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Vietnam App Market Statistics in 2023

Vietnam App Market Statistics in 2023 for Android
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The population of Vietnam is a hair below 100 million. Roughly 70% are of working age, 40% are under 25, and 24% are members of the millennial generational bracket. Moreover, over half the country are connected to Wi-Fi, and half of that number are mobile internet users. In other words, Vietnam is large, young, and increasingly tech-savvy. Nowhere is this more apparent than in their mobile app market, which has already established itself as one of the most productive in Asia.

In this article, we will provide a number of detailed app statistics and insights into the Vietnam Android app market with focus on apps only. We will cover a number of topics, including: how many Vietnamese app publishers exist on the Google Play Store, how many apps they have released, and how Vietnamese apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Vietnamese addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

Table of Content

Data Source 42matters

42matters tracks everything from app meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.

How Many App Publishers Are from Vietnam?

There are more than 3,605 Vietnamese publishers on Google Play out of all 1,006,568 app publishers. One of the biggest Vietnamese publishers are Zego Studio, ABI Global LTD, XGame Global, TOH Games, Great Arcade Games, Zego Global Publishing, BonBonGame.com, Vnstart LLC, Bravestars Games, FALCON GLOBAL . Less than 1% of all app publishers on Google Play are from Vietnam. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Vietnamese
Publishers
vs
Total
Publishers

How Many Apps Are from Vietnamese App Publishers?

There are more than 15,652 apps from Vietnamese publishers on Google Play out of the 3,229,917 apps. Apps with most downloads of Vietnamese publishers are Zalo, MB Bank, Zing MP3, Viettel Money, My MobiFone, TV360 – Phiên bản Mobile, MoMo: Chuyển tiền & Thanh toán, VCB Digibank, Cốc Cốc Safe & Private Browser, Agribank E-Mobile Banking . Less than 1% of all apps on Google Play are from Vietnamese publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Vietnamese Apps
vs
Total Apps

How Are Apps from Vietnamese Publishers Rated?

The average rating of 15,652 apps from Vietnamese publishers on Google Play is 3.93 out of 5 stars. This is better than the overall average rating of all apps which is 3.73. Apps from Vietnamese publishers on Google Play have on average 4,306 ratings. This number is higher than the average number of ratings of all apps, which is 1,648 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Vietnamese Apps
3.93 stars
Average #Ratings of
Vietnamese Apps
Average rating of
All Apps
3.73 stars
Average #Ratings of
All Apps

How Focused Are Vietnamese Publishers on Apps vs. Games?

71% of released apps by Vietnamese publishers are apps and 29% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Vietnamese publishers focus more on games with 29% of releases compared to all publishers that focus 14% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps71% Games29%
Apps86% Games14%

How Many Downloads Do Apps from Vietnamese Publishers Get?

Apps by Vietnamese publishers have an average of 457.12k downloads. Overall they get more downloads than the average of all apps which is 226.12k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Vietnamese App
Average Downloads Per App

How Do Vietnamese Apps Monetize?

7% of apps by Vietnamese publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 55% of apps by Vietnamese publishers include ads. That is a higher value compared to the whole world, where 36% have ads. 20% of apps by Vietnamese publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps monetization paid Vietnamese Paid Apps7% Overall Paid Apps3%
Ads monetization ads Vietnamese Include Ads55% Overall Include Ads36%
In-App Billing monetization iap Vietnamese In-App Billing20% Overall In-App Billing4%

Do Vietnamese Publishers Release on both iOS and Android?

23% of apps of Vietnamese publishers are available on both Google Play and iTunes. But overall they put less effort in publishing on both stores, compared to the average publisher with 26%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Vietnamese Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Vietnamese Publishers Based on Downloads?

The following are the top publishers from Vietnam that accumulated most downloads.

sdks
1 Zalo Group

Zalo Group is on position 1 of the biggest Vietnamese app publishers. Zalo Group is the company behind Zalo, a free message and call application for mobile devices. Founded in 2004, they are a subsidiary of the Vietnamese technology company VNG Corporation. Zalo Group is the mobile app developer behind Zalo - Video Call, Zing MP3, Laban Key Go Tieng Viet, Tu Dien Anh Viet Laban, and more. They own 10 apps that have been downloaded together more than 326.55m+ times.

326.55m+
10
2 Apero Technologies Group - TrustedApp

Apero Technologies Group - TrustedApp is on position 2 of the biggest Vietnamese app publishers. They own 60 apps that have been downloaded together more than 233.84m+ times.

233.84m+
60
3 AZ Mobile Software

AZ Mobile Software is on position 3 of the biggest Vietnamese app publishers. They own 54 apps that have been downloaded together more than 217.8m+ times.

217.8m+
54
4 Eco Mobile

Eco Mobile is on position 4 of the biggest Vietnamese app publishers. They own 29 apps that have been downloaded together more than 213.15m+ times.

213.15m+
29
5 recorder & smart apps

recorder & smart apps is on position 5 of the biggest Vietnamese app publishers. recorder & smart apps builds smart audio-focused mobile apps. They are based in Vietnam. recorder & smart apps is the app studio behind Music player, MP3 Cutter and Ringtone Maker, Water Reminder - Remind Drink Water, Free Downloader for Video, and more. They own 5 apps that have been downloaded together more than 187.05m+ times.

187.05m+
5
6 LuuTinh Developer

LuuTinh Developer is on position 6 of the biggest Vietnamese app publishers. LuuTinh Developer is a Vietnamese app developer that makes useful applications with the best performance. LuuTinh Developer has developed the apps Lock Screen & Notifications iOS 13, Control Center iOS 13, Launcher iOS 13, Assistive Touch iOS 13, and more. They own 14 apps that have been downloaded together more than 143.08m+ times.

143.08m+
14
7 VinSmart

VinSmart is on position 7 of the biggest Vietnamese app publishers. They own 28 apps that have been downloaded together more than 126.34m+ times.

126.34m+
28
8 SaS Developer

SaS Developer is on position 8 of the biggest Vietnamese app publishers. They own 4 apps that have been downloaded together more than 124.3m+ times.

124.3m+
4
9 highsecure

highsecure is on position 9 of the biggest Vietnamese app publishers. They own 16 apps that have been downloaded together more than 122.57m+ times.

122.57m+
16
10 EVOLLY.APP

EVOLLY.APP is on position 10 of the biggest Vietnamese app publishers. They own 27 apps that have been downloaded together more than 108.45m+ times.

108.45m+
27

What Are the Most Used SDKs by Vietnamese Publishers?

The following shows which SDKs are most used by Vietnam app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

sdks
1 icon Google Firebase

79% of apps from Vietnamese publishers have Google Firebase integrated. In total 10,257 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

79
10257
2 icon Google Ads AdMob

61% of apps from Vietnamese publishers have Google Ads AdMob integrated. In total 7,945 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

61
7945
3 Google Ads AdMob Mediation Adapters

61% of apps from Vietnamese publishers have Google Ads AdMob Mediation Adapters integrated. In total 7,880 apps.

61
7880
4 icon OkHttp

49% of apps from Vietnamese publishers have OkHttp integrated. In total 6,402 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

49
6402
5 Kotlin

44% of apps from Vietnamese publishers have Kotlin integrated. In total 5,734 apps.

44
5734
6 icon gson

39% of apps from Vietnamese publishers have gson integrated. In total 5,095 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

39
5095
7 icon Glide

39% of apps from Vietnamese publishers have Glide integrated. In total 5,019 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

39
5019
8 icon Firebase Cloud Messaging

36% of apps from Vietnamese publishers have Firebase Cloud Messaging integrated. In total 4,652 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

36
4652
9 icon Firebase Crashlytics Fabric

28% of apps from Vietnamese publishers have Firebase Crashlytics Fabric integrated. In total 3,596 apps. Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market. App developers that leverage Fabric Crashlytics are able to spend less time finding crashes and more time fixing them.

28
3596
10 Android Sqlite

21% of apps from Vietnamese publishers have Android Sqlite integrated. In total 2,791 apps.

21
2791

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What Are the Most Used Android App Permissions by Vietnamese Publishers?

The following shows which android permissions are most frequently request by Vietnam app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

sdks
1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Vietnamese publishers use the Internet Access permission. Total 21,121 apps.

100
21121
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Vietnamese publishers use the Network Information Access permission. Total 20,413 apps.

100
20413
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 100% of the apps from Vietnamese publishers use the Phone Sleep Mode Preventation permission. Total 17,060 apps.

100
17060
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 73% of the apps from Vietnamese publishers use the Write External Storage permission. Total 11,415 apps.

73
11415
5 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 73% of the apps from Vietnamese publishers use the Install Referrer permission. Total 11,362 apps.

73
11362
6 Start At Boot Time

android.permission.RECEIVE_BOOT_COMPLETED gives apps the ability to start themselves as soon as the system it is running on has finished booting. It should be noted, however, that this can often slow down the phone start time. In addition, it can slow down the device generally by enabling the app to run constantly. 70% of the apps from Vietnamese publishers use the Start At Boot Time permission. Total 11,009 apps.

70
11009
7 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 62% of the apps from Vietnamese publishers use the Wifi Information Access permission. Total 9,776 apps.

62
9776
8 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 62% of the apps from Vietnamese publishers use the Push Notification permission. Total 9,699 apps.

62
9699
9 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 60% of the apps from Vietnamese publishers use the Read External Storage permission. Total 9,448 apps.

60
9448
10 android.permission.FOREGROUND_SERVICE

56% of the apps from Vietnamese publishers use the android.permission.FOREGROUND_SERVICE permission. Total 8,693 apps.

56
8693

What Are the Top 10 Highest Ranked Apps in Vietnam?

The following shows the official Google Play apps top chart of Vietnam. 33% of the top apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Apps in Vietnam's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Vietnam. 13% of the top grossing apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Vietnam?

The following shows the official Google Play social top chart of Vietnam. There are no apps from Vietnamese publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Vietnam?

The following shows the official Google Play news top chart of Vietnam. 60% of the top news apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Vietnam?

The following shows the official Google Play travel top chart of Vietnam. 13% of the top travel apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Vietnam?

The following shows the official Google Play shopping top chart of Vietnam. 40% of the top shopping apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Vietnam?

The following shows the official Google Play lifestyle top chart of Vietnam. 47% of the top lifestyle apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Vietnam?

The following shows the official Google Play business top chart of Vietnam. 40% of the top business apps in Vietnam are from Vietnamese app publishers. See the full chart here.

Data Source 42matters

42matters tracks everything from app meta data, to rankings, to download estimates, to changes in meta information, to SDK usage, to App-ads.txt and more. If you would like to leverage our data into your own product, research or app industry analysis, it can be obtained via our API or File Dumps or our interactive App Market Explorer.

Mobile app stats per country