REPORT: The State of App-ads.txt and Sellers.json 2022

We’ve released a new report titled The State of App-ads.txt and Sellers.json 2022!

The report addresses the growing threat of mobile ad fraud and how ad tech companies are beginning to fight back. In particular, it focuses on the rise of app-ads.txt and sellers.json, two ad fraud prevention standards developed by the Interactive Advertising Bureau (IAB).

The State of App-ads.txt and Sellers.json 2022 covers the following topics and trends:

  • The Rise of Mobile Advertising and Mobile Ad Fraud
  • App-ads.txt and Sellers.json
  • App-ads.txt Trends
  • App-ads.txt Top Ad Partners, ‘Direct’ Ad Partners, and ‘Reseller’ Ad Partners
  • Sellers.json Top Authorized Digital Sellers
  • And More!

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At 42matters, we provide app insights, data, and analytics via a host of useful APIs, File Dumps, and web-based app intelligence platforms, like the 42matters Explorer, and the 42matters SDK Explorer.

These tools, which you can try free for 14-days, offer a comprehensive look at app market trends and statistics. This includes in-depth, visual insights into downloads, categories, top charts, rating and review analyses, and more. This data can be downloaded as a CSV file and leveraged however you like — in your own algorithms, analyses, products, studies, etc.

If you would like to learn more about our recent updates, or any other mobile app analytics from 42matters, schedule a free demo with one of our experts!

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