Streaming Wars: Has Prime Video Overtaken Netflix?

Market research firm Park Associates recently updated its list of the top 10 U.S. subscription over-the-top (OTT) video services. For the first time in the history of the annual report, which bases its rankings on estimated subscribers, Netflix failed to claim the top spot. Instead, Amazon Prime Video has officially taken the lead.

Since we follow the streaming wars pretty closely here at 42matters, we wanted to check out the state of play in the U.S. mobile market. In particular, we analyzed the performance of the iOS and Android versions of Prime Video, Netflix, Hulu, and Disney+.

Here’s what we found…


Netflix Still Dominates on Google Play

This chart depicts daily U.S. downloads for the Android versions of Netflix, Prime Video, Disney+, and Hulu. In particular, these numbers come from the period between January 1st, 2022 and December 9th, 2022.

As you can see, Netflix leads Prime Video by a sizable margin, having tallied 22,618,376 downloads in 2022 compared to Prime Video’s 7,558,762.

In fact, Amazon’s streaming service actually places third on Google Play. It’s six million downloads short of Disney+ (13,384,362 downloads) and five hundred thousand ahead of Hulu (7,014,306).


Netflix Leads on the App Store, but Disney+ Is Nipping at Its Heels

Now let’s look at how these apps performed on the Apple App Store. Once again, we took a look at daily U.S. downloads from the period between January 1st, 2022 and December 9th, 2022.

Netflix holds a lead here as well, but it’s a slim one. While the streaming giant has registered a market-best 23,399,874 downloads, Disney+ is giving it a run for its money, having ginned up a whopping 22,245,381 downloads. Indeed, Amazon Prime Video (14,553,527) once again finds itself in third place, just eclipsing Hulu (13,257,550).

Now, all things considered, Amazon’s are solid numbers. The iOS and Android versions of Prime Video have combined for upwards of 22 million downloads in the United States in 2022. Still, it’s noteworthy that Prime Video’s mobile performance falls short of Netflix’s considering the report from Park Associates.


Netflix Has More Monthly Active Users Than Amazon, Disney, and Hulu

Below we’ve charted MAU trends for the Android versions of Netflix, Amazon Prime Video, Hulu, and Disney+.

The results look quite similar to the download trends. Netflix (15,425,078) leads the way, followed by Disney+ (4,229,919), Prime Video (2,634,528), and Hulu (1,094,256). Check it out:

Netflix

Disney+


Amazon Prime Video

Hulu


Final Thoughts

Judging from our numbers, Netflix still rules the roost. Moreover, their closest competitor isn’t Amazon Prime Video, but Disney+. At least, from a mobile app perspective…

Indeed, it’s important to remember that our intelligence solutions do not measure total users, but users originating from Google Play and the Apple App Store. So, take it for what it’s worth. We have no reason to distrust the Park Associates report, we just want to add some color to the commentary.

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