Google Play. For an overview of the latest stats and insights, visit the pages below!New Zealand Mobile App Statistics 2025
Last update: 16 Feb 2025 CET
New Zealand Mobile App Market Statistics 2025 for Android
Which Kiwi apps would you like to explore?
New Zealand’s mobile app market is dynamic and forward-thinking, mirroring the country’s reputation for innovation and creativity. Kiwi developers are making a mark globally, particularly in areas like environmental conservation, healthcare, and education. Some top apps from New Zealand are MEGA, Letterboxd, and Air NZ.
In this article, we provide a number of detailed app statistics and insights from the Kiwi Android app market. We cover a number of topics, including how many Kiwi app publishers are active on Google Play, how many apps they have released, and how Kiwi apps have performed compared to the global average. The data is aggregated based on address, meaning only app publishers with valid Kiwi addresses listed on Google Play have been considered.
App Market Overview: Kiwi Mobile Apps on Google Play
Discover how prevalent Kiwi mobile Apps and App publishers are on Google Play. For an overview of the latest stats and insights, visit the pages below!
Google Play. For an overview of the latest stats and insights, visit the pages below!- How Many Mobile App Developers Are From New Zealand? There are 563 Kiwi mobile App developers active on Google Play. Learn more!
- How Many Mobile Apps Have Been Built by Kiwi Developers? Out of the 1,825,140 apps available on Google Play, 1,934 were built by Kiwi developers. Learn more!
- How Many Downloads Do Kiwi Mobile Apps Have on Average? Kiwi mobile Apps average 342.02k downloads. Learn more!
App Ratings: Kiwi Mobile Apps
Kiwi mobile Apps average 2.01 
out of 5 stars.
Learn moreApps Versus Games: New Zealand
88% of apps released by Kiwi publishers are apps and 12% are games.
Learn moreHow Do Kiwi Mobile App Developers Monetize their Apps?
Kiwi mobile App publishers 
monetize their apps in the following ways:
- 7% of Apps must be purchased.
- 25% leverage mobile advertising.
- 17% have in-app purchases.
Globally, however, mobile App publishers monetize their apps like so:
- 3% of Apps must be purchased.
- 27% leverage mobile advertising.
- 10% have in-app purchases.
How Many Kiwi Mobile Apps Are Available on Both iOS and Android?
51% of Kiwi mobile App publishers have released Apps on both Google Play and the 
Apple App Store.
Learn moreGoogle Play and the Apple App Store.The Most Popular SDKs and Android App Permissions
Explore the most common SDKs and permissions used by Kiwi Android Apps. Uncover the top trending tools and access requirements within the industry.
- What Are the Most Common Mobile SDKs Integrated in Kiwi Apps? Currently, Android Support Library V4 ranks first, followed by Google Play Services and Google Firebase. See the full rankings here!
- What Are the Most Common App Permissions Used by Kiwi Mobile Apps? Internet Access is the most requested permission, followed by Network Information Access and Phone Sleep Mode Preventation. See the full rankings here!
Top Kiwi Mobile App Developers Based on Downloads
Discover the 
top 10 Kiwi mobile App publishers, based on total global downloads.
Learn more top 10 Kiwi mobile App publishers, based on total global downloads.Most Popular Mobile Apps: New Zealand
We’ve ranked the top Kiwi mobile Apps from the most popular Google Play categories, including Social, News, Travel, Shopping, Lifestyle, and Business. We also looked at the most popular and top grossing Kiwi mobile Apps overall.
top Kiwi mobile Apps from the most popular Google Play categories, including Social, News, Travel, Shopping, Lifestyle, and Business. We also looked at the most popular and top grossing Kiwi mobile Apps overall.- Most Popular Mobile Apps in the New Zealand: New World, Temu: Shop Like a Billionaire, and ChatGPT. See the full list!
- Top Grossing Mobile Apps in the New Zealand: Google One, Disney+, and TikTok. See the full list!
- Most Popular Social Apps in the New Zealand: TikTok, Threads, and Instagram. See the full list!
- Most Popular News Apps in the New Zealand: Substack, Fox News - Daily Breaking News, and NZ Herald News. See the full list!
- Most Popular Travel Apps in the New Zealand: Air NZ, Booking.com: Hotels & Travel, and ParkMate (NZ). See the full list!
- Most Popular Shopping Apps in the New Zealand: New World, Temu: Shop Like a Billionaire, and Everyday Rewards. See the full list!
- Most Popular Lifestyle Apps in the New Zealand: Trade Me: Property, Jobs, Shop, Z App, and Pinterest. See the full list!
- Most Popular Business Apps in the New Zealand: Microsoft Teams, Microsoft Authenticator, and SEEK Jobs & Employment. See the full list!
Get Even More Mobile App Market Intelligence!
The 42matters Explorer enables you to browse the global app market, with insight into publisher details, app metadata, performance metrics, technical insights, and more.
Our suite of APIs, file dumps, and other app and SDK intelligence tools can help you dig even deeper, with intelligence compiled from 12 leading mobile and connected TV (CTV) app stores, including Google Play, the Apple App Store, Amazon Appstore, Huawei AppGallery, Tencent App Store, Roku, Apple TV, Fire TV, Google TV, Samsung Smart TV Apps, the LG Content Store, and Vizio SmartCast Apps.
To learn more, set up a demo with our app market experts!
