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Top 20 Marketing Automation SDKs Used in iOS Apps on the Apple App Store
Last update: 6 Dec 2025 CET
App Store

Top 20 Marketing Automation SDKs Used in iOS Apps on the Apple App Store

At 42matters, we have pulled together a list of the 20 most popular Marketing Automation SDKs leveraged by iOS apps available on the iOS app market.

Marketing Automation SDKs help developers integrate marketing automation functionalities, such lead management, email marketing, social media marketing, campaign tracking, analytics, and other capabilities, into their mobile apps without having to build them from scratch.

This list is based on our analysis of the millions of mobile applications – and over 2,300 SDKs integrated into them – that constitute the vast inventory of the Apple App Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

The 20 most widely-integrated marketing automation SDKs:

1st

GeTui

Check “GeTui” SDK Insights

Among all apps utilizing marketing automation SDKs, 23.38% have integrated GeTui. This accounts for 7.59% of app downloads within the marketing automation SDK category.

GeTui allows you to send push notifications via SDK. With GeTui, you'll be able to send news, version updates, special offers, and service life — all through multi-dimensional user group analysis.

Total Apps
15.29k
App Store
App Share
23.38%
App Store
Apps
15.20k
Games
94
Total Downloads
6.87b
App Store
Download Share
7.59%
App Store
App Downloads
6.44b
Game Downloads
434.03m

Use the 42matters SDK Explorer to find all apps that use GeTui.

2nd

Zoho SalesIQ

Check “Zoho SalesIQ” SDK Insights

Among all apps utilizing marketing automation SDKs, 12.44% have integrated Zoho SalesIQ. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
8.13k
App Store
App Share
12.44%
App Store
Apps
7.93k
Games
205
Total Downloads
133.51m
App Store
Download Share
<1%
App Store
App Downloads
124.68m
Game Downloads
8.82m

Use the 42matters SDK Explorer to find all apps that use Zoho SalesIQ.

3rd

Urban Airship

Check “Urban Airship” SDK Insights

Among all apps utilizing marketing automation SDKs, 7.93% have integrated Urban Airship. This accounts for 3.36% of app downloads within the marketing automation SDK category.

Urban Airship is an SDK that helps organizations initiate engagement with their customers via the most personal, prolific, contextual and powerful media channel in history. Use mobile to deliver real value to your audience and it will fundamentally change your shared relationship.

Total Apps
5.18k
App Store
App Share
7.93%
App Store
Apps
5.11k
Games
70
Total Downloads
3.04b
App Store
Download Share
3.36%
App Store
App Downloads
2.89b
Game Downloads
151.33m

Use the 42matters SDK Explorer to find all apps that use Urban Airship.

4th

CleverTap

Check “CleverTap” SDK Insights

Among all apps utilizing marketing automation SDKs, 7.92% have integrated CleverTap. This accounts for 9.52% of app downloads within the marketing automation SDK category.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

Total Apps
5.18k
App Store
App Share
7.92%
App Store
Apps
5.02k
Games
162
Total Downloads
8.62b
App Store
Download Share
9.52%
App Store
App Downloads
8.05b
Game Downloads
574.25m

Use the 42matters SDK Explorer to find all apps that use CleverTap.

5th

Braze Appboy

Check “Braze Appboy” SDK Insights

Among all apps utilizing marketing automation SDKs, 7.56% have integrated Braze Appboy. This accounts for 37.44% of app downloads within the marketing automation SDK category.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

Total Apps
4.94k
App Store
App Share
7.56%
App Store
Apps
4.69k
Games
250
Total Downloads
33.92b
App Store
Download Share
37.44%
App Store
App Downloads
31.66b
Game Downloads
2.26b

Use the 42matters SDK Explorer to find all apps that use Braze Appboy.

6th

Freshchat Freshdesk Messaging by Freshworks

Check “Freshchat Freshdesk Messaging by Freshworks” SDK Insights

Among all apps utilizing marketing automation SDKs, 6.66% have integrated Freshchat Freshdesk Messaging by Freshworks. This accounts for 1.91% of app downloads within the marketing automation SDK category.

Total Apps
4.36k
App Store
App Share
6.66%
App Store
Apps
4.29k
Games
69
Total Downloads
1.73b
App Store
Download Share
1.91%
App Store
App Downloads
1.71b
Game Downloads
24.43m

Use the 42matters SDK Explorer to find all apps that use Freshchat Freshdesk Messaging by Freshworks.

7th

Klaviyo

Check “Klaviyo” SDK Insights

Among all apps utilizing marketing automation SDKs, 5.74% have integrated Klaviyo. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
3.75k
App Store
App Share
5.74%
App Store
Apps
3.75k
Games
4
Total Downloads
155.34m
App Store
Download Share
<1%
App Store
App Downloads
154.96m
Game Downloads
375.49k

Use the 42matters SDK Explorer to find all apps that use Klaviyo.

8th

Salesforce Marketing Cloud

Check “Salesforce Marketing Cloud” SDK Insights

Among all apps utilizing marketing automation SDKs, 4.68% have integrated Salesforce Marketing Cloud. This accounts for 14.52% of app downloads within the marketing automation SDK category.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

Total Apps
3.06k
App Store
App Share
4.68%
App Store
Apps
3.04k
Games
22
Total Downloads
13.16b
App Store
Download Share
14.52%
App Store
App Downloads
13.15b
Game Downloads
11.11m

Use the 42matters SDK Explorer to find all apps that use Salesforce Marketing Cloud.

9th

WebEngage

Check “WebEngage” SDK Insights

Among all apps utilizing marketing automation SDKs, 3.63% have integrated WebEngage. This accounts for <1% of app downloads within the marketing automation SDK category.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

Total Apps
2.38k
App Store
App Share
3.63%
App Store
Apps
2.37k
Games
7
Total Downloads
569.21m
App Store
Download Share
<1%
App Store
App Downloads
568.68m
Game Downloads
534.43k

Use the 42matters SDK Explorer to find all apps that use WebEngage.

10th

Tenjin

Check “Tenjin” SDK Insights

Among all apps utilizing marketing automation SDKs, 3.34% have integrated Tenjin. This accounts for 1.24% of app downloads within the marketing automation SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
2.18k
App Store
App Share
3.34%
App Store
Apps
112
Games
2.07k
Total Downloads
1.13b
App Store
Download Share
1.24%
App Store
App Downloads
76.42m
Game Downloads
1.05b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

11th

RudderStack

Check “RudderStack” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.93% have integrated RudderStack. This accounts for 1.57% of app downloads within the marketing automation SDK category.

Total Apps
1.92k
App Store
App Share
2.93%
App Store
Apps
1.91k
Games
5
Total Downloads
1.42b
App Store
Download Share
1.57%
App Store
App Downloads
1.39b
Game Downloads
32.90m

Use the 42matters SDK Explorer to find all apps that use RudderStack.

12th

Customer.io

Check “Customer.io ” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.84% have integrated Customer.io . This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.86k
App Store
App Share
2.84%
App Store
Apps
1.85k
Games
3
Total Downloads
297.97m
App Store
Download Share
<1%
App Store
App Downloads
297.58m
Game Downloads
383.00k

Use the 42matters SDK Explorer to find all apps that use Customer.io .

13th

Amazon Pinpoint Mobile Analytics

Check “Amazon Pinpoint Mobile Analytics” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.50% have integrated Amazon Pinpoint Mobile Analytics. This accounts for 2.00% of app downloads within the marketing automation SDK category.

Total Apps
1.64k
App Store
App Share
2.50%
App Store
Apps
1.57k
Games
61
Total Downloads
1.81b
App Store
Download Share
2.00%
App Store
App Downloads
1.59b
Game Downloads
215.02m

Use the 42matters SDK Explorer to find all apps that use Amazon Pinpoint Mobile Analytics.

14th

Leanplum FCM

Check “Leanplum FCM” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.26% have integrated Leanplum FCM. This accounts for 4.64% of app downloads within the marketing automation SDK category.

Leanplum is an SDK that maximizes customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.

Total Apps
1.48k
App Store
App Share
2.26%
App Store
Apps
1.38k
Games
104
Total Downloads
4.20b
App Store
Download Share
4.64%
App Store
App Downloads
3.62b
Game Downloads
576.64m

Use the 42matters SDK Explorer to find all apps that use Leanplum FCM.

15th

TalkingData

Check “TalkingData” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.25% have integrated TalkingData. This accounts for 2.80% of app downloads within the marketing automation SDK category.

TalkingData is a mobile app analytics SDK to help mobile developers to collect, process, and analyze first-party data.

Total Apps
1.47k
App Store
App Share
2.25%
App Store
Apps
702
Games
771
Total Downloads
2.53b
App Store
Download Share
2.80%
App Store
App Downloads
1.15b
Game Downloads
1.38b

Use the 42matters SDK Explorer to find all apps that use TalkingData.

16th

AppHud

Check “AppHud” SDK Insights

Among all apps utilizing marketing automation SDKs, 1.92% have integrated AppHud. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.25k
App Store
App Share
1.92%
App Store
Apps
1.23k
Games
25
Total Downloads
342.62m
App Store
Download Share
<1%
App Store
App Downloads
339.64m
Game Downloads
2.99m

Use the 42matters SDK Explorer to find all apps that use AppHud.

17th

Adobe Marketing Cloud

Check “Adobe Marketing Cloud” SDK Insights

Among all apps utilizing marketing automation SDKs, 1.86% have integrated Adobe Marketing Cloud. This accounts for 3.31% of app downloads within the marketing automation SDK category.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

Total Apps
1.22k
App Store
App Share
1.86%
App Store
Apps
1.19k
Games
26
Total Downloads
3.00b
App Store
Download Share
3.31%
App Store
App Downloads
2.98b
Game Downloads
14.89m

Use the 42matters SDK Explorer to find all apps that use Adobe Marketing Cloud.

18th

Iterable

Check “Iterable” SDK Insights

Among all apps utilizing marketing automation SDKs, 1.31% have integrated Iterable. This accounts for 3.93% of app downloads within the marketing automation SDK category.

Iterable is a growth marketing platform SDK for cross-channel customer engagement. It empowers you to deliver completely seamless, personalized customer experiences.

Total Apps
859
App Store
App Share
1.31%
App Store
Apps
852
Games
7
Total Downloads
3.56b
App Store
Download Share
3.93%
App Store
App Downloads
3.49b
Game Downloads
72.77m

Use the 42matters SDK Explorer to find all apps that use Iterable.

19th

Qualtrics

Check “Qualtrics” SDK Insights

Among all apps utilizing marketing automation SDKs, 1.04% have integrated Qualtrics. This accounts for 9.14% of app downloads within the marketing automation SDK category.

Total Apps
680
App Store
App Share
1.04%
App Store
Apps
678
Games
2
Total Downloads
8.28b
App Store
Download Share
9.14%
App Store
App Downloads
8.27b
Game Downloads
1.42m

Use the 42matters SDK Explorer to find all apps that use Qualtrics.

20th

Insider

Check “Insider” SDK Insights

Among all apps utilizing marketing automation SDKs, 1.04% have integrated Insider. This accounts for 3.18% of app downloads within the marketing automation SDK category.

Total Apps
679
App Store
App Share
1.04%
App Store
Apps
679
Games
0
Total Downloads
2.88b
App Store
Download Share
3.18%
App Store
App Downloads
2.88b
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Insider.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.