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Thailand App Market Statistics in 2020

Thailand App Market Statistics in 2020

Last update: 21 Sep 2020 CET
Thailand App Market Statistics in 2020 for Android

In Thailand’s mobile content market, app developers lead the way. Having already generated over 20,000 jobs in the country, local developers see the continued growth in smartphone sales as a promising trend for the future of their industry.

In this article, we will provide a number of detailed app statistics and insights into the Thailand Android app market with focus on apps only. We will cover a number of topics, including: how many Thai app publishers exist on the Google Play Store, how many apps they have released, and how Thai apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Thai addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Thailand?

There are more than 1,969 Thai publishers on Google Play out of all 908,961 app publishers. One of the biggest Thai publishers are Runner Games, Jima Apps, Kiragames Co. Ltd., Ammonite Studio, sengpedman, Ambrine Studio, GAMEINDY, goGame, iJoyGame, mawika . Less than 1% of all app publishers on Google Play are from Thailand. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Thai
Publishers
vs
Total
Publishers

How Many Apps Are from Thai App Publishers?

There are more than 8,523 apps from Thai publishers on Google Play out of the 2,966,866 apps. Apps with most downloads of Thai publishers are AIS PLAY, TrueMoney Wallet, เป๋าตัง - Paotang, Krungthai NEXT, TrueID: พรีเมียร์ลีก ดูซีรีย์ ทรูพอยท์ EPL, 7-Eleven TH, MyMo by GSB, K PLUS, SCB EASY, myAIS . Less than 1% of all apps on Google Play are from Thai publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Thai Apps
vs
Total Apps

How Are Apps from Thai Publishers Rated?

The average rating of 8,523 apps from Thai publishers on Google Play is 3.55 out of 5 stars. This is better than the overall average rating of all apps which is 3.29. Apps from Thai publishers on Google Play have on average 1,995 ratings. This number is higher than the average number of ratings of all apps, which is 1,151 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Thai Apps
3.55 stars
Average #Ratings of
Thai Apps
Average rating of
All Apps
3.29 stars
Average #Ratings of
All Apps

How Focused Are Thai Publishers on Apps vs. Games?

82% of released apps by Thai publishers are apps and 18% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Thai publishers focus more on games with 18% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps82% Games18%
Apps87% Games13%

How Many Downloads Do Apps from Thai Publishers Get?

Apps by Thai publishers have an average of 211.27k downloads. Overall they get more downloads than the average of all apps which is 156.39k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Thai App
Average Downloads Per App

How Do Thai Apps Monetize?

6% of apps by Thai publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 42% of apps by Thai publishers include ads. That is a higher value compared to the whole world, where 39% have ads. 7% of apps by Thai publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps Thai Paid Apps6% Overall Paid Apps3%
Ads Thai Include Ads42% Overall Include Ads39%
In-App Billing Thai In-App Billing7% Overall In-App Billing4%

Do Thai Publishers Release on both iOS and Android?

25% of apps of Thai publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 22%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Thai Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Thai Publishers Based on Downloads?

The following are the top publishers from Thailand that accumulated most downloads.

1 Mobile_V5

Mobile_V5 is on position 1 of the biggest Thai app publishers. Mobile_V5 is a Hong Kong-based mobile app developer. They have published a number of apps in such categories as music, photography, and more. Mobile_V5 has developed and published HD Camera - Video, Panorama, Filters, Photo Editor; Music Player - Audio Player, HD Camera for Android, Notes, and more. They own 22 apps that have been downloaded together more than 275.35m+ times.

275.35m+
22
2 Leopard V7

Leopard V7 is on position 2 of the biggest Thai app publishers. They own 14 apps that have been downloaded together more than 180.44m+ times.

180.44m+
14
3 DoMobile Lab

DoMobile Lab is on position 3 of the biggest Thai app publishers. DoMobile Lab is a Hong Kong-based developer and publisher of mobile apps. DoMobile Lab has created the apps AppLock, Advanced Protection ☞ AppLock, and MixNote NotePad Notes. They own 3 apps that have been downloaded together more than 125.48m+ times.

125.48m+
3
4 Samsung Thailand Apps

Samsung Thailand Apps is on position 4 of the biggest Thai app publishers. Samsung Thailand Apps is a subsidiary of Samsung, a multinational electronics company based in Suwon, South Korea. In addition to developing mobile apps, they manufacture a wide range of consumer and industrial electronic equipment and products such as semiconductors, personal computers, and smartphones. Samsung Thailand Apps has developed the apps Galaxy Gift and GALAXY Rewards. They own 2 apps that have been downloaded together more than 81.81m+ times.

81.81m+
2
5 Remoro Studios

Remoro Studios is on position 5 of the biggest Thai app publishers. Remoro Studios is a mobile app developer based in Thailand. They produce various apps that supplement the popular Swedish sandbox video game, Minecraft. Remoro Studios has created Skin Editor 3D for Minecraft, Skins for Minecraft PE, Maps for Minecraft PE, Maps for Minecraft, and more. They own 10 apps that have been downloaded together more than 75.84m+ times.

75.84m+
10
6 Jima Apps

Jima Apps is on position 6 of the biggest Thai app publishers. Jima Apps is a subsidiary of Hazel Mobile, a leading Pakistan-based games and application development studio. They deliver innovative ideas and believe that execution is the key to success. Jima Apps is the developer behind such apps as Crazy Car Driving Simulator 2 - Impossible Tracks, Stunt Bike Racing Tricks 2 - Ramp Bike Impossible, City Coach Bus Simulator 2019, Modern Tuk Tuk Auto Rickshaw: Free Driving Games (Early Access), and more. They own 11 apps that have been downloaded together more than 45.99m+ times.

45.99m+
11
7 True Digital & Media Platform Company Limited

True Digital & Media Platform Company Limited is on position 7 of the biggest Thai app publishers. True Digital & Media Platform Company Limited, which operates as TrueID, enables users to watch live TV channels from their computers and mobile devices. They have also developed a number of popular mobile applications. They are based in Thailand. True Digital & Media Platform Company Limited is the developer behind the apps Genius AR, True Digital Park, WiFi Calling by TrueMove H, Doo Nok, and more. They own 62 apps that have been downloaded together more than 41.86m+ times.

41.86m+
62
8 MIMO Tech Company Limited

MIMO Tech Company Limited is on position 8 of the biggest Thai app publishers. MIMO Tech Company Limited operates as an IT operator, content aggregator, and mobile app builder. Formerly known as i Zone Co., Ltd, the company was founded in 2010 and is based in Bangkok, Thailand. MIMO Tech Company Limited has produced the apps my AIS, mPay, AIS Cloud+, AIS PLAY, and more. They own 35 apps that have been downloaded together more than 40.73m+ times.

40.73m+
35
9 Krungthai Bank PCL.

Krungthai Bank PCL. is on position 9 of the biggest Thai app publishers. Krungthai Bank PCL. is a state-owned bank licensed by Thailand’s Ministry of Finance. They were established following the 1966 merger of two government-owned banks, Kaset Bank and Monton Bank. Krungthai Bank PCL. has developed Krungthai NEXT, เป๋าตัง, ถุงเงิน, KTB Npa, and more. They own 13 apps that have been downloaded together more than 33.53m+ times.

33.53m+
13
10 KASIKORNBANK PCL.

KASIKORNBANK PCL. is on position 10 of the biggest Thai app publishers. KASIKORNBANK PCL. is a Thailand-based banking group that offers a full range of consumer, business, and investment services. Established in 1945, they are headquartered in Bangkok, Thailand. KASIKORNBANK PCL. has developed and published K PLUS, K PLUS shop (K+ shop), Blue CONNECT - OR, K PLUS SME, and more. They own 15 apps that have been downloaded together more than 28.56m+ times.

28.56m+
15

What Are the Most Used SDKs by Thai Publishers?

The following shows which SDKs are most used by Thailand app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Firebase

63% of apps from Thai publishers have Google Firebase integrated. In total 4,176 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

63
4176
2 Google Ads AdMob

50% of apps from Thai publishers have Google Ads AdMob integrated. In total 3,310 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

50
3310
3 Android Support Library V4

46% of apps from Thai publishers have Android Support Library V4 integrated. In total 3,067 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

46
3067
4 OkHttp

36% of apps from Thai publishers have OkHttp integrated. In total 2,363 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

36
2363
5 Firebase Cloud Messaging

27% of apps from Thai publishers have Firebase Cloud Messaging integrated. In total 1,785 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

27
1785
6 Glide

26% of apps from Thai publishers have Glide integrated. In total 1,701 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

26
1701
7 gson

25% of apps from Thai publishers have gson integrated. In total 1,670 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

25
1670
8 Android Design Support Library

22% of apps from Thai publishers have Android Design Support Library integrated. In total 1,468 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

22
1468
9 Fabric Crashlytics

16% of apps from Thai publishers have Fabric Crashlytics integrated. In total 1,097 apps. Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.

16
1097
10 Facebook

16% of apps from Thai publishers have Facebook integrated. In total 1,093 apps. Facebook offers an SDK that helps app developers build engaging social apps and get more installs. The SDK enables everything from powerful analytics, to Facebook’s secure login feature, to Facebook ads.

16
1093

What Are the Most Used Android App Permissions by Thai Publishers?

The following shows which android permissions are most frequently request by Thailand app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Thai publishers use the Internet Access permission. Total 9,761 apps.

100
9761
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Thai publishers use the Network Information Access permission. Total 8,936 apps.

100
8936
3 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 73% of the apps from Thai publishers use the Write External Storage permission. Total 6,198 apps.

73
6198
4 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 65% of the apps from Thai publishers use the Phone Sleep Mode Preventation permission. Total 5,545 apps.

65
5545
5 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 54% of the apps from Thai publishers use the Read External Storage permission. Total 4,642 apps.

54
4642
6 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 50% of the apps from Thai publishers use the Push Notification permission. Total 4,250 apps.

50
4250
7 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 39% of the apps from Thai publishers use the Wifi Information Access permission. Total 3,321 apps.

39
3321
8 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 33% of the apps from Thai publishers use the Vibration permission. Total 2,820 apps.

33
2820
9 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 33% of the apps from Thai publishers use the Install Referrer permission. Total 2,770 apps.

33
2770
10 Camera Access

android.permission.CAMERA allows an app to take pictures and videos with a device’s native camera. Furthermore, this permission gives the app the ability to use the camera at any time without additional confirmation. 30% of the apps from Thai publishers use the Camera Access permission. Total 2,519 apps.

30
2519

What Are the Top 10 Highest Ranked Apps in Thailand?

The following shows the official Google Play apps top chart of Thailand. 7% of the top apps in Thailand are from Thai app publishers. See the full chart here.

What Are the Top 10 Apps in Thailand's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Thailand. 13% of the top grossing apps in Thailand are from Thai app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Thailand?

The following shows the official Google Play social top chart of Thailand. 13% of the top social apps in Thailand are from Thai app publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Thailand?

The following shows the official Google Play news top chart of Thailand. 33% of the top news apps in Thailand are from Thai app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Thailand?

The following shows the official Google Play travel top chart of Thailand. 7% of the top travel apps in Thailand are from Thai app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Thailand?

The following shows the official Google Play shopping top chart of Thailand. 40% of the top shopping apps in Thailand are from Thai app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Thailand?

The following shows the official Google Play lifestyle top chart of Thailand. 27% of the top lifestyle apps in Thailand are from Thai app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Thailand?

The following shows the official Google Play business top chart of Thailand. 20% of the top business apps in Thailand are from Thai app publishers. See the full chart here.