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South Africa App Market Statistics in 2020

South Africa App Market Statistics in 2020

Last update: 06 May 2020 CET
South Africa App Market Statistics in 2020 for Android

South Africa boasts one of the African continent’s most robust economies. Traditionally one of the world’s foremost producers and exporters of gold and platinum, the “Rainbow Nation” has transformed much of that natural wealth into an increasingly developed service economy. Now, with a population nearing 60 million people and some of the highest rates of smartphone penetration in Africa, South Africa has established itself as one of the most intriguing players in the African mobile app market.

In this article, we will provide a number of detailed app statistics and insights into the South Africa Android app market with focus on apps only. We will cover a number of topics, including: how many South African app publishers exist on the Google Play Store, how many apps they have released, and how South African apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid South African addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from South Africa?

There are more than 1,334 South African publishers on Google Play out of all 831,145 app publishers. One of the biggest South African publishers are Wild Foot Games, TANGIAPPS IT SOLUTION PRIVATE LIMITED, Distinct Media, iGindis Games, Guinea Pixel, NeoFrontier Technologies, Makar Solianov, Mike Kroger, ZAR TECH SOLUTIONS, Rampokkers . Less than 1% of all app publishers on Google Play are from South Africa. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
South African
Publishers
vs
Total
Publishers

How Many Apps Are from South African App Publishers?

There are more than 4,224 apps from South African publishers on Google Play out of the 2,831,722 apps. Apps with most downloads of South African publishers are Capitec Bank, FNB Banking App, DStv, Capitec Remote Banking, McDelivery South Africa, Takealot – SA’s #1 Online Mobile Shopping App, DStv Now, MRP App, Nedbank Money, My Vodacom SA . Less than 1% of all apps on Google Play are from South African publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
South African Apps
vs
Total Apps

How Are Apps from South African Publishers Rated?

The average rating of 4,224 apps from South African publishers on Google Play is 3.10 out of 5 stars. This is less than the overall average rating of all apps of 3.19 stars. Apps from South African publishers on Google Play have on average 321 ratings. This number is higher than the average number of ratings of all apps, which is 1,106 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
South African Apps
3.10 stars
Average #Ratings of
South African Apps
Average rating of
All Apps
3.19 stars
Average #Ratings of
All Apps

How Focused Are South African Publishers on Apps vs. Games?

84% of released apps by South African publishers are apps and 16% are games. That means the focus is more on apps than on games. Compared to the worldwide market, South African publishers focus more on games with 16% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps84% Games16%
Apps87% Games13%

How Many Downloads Do Apps from South African Publishers Get?

Apps by South African publishers have an average of 47.13k downloads. Overall they get more downloads than the average of all apps which is 148.64k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per South African App
Average Downloads Per App

How Do South African Apps Monetize?

4% of apps by South African publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 31% of apps by South African publishers include ads. That is a lower value compared to the whole world, where 39% have ads. 6% of apps by South African publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps South African Paid Apps4% Overall Paid Apps3%
Ads South African Include Ads31% Overall Include Ads39%
In-App Billing South African In-App Billing6% Overall In-App Billing4%

Do South African Publishers Release on both iOS and Android?

26% of apps of South African publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 22%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

South African Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 South African Publishers Based on Downloads?

The following are the top publishers from South Africa that accumulated most downloads.

1 MultiChoice Support Services (Pty) Ltd

MultiChoice Support Services (Pty) Ltd is on position 1 of the biggest South African app publishers. MultiChoice Support Services (Pty) Ltd., also known as MultiChoice, operates the DStv Satellite Television service, a major satellite TV service in Sub-Saharan Africa. Founded in 1994, they are based in Randburg, South Africa. MultiChoice Support Services (Pty) Ltd has developed and published DStv Now, DStv, MyGOtv, MyDStv, and more. They own 6 apps that have been downloaded together more than 21.36m+ times.

21.36m+
6
2 SuperSport Online

SuperSport Online is on position 2 of the biggest South African app publishers. SuperSport Online, referred to simply as SuperSport, is a Pan-Africa group of television channels carried on the DStv satellite platform. Based in Johannesburg, South Africa, it provides sports content in South Africa and other African countries. SuperSport Online has developed SuperSport and SuperSport Beta. They own 2 apps that have been downloaded together more than 14.8m+ times.

14.8m+
2
3 Vodacom (Pty) Ltd.

Vodacom (Pty) Ltd. is on position 3 of the biggest South African app publishers. Vodacom (Pty) Ltd. is a South African mobile communications company, providing voice, messaging, data, and converged services to millions of customers across Africa. It is based in Johannesburg, South Africa and was founded in 1994. Vodacom (Pty) Ltd. has created the app My Vodacom SA. They own a single app that has been downloaded more than 10.3m+ times.

10.3m+
1
4 Capitec Bank

Capitec Bank is on position 4 of the biggest South African app publishers. Capitec Bank is a South African retail bank. Founded in 2001, it is one of the largest banks in the country based on the number of customers they serve. Capitec Bank has developed and published Capitec Remote Banking and Capitec Bank. They own 2 apps that have been downloaded together more than 10.85m+ times.

10.85m+
2
5 iPlay Store

iPlay Store is on position 5 of the biggest South African app publishers. iPlay Store is one of the most successful mobile app developers in South Africa. They are best known for their assortment of clock, HD wallpaper, and photo frame apps. iPlay Store has developed a number of apps, including: Shiva Live Wallpaper, Rose Flower Clock, Waterfall Photo Frames HD, Jesus Clock, and more. They own 18 apps that have been downloaded together more than 10.75m+ times.

10.75m+
18
6 MTN

MTN is on position 6 of the biggest South African app publishers. MTN, formerly M-Cell, is a South African multinational mobile telecommunications company, operating in numerous countries across Africa, Europe, and Asia. Founded in 1994, MTN’s head office is located in Johannesburg, South Africa. MTN has built a variety of apps, such as: MyMTN, MTN MoMo, MoMo Merchant, MTN Widge, and more. They own 12 apps that have been downloaded together more than 7.81m+ times.

7.81m+
12
7 FNB

FNB is on position 7 of the biggest South African app publishers. FNB, or First National Bank, is one of South Africa's 'big five' banks. Founded in 1838, they are a division of First Rand Limited, a large financial services conglomerate. FNB has developed and published FNB Banking App and RMB Private Bank App. They own 3 apps that have been downloaded together more than 6.1m+ times.

6.1m+
3
8 News24

News24 is on position 8 of the biggest South African app publishers. News24 is an English-language South African online news publication. Created in 1998 by the multinational media company, Naspers, they operate such sites as Channel24, Sport24, Fin24, etc. News24 has developed and published News24: Breaking News. First, Netwerk24, Careers24 SA Job Search, and NetNuus. They own 4 apps that have been downloaded together more than 5.79m+ times.

5.79m+
4
9 2go Interactive

2go Interactive is on position 9 of the biggest South African app publishers. 2go Interactive, creators of the free mobile social networking application 2go, is based in Cape Town, South Africa. 2go has over 50 million registered users across Africa. 2go Interactive has developed and published 2go Chat - Meet People Now and 2go Match - South African Online Dating. They own 2 apps that have been downloaded together more than 5.62m+ times.

5.62m+
2
10 mindseed design

mindseed design is on position 10 of the biggest South African app publishers. mindseed design is a mobile app developer based in South Africa. They boast over a decade of experience in all aspects of graphic design, corporate design, and web development. mindseed design has built many mobile apps, including: Steampunk GO Keyboard Theme, Get in Gear GO Note Theme, Steampunk GO SMS Theme, Steampunk Light GOLocker Theme, and more. They own 22 apps that have been downloaded together more than 4.52m+ times.

4.52m+
22

What Are the Most Used SDKs by South African Publishers?

The following shows which SDKs are most used by South Africa app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Firebase

73% of apps from South African publishers have Firebase integrated. In total 2,330 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

73
2330
2 Android Support Library V4

50% of apps from South African publishers have Android Support Library V4 integrated. In total 1,616 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

50
1616
3 Google Ads AdMob

47% of apps from South African publishers have Google Ads AdMob integrated. In total 1,506 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

47
1506
4 Firebase Cloud Messaging

45% of apps from South African publishers have Firebase Cloud Messaging integrated. In total 1,431 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

45
1431
5 gson

34% of apps from South African publishers have gson integrated. In total 1,088 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

34
1088
6 Android Design Support Library

32% of apps from South African publishers have Android Design Support Library integrated. In total 1,029 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

32
1029
7 Google Cloud Messaging

24% of apps from South African publishers have Google Cloud Messaging integrated. In total 760 apps.

24
760
8 ZXing

23% of apps from South African publishers have ZXing integrated. In total 740 apps. ZXing – also known as “zebra crossing” – is an open-source, multi-format barcode image processing library implemented in Java, with ports to other languages. It supports 1D product, 1D industrial, and 2D barcodes.

23
740
9 Picasso

23% of apps from South African publishers have Picasso integrated. In total 739 apps. Picasso is an image downloading and caching library for Android. Picasso understands that images add context and visual flair to Android applications. As such, they enable hassle-free image loading – often in one line of code!

23
739
10 Glide

23% of apps from South African publishers have Glide integrated. In total 722 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

23
722

What Are the Most Used Android App Permissions by South African Publishers?

The following shows which android permissions are most frequently request by South Africa app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from South African publishers use the Internet Access permission. Total 4,726 apps.

100
4726
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from South African publishers use the Network Information Access permission. Total 4,302 apps.

100
4302
3 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 80% of the apps from South African publishers use the Write External Storage permission. Total 3,365 apps.

80
3365
4 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 76% of the apps from South African publishers use the Phone Sleep Mode Preventation permission. Total 3,229 apps.

76
3229
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 66% of the apps from South African publishers use the Push Notification permission. Total 2,779 apps.

66
2779
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 64% of the apps from South African publishers use the Read External Storage permission. Total 2,686 apps.

64
2686
7 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 50% of the apps from South African publishers use the Wifi Information Access permission. Total 2,116 apps.

50
2116
8 Fine Location Access

With android.permission.ACCESS_FINE_LOCATION apps can find the precise location of the devices they are running on. In other words, apps can figure out where their users are. This is achieved using GPS or network location sources, like Wi-Fi and cell towers. However, in order for these location services to function, users must turn them on. 45% of the apps from South African publishers use the Fine Location Access permission. Total 1,894 apps.

45
1894
9 Course Location Access

App publishers can use android.permission.ACCESS_COARSE_LOCATION within their apps to give them the ability to generate the approximate location of the devices they are running on. This location is generated by a combination of location services, including network location sources such as cell towers and Wi-Fi. Similar to the android.permission.ACCESS_FINE_LOCATION permission, these location services must be enabled by the user for the app to use them. 40% of the apps from South African publishers use the Course Location Access permission. Total 1,692 apps.

40
1692
10 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 38% of the apps from South African publishers use the Install Referrer permission. Total 1,600 apps.

38
1600

What Are the Top 10 Highest Ranked Apps in South Africa?

The following shows the official Google Play apps top chart of South Africa. 7% of the top apps in South Africa are from South African app publishers. See the full chart here.

What Are the Top 10 Apps in South Africa's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of South Africa. There are no apps from South African publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in South Africa?

The following shows the official Google Play social top chart of South Africa. There are no apps from South African publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in South Africa?

The following shows the official Google Play news top chart of South Africa. 20% of the top news apps in South Africa are from South African app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in South Africa?

The following shows the official Google Play travel top chart of South Africa. There are no apps from South African publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in South Africa?

The following shows the official Google Play shopping top chart of South Africa. 67% of the top shopping apps in South Africa are from South African app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in South Africa?

The following shows the official Google Play lifestyle top chart of South Africa. 13% of the top lifestyle apps in South Africa are from South African app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in South Africa?

The following shows the official Google Play business top chart of South Africa. 7% of the top business apps in South Africa are from South African app publishers. See the full chart here.