2020 for Android

Singapore is a small country. Nevertheless, it is one of the most important mobile app markets in Asia. As a global financial center with a deep respect for free trade and free markets, they have earned a reputation for innovation in digital and mobile technologies. Furthermore, companies from all over the world flock to Singapore to take advantage of the country’s global reach. Companies like Bigo, TikTok, and Shopee are perfect examples.

In this article, we will provide a number of detailed app statistics and insights into the Singapore Android app market with focus on apps only. We will cover a number of topics, including: how many Singaporean app publishers exist on the Google Play Store, how many apps they have released, and how Singaporean apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Singaporean addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Singapore?

There are more than 1,875 Singaporean publishers on Google Play out of all 908,945 app publishers. One of the biggest Singaporean publishers are AMANOTES PTE LTD, GARENA INTERNATIONAL I PRIVATE LIMITED, Tencent Games, IGG.COM, ONESOFT, OneSoft Global PTE. LTD., GoKids!, Century Games Pte. Ltd., ZenLife Games, Glad Games . Less than 1% of all app publishers on Google Play are from Singapore. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Singaporean
Publishers
vs
Total
Publishers

How Many Apps Are from Singaporean App Publishers?

There are more than 5,900 apps from Singaporean publishers on Google Play out of the 2,966,734 apps. Apps with most downloads of Singaporean publishers are SingPass Mobile, TikTok, Shopee: #1 Online Platform, TraceTogether, SG TOTO 4D SWEEP, Lazada - Online Shopping & Deals, DBS digibank SG, POSB digibank, Singtel Prepaid hi!App, KFC Singapore . Less than 1% of all apps on Google Play are from Singaporean publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Singaporean Apps
vs
Total Apps

How Are Apps from Singaporean Publishers Rated?

The average rating of 5,900 apps from Singaporean publishers on Google Play is 3.37 out of 5 stars. This is better than the overall average rating of all apps which is 3.29. Apps from Singaporean publishers on Google Play have on average 19,173 ratings. This number is higher than the average number of ratings of all apps, which is 1,151 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Singaporean Apps
3.37 stars
Average #Ratings of
Singaporean Apps
Average rating of
All Apps
3.29 stars
Average #Ratings of
All Apps

How Focused Are Singaporean Publishers on Apps vs. Games?

68% of released apps by Singaporean publishers are apps and 32% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Singaporean publishers focus more on games with 32% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps68% Games32%
Apps87% Games13%

How Many Downloads Do Apps from Singaporean Publishers Get?

Apps by Singaporean publishers have an average of 1.45m downloads. Overall they get more downloads than the average of all apps which is 156.4k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Singaporean App
Average Downloads Per App

How Do Singaporean Apps Monetize?

6% of apps by Singaporean publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 40% of apps by Singaporean publishers include ads. That is a higher value compared to the whole world, where 39% have ads. 14% of apps by Singaporean publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps Singaporean Paid Apps6% Overall Paid Apps3%
Ads Singaporean Include Ads40% Overall Include Ads39%
In-App Billing Singaporean In-App Billing14% Overall In-App Billing4%

Do Singaporean Publishers Release on both iOS and Android?

37% of apps of Singaporean publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 22%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Singaporean Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Singaporean Publishers Based on Downloads?

The following are the top publishers from Singapore that accumulated most downloads.

1 MX Media (formerly J2 Interactive)

MX Media (formerly J2 Interactive) is on position 1 of the biggest Singaporean app publishers. They own 17 apps that have been downloaded together more than 1.06b+ times.

1.06b+
17
2 BIGO TECHNOLOGY PTE. LTD.

BIGO TECHNOLOGY PTE. LTD. is on position 2 of the biggest Singaporean app publishers. BIGO TECHNOLOGY PTE. LTD. is a fast-growing Singapore-based technology company founded in 2014. They are dedicated to creating a better-connected world for everyone and provide a portfolio of video broadcast and VoIP related products and services powered by advanced Artificial Intelligence (AI) technology. BIGO TECHNOLOGY PTE. LTD. has published the apps Likee - Formerly LIKE Video, Bigo Live - Live Stream, Live Video & Live Chat, Likee Lite - Formerly LIKE Lite Video, BIGO LIVE Lite – Live Stream, and Cube TV - Live Stream Games Community. They own 3 apps that have been downloaded together more than 984.01m+ times.

984.01m+
3
3 Leap Fitness Group

Leap Fitness Group is on position 3 of the biggest Singaporean app publishers. Leap Fitness Group is a Hong Kong-based mobile app developer. They are focused primarily on health apps. Leap Fitness Group is responsible many apps, such as Period Tracker, Ovulation Calendar & Fertility app; Lose Weight App for Women - Workout at Home, Step Tracker - Pedometer Free & Calorie Tracker, Plank Workout - 30 Days Plank Challenge Free, and more. They own 37 apps that have been downloaded together more than 730.99m+ times.

730.99m+
37
4 Simple Design Ltd.

Simple Design Ltd. is on position 4 of the biggest Singaporean app publishers. Simple Design Ltd. is a mobile app developer based in Hong Kong. Simple Design Ltd. has published many apps, including Period Tracker - Period Calendar Ovulation Tracker, Pedometer - Step Counter Free & Calorie Burner, Body Editor - Body Shape Editor, Slim Face & Body; Fat Burning Workouts - Lose Weight Home Workout, and more. They own 35 apps that have been downloaded together more than 581.39m+ times.

581.39m+
35
5 WPS SOFTWARE PTE. LTD.

WPS SOFTWARE PTE. LTD. is on position 5 of the biggest Singaporean app publishers. They own 5 apps that have been downloaded together more than 394.32m+ times.

394.32m+
5
6 TikTok Pte. Ltd.

TikTok Pte. Ltd. is on position 6 of the biggest Singaporean app publishers. TikTok Pte. Ltd. is a leading short-form mobile video platform. Their mission is to inspire creativity and bring joy to their users. Launched in 2017 by the Chinese developer ByteDance, TikTok has global offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. They own a single app that has been downloaded more than 281.07m+ times.

281.07m+
1
7 Shopee

Shopee is on position 7 of the biggest Singaporean app publishers. Shopee is an e-commerce platform headquartered in Singapore. First launched in 2015, they have since expanded their reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. Due to their unique combination of mobile and social elements, Shopee was described as one of the “5 disruptive ecommerce startups we saw in 2015” by Tech In Asia. Shopee has produced a number of apps, including Shopee | Shop the best deals, Shopee MY: Buy and Sell Online, Shopee 12.12 Christmas Sale, Shopee 12.12 Birthday Sale, and more. They own 8 apps that have been downloaded together more than 265.96m+ times.

265.96m+
8
8 TikTok PTE.ltd.

TikTok PTE.ltd. is on position 8 of the biggest Singaporean app publishers. TikTok PTE.ltd. is a leading short-form mobile video platform. Their mission is to inspire creativity and bring joy to their users. Launched in 2017 by the Chinese developer ByteDance, TikTok has global offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok PTE.ltd. has published TikTok Lite; Vigo Lite - short video, comedy, talent; and TikTok Wall Picture. They own 3 apps that have been downloaded together more than 235.81m+ times.

235.81m+
3
9 Lazada Mobile

Lazada Mobile is on position 9 of the biggest Singaporean app publishers. Lazada Mobile was founded in 2012 and is now Southeast Asia’s top online shopping and selling destination. Lazada, which is majority owned by Alibaba Group Holding Limited, offers a wide range of products in categories like beauty, fashion, consumer electronics, household goods, toys, sports equipment, and groceries. Lazada Mobile has developed and published Lazada - Online Shopping & Deals and Lazada Seller Center - Online Selling!. They own 2 apps that have been downloaded together more than 215.89m+ times.

215.89m+
2
10 Hago Games

Hago Games is on position 10 of the biggest Singaporean app publishers. Hago Games is a mobile app development house founded by Neotask Inc. Neotask Inc. was established in 2009 with the goal of creating happiness. Their mission is to make a better entertainment culture. Hago Games has developed HAGO - Play With New Friends. They own 2 apps that have been downloaded together more than 211.15m+ times.

211.15m+
2

What Are the Most Used SDKs by Singaporean Publishers?

The following shows which SDKs are most used by Singapore app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Firebase

66% of apps from Singaporean publishers have Google Firebase integrated. In total 3,316 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

66
3316
2 Google Ads AdMob

48% of apps from Singaporean publishers have Google Ads AdMob integrated. In total 2,415 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

48
2415
3 Android Support Library V4

40% of apps from Singaporean publishers have Android Support Library V4 integrated. In total 2,016 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

40
2016
4 OkHttp

38% of apps from Singaporean publishers have OkHttp integrated. In total 1,938 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

38
1938
5 Firebase Cloud Messaging

35% of apps from Singaporean publishers have Firebase Cloud Messaging integrated. In total 1,784 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

35
1784
6 gson

35% of apps from Singaporean publishers have gson integrated. In total 1,775 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

35
1775
7 Android Design Support Library

27% of apps from Singaporean publishers have Android Design Support Library integrated. In total 1,342 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

27
1342
8 Facebook

25% of apps from Singaporean publishers have Facebook integrated. In total 1,264 apps. Facebook offers an SDK that helps app developers build engaging social apps and get more installs. The SDK enables everything from powerful analytics, to Facebook’s secure login feature, to Facebook ads.

25
1264
9 Glide

25% of apps from Singaporean publishers have Glide integrated. In total 1,263 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

25
1263
10 ZXing

23% of apps from Singaporean publishers have ZXing integrated. In total 1,177 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

23
1177

What Are the Most Used Android App Permissions by Singaporean Publishers?

The following shows which android permissions are most frequently request by Singapore app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Singaporean publishers use the Internet Access permission. Total 8,262 apps.

100
8262
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Singaporean publishers use the Network Information Access permission. Total 7,766 apps.

100
7766
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 100% of the apps from Singaporean publishers use the Phone Sleep Mode Preventation permission. Total 6,121 apps.

100
6121
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 90% of the apps from Singaporean publishers use the Write External Storage permission. Total 5,324 apps.

90
5324
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 82% of the apps from Singaporean publishers use the Push Notification permission. Total 4,827 apps.

82
4827
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 67% of the apps from Singaporean publishers use the Read External Storage permission. Total 3,972 apps.

67
3972
7 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 57% of the apps from Singaporean publishers use the Wifi Information Access permission. Total 3,337 apps.

57
3337
8 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 56% of the apps from Singaporean publishers use the Install Referrer permission. Total 3,313 apps.

56
3313
9 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 55% of the apps from Singaporean publishers use the Vibration permission. Total 3,263 apps.

55
3263
10 Billing

The com.android.vending.BILLING permission is required for the integration of billing in android applications. 49% of the apps from Singaporean publishers use the Billing permission. Total 2,917 apps.

49
2917

What Are the Top 10 Highest Ranked Apps in Singapore?

The following shows the official Google Play apps top chart of Singapore. 33% of the top apps in Singapore are from Singaporean app publishers. See the full chart here.

What Are the Top 10 Apps in Singapore's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Singapore. 20% of the top grossing apps in Singapore are from Singaporean app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Singapore?

The following shows the official Google Play social top chart of Singapore. 13% of the top social apps in Singapore are from Singaporean app publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Singapore?

The following shows the official Google Play news top chart of Singapore. 47% of the top news apps in Singapore are from Singaporean app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Singapore?

The following shows the official Google Play travel top chart of Singapore. 47% of the top travel apps in Singapore are from Singaporean app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Singapore?

The following shows the official Google Play shopping top chart of Singapore. 47% of the top shopping apps in Singapore are from Singaporean app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Singapore?

The following shows the official Google Play lifestyle top chart of Singapore. 47% of the top lifestyle apps in Singapore are from Singaporean app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Singapore?

The following shows the official Google Play business top chart of Singapore. 13% of the top business apps in Singapore are from Singaporean app publishers. See the full chart here.