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Top 15 Ad Mediation SDKs Used in iOS Apps on the Apple App Store
Last update: 24 Sep 2023 CET
App Store

Top 15 Ad Mediation SDKs Used in iOS Apps on the Apple App Store

We at 42matters have identified the 15 most popular Ad Mediation SDKs leveraged by iOS apps available on the iOS app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Apple App Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 91.41% have integrated Google Ads AdMob Mediation Adapters. This accounts for 88% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
152.80k
App Store
App Share
91.41%
App Store
Apps
57.29k
Games
95.51k
Total Downloads
73.61b
App Store
Download Share
90.91%
App Store
App Downloads
16.52b
Game Downloads
57.09b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 11.16% have integrated AppLovin Mediation Adapters. This accounts for 88% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
35.73k
App Store
App Share
11.16%
App Store
Apps
6.33k
Games
29.40k
Total Downloads
57.43b
App Store
Download Share
70.92%
App Store
App Downloads
10.17b
Game Downloads
47.25b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 25.62% have integrated Chartboost. This accounts for 88% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
32.32k
App Store
App Share
25.62%
App Store
Apps
4.24k
Games
28.08k
Total Downloads
27.11b
App Store
Download Share
33.48%
App Store
App Downloads
2.28b
Game Downloads
24.83b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad mediation SDKs, 8.91% have integrated InMobi Mobile Ads. This accounts for 88% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
18.87k
App Store
App Share
8.91%
App Store
Apps
3.84k
Games
15.03k
Total Downloads
37.28b
App Store
Download Share
46.04%
App Store
App Downloads
6.83b
Game Downloads
30.45b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 3.18% have integrated DT Exchange by Digital Turbine. This accounts for 88% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
10.02k
App Store
App Share
3.18%
App Store
Apps
850
Games
9.17k
Total Downloads
26.67b
App Store
Download Share
32.94%
App Store
App Downloads
3.48b
Game Downloads
23.19b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, 3.31% have integrated ironSource Mediation Adapters. This accounts for 88% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
9.52k
App Store
App Share
3.31%
App Store
Apps
809
Games
8.71k
Total Downloads
17.10b
App Store
Download Share
21.12%
App Store
App Downloads
1.26b
Game Downloads
15.84b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 1.38% have integrated Appodeal. This accounts for 88% of app downloads within the ad mediation SDK category.

Appodeal is a leading publisher-centric app monetization platform SDK.

Total Apps
2.93k
App Store
App Share
1.38%
App Store
Apps
1.07k
Games
1.86k
Total Downloads
713.08m
App Store
Download Share
<1%
App Store
App Downloads
317.64m
Game Downloads
395.44m

Use the 42matters SDK Explorer to find all apps that use Appodeal.

Among all apps utilizing ad mediation SDKs, 1.06% have integrated TopOn Mediation. This accounts for 88% of app downloads within the ad mediation SDK category.

Total Apps
2.27k
App Store
App Share
1.06%
App Store
Apps
743
Games
1.52k
Total Downloads
3.42b
App Store
Download Share
4.23%
App Store
App Downloads
2.01b
Game Downloads
1.42b

Use the 42matters SDK Explorer to find all apps that use TopOn Mediation.

Among all apps utilizing ad mediation SDKs, <1% have integrated Criteo Publisher. This accounts for 88% of app downloads within the ad mediation SDK category.

Criteo Publisher SDK is meant for app publishers that want to integrate the Criteo Direct Bidder product into their app.

Total Apps
2.02k
App Store
App Share
<1%
App Store
Apps
1.03k
Games
996
Total Downloads
2.08b
App Store
Download Share
2.57%
App Store
App Downloads
1.34b
Game Downloads
742.51m

Use the 42matters SDK Explorer to find all apps that use Criteo Publisher.

Among all apps utilizing ad mediation SDKs, 1.17% have integrated MoPub Mediation Adapters. This accounts for 88% of app downloads within the ad mediation SDK category.

The MoPub Mediation SDK allows publishers to make ad requests to multiple ad networks to maximize revenue and increase fill rate.

Total Apps
1.69k
App Store
App Share
1.17%
App Store
Apps
423
Games
1.26k
Total Downloads
1.18b
App Store
Download Share
1.46%
App Store
App Downloads
275.96m
Game Downloads
904.74m

Use the 42matters SDK Explorer to find all apps that use MoPub Mediation Adapters.

Among all apps utilizing ad mediation SDKs, <1% have integrated Admost AMR. This accounts for 88% of app downloads within the ad mediation SDK category.

Admost is a full-cycle mobile monetization SDK. It has 3 primary functions: mobile mediation, revenue analytics, and cross promotion.

Total Apps
120
App Store
App Share
<1%
App Store
Apps
55
Games
65
Total Downloads
409.81m
App Store
Download Share
<1%
App Store
App Downloads
291.13m
Game Downloads
118.68m

Use the 42matters SDK Explorer to find all apps that use Admost AMR.

Among all apps utilizing ad mediation SDKs, <1% have integrated Enhance SDK. This accounts for 88% of app downloads within the ad mediation SDK category.

Enhance SDK modifies your app to automatically implement third party services.

Total Apps
109
App Store
App Share
<1%
App Store
Apps
5
Games
104
Total Downloads
9.29m
App Store
Download Share
<1%
App Store
App Downloads
14.27k
Game Downloads
9.28m

Use the 42matters SDK Explorer to find all apps that use Enhance SDK.

Among all apps utilizing ad mediation SDKs, <1% have integrated AdWhirl. This accounts for 88% of app downloads within the ad mediation SDK category.

AdWhirl is an advertising mediation platform SDK for Android and iOS applications. It allows developers to switch between ad networks on the fly.

Total Apps
105
App Store
App Share
<1%
App Store
Apps
40
Games
65
Total Downloads
21.95m
App Store
Download Share
<1%
App Store
App Downloads
15.21m
Game Downloads
6.74m

Use the 42matters SDK Explorer to find all apps that use AdWhirl.

Among all apps utilizing ad mediation SDKs, <1% have integrated X3M. This accounts for 88% of app downloads within the ad mediation SDK category.

Total Apps
22
App Store
App Share
<1%
App Store
Apps
0
Games
22
Total Downloads
41.91m
App Store
Download Share
<1%
App Store
App Downloads
0
Game Downloads
41.91m

Use the 42matters SDK Explorer to find all apps that use X3M.

Among all apps utilizing ad mediation SDKs, <1% have integrated GreedyGame. This accounts for 88% of app downloads within the ad mediation SDK category.

Total Apps
1
App Store
App Share
<1%
App Store
Apps
0
Games
1
Total Downloads
0
App Store
Download Share
<1%
App Store
App Downloads
0
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use GreedyGame.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent MyApp, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.