Australia Mobile Game Statistics 2024
Last update: 20 Dec 2024 CET
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How Do Australian Mobile Game Developers Monetize their Games?

Mobile apps and games are typicallyCoin iconmonetized in three ways. They can be sold on app stores (as opposed to being downloaded for free), host in-app advertisements, or offer in-app purchases.

We’ve uncovered the mobile Game monetization techniques favored by Australian mobile Game developers on Google PlayGoogle Play.

How Mobile Games Monetize
Australian Publishers vs All Publishers
  • Paid Games
    7%
  • In-App Purchases
    55%
  • In-App Advertising
    72%
World icon
  • Paid Games
    4%
  • In-App Purchases
    35%
  • In-App Advertising
    73%

The preferred monetization technique among Australian mobile Game developers is In-App Advertising. Globally, the most common technique is In-App Advertising.

How Do Australian Mobile Game Developers Monetize their Games? image

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