United Kingdom Mobile App Statistics 2024
Last update: 12 Apr 2024 CET
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How Do British Mobile App Developers Monetize their Apps?

Mobile apps and games are typicallyCoin iconmonetized in three ways. They can be sold on app stores (as opposed to being downloaded for free), host in-app advertisements, or offer in-app purchases.

We’ve uncovered the mobile App monetization techniques favored by British mobile App developers on Google PlayGoogle Play.

How Apps Monetize
British Publishers vs All Publishers
  • Paid Apps
    7%
  • In-App Purchases
    13%
  • In-App Advertising
    19%
World icon
  • Paid Apps
    3%
  • In-App Purchases
    5%
  • In-App Advertising
    31%

The preferred monetization technique among British mobile App developers is In-App Advertising. Globally, the most common technique is In-App Advertising.

How Do British Mobile App Developers Monetize their Apps? image

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