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Top 20 Marketing Automation SDKs Used in iOS Apps on the Apple App Store
Last update: 14 Jul 2024 CET
App Store

Top 20 Marketing Automation SDKs Used in iOS Apps on the Apple App Store

At 42matters, we have pulled together a list of the 20 most popular Marketing Automation SDKs leveraged by iOS apps available on the iOS app market.

Marketing Automation SDKs help developers integrate marketing automation functionalities, such lead management, email marketing, social media marketing, campaign tracking, analytics, and other capabilities, into their mobile apps without having to build them from scratch.

This list is based on our analysis of the millions of mobile applications – and over 2,300 SDKs integrated into them – that constitute the vast inventory of the Apple App Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

Among all apps utilizing marketing automation SDKs, 25.83% have integrated GeTui. This accounts for 8.31% of app downloads within the marketing automation SDK category.

GeTui allows you to send push notifications via SDK. With GeTui, you'll be able to send news, version updates, special offers, and service life — all through multi-dimensional user group analysis.

Total Apps
16.56k
App Store
App Share
25.83%
App Store
Apps
16.46k
Games
100
Total Downloads
5.78b
App Store
Download Share
8.31%
App Store
App Downloads
5.36b
Game Downloads
414.87m

Use the 42matters SDK Explorer to find all apps that use GeTui.

Among all apps utilizing marketing automation SDKs, 9.29% have integrated Zoho SalesIQ. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
5.96k
App Store
App Share
9.29%
App Store
Apps
5.88k
Games
71
Total Downloads
110.01m
App Store
Download Share
<1%
App Store
App Downloads
107.54m
Game Downloads
2.47m

Use the 42matters SDK Explorer to find all apps that use Zoho SalesIQ.

Among all apps utilizing marketing automation SDKs, 9.13% have integrated Urban Airship. This accounts for 4.55% of app downloads within the marketing automation SDK category.

Urban Airship is an SDK that helps organizations initiate engagement with their customers via the most personal, prolific, contextual and powerful media channel in history. Use mobile to deliver real value to your audience and it will fundamentally change your shared relationship.

Total Apps
5.85k
App Store
App Share
9.13%
App Store
Apps
5.77k
Games
86
Total Downloads
3.17b
App Store
Download Share
4.55%
App Store
App Downloads
3.02b
Game Downloads
151.08m

Use the 42matters SDK Explorer to find all apps that use Urban Airship.

Among all apps utilizing marketing automation SDKs, 9.06% have integrated Braze Appboy. This accounts for 34.15% of app downloads within the marketing automation SDK category.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

Total Apps
5.81k
App Store
App Share
9.06%
App Store
Apps
5.60k
Games
208
Total Downloads
23.74b
App Store
Download Share
34.15%
App Store
App Downloads
22.09b
Game Downloads
1.65b

Use the 42matters SDK Explorer to find all apps that use Braze Appboy.

Among all apps utilizing marketing automation SDKs, 8.03% have integrated CleverTap. This accounts for 4.71% of app downloads within the marketing automation SDK category.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

Total Apps
5.15k
App Store
App Share
8.03%
App Store
Apps
5.04k
Games
105
Total Downloads
3.28b
App Store
Download Share
4.71%
App Store
App Downloads
3.06b
Game Downloads
214.47m

Use the 42matters SDK Explorer to find all apps that use CleverTap.

Among all apps utilizing marketing automation SDKs, 6.35% have integrated Tenjin. This accounts for 2.87% of app downloads within the marketing automation SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
4.07k
App Store
App Share
6.35%
App Store
Apps
167
Games
3.91k
Total Downloads
2.00b
App Store
Download Share
2.87%
App Store
App Downloads
203.01m
Game Downloads
1.79b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing marketing automation SDKs, 5.86% have integrated Klaviyo. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
3.76k
App Store
App Share
5.86%
App Store
Apps
3.76k
Games
0
Total Downloads
124.02m
App Store
Download Share
<1%
App Store
App Downloads
124.02m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Klaviyo.

8th

Among all apps utilizing marketing automation SDKs, 4.88% have integrated Freshchat Freshdesk Messaging by Freshworks. This accounts for 1.86% of app downloads within the marketing automation SDK category.

Total Apps
3.13k
App Store
App Share
4.88%
App Store
Apps
3.07k
Games
62
Total Downloads
1.29b
App Store
Download Share
1.86%
App Store
App Downloads
1.27b
Game Downloads
26.81m

Use the 42matters SDK Explorer to find all apps that use Freshchat Freshdesk Messaging by Freshworks.

Among all apps utilizing marketing automation SDKs, 4.31% have integrated Amazon Pinpoint Mobile Analytics. This accounts for 2.87% of app downloads within the marketing automation SDK category.

Total Apps
2.76k
App Store
App Share
4.31%
App Store
Apps
2.70k
Games
57
Total Downloads
1.99b
App Store
Download Share
2.87%
App Store
App Downloads
1.80b
Game Downloads
192.72m

Use the 42matters SDK Explorer to find all apps that use Amazon Pinpoint Mobile Analytics.

Among all apps utilizing marketing automation SDKs, 3.56% have integrated Salesforce Marketing Cloud. This accounts for 15.39% of app downloads within the marketing automation SDK category.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

Total Apps
2.29k
App Store
App Share
3.56%
App Store
Apps
2.27k
Games
13
Total Downloads
10.70b
App Store
Download Share
15.39%
App Store
App Downloads
10.69b
Game Downloads
16.04m

Use the 42matters SDK Explorer to find all apps that use Salesforce Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 3.35% have integrated Adobe Marketing Cloud. This accounts for 3.44% of app downloads within the marketing automation SDK category.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

Total Apps
2.15k
App Store
App Share
3.35%
App Store
Apps
2.10k
Games
47
Total Downloads
2.39b
App Store
Download Share
3.44%
App Store
App Downloads
2.37b
Game Downloads
17.45m

Use the 42matters SDK Explorer to find all apps that use Adobe Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 2.95% have integrated TalkingData. This accounts for 4.41% of app downloads within the marketing automation SDK category.

TalkingData is a mobile app analytics SDK to help mobile developers to collect, process, and analyze first-party data.

Total Apps
1.89k
App Store
App Share
2.95%
App Store
Apps
887
Games
1.01k
Total Downloads
3.07b
App Store
Download Share
4.41%
App Store
App Downloads
1.34b
Game Downloads
1.72b

Use the 42matters SDK Explorer to find all apps that use TalkingData.

Among all apps utilizing marketing automation SDKs, 2.53% have integrated WebEngage. This accounts for <1% of app downloads within the marketing automation SDK category.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

Total Apps
1.62k
App Store
App Share
2.53%
App Store
Apps
1.61k
Games
8
Total Downloads
313.32m
App Store
Download Share
<1%
App Store
App Downloads
312.78m
Game Downloads
535.11k

Use the 42matters SDK Explorer to find all apps that use WebEngage.

Among all apps utilizing marketing automation SDKs, 2.08% have integrated AppHud. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.33k
App Store
App Share
2.08%
App Store
Apps
1.31k
Games
26
Total Downloads
338.32m
App Store
Download Share
<1%
App Store
App Downloads
336.95m
Game Downloads
1.37m

Use the 42matters SDK Explorer to find all apps that use AppHud.

Among all apps utilizing marketing automation SDKs, 1.96% have integrated Customer.io . This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.26k
App Store
App Share
1.96%
App Store
Apps
1.26k
Games
1
Total Downloads
64.61m
App Store
Download Share
<1%
App Store
App Downloads
64.49m
Game Downloads
122.68k

Use the 42matters SDK Explorer to find all apps that use Customer.io .

Among all apps utilizing marketing automation SDKs, 1.39% have integrated Batch. This accounts for <1% of app downloads within the marketing automation SDK category.

Batch is a fully fledged mobile engagement SDK capable of executing customer relationship management (CRM) tactics over iOS, Android, and mobile websites.

Total Apps
889
App Store
App Share
1.39%
App Store
Apps
811
Games
78
Total Downloads
399.83m
App Store
Download Share
<1%
App Store
App Downloads
389.01m
Game Downloads
10.82m

Use the 42matters SDK Explorer to find all apps that use Batch.

Among all apps utilizing marketing automation SDKs, 1.29% have integrated Adobe Experience Platform. This accounts for 1.40% of app downloads within the marketing automation SDK category.

Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

Total Apps
828
App Store
App Share
1.29%
App Store
Apps
818
Games
10
Total Downloads
975.76m
App Store
Download Share
1.40%
App Store
App Downloads
971.25m
Game Downloads
4.51m

Use the 42matters SDK Explorer to find all apps that use Adobe Experience Platform.

Among all apps utilizing marketing automation SDKs, 1.00% have integrated Iterable. This accounts for 3.54% of app downloads within the marketing automation SDK category.

Iterable is a growth marketing platform SDK for cross-channel customer engagement. It empowers you to deliver completely seamless, personalized customer experiences.

Total Apps
642
App Store
App Share
1.00%
App Store
Apps
635
Games
7
Total Downloads
2.46b
App Store
Download Share
3.54%
App Store
App Downloads
2.42b
Game Downloads
48.16m

Use the 42matters SDK Explorer to find all apps that use Iterable.

Among all apps utilizing marketing automation SDKs, <1% have integrated Leanplum FCM. This accounts for 2.71% of app downloads within the marketing automation SDK category.

Leanplum is an SDK that maximizes customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.

Total Apps
606
App Store
App Share
<1%
App Store
Apps
504
Games
102
Total Downloads
1.88b
App Store
Download Share
2.71%
App Store
App Downloads
1.55b
Game Downloads
327.83m

Use the 42matters SDK Explorer to find all apps that use Leanplum FCM.

Among all apps utilizing marketing automation SDKs, <1% have integrated Qualtrics. This accounts for 7.14% of app downloads within the marketing automation SDK category.

Total Apps
500
App Store
App Share
<1%
App Store
Apps
499
Games
1
Total Downloads
4.96b
App Store
Download Share
7.14%
App Store
App Downloads
4.96b
Game Downloads
2.79k

Use the 42matters SDK Explorer to find all apps that use Qualtrics.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.