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Top 20 Audience and Data Intelligence SDKs Used in iOS Apps on the Apple App Store
Last update: 23 Jul 2024 CET
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Top 20 Audience and Data Intelligence SDKs Used in iOS Apps on the Apple App Store

We at 42matters have identified the 20 most popular Audience and Data Intelligence SDKs leveraged by iOS apps available on the iOS app market.

Audience and Data Intelligence SDKs provide audience and data intelligence functionalities for mobile applications that require audience insights or data analysis. These SDKs make it possible for developers to integrate audience segmentation, user profiling, data visualization, data analysis, and other data-related capabilities into their apps without having to develop them on their own.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Apple App Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Audience and Data Intelligence SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing audience and data intelligence SDKs, 53.46% have integrated Adobe Audience Manager. This accounts for 1.58% of app downloads within the audience and data intelligence SDK category.

Adobe Audience Manager is a data management SDK that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.

Total Apps
10.96k
App Store
App Share
53.46%
App Store
Apps
10.10k
Games
862
Total Downloads
378.34m
App Store
Download Share
1.58%
App Store
App Downloads
338.40m
Game Downloads
39.93m

Use the 42matters SDK Explorer to find all apps that use Adobe Audience Manager.

Among all apps utilizing audience and data intelligence SDKs, 12.36% have integrated Comscore Analytics. This accounts for 48.85% of app downloads within the audience and data intelligence SDK category.

Comscore is the trusted currency for planning, transacting, and evaluating media across platforms.

Total Apps
2.53k
App Store
App Share
12.36%
App Store
Apps
2.35k
Games
185
Total Downloads
11.73b
App Store
Download Share
48.85%
App Store
App Downloads
7.59b
Game Downloads
4.14b

Use the 42matters SDK Explorer to find all apps that use Comscore Analytics.

Among all apps utilizing audience and data intelligence SDKs, 11.33% have integrated mParticle. This accounts for 10.12% of app downloads within the audience and data intelligence SDK category.

mParticle is a customer data platform SDK for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

Total Apps
2.32k
App Store
App Share
11.33%
App Store
Apps
2.31k
Games
12
Total Downloads
2.43b
App Store
Download Share
10.12%
App Store
App Downloads
2.30b
Game Downloads
132.68m

Use the 42matters SDK Explorer to find all apps that use mParticle.

Among all apps utilizing audience and data intelligence SDKs, 4.26% have integrated Gimbal by Infillion. This accounts for 1.37% of app downloads within the audience and data intelligence SDK category.

Using a combination of geofencing, Bluetooth Low Energy beacons, and analytics, Gimbal's end-to-end platform SDK gives a powerful and effective way to engage with your mobile app users. It delivers personalized mobile content based on a user’s context to drive engagement, boost loyalty, and increase sales. Gimbal provides accurate first-party location data for contextual engagement.

Total Apps
874
App Store
App Share
4.26%
App Store
Apps
874
Games
0
Total Downloads
328.86m
App Store
Download Share
1.37%
App Store
App Downloads
328.86m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Gimbal by Infillion.

Among all apps utilizing audience and data intelligence SDKs, 3.08% have integrated Piano Analytics DMP. This accounts for 2.16% of app downloads within the audience and data intelligence SDK category.

Total Apps
631
App Store
App Share
3.08%
App Store
Apps
630
Games
1
Total Downloads
518.05m
App Store
Download Share
2.16%
App Store
App Downloads
517.81m
Game Downloads
231.50k

Use the 42matters SDK Explorer to find all apps that use Piano Analytics DMP.

Among all apps utilizing audience and data intelligence SDKs, 2.78% have integrated BlueConic. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
570
App Store
App Share
2.78%
App Store
Apps
568
Games
2
Total Downloads
117.55m
App Store
Download Share
<1%
App Store
App Downloads
115.34m
Game Downloads
2.22m

Use the 42matters SDK Explorer to find all apps that use BlueConic.

Among all apps utilizing audience and data intelligence SDKs, 2.24% have integrated QuantCast. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Quantcast is a leader in artificial intelligence (AI) technology and its application for brands, agencies and publishers.

Total Apps
459
App Store
App Share
2.24%
App Store
Apps
456
Games
3
Total Downloads
20.02m
App Store
Download Share
<1%
App Store
App Downloads
19.97m
Game Downloads
49.88k

Use the 42matters SDK Explorer to find all apps that use QuantCast.

Among all apps utilizing audience and data intelligence SDKs, 1.82% have integrated RudderStack. This accounts for 1.93% of app downloads within the audience and data intelligence SDK category.

Total Apps
373
App Store
App Share
1.82%
App Store
Apps
371
Games
2
Total Downloads
463.14m
App Store
Download Share
1.93%
App Store
App Downloads
438.29m
Game Downloads
24.85m

Use the 42matters SDK Explorer to find all apps that use RudderStack.

Among all apps utilizing audience and data intelligence SDKs, 1.26% have integrated INFONline Measurement SZM. This accounts for 4.17% of app downloads within the audience and data intelligence SDK category.

Total Apps
258
App Store
App Share
1.26%
App Store
Apps
258
Games
0
Total Downloads
1.00b
App Store
Download Share
4.17%
App Store
App Downloads
1.00b
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use INFONline Measurement SZM.

Among all apps utilizing audience and data intelligence SDKs, 1.19% have integrated Persona Inquiry Identities. This accounts for 5.34% of app downloads within the audience and data intelligence SDK category.

Total Apps
243
App Store
App Share
1.19%
App Store
Apps
240
Games
3
Total Downloads
1.28b
App Store
Download Share
5.34%
App Store
App Downloads
1.28b
Game Downloads
7.04k

Use the 42matters SDK Explorer to find all apps that use Persona Inquiry Identities.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Krux - Salesforce Audience Studio. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

The Krux - Salesforce SDK adds robust data management tools to the world’s most complete CRM platform. Identify more prospects, and get the right message in front of engaged audiences at the right moment.

Total Apps
201
App Store
App Share
<1%
App Store
Apps
201
Games
0
Total Downloads
24.16m
App Store
Download Share
<1%
App Store
App Downloads
24.16m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Krux - Salesforce Audience Studio.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated BehavioSec by LexisNexis. This accounts for 7.41% of app downloads within the audience and data intelligence SDK category.

Total Apps
188
App Store
App Share
<1%
App Store
Apps
183
Games
5
Total Downloads
1.78b
App Store
Download Share
7.41%
App Store
App Downloads
1.78b
Game Downloads
699.46k

Use the 42matters SDK Explorer to find all apps that use BehavioSec by LexisNexis.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Set. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Total Apps
160
App Store
App Share
<1%
App Store
Apps
157
Games
3
Total Downloads
67.64m
App Store
Download Share
<1%
App Store
App Downloads
67.60m
Game Downloads
37.53k

Use the 42matters SDK Explorer to find all apps that use Set.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Speedchecker. This accounts for 1.01% of app downloads within the audience and data intelligence SDK category.

Total Apps
147
App Store
App Share
<1%
App Store
Apps
147
Games
0
Total Downloads
241.84m
App Store
Download Share
1.01%
App Store
App Downloads
241.84m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Speedchecker.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Biocatch. This accounts for 8.57% of app downloads within the audience and data intelligence SDK category.

BioCatch is an SDK that protects digital identity while providing online and mobile users with a frictionless experience. The BioCatch platform analyzes more than 2,000 behavioral parameters of user-device interactions to generate real-time risk scores based on a wide range of human and non-human cybersecurity threats.

Total Apps
142
App Store
App Share
<1%
App Store
Apps
142
Games
0
Total Downloads
2.06b
App Store
Download Share
8.57%
App Store
App Downloads
2.06b
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Biocatch.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Bright Luminati Data. This accounts for 1.91% of app downloads within the audience and data intelligence SDK category.

The Luminati SDK is the world's largest proxy service with a residential proxy network of 72M IPs worldwide and proxy management interface for zero coding.

Total Apps
142
App Store
App Share
<1%
App Store
Apps
11
Games
131
Total Downloads
458.25m
App Store
Download Share
1.91%
App Store
App Downloads
100.82m
Game Downloads
357.43m

Use the 42matters SDK Explorer to find all apps that use Bright Luminati Data.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Rippll. This accounts for <1% of app downloads within the audience and data intelligence SDK category.

Rippll helps advertisers attribute store visits and spend, whilst rewarding consumers for sharing data.

Total Apps
139
App Store
App Share
<1%
App Store
Apps
139
Games
0
Total Downloads
142.78k
App Store
Download Share
<1%
App Store
App Downloads
142.78k
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Rippll.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated TagCommander by Commanders Act. This accounts for 1.71% of app downloads within the audience and data intelligence SDK category.

Commanders Act's TagCommander SDK is a tag management platform that gives marketers the ability to manage and deploy their tags, and harvest the data collected from them, without support from their IT teams.

Total Apps
135
App Store
App Share
<1%
App Store
Apps
133
Games
2
Total Downloads
409.60m
App Store
Download Share
1.71%
App Store
App Downloads
358.82m
Game Downloads
50.78m

Use the 42matters SDK Explorer to find all apps that use TagCommander by Commanders Act.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated Selligent. This accounts for 1.01% of app downloads within the audience and data intelligence SDK category.

Total Apps
127
App Store
App Share
<1%
App Store
Apps
126
Games
1
Total Downloads
242.03m
App Store
Download Share
1.01%
App Store
App Downloads
240.09m
Game Downloads
1.94m

Use the 42matters SDK Explorer to find all apps that use Selligent.

Among all apps utilizing audience and data intelligence SDKs, <1% have integrated TreasureData. This accounts for 3.87% of app downloads within the audience and data intelligence SDK category.

Total Apps
126
App Store
App Share
<1%
App Store
Apps
89
Games
37
Total Downloads
929.15m
App Store
Download Share
3.87%
App Store
App Downloads
600.99m
Game Downloads
328.16m

Use the 42matters SDK Explorer to find all apps that use TreasureData.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.