7 Common DSP Pain Points That App Intelligence Can Solve8 min read

From omnichannel app mapping to instantaneous bid enrichment, real-time bidding, and traffic verification. Learn how 42matters can power your DSP.

5 Ways Mobile Attribution Platforms Can Get Better Leads10 min read

Lead generation tips for mobile attribution platforms. How attribution SDK developers can use app, SDK, and app-ads.txt data to get better leads.

CTVAPIExplorer

NEW: CTV APIs and Google TV Explorer8 min read

Introducing our new CTV Enrichment APIs and the Google TV Explorer! Get the best app intelligence solutions for the CTV space from 42matters.

Use CasesCTV

GroundTruth Streamlines Mobile & CTV Media Buying with 42matters5 min read

GroundTruth taps into 42matters for frictionless mobile and CTV app identification and campaign reporting on their omni-channel media platform.

NEW: Roku Downloads, Revised UI for App and SDK Alerts3 min read

Introducing Roku app download estimates! The Explorer is the first platform of its kind to offer download insights for connected TV (CTV) apps.

3 Ways SSPs Can Protect Revenue by Optimizing Sales9 min read

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to optimize the sales process.

App-ads.txtCTV

REPORT: The State of app-ads.txt 20243 min read

In “The State of app-ads.txt 2024” we reveal app-ads.txt usage across 12 app stores, the top mobile and connected TV (CTV) advertising partners, and more.

How SSPs Can Protect Revenue by Combating Churn8 min read

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to combat customer churn.

CTVAd Tech

PLAYBOOK: How to Increase Your Connected TV App Inventory1 min read

Download our playbook for increasing your connected TV (CTV) app inventory. Identify best-fit CTV app publishers to offer high-value CTV ad placements.

Account-Based Marketing (ABM) for Mobile SDK Developers13 min read

Introducing account-based marketing for Mobile SDK developers. Learn about the benefits of ABM and the top tips, tricks, and tools for SDK developers.

Meet 42matters at MWC24 Barcelona!3 min read

42matters is heading back to Mobile World Congress in Barcelona! We’re available to chat about supercharging your business with mobile and CTV app intelligence!

SDK ExplorerCTVAPI

What Is Header Bidding? Which Apps Use Header Bidding SDKs?9 min read

What is header bidding and how does it work for mobile and CTV apps? Learn about header bidding SDKs and how to find apps that use them for ad auctions.

CTVAd Tech

Data Enrichment for Mobile and CTV AdTech Companies10 min read

Data enrichment and lead enrichment solutions for Mobile and CTV AdTech companies. App data for mobile and connected TV ad targeting, lead generation, etc.

REPORT: The State of Connected TV (CTV) App Stores 20241 min read

The State of Connected TV App Stores 2024 Report. CTV market growth and the top apps, publishers, countries, categories, IAB categories, etc.

Streaming Wars: Prime Video Was October’s Biggest Winner6 min read

Streaming Wars: Amazon Prime Video was the biggest winner in October. HBO’s MAX dilemma. It’s time to take ad-supported streaming seriously.

Flexible Access to 42matters'
App Intelligence Data

Flexible Access to 42matters' App Intelligence Data
Explorer

Explorer

Visually explore app intelligence for any iOS, Android, or Roku app.

API

API

Programmatic access to mobile and CTV app intelligence.

File Dumps

File Dumps

Download the latest app data and statistics and ingest them into your own system for further analysis.

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