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42 Connected TV (CTV) Stats That Matter in 2022

Over the last decade or so, the rise of digital streaming, smart TV, and connected TV (CTV) platforms like Roku, Apple TV, Fire TV, Google TV, and others has caused a seismic realignment in the entertainment industry. So, with people abandoning traditional cable providers in ever-growing numbers, we’ve curated a list of 42 CTV statistics that matter in 2022.

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Connected TV (CTV) Statistics

  1. By 2023, it is expected that 82% of American households will be using CTVs, with 44 percent cutting linear TV altogether. (Innovid)
  2. Already, over 50% of individuals in the United States, Germany, Denmark, Sweden, Norway, and Finland have access to smart TVs in their households. Norway takes the top spot, boasting 75% penetration. (Statista)
  3. The number of CTV apps available on the Roku Channel Store, Apple TV tvOS App Store, Amazon Fire TV, Samsung Smart TV Apps, and the LG Content Store increased by 30% year-over-year in 2022. (42matters)


Applications per CTV Store

As of October 14th, 2022, there were...

  1. 32,539 apps available on the Roku Channel Store. (42matters)
  2. 19,473 apps available on the Apple TV tvOS App Store. (42matters)
  3. 16,505 apps available on Amazon Fire TV. (42matters)
  4. 6,855 apps available on Google TV. (42matters)
  5. 3,067 apps available on Samsung Smart TV Apps (42matters)
  6. 2,541 apps available on LG Content Store (42matters)
  7. 135 apps available on Vizio SmartCast Apps (42matters)


The Top Roku Channel Store Categories

The three most popular categories on the Roku Channel Store, as of October 14th, 2022, are:

  1. Faith-based, with 7,552 apps, including 7,543 free apps and 9 paid apps. (42matters)
  2. Movies & TV, with 5,254 apps, including 5,052 free apps and 202 paid apps. (42matters)
  3. Apps, with 2,335 apps, including 2,237 free apps and 98 paid apps. (42matters)


The Top Apple TV tvOS App Store Categories

The three most popular categories on the Apple TV tvOS App Store, as of October 14th, 2022, are:

  1. Education, with 3,994 apps, including 3,615 free apps and 379 paid apps. (42matters)
  2. Entertainment, with 3,748 apps, including 3,241 free apps and 507 paid apps. (42matters)
  3. Lifestyle, with 2,749 apps, including 2,591 free apps and 158 paid apps. (42matters)


The Top Amazon Fire TV Categories

The three most popular categories on Amazon Fire TV, as of October 14th, 2022, are:

  1. Movies & TV, with 3,003 apps, including 2,972 free apps and 31 paid apps. (42matters)
  2. Lifestyle, with 2,781 apps, including 2,647 free apps and 134 paid apps. (42matters)
  3. Games, with 1,476 apps, including 894 free apps and 582 paid apps. (42matters)


The Top Google TV Categories

The three most popular categories on Google TV, as of October 14th, 2022, are:

  1. Entertainment, with 2,631 apps, including 2,589 free apps and 42 paid apps. (42matters)
  2. Music & Audio, with 613 apps, including 602 free apps and 11 paid apps. (42matters)
  3. Video Players & Editors, with 537 apps, including 503 free apps and 34 paid apps. (42matters)


The Top Five Roku Apps (Based on Ratings)

The top rated apps available on the Roku Channel Store are:

  1. Air Hockey Free. (42matters)
  2. The Foodie. (42matters)
  3. Bassmaster. (42matters)
  4. TRT World. (42matters)
  5. Meditation & Relaxation. (42matters)


To learn more, download our report, The State of Connected TV App Stores 2022.


The Top Five tvOS Apps (Based on Ratings)

The top rated apps available on the Apple TV tvOS App Store are:

  1. Disney Crossy Road. (42matters)
  2. Weather Live - Local Forecast. (42matters)
  3. Arlo Legacy. (42matters)
  4. Playstation Vue. (42matters)
  5. Fish Food Frenzy Fun. (42matters)


To learn more, download our report, The State of Connected TV App Stores 2022.


The Top Five Fire TV Apps (Based on Ratings)

The top rated apps available on Amazon Fire TV are:

  1. YouTube. (42matters)
  2. Disney+. (42matters)
  3. Pluto TV - It’s Free TV. (42matters)
  4. Tubi - Watch Free Movies & TV Shows. (42matters)
  5. Downloader. (42matters)


To learn more, download our report, The State of Connected TV App Stores 2022.


The Top Five LG Content Store Apps (Based on Ratings)

The top rated apps available on the LG Content Store are:

  1. Karostream. (42matters)
  2. TVBAnywhere+. (42matters)
  3. Valentin. (42matters)
  4. Bride. (42matters)
  5. kurskonlinestb. (42matters)


To learn more, download our report, The State of Connected TV App Stores 2022.


More Connected TV App Insights and CTV App Market Intelligence from 42matters

We provide app insights, data, and analytics via a host of useful APIs, file dumps, the 42matters Explorer, the 42matters SDK Explorer, and the 42matters App Watchlist.

You can use our Connected TV App Details file dumps to examine and deploy raw app market data. These are hosted on AWS S3 and come in the form of a multi-line JSON file.

To learn how 42matters can help you stay informed on the state of the CTV app market, schedule a free demo with one of our experts.

Get Started With 42matters Today!

At 42matters, we provide app insights, data, and analytics via a host of useful APIs, File Dumps, and web-based app intelligence platforms, like the 42matters Explorer, the 42matters SDK Explorer, and the App Watchlist.

These tools, which you can try free for 14-days, offer a comprehensive look at app market trends and statistics. This includes in-depth, visual insights into downloads, categories, top charts, rating and review analyses, and more. This data can be downloaded as a CSV file and leveraged however you like — in your own algorithms, analyses, products, studies, etc.

If you would like to learn more about our recent updates, or any other mobile app analytics from 42matters, schedule a free demo with one of our experts!

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