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Vietnam App Market Statistics in 2020

Vietnam App Market Statistics in 2020

Last update: 21 Sep 2020 CET
Vietnam App Market Statistics in 2020 for Android

The population of Vietnam is a hair below 100 million. Roughly 70% are of working age, 40% are under 25, and 24% are members of the millennial generational bracket. Moreover, over half the country are connected to Wi-Fi, and half of that number are mobile internet users. In other words, Vietnam is large, young, and increasingly tech-savvy. Nowhere is this more apparent than in their mobile app market, which has already established itself as one of the most productive in Asia.

In this article, we will provide a number of detailed app statistics and insights into the Vietnam Android app market with focus on apps only. We will cover a number of topics, including: how many Vietnamese app publishers exist on the Google Play Store, how many apps they have released, and how Vietnamese apps have performed compared to the global average. The data is aggregated based on address, such that only major app publishers and ones with valid Vietnamese addresses on the Android market have been considered. Furthermore, all download statistics are estimates.

How Many App Publishers Are from Vietnam?

There are more than 3,108 Vietnamese publishers on Google Play out of all 908,945 app publishers. One of the biggest Vietnamese publishers are TOH Games, Bravestars Games, bonbongame.com, Super Game Studios, ZITGA, WEEGOON, Skygo, VNG Game Studio North, Black Panther, Reed Been . Less than 1% of all app publishers on Google Play are from Vietnam. Find the biggest app publishers with our App Market Explorer.

Percentage
Globally
Vietnamese
Publishers
vs
Total
Publishers

How Many Apps Are from Vietnamese App Publishers?

There are more than 14,288 apps from Vietnamese publishers on Google Play out of the 2,966,718 apps. Apps with most downloads of Vietnamese publishers are Zalo - Video Call, Báo Hay 24h - Tin tức đọc báo kiếm tiền, Zing MP3, MoMo: Nạp tiền Chuyển Tiền & Thanh Toán, Sendo: Shopping Online Giá Rẻ, Laban Key: Vietnamese Keyboard, Bluezone - Contact detection, TPBank Mobile, My Viettel: Tích điểm Đổi quà Nạp thẻ Tra cước, ViettelPay . Less than 1% of all apps on Google Play are from Vietnamese publishers. Filter for apps by publisher country with our tool here.

Percentage
Globally
Vietnamese Apps
vs
Total Apps

How Are Apps from Vietnamese Publishers Rated?

The average rating of 14,288 apps from Vietnamese publishers on Google Play is 3.70 out of 5 stars. This is better than the overall average rating of all apps which is 3.29. Apps from Vietnamese publishers on Google Play have on average 2,783 ratings. This number is higher than the average number of ratings of all apps, which is 1,151 ratings. Sort by the best rated app or by the app with most ratings directly in our App Market Explorer.

Average rating of
Vietnamese Apps
3.70 stars
Average #Ratings of
Vietnamese Apps
Average rating of
All Apps
3.29 stars
Average #Ratings of
All Apps

How Focused Are Vietnamese Publishers on Apps vs. Games?

72% of released apps by Vietnamese publishers are apps and 28% are games. That means the focus is more on apps than on games. Compared to the worldwide market, Vietnamese publishers focus more on games with 28% of releases compared to all publishers that focus 13% on games. Use our full App Market Explorer to filter for the most successful mobile apps and games.

Apps72% Games28%
Apps87% Games13%

How Many Downloads Do Apps from Vietnamese Publishers Get?

Apps by Vietnamese publishers have an average of 260.81k downloads. Overall they get more downloads than the average of all apps which is 156.41k. We offer also more detailed download estimates for any app.

Download Statistics
Average Downloads Per Vietnamese App
Average Downloads Per App

How Do Vietnamese Apps Monetize?

10% of apps by Vietnamese publishers are paid. That is a higher value of paid apps compared to the overall apps, where 3% are paid. 61% of apps by Vietnamese publishers include ads. That is a higher value compared to the whole world, where 39% have ads. 17% of apps by Vietnamese publishers make use of In-App Payments to monetize. That is higher than the average of 4%.

Paid Apps Vietnamese Paid Apps10% Overall Paid Apps3%
Ads Vietnamese Include Ads61% Overall Include Ads39%
In-App Billing Vietnamese In-App Billing17% Overall In-App Billing4%

Do Vietnamese Publishers Release on both iOS and Android?

14% of apps of Vietnamese publishers are available on both Google Play and iTunes. But overall they put less effort in publishing on both stores, compared to the average publisher with 22%. Use our iOS to Android Matching API or Android to iOS Matching API to find the same app across stores.

Vietnamese Apps
Available on Both Stores
Overall Apps
Available on Both Stores

Who Are the Top 10 Vietnamese Publishers Based on Downloads?

The following are the top publishers from Vietnam that accumulated most downloads.

1 Zalo Group

Zalo Group is on position 1 of the biggest Vietnamese app publishers. Zalo Group is the company behind Zalo, a free message and call application for mobile devices. Founded in 2004, they are a subsidiary of the Vietnamese technology company VNG Corporation. Zalo Group is the mobile app developer behind Zalo - Video Call, Zing MP3, Laban Key Go Tieng Viet, Tu Dien Anh Viet Laban, and more. They own 16 apps that have been downloaded together more than 258.95m+ times.

258.95m+
16
2 rubycell

rubycell is on position 2 of the biggest Vietnamese app publishers. rubycell is a Vietnamese app publisher that creates fun music education apps for Android tablets and smartphones. They are based in Hanoi, Vietnam. rubycell has created such apps as Pianist HD Beta, Piano +, Violin : Magical Bow, Guitar +, and more. They own 6 apps that have been downloaded together more than 111.71m+ times.

111.71m+
6
3 LuuTinh Developer

LuuTinh Developer is on position 3 of the biggest Vietnamese app publishers. LuuTinh Developer is a Vietnamese app developer that makes useful applications with the best performance. LuuTinh Developer has developed the apps Lock Screen & Notifications iOS 13, Control Center iOS 13, Launcher iOS 13, Assistive Touch iOS 13, and more. They own 14 apps that have been downloaded together more than 105.7m+ times.

105.7m+
14
4 Assistive Touch Team

Assistive Touch Team is on position 4 of the biggest Vietnamese app publishers. Assistive Touch Team is a Vietnamese app developer that has built a number of apps aimed at improving the user experience of smartphones. Assistive Touch Team has developed and published Assistive Touch for Android, Control Center IOS 13 - Control Center, Assistive Touch 2019, Navigation Bar - Assistive Touch Bar, and more. They own 7 apps that have been downloaded together more than 79.89m+ times.

79.89m+
7
5 recorder & smart apps

recorder & smart apps is on position 5 of the biggest Vietnamese app publishers. recorder & smart apps builds smart audio-focused mobile apps. They are based in Vietnam. recorder & smart apps is the app studio behind Music player, MP3 Cutter and Ringtone Maker, Water Reminder - Remind Drink Water, Free Downloader for Video, and more. They own 8 apps that have been downloaded together more than 78.14m+ times.

78.14m+
8
6 AZ Screen Recorder

AZ Screen Recorder is on position 6 of the biggest Vietnamese app publishers. AZ Screen Recorder is a Vietnamese developer that has made it their mission to make awesome apps for their beloved users. AZ Screen Recorder created the apps AZ Screen Recorder - No Root, Acapella Maker - Video Collage, EZ Web Video Cast | Chromecast, and AZ Plugin 2 (newest). They own 4 apps that have been downloaded together more than 68.29m+ times.

68.29m+
4
7 9xgeneration

9xgeneration is on position 7 of the biggest Vietnamese app publishers. 9xgeneration creates useful, easy to use apps. They are based in Vietnam. 9xgeneration has developed a number of apps, including Notes - notepad, notebook, color, sticky notes; Kakoke - sing karaoke, voice recorder, singing app; Wifi Password Recovery, Explorer File Manager, and more. They own 17 apps that have been downloaded together more than 67.97m+ times.

67.97m+
17
8 Cute Wallpapers Studio

Cute Wallpapers Studio is on position 8 of the biggest Vietnamese app publishers. They own 34 apps that have been downloaded together more than 66.66m+ times.

66.66m+
34
9 Kimcy929

Kimcy929 is on position 9 of the biggest Vietnamese app publishers. Kimcy929 is an independent, Vietnam-based mobile app developer that builds simple and useful apps. Kimcy929 has published the apps WiFi Automatic - WiFi auto connect, Repost for Instagram, Screen Recorder - No Ads, Quick Video Recorder, and more. They own 13 apps that have been downloaded together more than 57.3m+ times.

57.3m+
13
10 ECO MOBILE VN

ECO MOBILE VN is on position 10 of the biggest Vietnamese app publishers. They own 18 apps that have been downloaded together more than 54.98m+ times.

54.98m+
18

What Are the Most Used SDKs by Vietnamese Publishers?

The following shows which SDKs are most used by Vietnam app publishers. To find out which apps integrate the following SDK use our App Market Explorer. We have also aggregated the worldwide Top Ad Network SDKs and other categories.

1 Google Firebase

76% of apps from Vietnamese publishers have Google Firebase integrated. In total 9,002 apps. Firebase is a mobile and web application development platform SDK that gives app builders the ability to develop their apps faster, without worrying about infrastructure. It includes functionalities like analytics, databases, messaging and crash reporting so developers can move quickly and focus on their users.

76
9002
2 Google Ads AdMob

70% of apps from Vietnamese publishers have Google Ads AdMob integrated. In total 8,315 apps. Google Ads AdMob is a mobile advertising platform that enables users to monetize their mobile applications via in-app advertising. AdMob is based on the Google Mobile Ads SDK and serves over 200 billion ad requests a month, with over 1 million advertisers and 1 million apps currently running on the AdMob mobile ad network.

70
8315
3 Android Support Library V4

42% of apps from Vietnamese publishers have Android Support Library V4 integrated. In total 4,905 apps. Android Support Library V4, developed by Google’s Android team, is a platform that helps app developers manage the release of new API versions. Rather than developing code to handle the provisioning of new features on earlier releases, developers can leverage Android Support Library V4 to provide that compatibility layer.

42
4905
4 gson

41% of apps from Vietnamese publishers have gson integrated. In total 4,835 apps. Gson is a Google-developed Java library that app developers can leverage to convert Java Objects into their JSON representation, and vice versa. It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.

41
4835
5 OkHttp

39% of apps from Vietnamese publishers have OkHttp integrated. In total 4,572 apps. OkHttp is an open source project designed to be an efficient HTTP client. It's also easy to use. OkHttp’s request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.

39
4572
6 Glide

30% of apps from Vietnamese publishers have Glide integrated. In total 3,524 apps. Glide is an open source media management and image loading framework for Android that supports fetching, decoding, and displaying video stills, images, and animated GIFs. Glide includes a flexible API that developers can plug in to almost any network stack.

30
3524
7 Firebase Cloud Messaging

28% of apps from Vietnamese publishers have Firebase Cloud Messaging integrated. In total 3,312 apps. Firebase Cloud Messaging is a cross-platform messaging solution developed by Google that lets app developers reliably deliver messages at no cost. With Firebase Cloud Messaging, app developers can notify a client app that new email or other data is available to sync, and drive user re-engagement and retention with notification messages.

28
3312
8 Android Design Support Library

27% of apps from Vietnamese publishers have Android Design Support Library integrated. In total 3,248 apps. Android Design Support Library, developed by Google’s Android team, provides app developers with an API to support adding material design components and patterns to their apps. The Design Support library helps app developers address various material design components and patterns, such as navigation drawers, floating action buttons, snackbars, and tabs.

27
3248
9 Google Play In-app billing

19% of apps from Vietnamese publishers have Google Play In-app billing integrated. In total 2,284 apps. Google Play In-App Billing is an SDK that lets developers sell digital content on Android applications. It can be used to sell one-time products, rewarded products, subscriptions, and more.

19
2284
10 Facebook

18% of apps from Vietnamese publishers have Facebook integrated. In total 2,163 apps. Facebook offers an SDK that helps app developers build engaging social apps and get more installs. The SDK enables everything from powerful analytics, to Facebook’s secure login feature, to Facebook ads.

18
2163

What Are the Most Used Android App Permissions by Vietnamese Publishers?

The following shows which android permissions are most frequently request by Vietnam app publishers. Use our App Market Explorer to filter the Google Play Store by apps with specific permissions.

1 Internet Access

android.permission.INTERNET makes it possible for app publishers to create network sockets and use custom network protocols within their apps. This permission is not required for internet connection however, as the mobile browser provides all apps with the ability to send data to the internet. 100% of the apps from Vietnamese publishers use the Internet Access permission. Total 18,268 apps.

100
18268
2 Network Information Access

The android.permission.ACCESS_NETWORK_STATE permission can be leveraged by app developers to enable their apps to view information about network connections. This information includes such things as which networks exist and which already have connections. 100% of the apps from Vietnamese publishers use the Network Information Access permission. Total 17,613 apps.

100
17613
3 Phone Sleep Mode Preventation

android.permission.WAKE_LOCK gives apps the ability to prevent the phone they are running on from going into sleep mode. This is good for apps, like YouTube, that get extended periods of engagement that do not necessarily require the user to touch the screen or otherwise interact physically with the device. 89% of the apps from Vietnamese publishers use the Phone Sleep Mode Preventation permission. Total 12,738 apps.

89
12738
4 Write External Storage

android.permission.WRITE_EXTERNAL_STORAGE makes it possible for app developers to enable their apps to modify or delete the contents of users’ SD cards. 72% of the apps from Vietnamese publishers use the Write External Storage permission. Total 10,246 apps.

72
10246
5 Push Notification

com.google.android.c2dm.permission.RECEIVE can be used within apps to allow them to accept cloud to device messages sent by the app’s service. It should be noted however, that using this service will incur data usage, and malicious apps could cause excess data usage. 63% of the apps from Vietnamese publishers use the Push Notification permission. Total 8,962 apps.

63
8962
6 Read External Storage

The android.permission.READ_EXTERNAL_STORAGE permission allows app developers to enable their apps to read the contents of user SD cards. 52% of the apps from Vietnamese publishers use the Read External Storage permission. Total 7,458 apps.

52
7458
7 Install Referrer

Apps often advertise other apps. By leveraging com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE apps can make sure that installs of other apps launched via their ads are properly attributed. 51% of the apps from Vietnamese publishers use the Install Referrer permission. Total 7,339 apps.

51
7339
8 Wifi Information Access

App publishers can leverage android.permission.ACCESS_WIFI_STATE to enable their app to view information about Wi-Fi networking. This includes whether Wi-Fi is enabled and the names of the connected Wi-Fi devices. 48% of the apps from Vietnamese publishers use the Wifi Information Access permission. Total 6,824 apps.

48
6824
9 Billing

The com.android.vending.BILLING permission is required for the integration of billing in android applications. 43% of the apps from Vietnamese publishers use the Billing permission. Total 6,144 apps.

43
6144
10 Vibration

android.permission.VIBRATE makes it possible for app builders to give their apps control over the vibrating function of the devices they are running on. 38% of the apps from Vietnamese publishers use the Vibration permission. Total 5,453 apps.

38
5453

What Are the Top 10 Highest Ranked Apps in Vietnam?

The following shows the official Google Play apps top chart of Vietnam. 13% of the top apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Apps in Vietnam's Grossing Top Chart?

The following shows the official Google Play Grossing top chart of Vietnam. 13% of the top grossing apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Social Apps in Vietnam?

The following shows the official Google Play social top chart of Vietnam. There are no apps from Vietnamese publishers. See the full chart here.

What Are the Top 10 Highest Ranked News Apps in Vietnam?

The following shows the official Google Play news top chart of Vietnam. 40% of the top news apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Travel Apps in Vietnam?

The following shows the official Google Play travel top chart of Vietnam. 13% of the top travel apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Shopping Apps in Vietnam?

The following shows the official Google Play shopping top chart of Vietnam. 60% of the top shopping apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Lifestyle Apps in Vietnam?

The following shows the official Google Play lifestyle top chart of Vietnam. 40% of the top lifestyle apps in Vietnam are from Vietnamese app publishers. See the full chart here.

What Are the Top 10 Highest Ranked Business Apps in Vietnam?

The following shows the official Google Play business top chart of Vietnam. 53% of the top business apps in Vietnam are from Vietnamese app publishers. See the full chart here.