Use CasesAd Tech

7 Ways Ad Networks Can Improve Ad Performance With 42matters’ App Data6 min read

Ad networks can leverage 42matters’ app intelligence to improve mobile and connected TV (CTV) ad performance. In this article, we walk you through seven of the most popular techniques.

Use CasesAd Tech

13 Ways Ad Networks Combat Ad Fraud Using 42matters App Data9 min read

In this article, we will highlight 13 ways ad networks can use mobile and connected TV (CTV) app data and intelligence to combat ad fraud.

Use CasesAd Tech

13 Ways Ad Networks Can Improve Mobile and CTV App Publisher Onboarding10 min read

App publisher onboarding is an important process for mobile and connected TV (CTV) ad networks. Not only do they need the most up-to-date data possible to ensure that the process is straightforward and frictionless for app developers, but they also need highly granular intelligence to facilitate sophisticated ad targeting and high ROI ad placements down the road. In this article, we go over 13 ways ad networks can leverage our mobile and CTV app intelligence to simplify and optimize app publis

How to Increase Your CTV App Inventory with Best-fit App Publishers9 min read

CTV advertising is exploding. Here’s how you can improve CTV advertising by increasing your CTV app inventory with best-fit app publishers.

Ad Tech

42 Connected TV (CTV) Stats That Matter in 20225 min read

Connected TV (CTV) and digital streaming platforms have caused a realignment in the entertainment industry. Here are 42 CTV stats that matter in 2022.

The State of the App Economy and App Markets in 202214 min read

The state of the app economy and app markets 2022. We take a look at which categories, publishers, apps, and SDKs have been dominating the mobile app landscape.

Let’s Discuss AdTech SDK Intelligence at DMEXCO 2022!6 min read

Our team will be in Cologne, Germany from September 21st - 22nd, attending DMEXCO 2022, Europe’s leading digital marketing and tech event.

Ad Tech

COPPA, GDPR-K, UK’s Children’s Code: What Are They? And How to Be Compliant?8 min read

COPPA was designed to foster secure digital environments for kids. Here’s what Ad Tech companies need to know about the regulation to stay COPPA compliant.

Let’s Discuss Connected TV (CTV) App Intelligence at DMEXCO 2022!4 min read

From September 21st - 22nd, our team will be in Cologne, Germany attending DMEXCO 2022, Europe’s leading digital marketing and tech event.

Meet the 42matters Team at DMEXCO 2022!3 min read

We’re heading to Digital Marketing Exposition & Conference (DMEXCO) 2022. If you want to discuss how mobile and connected TV (CTV) app intelligence can help AdTech, lead generation, and cyber security, set up a meeting with our team!

SDK Intelligence: What It Is and How to Get It7 min read

SDK intelligence refers to data about mobile software development kits (SDK) and the broader SDK landscape. In this blog post, we go over the following (click the links below to jump to the relevant sections): * What Is SDK Intelligence? * How to Find SDK Intelligence for Any iOS or Android App * Access iOS and Android SDK Intelligence With the 42matters SDK Explorer * SDK Metadata * The Top Apps That Integrate Each SDK * SDK Market Share by Ca

Streaming Wars: The Top Mobile Video Streaming Apps6 min read

Digital streaming apps have been in the news a lot recently. So, with the streaming wars gaining momentum, we used our app intelligence solutions to analyze the top Android mobile video streaming apps on the market. In addition, we discuss the impact of two major releases on the streaming landscape — the meteoric rise of Squid Gameand the arrival of Denis Villeneuve’s Duneon HBO Max. Here’s what we cover (click the links below to jump to the relevant sections): * The Top Mobile Video Stream

Top Android Mobile SDKs by Category in 20219 min read

The mobile app and game economy is well on its way to becoming a trillion dollar industry. According to some estimates, it’s currently on pace to generate over 935 billion U.S. dollars [https://bit.ly/3rDyvR5] in global revenue in 2023. This success would not be possible, however, without the industry’s robust landscape of mobile software development kits (SDKs). With this in mind, we’ve leveraged our app intelligence tools to identify the top Android mobile SDKs by category. Here’s what we co

Ad TechCTV

Inventory Partner Domain Sharing for Connected TV Apps4 min read

The Interactive Advertising Bureau (IAB) has released guidance for ads.txt and app-ads.txt inventory partner domain sharing for the connected TV (CTV) and over-the-top (OTT) landscape. In this blog post, we recap app-ads.txt and briefly explain inventory partner domains. We also explain why ads.txt and app-ads.txt, in their current iterations, are inadequate for navigating advertising in the CTV and OTT market, and how our solutions at 42matters can help. Here’s what we cover (click the links

G2 Fall 2021 Report: 42matters Explorer Named High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’2 min read

The 42matters Explorer [https://42matters.com/app-market-explorer], a leading app intelligence tool providing insight into more than 15 million published and unpublished apps available on Google Play and the Apple App Store, was named a High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’ in G2’s Fall 2021 Report [https://bit.ly/3rEdu8w]. 42matters is a provider of mobile app data and app store insights, offering a unique arsenal of app intelligence solutions. These include APIs, fil

Flexible Access to 42matters'
App Intelligence Data

Flexible Access to 42matters' App Intelligence Data
Explorer

Explorer

Visually explore app intelligence for any iOS or Android app.

App Watchlist

App Watchlist

Track and benchmark any iOS or Android apps on a single, unified dashboard.

API

API

Programmatic access to mobile and CTV app intelligence.

File Dumps

File Dumps

Download the latest app data and statistics and ingest them into your own system for further analysis.

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