Thailand Mobile App Statistics 2023
Last update: 2 Dec 2023 CET
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Thailand Mobile App Market Statistics 2023 for Android

Which Thai apps would you like to explore?

In Thailand’s mobile content market, app developers lead the way. Having already generated over 20,000 jobs in the country, local developers see the continued growth in smartphone sales as a promising trend for the future of their industry.

In this article, we provide a number of detailed app statistics and insights from the Thailand Android app market. We cover a number of topics, including how many Thai app publishers are active on Google Play StoreGoogle Play, how many apps they have released, and how Thai apps have performed compared to the global average. The data is aggregated based on address, meaning only app publishers with valid Thai addresses listed on Google Play have been considered.

Thailand Mobile App Market Statistics in 2023 for Android image

App Market Overview: Thai Mobile Apps on Google Play

Discover how prevalent Thai mobile Apps and App publishers are on Google Play StoreGoogle Play. For an overview of the latest stats and insights, visit the pages below!

App Ratings: Thai Mobile Apps

Thai mobile Apps average 3.73
Stars icon
out of 5 stars.
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Apps Versus Games: Thailand

87% of apps released by Thai publishers are apps and 13% are games.
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How Do Thai Mobile App Developers Monetize their Apps?

Thai mobile App publishers Coin icon monetize their apps in the following ways:

  • 7% of Apps must be purchased.
  • 39% leverage mobile advertising.
  • 5% have in-app purchases.

Globally, however, mobile App publishers Coin icon monetize their apps like so:

  • 3% of Apps must be purchased.
  • 32% leverage mobile advertising.
  • 5% have in-app purchases.
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How Many Thai Mobile Apps Are Available on Both iOS and Android?

37% of Thai mobile App publishers have released Apps on both Google PlayGoogle Play and the iTunesApple App Store.
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The Most Popular SDKs and Android App Permissions

Explore the most common SDKs and permissions used by Thai Android Apps. Uncover the top trending tools and access requirements within the industry.

Top Thai Mobile App Developers Based on Downloads

Discover the Top icon top 10 Thai mobile App publishers, based on total global downloads.
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Most Popular Mobile Apps: Thailand

We’ve ranked the Trophy icon top Thai mobile Apps from the most popular Google PlayGoogle Play categories, including Social, News, Travel, Shopping, Lifestyle, and Business. We also looked at Trophy icon the most popular and top grossing Thai mobile Apps overall.

Get Even More Mobile App Market Intelligence!

The 42matters Explorer enables you to browse the global app market, with insight into publisher details, app metadata, performance metrics, technical insights, and more.

Our suite of APIs, file dumps, and other app and SDK intelligence tools can help you dig even deeper, with intelligence compiled from 12 leading mobile and connected TV (CTV) app stores, including Google Play, the Apple App Store, Amazon Appstore, Huawei AppGallery, Tencent App Store, Roku, Apple TV, Fire TV, Google TV, Samsung Smart TV Apps, the LG Content Store, and Vizio SmartCast Apps.

To learn more, set up a demo with our app market experts!

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