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Top 20 Marketing Automation SDKs Used in iOS Apps on the Apple App Store
Last update: 13 Nov 2026 CET
App Store

Top 20 Marketing Automation SDKs Used in iOS Apps on the Apple App Store

At 42matters, we have pulled together a list of the 20 most popular Marketing Automation SDKs leveraged by iOS apps available on the iOS app market.

Marketing Automation SDKs help developers integrate marketing automation functionalities, such lead management, email marketing, social media marketing, campaign tracking, analytics, and other capabilities, into their mobile apps without having to build them from scratch.

This list is based on our analysis of the millions of mobile applications – and over 2,300 SDKs integrated into them – that constitute the vast inventory of the Apple App Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

The 20 most widely-integrated marketing automation SDKs:

1st

GeTui

Check “GeTui” SDK Insights

Among all apps utilizing marketing automation SDKs, 23.42% have integrated GeTui. This accounts for 6.84% of app downloads within the marketing automation SDK category.

GeTui allows you to send push notifications via SDK. With GeTui, you'll be able to send news, version updates, special offers, and service life — all through multi-dimensional user group analysis.

Total Apps
15.87k
App Store
App Share
23.42%
App Store
Apps
15.77k
Games
95
Total Downloads
7.24b
App Store
Download Share
6.84%
App Store
App Downloads
6.75b
Game Downloads
488.70m

Use the 42matters SDK Explorer to find all apps that use GeTui.

2nd

Zoho SalesIQ

Check “Zoho SalesIQ” SDK Insights

Among all apps utilizing marketing automation SDKs, 11.22% have integrated Zoho SalesIQ. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
7.60k
App Store
App Share
11.22%
App Store
Apps
7.39k
Games
209
Total Downloads
172.62m
App Store
Download Share
<1%
App Store
App Downloads
161.88m
Game Downloads
10.74m

Use the 42matters SDK Explorer to find all apps that use Zoho SalesIQ.

3rd

Braze Appboy

Check “Braze Appboy” SDK Insights

Among all apps utilizing marketing automation SDKs, 8.60% have integrated Braze Appboy. This accounts for 40.28% of app downloads within the marketing automation SDK category.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

Total Apps
5.82k
App Store
App Share
8.60%
App Store
Apps
5.55k
Games
270
Total Downloads
42.64b
App Store
Download Share
40.28%
App Store
App Downloads
39.77b
Game Downloads
2.87b

Use the 42matters SDK Explorer to find all apps that use Braze Appboy.

4th

Urban Airship

Check “Urban Airship” SDK Insights

Among all apps utilizing marketing automation SDKs, 7.37% have integrated Urban Airship. This accounts for 2.21% of app downloads within the marketing automation SDK category.

Urban Airship is an SDK that helps organizations initiate engagement with their customers via the most personal, prolific, contextual and powerful media channel in history. Use mobile to deliver real value to your audience and it will fundamentally change your shared relationship.

Total Apps
5.00k
App Store
App Share
7.37%
App Store
Apps
4.95k
Games
48
Total Downloads
2.34b
App Store
Download Share
2.21%
App Store
App Downloads
2.17b
Game Downloads
166.07m

Use the 42matters SDK Explorer to find all apps that use Urban Airship.

5th

CleverTap

Check “CleverTap” SDK Insights

Among all apps utilizing marketing automation SDKs, 7.15% have integrated CleverTap. This accounts for 10.19% of app downloads within the marketing automation SDK category.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

Total Apps
4.84k
App Store
App Share
7.15%
App Store
Apps
4.65k
Games
197
Total Downloads
10.78b
App Store
Download Share
10.19%
App Store
App Downloads
9.81b
Game Downloads
967.34m

Use the 42matters SDK Explorer to find all apps that use CleverTap.

6th

Freshchat Freshdesk Messaging by Freshworks

Check “Freshchat Freshdesk Messaging by Freshworks” SDK Insights

Among all apps utilizing marketing automation SDKs, 6.85% have integrated Freshchat Freshdesk Messaging by Freshworks. This accounts for 1.51% of app downloads within the marketing automation SDK category.

Total Apps
4.64k
App Store
App Share
6.85%
App Store
Apps
4.59k
Games
51
Total Downloads
1.60b
App Store
Download Share
1.51%
App Store
App Downloads
1.58b
Game Downloads
20.11m

Use the 42matters SDK Explorer to find all apps that use Freshchat Freshdesk Messaging by Freshworks.

7th

Salesforce Marketing Cloud

Check “Salesforce Marketing Cloud” SDK Insights

Among all apps utilizing marketing automation SDKs, 5.51% have integrated Salesforce Marketing Cloud. This accounts for 13.83% of app downloads within the marketing automation SDK category.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

Total Apps
3.73k
App Store
App Share
5.51%
App Store
Apps
3.71k
Games
22
Total Downloads
14.64b
App Store
Download Share
13.83%
App Store
App Downloads
14.62b
Game Downloads
17.91m

Use the 42matters SDK Explorer to find all apps that use Salesforce Marketing Cloud.

8th

Klaviyo

Check “Klaviyo” SDK Insights

Among all apps utilizing marketing automation SDKs, 4.21% have integrated Klaviyo. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
2.85k
App Store
App Share
4.21%
App Store
Apps
2.85k
Games
5
Total Downloads
233.40m
App Store
Download Share
<1%
App Store
App Downloads
232.73m
Game Downloads
664.89k

Use the 42matters SDK Explorer to find all apps that use Klaviyo.

9th

RudderStack

Check “RudderStack” SDK Insights

Among all apps utilizing marketing automation SDKs, 4.00% have integrated RudderStack. This accounts for 1.17% of app downloads within the marketing automation SDK category.

Total Apps
2.71k
App Store
App Share
4.00%
App Store
Apps
2.70k
Games
6
Total Downloads
1.23b
App Store
Download Share
1.17%
App Store
App Downloads
1.23b
Game Downloads
1.52m

Use the 42matters SDK Explorer to find all apps that use RudderStack.

10th

WebEngage

Check “WebEngage” SDK Insights

Among all apps utilizing marketing automation SDKs, 3.77% have integrated WebEngage. This accounts for <1% of app downloads within the marketing automation SDK category.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

Total Apps
2.55k
App Store
App Share
3.77%
App Store
Apps
2.55k
Games
4
Total Downloads
590.39m
App Store
Download Share
<1%
App Store
App Downloads
586.69m
Game Downloads
3.71m

Use the 42matters SDK Explorer to find all apps that use WebEngage.

11th

Tenjin

Check “Tenjin” SDK Insights

Among all apps utilizing marketing automation SDKs, 3.14% have integrated Tenjin. This accounts for 1.22% of app downloads within the marketing automation SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
2.12k
App Store
App Share
3.14%
App Store
Apps
254
Games
1.87k
Total Downloads
1.29b
App Store
Download Share
1.22%
App Store
App Downloads
147.24m
Game Downloads
1.14b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

12th

Customer.io

Check “Customer.io ” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.81% have integrated Customer.io . This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.91k
App Store
App Share
2.81%
App Store
Apps
1.90k
Games
7
Total Downloads
491.63m
App Store
Download Share
<1%
App Store
App Downloads
490.94m
Game Downloads
689.35k

Use the 42matters SDK Explorer to find all apps that use Customer.io .

13th

Leanplum FCM

Check “Leanplum FCM” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.50% have integrated Leanplum FCM. This accounts for 4.81% of app downloads within the marketing automation SDK category.

Leanplum is an SDK that maximizes customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.

Total Apps
1.69k
App Store
App Share
2.50%
App Store
Apps
1.60k
Games
91
Total Downloads
5.09b
App Store
Download Share
4.81%
App Store
App Downloads
4.61b
Game Downloads
476.11m

Use the 42matters SDK Explorer to find all apps that use Leanplum FCM.

14th

Amazon Pinpoint Mobile Analytics

Check “Amazon Pinpoint Mobile Analytics” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.19% have integrated Amazon Pinpoint Mobile Analytics. This accounts for 1.20% of app downloads within the marketing automation SDK category.

Total Apps
1.48k
App Store
App Share
2.19%
App Store
Apps
1.41k
Games
72
Total Downloads
1.27b
App Store
Download Share
1.20%
App Store
App Downloads
1.00b
Game Downloads
269.52m

Use the 42matters SDK Explorer to find all apps that use Amazon Pinpoint Mobile Analytics.

15th

TalkingData

Check “TalkingData” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.08% have integrated TalkingData. This accounts for 2.09% of app downloads within the marketing automation SDK category.

TalkingData is a mobile app analytics SDK to help mobile developers to collect, process, and analyze first-party data.

Total Apps
1.41k
App Store
App Share
2.08%
App Store
Apps
737
Games
671
Total Downloads
2.22b
App Store
Download Share
2.09%
App Store
App Downloads
863.03m
Game Downloads
1.35b

Use the 42matters SDK Explorer to find all apps that use TalkingData.

16th

Repro

Check “Repro” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.04% have integrated Repro. This accounts for 1.44% of app downloads within the marketing automation SDK category.

Total Apps
1.38k
App Store
App Share
2.04%
App Store
Apps
1.35k
Games
31
Total Downloads
1.52b
App Store
Download Share
1.44%
App Store
App Downloads
1.45b
Game Downloads
72.61m

Use the 42matters SDK Explorer to find all apps that use Repro.

17th

AppHud

Check “AppHud” SDK Insights

Among all apps utilizing marketing automation SDKs, 1.89% have integrated AppHud. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.28k
App Store
App Share
1.89%
App Store
Apps
1.24k
Games
40
Total Downloads
347.65m
App Store
Download Share
<1%
App Store
App Downloads
343.68m
Game Downloads
3.97m

Use the 42matters SDK Explorer to find all apps that use AppHud.

18th

Adobe Marketing Cloud

Check “Adobe Marketing Cloud” SDK Insights

Among all apps utilizing marketing automation SDKs, 1.42% have integrated Adobe Marketing Cloud. This accounts for 2.37% of app downloads within the marketing automation SDK category.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

Total Apps
963
App Store
App Share
1.42%
App Store
Apps
943
Games
20
Total Downloads
2.50b
App Store
Download Share
2.37%
App Store
App Downloads
2.49b
Game Downloads
11.22m

Use the 42matters SDK Explorer to find all apps that use Adobe Marketing Cloud.

19th

Insider

Check “Insider” SDK Insights

Among all apps utilizing marketing automation SDKs, 1.35% have integrated Insider. This accounts for 3.25% of app downloads within the marketing automation SDK category.

Total Apps
913
App Store
App Share
1.35%
App Store
Apps
913
Games
0
Total Downloads
3.44b
App Store
Download Share
3.25%
App Store
App Downloads
3.44b
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Insider.

20th

Iterable

Check “Iterable” SDK Insights

Among all apps utilizing marketing automation SDKs, 1.30% have integrated Iterable. This accounts for 3.89% of app downloads within the marketing automation SDK category.

Iterable is a growth marketing platform SDK for cross-channel customer engagement. It empowers you to deliver completely seamless, personalized customer experiences.

Total Apps
884
App Store
App Share
1.30%
App Store
Apps
878
Games
6
Total Downloads
4.12b
App Store
Download Share
3.89%
App Store
App Downloads
4.11b
Game Downloads
7.26m

Use the 42matters SDK Explorer to find all apps that use Iterable.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.