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Top 16 Ad Mediation SDKs Used in iOS Apps on the Apple App Store
Last update: 23 Jul 2024 CET
App Store

Top 16 Ad Mediation SDKs Used in iOS Apps on the Apple App Store

We at 42matters have identified the 16 most popular Ad Mediation SDKs leveraged by iOS apps available on the iOS app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Apple App Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 91.99% have integrated Google Ads AdMob Mediation Adapters. This accounts for 86.39% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
152.13k
App Store
App Share
91.99%
App Store
Apps
53.73k
Games
98.40k
Total Downloads
87.61b
App Store
Download Share
86.39%
App Store
App Downloads
17.71b
Game Downloads
69.89b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 24.49% have integrated AppLovin Mediation Adapters. This accounts for 44.30% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
40.50k
App Store
App Share
24.49%
App Store
Apps
6.60k
Games
33.90k
Total Downloads
44.92b
App Store
Download Share
44.30%
App Store
App Downloads
7.58b
Game Downloads
37.34b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 20.50% have integrated Chartboost. This accounts for 37.25% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
33.90k
App Store
App Share
20.50%
App Store
Apps
4.46k
Games
29.45k
Total Downloads
37.77b
App Store
Download Share
37.25%
App Store
App Downloads
3.97b
Game Downloads
33.80b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad mediation SDKs, 18.75% have integrated ironSource Mediation Adapters. This accounts for 53.58% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
31.01k
App Store
App Share
18.75%
App Store
Apps
3.52k
Games
27.50k
Total Downloads
54.33b
App Store
Download Share
53.58%
App Store
App Downloads
4.94b
Game Downloads
49.40b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 11.62% have integrated InMobi Mobile Ads. This accounts for 34.26% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
19.22k
App Store
App Share
11.62%
App Store
Apps
3.74k
Games
15.48k
Total Downloads
34.74b
App Store
Download Share
34.26%
App Store
App Downloads
5.23b
Game Downloads
29.51b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 10.70% have integrated DT Exchange by Digital Turbine. This accounts for 56.16% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
17.70k
App Store
App Share
10.70%
App Store
Apps
1.64k
Games
16.05k
Total Downloads
56.96b
App Store
Download Share
56.16%
App Store
App Downloads
6.30b
Game Downloads
50.65b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, 3.86% have integrated Appodeal. This accounts for 30.40% of app downloads within the ad mediation SDK category.

Appodeal is a leading publisher-centric app monetization platform SDK.

Total Apps
6.39k
App Store
App Share
3.86%
App Store
Apps
1.46k
Games
4.92k
Total Downloads
30.83b
App Store
Download Share
30.40%
App Store
App Downloads
4.20b
Game Downloads
26.63b

Use the 42matters SDK Explorer to find all apps that use Appodeal.

Among all apps utilizing ad mediation SDKs, 1.50% have integrated TopOn Mediation. This accounts for 4.07% of app downloads within the ad mediation SDK category.

Total Apps
2.49k
App Store
App Share
1.50%
App Store
Apps
904
Games
1.58k
Total Downloads
4.13b
App Store
Download Share
4.07%
App Store
App Downloads
2.48b
Game Downloads
1.65b

Use the 42matters SDK Explorer to find all apps that use TopOn Mediation.

Among all apps utilizing ad mediation SDKs, 1.05% have integrated Criteo Publisher. This accounts for 1.45% of app downloads within the ad mediation SDK category.

Criteo Publisher SDK is meant for app publishers that want to integrate the Criteo Direct Bidder product into their app.

Total Apps
1.73k
App Store
App Share
1.05%
App Store
Apps
816
Games
915
Total Downloads
1.47b
App Store
Download Share
1.45%
App Store
App Downloads
1.08b
Game Downloads
393.96m

Use the 42matters SDK Explorer to find all apps that use Criteo Publisher.

Among all apps utilizing ad mediation SDKs, <1% have integrated MoPub Mediation Adapters. This accounts for 1.07% of app downloads within the ad mediation SDK category.

The MoPub Mediation SDK allows publishers to make ad requests to multiple ad networks to maximize revenue and increase fill rate.

Total Apps
1.46k
App Store
App Share
<1%
App Store
Apps
358
Games
1.10k
Total Downloads
1.08b
App Store
Download Share
1.07%
App Store
App Downloads
238.91m
Game Downloads
841.34m

Use the 42matters SDK Explorer to find all apps that use MoPub Mediation Adapters.

Among all apps utilizing ad mediation SDKs, <1% have integrated Enhance SDK. This accounts for <1% of app downloads within the ad mediation SDK category.

Enhance SDK modifies your app to automatically implement third party services.

Total Apps
105
App Store
App Share
<1%
App Store
Apps
5
Games
100
Total Downloads
8.01m
App Store
Download Share
<1%
App Store
App Downloads
7.54k
Game Downloads
8.00m

Use the 42matters SDK Explorer to find all apps that use Enhance SDK.

Among all apps utilizing ad mediation SDKs, <1% have integrated AdWhirl. This accounts for <1% of app downloads within the ad mediation SDK category.

AdWhirl is an advertising mediation platform SDK for Android and iOS applications. It allows developers to switch between ad networks on the fly.

Total Apps
100
App Store
App Share
<1%
App Store
Apps
35
Games
65
Total Downloads
24.19m
App Store
Download Share
<1%
App Store
App Downloads
16.94m
Game Downloads
7.25m

Use the 42matters SDK Explorer to find all apps that use AdWhirl.

Among all apps utilizing ad mediation SDKs, <1% have integrated Admost AMR. This accounts for <1% of app downloads within the ad mediation SDK category.

Admost is a full-cycle mobile monetization SDK. It has 3 primary functions: mobile mediation, revenue analytics, and cross promotion.

Total Apps
95
App Store
App Share
<1%
App Store
Apps
48
Games
47
Total Downloads
349.67m
App Store
Download Share
<1%
App Store
App Downloads
324.17m
Game Downloads
25.50m

Use the 42matters SDK Explorer to find all apps that use Admost AMR.

Among all apps utilizing ad mediation SDKs, <1% have integrated X3M. This accounts for <1% of app downloads within the ad mediation SDK category.

Total Apps
30
App Store
App Share
<1%
App Store
Apps
0
Games
30
Total Downloads
95.15m
App Store
Download Share
<1%
App Store
App Downloads
0
Game Downloads
95.15m

Use the 42matters SDK Explorer to find all apps that use X3M.

Among all apps utilizing ad mediation SDKs, <1% have integrated Display.io. This accounts for <1% of app downloads within the ad mediation SDK category.

display.io is a high impact SDK for apps that delivers stunning ad experience and stellar campaign performance metrics.

Total Apps
27
App Store
App Share
<1%
App Store
Apps
9
Games
18
Total Downloads
309.50m
App Store
Download Share
<1%
App Store
App Downloads
247.59m
Game Downloads
61.91m

Use the 42matters SDK Explorer to find all apps that use Display.io.

Among all apps utilizing ad mediation SDKs, <1% have integrated GreedyGame. This accounts for <1% of app downloads within the ad mediation SDK category.

Total Apps
App Store
App Share
<1%
App Store
Apps
Games
Total Downloads
0
App Store
Download Share
<1%
App Store
App Downloads
0
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use GreedyGame.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.