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Top 20 Audience and Data Intelligence SDKs Used in iOS Apps on the Apple App Store
Last update: 24 Sep 2023 CET
App Store

Top 20 Audience and Data Intelligence SDKs Used in iOS Apps on the Apple App Store

We at 42matters have identified the 20 most popular Audience and Data Intelligence SDKs leveraged by iOS apps available on the iOS app market.

Audience and Data Intelligence SDKs provide audience and data intelligence functionalities for mobile applications that require audience insights or data analysis. These SDKs make it possible for developers to integrate audience segmentation, user profiling, data visualization, data analysis, and other data-related capabilities into their apps without having to develop them on their own.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Apple App Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Audience and Data Intelligence SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing audience and data intelligence SDKs, 72.18% have integrated Adobe Audience Manager. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Adobe Audience Manager is a data management SDK that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.

Total Apps
12.12k
App Store
App Share
72.18%
App Store
Apps
11.18k
Games
940
Total Downloads
635.52m
App Store
Download Share
4.45%
App Store
App Downloads
581.23m
Game Downloads
54.29m

Use the 42matters SDK Explorer to find all apps that use Adobe Audience Manager.

Among all apps utilizing audience and data intelligence SDKs, 9.80% have integrated mParticle. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

mParticle is a customer data platform SDK for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

Total Apps
3.18k
App Store
App Share
9.80%
App Store
Apps
3.17k
Games
9
Total Downloads
2.08b
App Store
Download Share
14.56%
App Store
App Downloads
1.99b
Game Downloads
92.51m

Use the 42matters SDK Explorer to find all apps that use mParticle.

Among all apps utilizing audience and data intelligence SDKs, 7.17% have integrated Comscore Analytics. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Comscore is the trusted currency for planning, transacting, and evaluating media across platforms.

Total Apps
2.40k
App Store
App Share
7.17%
App Store
Apps
2.39k
Games
11
Total Downloads
6.59b
App Store
Download Share
46.12%
App Store
App Downloads
6.41b
Game Downloads
179.69m

Use the 42matters SDK Explorer to find all apps that use Comscore Analytics.

Among all apps utilizing audience and data intelligence SDKs, 2.59% have integrated Gimbal by Infillion. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Using a combination of geofencing, Bluetooth Low Energy beacons, and analytics, Gimbal's end-to-end platform SDK gives a powerful and effective way to engage with your mobile app users. It delivers personalized mobile content based on a user’s context to drive engagement, boost loyalty, and increase sales. Gimbal provides accurate first-party location data for contextual engagement.

Total Apps
877
App Store
App Share
2.59%
App Store
Apps
877
Games
0
Total Downloads
446.88m
App Store
Download Share
3.13%
App Store
App Downloads
446.88m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Gimbal by Infillion.

Among all apps utilizing audience and data intelligence SDKs, 2.09% have integrated QuantCast. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Quantcast is a leader in artificial intelligence (AI) technology and its application for brands, agencies and publishers.

Total Apps
513
App Store
App Share
2.09%
App Store
Apps
510
Games
3
Total Downloads
32.49m
App Store
Download Share
<1%
App Store
App Downloads
32.45m
Game Downloads
48.55k

Use the 42matters SDK Explorer to find all apps that use QuantCast.

Among all apps utilizing audience and data intelligence SDKs, 1.28% have integrated BlueConic. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Total Apps
428
App Store
App Share
1.28%
App Store
Apps
425
Games
3
Total Downloads
87.20m
App Store
Download Share
<1%
App Store
App Downloads
86.13m
Game Downloads
1.06m

Use the 42matters SDK Explorer to find all apps that use BlueConic.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Krux - Salesforce Audience Studio. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

The Krux - Salesforce SDK adds robust data management tools to the world’s most complete CRM platform. Identify more prospects, and get the right message in front of engaged audiences at the right moment.

Total Apps
285
App Store
App Share
<1%
App Store
Apps
285
Games
0
Total Downloads
98.37m
App Store
Download Share
<1%
App Store
App Downloads
98.37m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Krux - Salesforce Audience Studio.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated INFONline Measurement SZM. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Total Apps
277
App Store
App Share
<1%
App Store
Apps
277
Games
0
Total Downloads
1.03b
App Store
Download Share
7.18%
App Store
App Downloads
1.03b
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use INFONline Measurement SZM.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Set. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Total Apps
199
App Store
App Share
<1%
App Store
Apps
194
Games
5
Total Downloads
60.28m
App Store
Download Share
<1%
App Store
App Downloads
60.25m
Game Downloads
25.97k

Use the 42matters SDK Explorer to find all apps that use Set.

Among all apps utilizing audience and data intelligence SDKs, 1.31% have integrated Rippll. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Rippll helps advertisers attribute store visits and spend, whilst rewarding consumers for sharing data.

Total Apps
176
App Store
App Share
1.31%
App Store
Apps
176
Games
0
Total Downloads
122.18k
App Store
Download Share
<1%
App Store
App Downloads
122.18k
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Rippll.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Persona Inquiry Identities. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Total Apps
149
App Store
App Share
<1%
App Store
Apps
147
Games
2
Total Downloads
884.25m
App Store
Download Share
6.19%
App Store
App Downloads
884.24m
Game Downloads
2.96k

Use the 42matters SDK Explorer to find all apps that use Persona Inquiry Identities.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated TagCommander by Commanders Act. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Commanders Act's TagCommander SDK is a tag management platform that gives marketers the ability to manage and deploy their tags, and harvest the data collected from them, without support from their IT teams.

Total Apps
142
App Store
App Share
<1%
App Store
Apps
140
Games
2
Total Downloads
448.93m
App Store
Download Share
3.14%
App Store
App Downloads
382.20m
Game Downloads
66.73m

Use the 42matters SDK Explorer to find all apps that use TagCommander by Commanders Act.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Selligent. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Total Apps
124
App Store
App Share
<1%
App Store
Apps
123
Games
1
Total Downloads
206.73m
App Store
Download Share
1.45%
App Store
App Downloads
205.96m
Game Downloads
774.88k

Use the 42matters SDK Explorer to find all apps that use Selligent.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Biocatch. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

BioCatch is an SDK that protects digital identity while providing online and mobile users with a frictionless experience. The BioCatch platform analyzes more than 2,000 behavioral parameters of user-device interactions to generate real-time risk scores based on a wide range of human and non-human cybersecurity threats.

Total Apps
118
App Store
App Share
<1%
App Store
Apps
118
Games
0
Total Downloads
1.18b
App Store
Download Share
8.26%
App Store
App Downloads
1.18b
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Biocatch.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Speedchecker. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Total Apps
81
App Store
App Share
<1%
App Store
Apps
81
Games
0
Total Downloads
42.13m
App Store
Download Share
<1%
App Store
App Downloads
42.13m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Speedchecker.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Zendrive. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Zendrive is an SDK that leverages mobile sensor data to provide actionable insights that improve safety for passengers and drivers worldwide.

Total Apps
70
App Store
App Share
<1%
App Store
Apps
70
Games
0
Total Downloads
22.09m
App Store
Download Share
<1%
App Store
App Downloads
22.09m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Zendrive.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Bright Luminati Data. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

The Luminati SDK is the world's largest proxy service with a residential proxy network of 72M IPs worldwide and proxy management interface for zero coding.

Total Apps
58
App Store
App Share
<1%
App Store
Apps
4
Games
54
Total Downloads
38.42m
App Store
Download Share
<1%
App Store
App Downloads
8.81m
Game Downloads
29.61m

Use the 42matters SDK Explorer to find all apps that use Bright Luminati Data.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Smartwhere SDK (Tamoco). This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Smartwhere is a powerful proximity platform SDK that allows you to quickly and easily integrate proximity campaigns into your existing mobile environment.

Total Apps
40
App Store
App Share
<1%
App Store
Apps
36
Games
4
Total Downloads
1.08m
App Store
Download Share
<1%
App Store
App Downloads
781.36k
Game Downloads
293.66k

Use the 42matters SDK Explorer to find all apps that use Smartwhere SDK (Tamoco).

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Quantum Metric. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Total Apps
36
App Store
App Share
<1%
App Store
Apps
36
Games
0
Total Downloads
306.16m
App Store
Download Share
2.14%
App Store
App Downloads
306.16m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Quantum Metric.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Sentiance. This accounts for 88% of app downloads within the audience and data intelligence SDK category.

Sentiance is a data science and behavior change company that turns motion data into insights and creates positive changes. The Sentiance Platform SDK helps to improve your app's user experience by learning and anticipating key moments that matter for end users.

Total Apps
30
App Store
App Share
<1%
App Store
Apps
30
Games
0
Total Downloads
8.33m
App Store
Download Share
<1%
App Store
App Downloads
8.33m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Sentiance.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent MyApp, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.