CTVUse Cases

REPORT: The State of Connected TV (CTV) App Stores 20231 min read

In The State of Connected TV (CTV) App Stores 2023, we track CTV app growth trends, the top CTV categories, the top CTV apps, and the top CTV publishers.

How to Increase Your CTV App Inventory with Best-fit App Publishers9 min read

CTV advertising is exploding. Here’s how you can improve CTV advertising by increasing your CTV app inventory with best-fit app publishers.

Let’s Discuss Connected TV (CTV) App Intelligence at DMEXCO 2022!4 min read

From September 21st - 22nd, our team will be in Cologne, Germany attending DMEXCO 2022, Europe’s leading digital marketing and tech event.

Meet the 42matters Team at DMEXCO 2022!3 min read

We’re heading to Digital Marketing Exposition & Conference (DMEXCO) 2022. If you want to discuss how mobile and connected TV (CTV) app intelligence can help AdTech, lead generation, and cyber security, set up a meeting with our team!

CTVFile Dumps

Google TV Stats: The Top Apps, Categories, and Publishers4 min read

Recently, we expanded our connected TV (CTV) file dumps [https://42matters.com/blog/?p=new-google-tv-file-dumps] with Google TV app intelligence. So, to show you some of the things these file dumps can do, we used them to identify the top Google TV apps, categories, publishers, and more. Here’s what we cover in this article (click the links below to jump to the relevant sections): * The Top Rated Apps on Google TV * The Most Popular Apps on Google TV * The Most Popular Categories on Google

Use CasesCTV

REPORT: The State of Connected TV (CTV) App Stores 20221 min read

We’ve released a new report, titled The State of Connected TV App Stores 2022! The report addresses the continued flourishing of the Connected TV (CTV) and over-the-top (OTT) media landscape. In particular, it focuses on five of the most popular CTV app stores: the Roku Channel Store, Apple TV tvOS App Store, Amazon Fire TV, Samsung Smart TV Apps, and LG Content Store. The State of Connected TV (CTV) App Stores 2022 covers the following topics and trends: * CTV App Growth Rate Trends * The

CTVFile Dumps

NEW: Google TV File Dumps4 min read

We’re thrilled to announce that the 42matters Connected TV (CTV) App Details file dump [https://bit.ly/3svRiwE] will now offer a variety of insights into Google TV apps. For a full rundown on the data provided by our CTV file dump, review our documentation [https://bit.ly/34FUXQm]. Here’s what we cover in this blog post (click the links below to jump to the corresponding section): * What Is Google TV? * How to Access Google TV App Insights With 42matters What Is Google TV? Google TV is es

CTVAPI

App Data Refresh with 42matters3 min read

We’ve made it easier to get up-to-date app data! Now, you can request a data refresh for any app directly from our API documentation pages. Here’s how... How to Request an App Data Refresh From 42matters At 42matters, we update our mobile and connected TV (CTV) app data on a regular basis to assure near real-time app and app market intelligence. Nevertheless, it’s possible that major version releases or app market trends occur between updates. As such, you might want to double check that you’

Ad TechCTV

Inventory Partner Domain Sharing for Connected TV Apps4 min read

The Interactive Advertising Bureau (IAB) has released guidance for ads.txt and app-ads.txt inventory partner domain sharing for the connected TV (CTV) and over-the-top (OTT) landscape. In this blog post, we recap app-ads.txt and briefly explain inventory partner domains. We also explain why ads.txt and app-ads.txt, in their current iterations, are inadequate for navigating advertising in the CTV and OTT market, and how our solutions at 42matters can help. Here’s what we cover (click the links

CTVFile Dumps

42 Connected TV (CTV) Stats That Matter in 20217 min read

Over the last decade or so, the rise of digital streaming, smart TV, and connected TV (CTV) platforms like Roku, Apple TV, Fire TV, and others has caused a seismic realignment in the entertainment industry. So, with people abandoning traditional cable providers in ever-growing numbers, we’ve curated a list of 42 CTV statistics that matter in 2021. To jump to a particular section, click the links below: * Connected TV (CTV) Statistics * Applications per CTV Store * The Top Roku Channel Stor

APICTVFile Dumps

NEW: App-ads.txt for LG and Samsung Connected TV (CTV) Apps4 min read

We’ve added LG and Samsung connected TV (CTV) apps App-Ads.txt file dump. Now, with 42matters, you’ll have access to app-ads.txt insights for all CTV apps available on the LG Content Store and Samsung Smart TV Apps. A few weeks back we launched two new file dumps [https://bit.ly/3GEYk7w] for CTV apps: File Dump for LG TV Apps and File Dump for Samsung TV Apps. Today, we’re thrilled to announce that we’ve expanded our LG TV and Samsung TV solutions. Indeed, our File Dump of App-Ads.txt for Mobil

The Top Streaming Platform Newcomers6 min read

The streaming wars are upon us. While services like Netflix, Hulu, YouTube, and Amazon have long represented the vanguard of the industry, a number of newcomers have begun to turn some heads, portending potentially seismic realignments in the digital streaming market. And these aren’t small names, either. Indeed, as heavy hitters like Disney, NBC, HBO, Paramount, and Apple continue to roll-out revamped digital offerings, it’s tough not to recall that old line from the Who: “Meet the new boss, s

File DumpsCTV

NEW: Connected TV App File Dumps for LG TV and Samsung TV3 min read

We’ve developed two new connected TV (CTV) file dumps. Now, with 42matters, you’ll have access to app intelligence for both LG TV and Samsung TV apps. If you haven’t noticed, we’ve been hard at work here at 42matters. This past Tuesday, for instance, we announced the arrival of the 42matters SDK Explorer [https://bit.ly/3gxig1h], the latest in a string of new products and features dating back to early January. But we’re just getting started! Indeed, today, it’s our pleasure to announce the a

Use CasesCTV

Download the The State of Connected TV App Stores 2021!1 min read

We’ve released a new report, titled The State of Connected TV App Stores 2021! The report, which addresses the continued flourishing of the Connected TV (CTV) landscape, focuses on each of the big three CTV app stores —  the Roku Channel Store, Apple TV tvOS App Store, and Amazon Fire TV.! We discuss the following topics and trends: * CTV App Growth Rate Trends * Top CTV App Categories * Top 10 CTV Apps * Top 5 CTV Publishers To download the report, fill out the form below:

File DumpsCTV

The State of Connected TV (CTV) App Stores 2020-202118 min read

Over the last 10-15 years, the rise of digital streaming and connected TV has caused a seismic realignment in the entertainment industry. Services like YouTube, Hulu, Netflix, Disney+, Roku, and others, have dramatically changed the way consumers interact with television. Indeed, people are abandoning traditional cable providers in ever-growing numbers. According to the market research firm eMarketer, the US satellite and telecom TV industry is on track to lose over 6 million subscribers [htt

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