Well, it’s officially 2023, and if you’re like a lot of people, getting back into shape is probably near the top of your list for the New Year. With this in mind, we used our mobile app intelligence to rank the best weight loss apps heading into 2023.
More specifically, we identified all iOS and Android apps that include the keyword “weight loss” in either their title or description. Then, we sorted them according to the number of downloads they received between December 5th, 2022 and January 4th, 2022.
Here’s what we found (click the links to jump to the relevant sections):
The Top 5 Android Weight Loss Apps in 2023
1.Yoga-Go: Yoga For Weight Loss by WELLTECH APPS LIMITED
a. 30-Day Downloads: 246,297
2. HealthifyMe – Calorie Counter by HealthifyMe (Calorie Counter, Weight Loss Coach)
a. 30-Day Downloads: 218,975
3. Fitness Coach: Weight Loss by Leap Fitness Group
a. 30-Day Downloads: 115,317
4. DanceFitme: Fun Weight Loss by Dance workouts, weight loss, tailored arrangement.
a. 30-Day Downloads: 89,039
5. Yoga for Beginners Weight Loss by Leap Fitness Group
a. 30-Day Downloads: 86,880
Below is a chart outlining the download trends for each of these apps between December 5th and January 4th. As you can see, downloads picked up massively towards the end of December — especially in the period between Christmas and New Year’s Day.
The Top 5 iOS Weight Loss Apps in 2023
1.Yoga-Go: Yoga for Weight Loss by WELLTECH APPS LIMITED
a. 30-Day Downloads: 756,961
2. Home Fitness for Weight Loss by MONTIBUS LTD
a. 30-Day Downloads: 389,669
3. Weight Loss Running by Slimkit by MONTIBUS LTD
a. 30-Day Downloads: 211,190
4. BMI Calculator – Weight Loss by Steffen Mayer
a. 30-Day Downloads: 209,291
5. WELPS: home weight loss, yoga by Wellness Digital Group LLC
a. 30-Day Downloads: 121,539
As before, the following chart depicts downloads for each of the above apps in the period between December 5th and January 4th. Once again, downloads picked up substantially towards the end of the year, with Yoga-Go leading the way.
Final Thoughts
Unsurprisingly, downloads for weight loss apps skyrocketed after Christmas day. The iOS version of Yoga-Go, for example, which hovered between 6,000 and 7,000 downloads per day in early December, racked up 117,129 downloads on January 2nd. Along the same lines, the iOS version of WELPS rarely registered more than a few hundred downloads before notching 53,449 on December 27th. Not too shabby.
While it's unlikely these apps will continue at their current trajectories, their success heading into the New Year does provide some interesting insight into what’s driving downloads. Specifically, these apps aren’t targeting people looking for grueling forms of fitness. Common keywords are “yoga,” “dance,” “fun,” and “calorie counting” (i.e. not “power workout,” “sweaty HIIT,” “crossfit,” etc.). Likewise, privacy and convenience appear to be major selling points, as indicated by the frequent use of the keyphrase “home fitness.”
