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Vietnam App Market Statistics

Vietnam App Market Statistics for Android

The population of Vietnam is a hair below 100 million. Roughly 70% are of working age, 40% are under 25, and 24% are members of the millennial generational bracket. Moreover, over half the country are connected to Wi-Fi, and half of that number are mobile internet users. In other words, Vietnam is large, young, and increasingly tech-savvy. Nowhere is this more apparent than in their mobile app market, which has already established itself as one of the most productive in Asia.

In this article, we will provide a number of detailed app statistics and insights into the Vietnam Android app market with focus on apps only. We will cover a number of topics, including: how many Vietnamese app publishers exist on the Google Play Store, how many apps they have released, and how Vietnamese apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Vietnamese addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Vietnam?

There are more than 2,430 Vietnamese publishers on Google Play out of all 826,898 app publishers. One of the biggest Vietnamese publishers are Zalo Group, rubycell, LuuTinh Developer, Best App - Top Droid Team, Assistive Touch Team, recorder & smart apps, 9xgeneration, AZ Screen Recorder, Kimcy929, Viettel Media Inc . Less than 1% of all app publishers on Google Play are from Vietnam. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Vietnamese
Publishers
vs
Total
Publishers

How Many Apps Are from Vietnamese App Publishers?

There are more than 10,729 apps from Vietnamese publishers on Google Play out of the 2,790,361 apps. Apps with most downloads of Vietnamese publishers are Zalo - Video Call, Zing MP3, MoMo: Nạp tiền Chuyển Tiền & Thanh Toán, ViettelPay, POPS - Movies Music & TV Shows, Laban Key Go Tieng Viet, Tin moi 24h - Doc bao tin tuc, Mocha: FREE 3G/4G for Entertainment, My Viettel: Tích điểm Đổi quà Nạp thẻ Tra cước, Tiki Shopping & Fast Shipping . Less than 1% of all apps on Google Play are from Vietnamese publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Vietnamese Apps
vs
Total Apps

How Are Apps from Vietnamese Publishers Rated?

The average rating of 10,729 apps from Vietnamese publishers on Google Play is 3.60 out of 5 stars. This is better than the overall average rating of all apps which is 3.13. Apps from Vietnamese publishers on Google Play have on average 2,856 ratings. This number is higher than the average number of ratings of all apps, which is 1,101 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Vietnamese Apps
3.60 stars
Average #Ratings of
Vietnamese Apps
Average rating of
All Apps
3.13 stars
Average #Ratings of
All Apps

How Focused Are Vietnamese Publishers on Apps vs. Games?

68% of released apps by Vietnamese publishers are apps and 32% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Vietnamese publishers focus more on games with 32% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps68% Games32%
Apps87% Games13%

How Many Downloads Do Apps from Vietnamese Publishers Get?

Apps by Vietnamese publishers have an average of 263.68k downloads. Overall they get more downloads than the average of all apps which is 142.03k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Vietnamese App
Average Downloads Per App

How Do Vietnamese Apps Monetize?

13% of apps by Vietnamese publishers are paid. That is a higher value of paid apps compared to the overall apps, where 4% are paid. 61% of apps by Vietnamese publishers include ads. That is a higher value compared to the whole world, where 40% have ads. 19% of apps by Vietnamese publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps Vietnamese Paid Apps13% Overall Paid Apps4%
Ads Vietnamese Include Ads61% Overall Include Ads40%
In-App Billing Vietnamese In-App Billing19% Overall In-App Billing4%

Do Vietnamese Publishers Release on both iOS and Android?

11% of apps of Vietnamese publishers are available on both Google Play and iTunes. But overall they put less effort in publishing on both stores, compared to the average publisher with 21%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Vietnamese Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Vietnamese Publishers Based on Downloads?

The following are the top publishers from Vietnam that accumulated most downloads.

1 Zalo Group

Zalo Group is on position 1 of the biggest Vietnamese app publishers. Zalo Group is the company behind Zalo, a free message and call application for mobile devices. Founded in 2004, they are a subsidiary of the Vietnamese technology company VNG Corporation. Zalo Group is the mobile app developer behind Zalo - Video Call, Zing MP3, Laban Key Go Tieng Viet, Tu Dien Anh Viet Laban, and more. They own 16 apps that have been downloaded together more than 238.57m+ times.

238.57m+
16
2 rubycell

rubycell is on position 2 of the biggest Vietnamese app publishers. rubycell is a Vietnamese app publisher that creates fun music education apps for Android tablets and smartphones. They are based in Hanoi, Vietnam. rubycell has created such apps as Pianist HD Beta, Piano +, Violin : Magical Bow, Guitar +, and more. They own 7 apps that have been downloaded together more than 109.02m+ times.

109.02m+
7
3 LuuTinh Developer

LuuTinh Developer is on position 3 of the biggest Vietnamese app publishers. LuuTinh Developer is a Vietnamese app developer that makes useful applications with the best performance. LuuTinh Developer has developed the apps Lock Screen & Notifications iOS 13, Control Center iOS 13, Launcher iOS 13, Assistive Touch iOS 13, and more. They own 14 apps that have been downloaded together more than 77.44m+ times.

77.44m+
14
4 Best App - Top Droid Team

Best App - Top Droid Team is on position 4 of the biggest Vietnamese app publishers. Best App - Top Droid Team is a subsidiary of TOH Soft, one of the leading IT enterprises in Vietnam. They are determined to bring the highest quality products to their customers to satisfy the needs of life, work, study, and entertainment, and meet the requirements of production and business activities. Best App - Top Droid Team is responsible for the apps File Manager Pro, Email for Hotmail, Outlook Mail, QR code reader - QR code & barcode scanner, File Manager - File Explorer for Android, and more. They own 34 apps that have been downloaded together more than 66.82m+ times.

66.82m+
34
5 Assistive Touch Team

Assistive Touch Team is on position 5 of the biggest Vietnamese app publishers. Assistive Touch Team is a Vietnamese app developer that has built a number of apps aimed at improving the user experience of smartphones. Assistive Touch Team has developed and published Assistive Touch for Android, Control Center IOS 13 - Control Center, Assistive Touch 2019, Navigation Bar - Assistive Touch Bar, and more. They own 8 apps that have been downloaded together more than 63.64m+ times.

63.64m+
8
6 recorder & smart apps

recorder & smart apps is on position 6 of the biggest Vietnamese app publishers. recorder & smart apps builds smart audio-focused mobile apps. They are based in Vietnam. recorder & smart apps is the app studio behind Music player, MP3 Cutter and Ringtone Maker, Water Reminder - Remind Drink Water, Free Downloader for Video, and more. They own 10 apps that have been downloaded together more than 58.92m+ times.

58.92m+
10
7 9xgeneration

9xgeneration is on position 7 of the biggest Vietnamese app publishers. 9xgeneration creates useful, easy to use apps. They are based in Vietnam. 9xgeneration has developed a number of apps, including Notes - notepad, notebook, color, sticky notes; Kakoke - sing karaoke, voice recorder, singing app; Wifi Password Recovery, Explorer File Manager, and more. They own 15 apps that have been downloaded together more than 55.97m+ times.

55.97m+
15
8 AZ Screen Recorder

AZ Screen Recorder is on position 8 of the biggest Vietnamese app publishers. AZ Screen Recorder is a Vietnamese developer that has made it their mission to make awesome apps for their beloved users. AZ Screen Recorder created the apps AZ Screen Recorder - No Root, Acapella Maker - Video Collage, EZ Web Video Cast | Chromecast, and AZ Plugin 2 (newest). They own 4 apps that have been downloaded together more than 52.63m+ times.

52.63m+
4
9 Kimcy929

Kimcy929 is on position 9 of the biggest Vietnamese app publishers. Kimcy929 is an independent, Vietnam-based mobile app developer that builds simple and useful apps. Kimcy929 has published the apps WiFi Automatic - WiFi auto connect, Repost for Instagram, Screen Recorder - No Ads, Quick Video Recorder, and more. They own 12 apps that have been downloaded together more than 42.07m+ times.

42.07m+
12
10 Viettel Media Inc

Viettel Media Inc is on position 10 of the biggest Vietnamese app publishers. Viettel Media Inc is a Vietnamese multinational telecommunications company headquartered in Hanoi, Vietnam. They are a state-owned enterprise, operated by the Vietnamese Ministry of Defence, and the largest telecommunications service provider in Vietnam. Viettel Media Inc has created a variety of apps, like My Viettel: Tích điểm Free Data, Nạp thẻ, Tra cước; Mocha: FREE 3G/4G for Entertainment, mBCCS 2.0 - Viettel Telecom, Keeng: Free Music and Movies, and more. They own 14 apps that have been downloaded together more than 39.52m+ times.

39.52m+
14

What Are the Most Used SDKs by Vietnamese Publishers?

The following shows which SDKs are most used by Vietnam app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Ads AdMob

72% of apps from Vietnamese publishers have Google Ads AdMob integrated. In total 6,023 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

72
6023
2 Firebase

69% of apps from Vietnamese publishers have Firebase integrated. In total 5,797 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

69
5797
3 Android Support Library V4

55% of apps from Vietnamese publishers have Android Support Library V4 integrated. In total 4,664 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

55
4664
4 Android Design Support Library

40% of apps from Vietnamese publishers have Android Design Support Library integrated. In total 3,376 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

40
3376
5 gson

36% of apps from Vietnamese publishers have gson integrated. In total 2,995 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

36
2995
6 Glide

26% of apps from Vietnamese publishers have Glide integrated. In total 2,172 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

26
2172
7 Firebase Cloud Messaging

25% of apps from Vietnamese publishers have Firebase Cloud Messaging integrated. In total 2,128 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

25
2128
8 Fabric Crashlytics

23% of apps from Vietnamese publishers have Fabric Crashlytics integrated. In total 1,897 apps. Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.

23
1897
9 Google Play In-app billing

22% of apps from Vietnamese publishers have Google Play In-app billing integrated. In total 1,840 apps. Google Play In-App Billing is an SDK that lets developers sell digital content on Android applications. It can be used to sell one-time products, rewarded products, subscriptions, and more.

22
1840
10 Google Cloud Messaging

19% of apps from Vietnamese publishers have Google Cloud Messaging integrated. In total 1,606 apps.

19
1606

What Are the Most Used Android App Permissions by Vietnamese Publishers?

The following shows which android permissions are most frequently request by Vietnam app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 117% of the apps from Vietnamese publishers use the Internet Access permission. Total 12,532 apps.

117
12532
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 113% of the apps from Vietnamese publishers use the Network Information Access permission. Total 12,157 apps.

113
12157
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 77% of the apps from Vietnamese publishers use the Phone Sleep Mode Preventation permission. Total 8,245 apps.

77
8245
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 64% of the apps from Vietnamese publishers use the Write External Storage permission. Total 6,872 apps.

64
6872
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 57% of the apps from Vietnamese publishers use the Push Notification permission. Total 6,116 apps.

57
6116
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 46% of the apps from Vietnamese publishers use the Read External Storage permission. Total 4,898 apps.

46
4898
7 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 43% of the apps from Vietnamese publishers use the Wifi Information Access permission. Total 4,596 apps.

43
4596
8 Billing

The com.android.vending.BILLING permission is required for the integration of billing in android applications. 43% of the apps from Vietnamese publishers use the Billing permission. Total 4,574 apps.

43
4574
9 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 38% of the apps from Vietnamese publishers use the Install Referrer permission. Total 4,077 apps.

38
4077
10 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 35% of the apps from Vietnamese publishers use the Vibration permission. Total 3,755 apps.

35
3755

What Are the Top 10 Highest Ranked Apps in Vietnam?

The following shows the official Google Play apps top chart of Vietnam. 27% of the top apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Apps in Vietnam's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Vietnam. 13% of the top grossing apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Vietnam?

The following shows the official Google Play social top chart of Vietnam. 13% of the top social apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Vietnam?

The following shows the official Google Play news top chart of Vietnam. 53% of the top news apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Vietnam?

The following shows the official Google Play travel top chart of Vietnam. 20% of the top travel apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Vietnam?

The following shows the official Google Play shopping top chart of Vietnam. 33% of the top shopping apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Vietnam?

The following shows the official Google Play lifestyle top chart of Vietnam. 47% of the top lifestyle apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Vietnam?

The following shows the official Google Play business top chart of Vietnam. 47% of the top business apps in Vietnam are from Vietnamese app publishers. See the full chart here.