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Top 20 Marketing Automation SDKs Used in iOS Apps on the Apple App Store
Last update: 1 Mar 2024 CET
App Store

Top 20 Marketing Automation SDKs Used in iOS Apps on the Apple App Store

At 42matters, we have pulled together a list of the 20 most popular Marketing Automation SDKs leveraged by iOS apps available on the iOS app market.

Marketing Automation SDKs help developers integrate marketing automation functionalities, such lead management, email marketing, social media marketing, campaign tracking, analytics, and other capabilities, into their mobile apps without having to build them from scratch.

This list is based on our analysis of the millions of mobile applications – and over 2,300 SDKs integrated into them – that constitute the vast inventory of the Apple App Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

Among all apps utilizing marketing automation SDKs, 26.54% have integrated GeTui. This accounts for 9.33% of app downloads within the marketing automation SDK category.

GeTui allows you to send push notifications via SDK. With GeTui, you'll be able to send news, version updates, special offers, and service life — all through multi-dimensional user group analysis.

Total Apps
16.31k
App Store
App Share
26.54%
App Store
Apps
16.21k
Games
101
Total Downloads
5.59b
App Store
Download Share
9.33%
App Store
App Downloads
5.23b
Game Downloads
362.50m

Use the 42matters SDK Explorer to find all apps that use GeTui.

Among all apps utilizing marketing automation SDKs, 9.85% have integrated Urban Airship. This accounts for 6.66% of app downloads within the marketing automation SDK category.

Urban Airship is an SDK that helps organizations initiate engagement with their customers via the most personal, prolific, contextual and powerful media channel in history. Use mobile to deliver real value to your audience and it will fundamentally change your shared relationship.

Total Apps
6.05k
App Store
App Share
9.85%
App Store
Apps
5.96k
Games
93
Total Downloads
3.99b
App Store
Download Share
6.66%
App Store
App Downloads
3.84b
Game Downloads
155.50m

Use the 42matters SDK Explorer to find all apps that use Urban Airship.

Among all apps utilizing marketing automation SDKs, 9.43% have integrated Braze Appboy. This accounts for 25.97% of app downloads within the marketing automation SDK category.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

Total Apps
5.80k
App Store
App Share
9.43%
App Store
Apps
5.63k
Games
172
Total Downloads
15.57b
App Store
Download Share
25.97%
App Store
App Downloads
14.28b
Game Downloads
1.29b

Use the 42matters SDK Explorer to find all apps that use Braze Appboy.

Among all apps utilizing marketing automation SDKs, 8.60% have integrated Zoho SalesIQ. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
5.29k
App Store
App Share
8.60%
App Store
Apps
5.29k
Games
0
Total Downloads
42.50m
App Store
Download Share
<1%
App Store
App Downloads
42.50m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Zoho SalesIQ.

Among all apps utilizing marketing automation SDKs, 8.48% have integrated CleverTap. This accounts for 5.43% of app downloads within the marketing automation SDK category.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

Total Apps
5.21k
App Store
App Share
8.48%
App Store
Apps
5.12k
Games
93
Total Downloads
3.25b
App Store
Download Share
5.43%
App Store
App Downloads
3.02b
Game Downloads
237.52m

Use the 42matters SDK Explorer to find all apps that use CleverTap.

Among all apps utilizing marketing automation SDKs, 7.07% have integrated Tenjin. This accounts for 4.24% of app downloads within the marketing automation SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
4.35k
App Store
App Share
7.07%
App Store
Apps
186
Games
4.16k
Total Downloads
2.54b
App Store
Download Share
4.24%
App Store
App Downloads
280.89m
Game Downloads
2.26b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing marketing automation SDKs, 5.90% have integrated Klaviyo. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
3.63k
App Store
App Share
5.90%
App Store
Apps
3.63k
Games
0
Total Downloads
113.84m
App Store
Download Share
<1%
App Store
App Downloads
113.84m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Klaviyo.

8th

Among all apps utilizing marketing automation SDKs, 4.91% have integrated Freshchat Freshdesk Messaging by Freshworks. This accounts for 1.97% of app downloads within the marketing automation SDK category.

Total Apps
3.02k
App Store
App Share
4.91%
App Store
Apps
2.95k
Games
66
Total Downloads
1.18b
App Store
Download Share
1.97%
App Store
App Downloads
1.16b
Game Downloads
21.69m

Use the 42matters SDK Explorer to find all apps that use Freshchat Freshdesk Messaging by Freshworks.

Among all apps utilizing marketing automation SDKs, 4.65% have integrated Amazon Pinpoint Mobile Analytics. This accounts for 3.25% of app downloads within the marketing automation SDK category.

Total Apps
2.86k
App Store
App Share
4.65%
App Store
Apps
2.80k
Games
59
Total Downloads
1.95b
App Store
Download Share
3.25%
App Store
App Downloads
1.76b
Game Downloads
189.04m

Use the 42matters SDK Explorer to find all apps that use Amazon Pinpoint Mobile Analytics.

Among all apps utilizing marketing automation SDKs, 4.06% have integrated Adobe Marketing Cloud. This accounts for 5.19% of app downloads within the marketing automation SDK category.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

Total Apps
2.49k
App Store
App Share
4.06%
App Store
Apps
2.43k
Games
65
Total Downloads
3.11b
App Store
Download Share
5.19%
App Store
App Downloads
3.09b
Game Downloads
20.23m

Use the 42matters SDK Explorer to find all apps that use Adobe Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 3.55% have integrated Salesforce Marketing Cloud. This accounts for 15.47% of app downloads within the marketing automation SDK category.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

Total Apps
2.18k
App Store
App Share
3.55%
App Store
Apps
2.17k
Games
11
Total Downloads
9.27b
App Store
Download Share
15.47%
App Store
App Downloads
9.26b
Game Downloads
15.22m

Use the 42matters SDK Explorer to find all apps that use Salesforce Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 3.14% have integrated TalkingData. This accounts for 5.37% of app downloads within the marketing automation SDK category.

TalkingData is a mobile app analytics SDK to help mobile developers to collect, process, and analyze first-party data.

Total Apps
1.93k
App Store
App Share
3.14%
App Store
Apps
882
Games
1.05k
Total Downloads
3.22b
App Store
Download Share
5.37%
App Store
App Downloads
1.50b
Game Downloads
1.72b

Use the 42matters SDK Explorer to find all apps that use TalkingData.

Among all apps utilizing marketing automation SDKs, 2.40% have integrated WebEngage. This accounts for <1% of app downloads within the marketing automation SDK category.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

Total Apps
1.48k
App Store
App Share
2.40%
App Store
Apps
1.47k
Games
6
Total Downloads
291.94m
App Store
Download Share
<1%
App Store
App Downloads
291.76m
Game Downloads
184.82k

Use the 42matters SDK Explorer to find all apps that use WebEngage.

Among all apps utilizing marketing automation SDKs, 2.00% have integrated AppHud. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.23k
App Store
App Share
2.00%
App Store
Apps
1.20k
Games
26
Total Downloads
327.88m
App Store
Download Share
<1%
App Store
App Downloads
326.59m
Game Downloads
1.28m

Use the 42matters SDK Explorer to find all apps that use AppHud.

Among all apps utilizing marketing automation SDKs, 1.68% have integrated Adobe Experience Platform. This accounts for 2.35% of app downloads within the marketing automation SDK category.

Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

Total Apps
1.03k
App Store
App Share
1.68%
App Store
Apps
1.01k
Games
21
Total Downloads
1.41b
App Store
Download Share
2.35%
App Store
App Downloads
1.40b
Game Downloads
7.13m

Use the 42matters SDK Explorer to find all apps that use Adobe Experience Platform.

Among all apps utilizing marketing automation SDKs, 1.52% have integrated Batch. This accounts for <1% of app downloads within the marketing automation SDK category.

Batch is a fully fledged mobile engagement SDK capable of executing customer relationship management (CRM) tactics over iOS, Android, and mobile websites.

Total Apps
932
App Store
App Share
1.52%
App Store
Apps
848
Games
84
Total Downloads
580.91m
App Store
Download Share
<1%
App Store
App Downloads
494.09m
Game Downloads
86.82m

Use the 42matters SDK Explorer to find all apps that use Batch.

Among all apps utilizing marketing automation SDKs, 1.46% have integrated Customer.io . This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
898
App Store
App Share
1.46%
App Store
Apps
897
Games
1
Total Downloads
71.55m
App Store
Download Share
<1%
App Store
App Downloads
71.42m
Game Downloads
131.67k

Use the 42matters SDK Explorer to find all apps that use Customer.io .

Among all apps utilizing marketing automation SDKs, 1.10% have integrated Leanplum FCM. This accounts for 4.03% of app downloads within the marketing automation SDK category.

Leanplum is an SDK that maximizes customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.

Total Apps
677
App Store
App Share
1.10%
App Store
Apps
568
Games
109
Total Downloads
2.41b
App Store
Download Share
4.03%
App Store
App Downloads
2.04b
Game Downloads
374.22m

Use the 42matters SDK Explorer to find all apps that use Leanplum FCM.

Among all apps utilizing marketing automation SDKs, <1% have integrated Apptentive. This accounts for 2.13% of app downloads within the marketing automation SDK category.

Apptentive is a mobile customer feedback SDK that helps companies listen to, engage with, and retain their customers.

Total Apps
505
App Store
App Share
<1%
App Store
Apps
494
Games
11
Total Downloads
1.28b
App Store
Download Share
2.13%
App Store
App Downloads
1.28b
Game Downloads
2.28m

Use the 42matters SDK Explorer to find all apps that use Apptentive.

Among all apps utilizing marketing automation SDKs, <1% have integrated Qualtrics. This accounts for 7.51% of app downloads within the marketing automation SDK category.

Total Apps
434
App Store
App Share
<1%
App Store
Apps
433
Games
1
Total Downloads
4.50b
App Store
Download Share
7.51%
App Store
App Downloads
4.50b
Game Downloads
8.76k

Use the 42matters SDK Explorer to find all apps that use Qualtrics.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.