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Top 20 Marketing Automation SDKs Used in iOS Apps on the Apple App Store
Last update: 7 Oct 2025 CET
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Top 20 Marketing Automation SDKs Used in iOS Apps on the Apple App Store

At 42matters, we have pulled together a list of the 20 most popular Marketing Automation SDKs leveraged by iOS apps available on the iOS app market.

Marketing Automation SDKs help developers integrate marketing automation functionalities, such lead management, email marketing, social media marketing, campaign tracking, analytics, and other capabilities, into their mobile apps without having to build them from scratch.

This list is based on our analysis of the millions of mobile applications – and over 2,300 SDKs integrated into them – that constitute the vast inventory of the Apple App Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

Among all apps utilizing marketing automation SDKs, 23.82% have integrated GeTui. This accounts for 8.34% of app downloads within the marketing automation SDK category.

GeTui allows you to send push notifications via SDK. With GeTui, you'll be able to send news, version updates, special offers, and service life — all through multi-dimensional user group analysis.

Total Apps
15.14k
App Store
App Share
23.82%
App Store
Apps
15.05k
Games
92
Total Downloads
6.77b
App Store
Download Share
8.34%
App Store
App Downloads
6.35b
Game Downloads
427.24m

Use the 42matters SDK Explorer to find all apps that use GeTui.

Among all apps utilizing marketing automation SDKs, 12.35% have integrated Zoho SalesIQ. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
7.85k
App Store
App Share
12.35%
App Store
Apps
7.66k
Games
192
Total Downloads
129.06m
App Store
Download Share
<1%
App Store
App Downloads
120.98m
Game Downloads
8.09m

Use the 42matters SDK Explorer to find all apps that use Zoho SalesIQ.

Among all apps utilizing marketing automation SDKs, 8.09% have integrated Urban Airship. This accounts for 4.73% of app downloads within the marketing automation SDK category.

Urban Airship is an SDK that helps organizations initiate engagement with their customers via the most personal, prolific, contextual and powerful media channel in history. Use mobile to deliver real value to your audience and it will fundamentally change your shared relationship.

Total Apps
5.14k
App Store
App Share
8.09%
App Store
Apps
5.07k
Games
71
Total Downloads
3.84b
App Store
Download Share
4.73%
App Store
App Downloads
3.68b
Game Downloads
156.62m

Use the 42matters SDK Explorer to find all apps that use Urban Airship.

Among all apps utilizing marketing automation SDKs, 6.96% have integrated Braze Appboy. This accounts for 33.77% of app downloads within the marketing automation SDK category.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

Total Apps
4.42k
App Store
App Share
6.96%
App Store
Apps
4.19k
Games
237
Total Downloads
27.41b
App Store
Download Share
33.77%
App Store
App Downloads
25.54b
Game Downloads
1.87b

Use the 42matters SDK Explorer to find all apps that use Braze Appboy.

5th

Among all apps utilizing marketing automation SDKs, 6.68% have integrated Freshchat Freshdesk Messaging by Freshworks. This accounts for 2.18% of app downloads within the marketing automation SDK category.

Total Apps
4.25k
App Store
App Share
6.68%
App Store
Apps
4.17k
Games
74
Total Downloads
1.77b
App Store
Download Share
2.18%
App Store
App Downloads
1.75b
Game Downloads
24.20m

Use the 42matters SDK Explorer to find all apps that use Freshchat Freshdesk Messaging by Freshworks.

Among all apps utilizing marketing automation SDKs, 6.25% have integrated Klaviyo. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
3.98k
App Store
App Share
6.25%
App Store
Apps
3.97k
Games
3
Total Downloads
172.94m
App Store
Download Share
<1%
App Store
App Downloads
172.59m
Game Downloads
352.85k

Use the 42matters SDK Explorer to find all apps that use Klaviyo.

Among all apps utilizing marketing automation SDKs, 5.98% have integrated CleverTap. This accounts for 5.25% of app downloads within the marketing automation SDK category.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

Total Apps
3.80k
App Store
App Share
5.98%
App Store
Apps
3.70k
Games
96
Total Downloads
4.27b
App Store
Download Share
5.25%
App Store
App Downloads
3.90b
Game Downloads
366.60m

Use the 42matters SDK Explorer to find all apps that use CleverTap.

Among all apps utilizing marketing automation SDKs, 4.65% have integrated Salesforce Marketing Cloud. This accounts for 15.70% of app downloads within the marketing automation SDK category.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

Total Apps
2.96k
App Store
App Share
4.65%
App Store
Apps
2.94k
Games
22
Total Downloads
12.75b
App Store
Download Share
15.70%
App Store
App Downloads
12.74b
Game Downloads
10.35m

Use the 42matters SDK Explorer to find all apps that use Salesforce Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 3.65% have integrated WebEngage. This accounts for <1% of app downloads within the marketing automation SDK category.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

Total Apps
2.32k
App Store
App Share
3.65%
App Store
Apps
2.31k
Games
8
Total Downloads
512.13m
App Store
Download Share
<1%
App Store
App Downloads
511.53m
Game Downloads
603.34k

Use the 42matters SDK Explorer to find all apps that use WebEngage.

Among all apps utilizing marketing automation SDKs, 3.55% have integrated Tenjin. This accounts for 1.42% of app downloads within the marketing automation SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
2.26k
App Store
App Share
3.55%
App Store
Apps
113
Games
2.14k
Total Downloads
1.15b
App Store
Download Share
1.42%
App Store
App Downloads
75.89m
Game Downloads
1.08b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing marketing automation SDKs, 2.89% have integrated Customer.io . This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.83k
App Store
App Share
2.89%
App Store
Apps
1.83k
Games
2
Total Downloads
229.25m
App Store
Download Share
<1%
App Store
App Downloads
228.96m
Game Downloads
288.03k

Use the 42matters SDK Explorer to find all apps that use Customer.io .

Among all apps utilizing marketing automation SDKs, 2.82% have integrated Amazon Pinpoint Mobile Analytics. This accounts for 2.23% of app downloads within the marketing automation SDK category.

Total Apps
1.79k
App Store
App Share
2.82%
App Store
Apps
1.73k
Games
59
Total Downloads
1.81b
App Store
Download Share
2.23%
App Store
App Downloads
1.59b
Game Downloads
212.44m

Use the 42matters SDK Explorer to find all apps that use Amazon Pinpoint Mobile Analytics.

Among all apps utilizing marketing automation SDKs, 2.63% have integrated RudderStack. This accounts for 1.53% of app downloads within the marketing automation SDK category.

Total Apps
1.67k
App Store
App Share
2.63%
App Store
Apps
1.67k
Games
5
Total Downloads
1.24b
App Store
Download Share
1.53%
App Store
App Downloads
1.21b
Game Downloads
32.62m

Use the 42matters SDK Explorer to find all apps that use RudderStack.

Among all apps utilizing marketing automation SDKs, 2.32% have integrated TalkingData. This accounts for 3.22% of app downloads within the marketing automation SDK category.

TalkingData is a mobile app analytics SDK to help mobile developers to collect, process, and analyze first-party data.

Total Apps
1.48k
App Store
App Share
2.32%
App Store
Apps
695
Games
782
Total Downloads
2.62b
App Store
Download Share
3.22%
App Store
App Downloads
1.21b
Game Downloads
1.41b

Use the 42matters SDK Explorer to find all apps that use TalkingData.

Among all apps utilizing marketing automation SDKs, 2.08% have integrated Adobe Marketing Cloud. This accounts for 3.76% of app downloads within the marketing automation SDK category.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

Total Apps
1.32k
App Store
App Share
2.08%
App Store
Apps
1.29k
Games
32
Total Downloads
3.05b
App Store
Download Share
3.76%
App Store
App Downloads
3.04b
Game Downloads
11.40m

Use the 42matters SDK Explorer to find all apps that use Adobe Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 1.92% have integrated AppHud. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.22k
App Store
App Share
1.92%
App Store
Apps
1.20k
Games
22
Total Downloads
407.14m
App Store
Download Share
<1%
App Store
App Downloads
404.34m
Game Downloads
2.79m

Use the 42matters SDK Explorer to find all apps that use AppHud.

Among all apps utilizing marketing automation SDKs, 1.28% have integrated Iterable. This accounts for 4.15% of app downloads within the marketing automation SDK category.

Iterable is a growth marketing platform SDK for cross-channel customer engagement. It empowers you to deliver completely seamless, personalized customer experiences.

Total Apps
814
App Store
App Share
1.28%
App Store
Apps
807
Games
7
Total Downloads
3.37b
App Store
Download Share
4.15%
App Store
App Downloads
3.30b
Game Downloads
71.00m

Use the 42matters SDK Explorer to find all apps that use Iterable.

Among all apps utilizing marketing automation SDKs, 1.11% have integrated Batch. This accounts for <1% of app downloads within the marketing automation SDK category.

Batch is a fully fledged mobile engagement SDK capable of executing customer relationship management (CRM) tactics over iOS, Android, and mobile websites.

Total Apps
703
App Store
App Share
1.11%
App Store
Apps
643
Games
60
Total Downloads
337.72m
App Store
Download Share
<1%
App Store
App Downloads
332.35m
Game Downloads
5.36m

Use the 42matters SDK Explorer to find all apps that use Batch.

Among all apps utilizing marketing automation SDKs, 1.02% have integrated Qualtrics. This accounts for 9.57% of app downloads within the marketing automation SDK category.

Total Apps
648
App Store
App Share
1.02%
App Store
Apps
646
Games
2
Total Downloads
7.77b
App Store
Download Share
9.57%
App Store
App Downloads
7.77b
Game Downloads
1.37m

Use the 42matters SDK Explorer to find all apps that use Qualtrics.

Among all apps utilizing marketing automation SDKs, 1.01% have integrated Insider. This accounts for 3.41% of app downloads within the marketing automation SDK category.

Total Apps
644
App Store
App Share
1.01%
App Store
Apps
644
Games
0
Total Downloads
2.77b
App Store
Download Share
3.41%
App Store
App Downloads
2.77b
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Insider.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.