United Kingdom Mobile Game Statistics 2024
Last update: 29 Dec 2024 CET
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How Do British Mobile Game Developers Monetize their Games?

Mobile apps and games are typicallyCoin iconmonetized in three ways. They can be sold on app stores (as opposed to being downloaded for free), host in-app advertisements, or offer in-app purchases.

We’ve uncovered the mobile Game monetization techniques favored by British mobile Game developers on Google PlayGoogle Play.

How Mobile Games Monetize
British Publishers vs All Publishers
  • Paid Games
    12%
  • In-App Purchases
    52%
  • In-App Advertising
    70%
World icon
  • Paid Games
    4%
  • In-App Purchases
    35%
  • In-App Advertising
    73%

The preferred monetization technique among British mobile Game developers is In-App Advertising. Globally, the most common technique is In-App Advertising.

How Do British Mobile Game Developers Monetize their Games? image

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