REPORT: The State of Connected TV (CTV) App Stores 2024

Ad Tech CTV IAB CategoriesJan 22, 2024

Download our latest report: “The State of Connected TV App Stores 2024 Report”

2023 was a strong year for streaming apps, connected TV (CTV) platforms, and over-the-top (OTT) media devices. The top six CTV app stores, including the Roku Channel Store, Apple TV tvOS App Store, and Amazon Fire TV, grew their app inventories by an average of 22%; and market research companies like Insider Intelligence are predicting massive CTV adoption in the coming years.

So, with this in mind, we’re thrilled to announce our latest report: “The State of Connected TV App Stores 2024 Report”. It explores trends and insights across six leading platforms, including the Roku Channel Store, Apple TV tvOS App Store, Amazon Fire TV, Google TV, Samsung Smart TV Apps, and the LG Content Store.

In particular, it covers the following topics…

CTV App Store Growth Rates
The Top CTV App Categories
The Top CTV IAB Categories
The Top 10 Highest Rated CTV Apps
CTV App Availability by Country
The Most Prolific CTV Publishers

To download the report, fill out the form below:

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At 42matters, we provide app insights, data, and analytics via a host of useful APIs, File Dumps, and web-based app intelligence platforms, like the 42matters Explorer, and the 42matters SDK Explorer.

These tools, which you can try free for 14-days, offer a comprehensive look at app market trends and statistics. This includes in-depth, visual insights into downloads, categories, top charts, rating and review analyses, and more. This data can be downloaded as a CSV file and leveraged however you like — in your own algorithms, analyses, products, studies, etc.

If you would like to learn more about our recent updates, or any other mobile app analytics from 42matters, schedule a free demo with one of our experts!

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