Southeast Asia is the world’s fastest growing mobile games market and Thailand is one of the region’s most important markets. With game developers like Kiragames, Ammonite Studios, duckprog, and 37Games.Asia leading the way, the future of mobile gaming is certainly bright for the “Land Of Smiles.”
In this article, we will provide a number of detailed mobile games statistics and insights into the Thailand Android game market with focus on mobile games only. We will cover a number of topics, including: how many Thai game publishers exist on the Google Play Store, how many mobile games they have released, and how Thai mobile games have performed compared to the global average. The data is aggregated based on address, such that only major game publishers and ones with valid Thai addresses on the Android market have been considered. Furthermore, all download statistics are estimates.
42matters tracks everything from mobile game meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
There are more than 474 Thai publishers on Google Play out of all 190,881 game publishers. One of the biggest Thai publishers are Jima Apps, Neworld Games, Real Freestyle Soccer, Habby, Kiragames Co. Ltd., StarUnion, BigPanda Studios, Joymaster Studio, PIXIO, Ammonite Studio . Less than 1% of all game publishers on Google Play are from Thailand. Find the biggest app publishers with our App Market Explorer.
There are more than 1,710 games from Thai publishers on Google Play out of the 532,129 games. Mobile Games with most downloads of Thai publishers are Soccer Super Star, The Ants: Underground Kingdom, Royal Casino, Chayen - word guess party, Royal Vegas Club . Less than 1% of all mobile games on Google Play are from Thai publishers. Filter for mobile games by publisher country with our tool here.
The average rating of 1,710 games from Thai publishers on Google Play is 3.69 out of 5 stars. This is less than the overall average rating of all mobile games of 3.93 stars. Mobile Games from Thai publishers on Google Play have on average 9,029 ratings. This number is higher than the average number of ratings of all games, which is 6,631 ratings. Sort by the best rated game or by the game with most ratings directly in our App Market Explorer.
Mobile Games by Thai publishers have an average of 934.05k downloads. Overall they get more downloads than the average of all mobile games which is 558.3k. We offer also more detailed download estimates for any app.
4% of games by Thai publishers are paid. That is a lower value of paid mobile games compared to the overall games, where 4% are paid. 76% of games by Thai publishers include ads. That is a higher value compared to the whole world, where 72% games have ads. 30% of games by Thai publishers make use of In-App Payments to monetize. That is higher than the average of 20% of games.
27% of games of Thai publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 17%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.
The following are the top publishers from Thailand that accumulated most downloads.
Jima Apps is on position 1 of the biggest Thai game publishers. Jima Apps is a subsidiary of Hazel Mobile, a leading Pakistan-based games and application development studio. They deliver innovative ideas and believe that execution is the key to success. Jima Apps is the developer behind such apps as Crazy Car Driving Simulator 2 - Impossible Tracks, Stunt Bike Racing Tricks 2 - Ramp Bike Impossible, City Coach Bus Simulator 2019, Modern Tuk Tuk Auto Rickshaw: Free Driving Games (Early Access), and more. They own 14 mobile games that have been downloaded together more than 431.37m+ times.
Neworld Games is on position 2 of the biggest Thai game publishers. They own 71 mobile games that have been downloaded together more than 229.99m+ times.
Real Freestyle Soccer is on position 3 of the biggest Thai game publishers. They own a single game that has been downloaded more than 204.64m+ times.
Habby is on position 4 of the biggest Thai game publishers. Habby is a mobile gaming app development company from China. They have brought together a team of experienced professionals from all over the world to form a new game publishing house. Habby has developed Archero, Penguin Isle, Slidey®: Block Puzzle, and Flaming Core. They own 9 mobile games that have been downloaded together more than 124.83m+ times.
Kiragames Co., Ltd. is on position 5 of the biggest Thai game publishers. Kiragames Co., Ltd. is a Thai indie game development company. Founded in 2009, their passion is creating, developing, and publishing mobile games. Kiragames Co., Ltd. has developed and published Unblock Me FREE, Unblock Me Premium, Water Me Please! Water Game: Brain Teaser; and Link the Block : Connect Color Blocks with Line. They own 3 mobile games that have been downloaded together more than 99.24m+ times.
StarUnion is on position 6 of the biggest Thai game publishers. They own 7 mobile games that have been downloaded together more than 37.11m+ times.
BigPanda Studios is on position 7 of the biggest Thai game publishers. They own 7 mobile games that have been downloaded together more than 36.48m+ times.
Joymaster Studio is on position 8 of the biggest Thai game publishers. They own 15 mobile games that have been downloaded together more than 36.39m+ times.
PIXIO is on position 9 of the biggest Thai game publishers. PIXIO was founded on the belief that fun games don't need to be complicated. With a small team, they try to build small, fun games as quickly as possible. Making games, launching games, playing games, and leveling up – to them, nothing else matters. PIXIO has developed Summoner's Greed: Endless Idle TD Heroes, Art Inc. - Trendy Business Clicker, Tap Tap Trillionaire - Cash Clicker Adventure, Tap Tap Titan - Idle Evil Clicker, and more. They own 8 mobile games that have been downloaded together more than 23.75m+ times.
Ammonite Studio is on position 10 of the biggest Thai game publishers. Ammonite Studio is a mobile gaming app developer based in Thailand. Ammonite Studio has created the games Alpaca World HD+, Dream Cat Paradise, The Mask Singer - Tiny Stage, ปริศนาฟ้าแลบ, and more. They own 6 mobile games that have been downloaded together more than 21.35m+ times.
The following shows which SDKs are most used by Thailand game publishers. To find out which mobile games integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.
76% of mobile games from Thai publishers have Google Ads AdMob integrated. In total 1,146 games. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.
75% of mobile games from Thai publishers have Google Ads AdMob Mediation Adapters integrated. In total 1,132 games.
74% of mobile games from Thai publishers have Google Firebase integrated. In total 1,120 games. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.
61% of mobile games from Thai publishers have Unity3D integrated. In total 921 games.
30% of mobile games from Thai publishers have Unity Ads integrated. In total 449 games. The Unity Ads SDK helps publishers integrate especially video advertisements, aimed at maximizing revenue and improving user experience, into their games. Unity Ads gives developers the ability to offer users a variety of rewards in exchange for watching videos, such as additional “life,” currency, score increases, etc.
29% of mobile games from Thai publishers have Android Sqlite integrated. In total 436 games.
26% of mobile games from Thai publishers have Google Play Game Services integrated. In total 389 games. Google Play Game Services is an SDK that provides cross-platform services that gives app developers the ability to easily integrate popular gaming features such as achievements, leaderboards, Saved Games, and real-time multiplayer on their tablet and mobile games.
26% of mobile games from Thai publishers have Google Drive integrated. In total 387 games. The Google Drive SDK makes it possible for app developers to create mobile, web, and desktop apps that leverage Google Drive cloud storage. This includes reading, writing, and syncing files in Google Drive.
25% of mobile games from Thai publishers have Google Mobile Ads Consent AdMob SDK integrated. In total 374 games. Google Mobile Ads Consent AdMob SDK was designed to support publishers in meeting the requirements outlined in the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). The Google Mobile Ads Consent AdMob SDK provides utility functions for collecting consent from users to use their personal data, cookies, or other local storage, to serve ads.
The following shows which android permissions are most frequently request by Thailand mobile games publishers. Use our App Market Explorer to filter the Google Play Store by mobile games with specific permissions.
android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 95% of the games from Thai publishers use the Internet Access permission. Total 1,622 games.
The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 89% of the games from Thai publishers use the Network Information Access permission. Total 1,521 games.
android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 59% of the games from Thai publishers use the Phone Sleep Mode Preventation permission. Total 1,004 games.
The com.android.vending.BILLING permission is required for the integration of billing in android applications. 40% of the games from Thai publishers use the Billing permission. Total 690 games.
android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 36% of the games from Thai publishers use the Write External Storage permission. Total 609 games.
android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 36% of the games from Thai publishers use the Start At Boot Time permission. Total 608 games.
App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 30% of the games from Thai publishers use the Wifi Information Access permission. Total 513 games.
Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 29% of the games from Thai publishers use the Install Referrer permission. Total 499 games.
29% of the games from Thai publishers use the com.google.android.gms.permission.AD_ID permission. Total 492 games.
27% of the games from Thai publishers use the android.permission.FOREGROUND_SERVICE permission. Total 461 games.
42matters tracks everything from game meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.
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