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Top 16 Ad Mediation SDKs Used in iOS Apps on the Apple App Store
Last update: 24 Feb 2024 CET
App Store

Top 16 Ad Mediation SDKs Used in iOS Apps on the Apple App Store

We at 42matters have identified the 16 most popular Ad Mediation SDKs leveraged by iOS apps available on the iOS app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Apple App Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 92.52% have integrated Google Ads AdMob Mediation Adapters. This accounts for 86.52% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
151.85k
App Store
App Share
92.52%
App Store
Apps
54.90k
Games
96.95k
Total Downloads
86.05b
App Store
Download Share
86.52%
App Store
App Downloads
18.43b
Game Downloads
67.62b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 23.95% have integrated AppLovin Mediation Adapters. This accounts for 68.78% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
39.32k
App Store
App Share
23.95%
App Store
Apps
6.73k
Games
32.59k
Total Downloads
68.41b
App Store
Download Share
68.78%
App Store
App Downloads
11.40b
Game Downloads
57.01b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 20.04% have integrated Chartboost. This accounts for 34.39% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
32.89k
App Store
App Share
20.04%
App Store
Apps
4.12k
Games
28.77k
Total Downloads
34.20b
App Store
Download Share
34.39%
App Store
App Downloads
2.99b
Game Downloads
31.22b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad mediation SDKs, 12.31% have integrated InMobi Mobile Ads. This accounts for 44.73% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
20.21k
App Store
App Share
12.31%
App Store
Apps
3.92k
Games
16.29k
Total Downloads
44.48b
App Store
Download Share
44.73%
App Store
App Downloads
7.35b
Game Downloads
37.13b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 9.70% have integrated DT Exchange by Digital Turbine. This accounts for 57.90% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
15.92k
App Store
App Share
9.70%
App Store
Apps
1.56k
Games
14.36k
Total Downloads
57.59b
App Store
Download Share
57.90%
App Store
App Downloads
9.80b
Game Downloads
47.79b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, 6.07% have integrated ironSource Mediation Adapters. This accounts for 20.51% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
9.96k
App Store
App Share
6.07%
App Store
Apps
837
Games
9.13k
Total Downloads
20.40b
App Store
Download Share
20.51%
App Store
App Downloads
1.53b
Game Downloads
18.87b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 2.96% have integrated Appodeal. This accounts for 19.15% of app downloads within the ad mediation SDK category.

Appodeal is a leading publisher-centric app monetization platform SDK.

Total Apps
4.87k
App Store
App Share
2.96%
App Store
Apps
1.33k
Games
3.54k
Total Downloads
19.05b
App Store
Download Share
19.15%
App Store
App Downloads
2.85b
Game Downloads
16.20b

Use the 42matters SDK Explorer to find all apps that use Appodeal.

Among all apps utilizing ad mediation SDKs, 1.46% have integrated TopOn Mediation. This accounts for 3.44% of app downloads within the ad mediation SDK category.

Total Apps
2.40k
App Store
App Share
1.46%
App Store
Apps
845
Games
1.55k
Total Downloads
3.42b
App Store
Download Share
3.44%
App Store
App Downloads
1.96b
Game Downloads
1.47b

Use the 42matters SDK Explorer to find all apps that use TopOn Mediation.

Among all apps utilizing ad mediation SDKs, 1.23% have integrated Criteo Publisher. This accounts for 2.14% of app downloads within the ad mediation SDK category.

Criteo Publisher SDK is meant for app publishers that want to integrate the Criteo Direct Bidder product into their app.

Total Apps
2.01k
App Store
App Share
1.23%
App Store
Apps
983
Games
1.03k
Total Downloads
2.13b
App Store
Download Share
2.14%
App Store
App Downloads
1.34b
Game Downloads
793.21m

Use the 42matters SDK Explorer to find all apps that use Criteo Publisher.

Among all apps utilizing ad mediation SDKs, <1% have integrated MoPub Mediation Adapters. This accounts for 1.12% of app downloads within the ad mediation SDK category.

The MoPub Mediation SDK allows publishers to make ad requests to multiple ad networks to maximize revenue and increase fill rate.

Total Apps
1.53k
App Store
App Share
<1%
App Store
Apps
381
Games
1.15k
Total Downloads
1.12b
App Store
Download Share
1.12%
App Store
App Downloads
248.58m
Game Downloads
869.59m

Use the 42matters SDK Explorer to find all apps that use MoPub Mediation Adapters.

Among all apps utilizing ad mediation SDKs, <1% have integrated Admost AMR. This accounts for <1% of app downloads within the ad mediation SDK category.

Admost is a full-cycle mobile monetization SDK. It has 3 primary functions: mobile mediation, revenue analytics, and cross promotion.

Total Apps
106
App Store
App Share
<1%
App Store
Apps
51
Games
55
Total Downloads
406.76m
App Store
Download Share
<1%
App Store
App Downloads
364.33m
Game Downloads
42.42m

Use the 42matters SDK Explorer to find all apps that use Admost AMR.

Among all apps utilizing ad mediation SDKs, <1% have integrated Enhance SDK. This accounts for <1% of app downloads within the ad mediation SDK category.

Enhance SDK modifies your app to automatically implement third party services.

Total Apps
105
App Store
App Share
<1%
App Store
Apps
4
Games
101
Total Downloads
7.40m
App Store
Download Share
<1%
App Store
App Downloads
7.39k
Game Downloads
7.39m

Use the 42matters SDK Explorer to find all apps that use Enhance SDK.

Among all apps utilizing ad mediation SDKs, <1% have integrated AdWhirl. This accounts for <1% of app downloads within the ad mediation SDK category.

AdWhirl is an advertising mediation platform SDK for Android and iOS applications. It allows developers to switch between ad networks on the fly.

Total Apps
103
App Store
App Share
<1%
App Store
Apps
36
Games
67
Total Downloads
24.22m
App Store
Download Share
<1%
App Store
App Downloads
17.11m
Game Downloads
7.11m

Use the 42matters SDK Explorer to find all apps that use AdWhirl.

Among all apps utilizing ad mediation SDKs, <1% have integrated X3M. This accounts for <1% of app downloads within the ad mediation SDK category.

Total Apps
27
App Store
App Share
<1%
App Store
Apps
0
Games
27
Total Downloads
76.79m
App Store
Download Share
<1%
App Store
App Downloads
0
Game Downloads
76.79m

Use the 42matters SDK Explorer to find all apps that use X3M.

Among all apps utilizing ad mediation SDKs, <1% have integrated Display.io. This accounts for <1% of app downloads within the ad mediation SDK category.

display.io is a high impact SDK for apps that delivers stunning ad experience and stellar campaign performance metrics.

Total Apps
27
App Store
App Share
<1%
App Store
Apps
8
Games
19
Total Downloads
295.17m
App Store
Download Share
<1%
App Store
App Downloads
231.81m
Game Downloads
63.36m

Use the 42matters SDK Explorer to find all apps that use Display.io.

Among all apps utilizing ad mediation SDKs, <1% have integrated GreedyGame. This accounts for <1% of app downloads within the ad mediation SDK category.

Total Apps
App Store
App Share
<1%
App Store
Apps
Games
Total Downloads
0
App Store
Download Share
<1%
App Store
App Downloads
0
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use GreedyGame.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.