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Top 20 Marketing Automation SDKs Used in iOS Apps on the Apple App Store
Last update: 20 Sep 2026 CET
App Store

Top 20 Marketing Automation SDKs Used in iOS Apps on the Apple App Store

At 42matters, we have pulled together a list of the 20 most popular Marketing Automation SDKs leveraged by iOS apps available on the iOS app market.

Marketing Automation SDKs help developers integrate marketing automation functionalities, such lead management, email marketing, social media marketing, campaign tracking, analytics, and other capabilities, into their mobile apps without having to build them from scratch.

This list is based on our analysis of the millions of mobile applications – and over 2,300 SDKs integrated into them – that constitute the vast inventory of the Apple App Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

The 20 most widely-integrated marketing automation SDKs:

1st

GeTui

Check “GeTui” SDK Insights

Among all apps utilizing marketing automation SDKs, 23.59% have integrated GeTui. This accounts for 6.97% of app downloads within the marketing automation SDK category.

GeTui allows you to send push notifications via SDK. With GeTui, you'll be able to send news, version updates, special offers, and service life — all through multi-dimensional user group analysis.

Total Apps
15.85k
App Store
App Share
23.59%
App Store
Apps
15.75k
Games
99
Total Downloads
7.24b
App Store
Download Share
6.97%
App Store
App Downloads
6.77b
Game Downloads
468.65m

Use the 42matters SDK Explorer to find all apps that use GeTui.

2nd

Zoho SalesIQ

Check “Zoho SalesIQ” SDK Insights

Among all apps utilizing marketing automation SDKs, 11.63% have integrated Zoho SalesIQ. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
7.82k
App Store
App Share
11.63%
App Store
Apps
7.60k
Games
215
Total Downloads
168.55m
App Store
Download Share
<1%
App Store
App Downloads
154.54m
Game Downloads
14.02m

Use the 42matters SDK Explorer to find all apps that use Zoho SalesIQ.

3rd

Braze Appboy

Check “Braze Appboy” SDK Insights

Among all apps utilizing marketing automation SDKs, 8.52% have integrated Braze Appboy. This accounts for 40.56% of app downloads within the marketing automation SDK category.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

Total Apps
5.72k
App Store
App Share
8.52%
App Store
Apps
5.46k
Games
266
Total Downloads
42.17b
App Store
Download Share
40.56%
App Store
App Downloads
39.67b
Game Downloads
2.51b

Use the 42matters SDK Explorer to find all apps that use Braze Appboy.

4th

Urban Airship

Check “Urban Airship” SDK Insights

Among all apps utilizing marketing automation SDKs, 7.42% have integrated Urban Airship. This accounts for 1.94% of app downloads within the marketing automation SDK category.

Urban Airship is an SDK that helps organizations initiate engagement with their customers via the most personal, prolific, contextual and powerful media channel in history. Use mobile to deliver real value to your audience and it will fundamentally change your shared relationship.

Total Apps
4.99k
App Store
App Share
7.42%
App Store
Apps
4.93k
Games
53
Total Downloads
2.02b
App Store
Download Share
1.94%
App Store
App Downloads
1.86b
Game Downloads
155.82m

Use the 42matters SDK Explorer to find all apps that use Urban Airship.

5th

CleverTap

Check “CleverTap” SDK Insights

Among all apps utilizing marketing automation SDKs, 7.29% have integrated CleverTap. This accounts for 10.19% of app downloads within the marketing automation SDK category.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

Total Apps
4.90k
App Store
App Share
7.29%
App Store
Apps
4.71k
Games
183
Total Downloads
10.60b
App Store
Download Share
10.19%
App Store
App Downloads
9.67b
Game Downloads
922.78m

Use the 42matters SDK Explorer to find all apps that use CleverTap.

6th

Freshchat Freshdesk Messaging by Freshworks

Check “Freshchat Freshdesk Messaging by Freshworks” SDK Insights

Among all apps utilizing marketing automation SDKs, 6.86% have integrated Freshchat Freshdesk Messaging by Freshworks. This accounts for 1.57% of app downloads within the marketing automation SDK category.

Total Apps
4.61k
App Store
App Share
6.86%
App Store
Apps
4.56k
Games
51
Total Downloads
1.63b
App Store
Download Share
1.57%
App Store
App Downloads
1.61b
Game Downloads
22.45m

Use the 42matters SDK Explorer to find all apps that use Freshchat Freshdesk Messaging by Freshworks.

7th

Salesforce Marketing Cloud

Check “Salesforce Marketing Cloud” SDK Insights

Among all apps utilizing marketing automation SDKs, 5.44% have integrated Salesforce Marketing Cloud. This accounts for 14.03% of app downloads within the marketing automation SDK category.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

Total Apps
3.66k
App Store
App Share
5.44%
App Store
Apps
3.64k
Games
23
Total Downloads
14.58b
App Store
Download Share
14.03%
App Store
App Downloads
14.56b
Game Downloads
17.14m

Use the 42matters SDK Explorer to find all apps that use Salesforce Marketing Cloud.

8th

Klaviyo

Check “Klaviyo” SDK Insights

Among all apps utilizing marketing automation SDKs, 4.35% have integrated Klaviyo. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
2.92k
App Store
App Share
4.35%
App Store
Apps
2.92k
Games
4
Total Downloads
227.60m
App Store
Download Share
<1%
App Store
App Downloads
227.04m
Game Downloads
566.00k

Use the 42matters SDK Explorer to find all apps that use Klaviyo.

9th

RudderStack

Check “RudderStack” SDK Insights

Among all apps utilizing marketing automation SDKs, 3.95% have integrated RudderStack. This accounts for 1.31% of app downloads within the marketing automation SDK category.

Total Apps
2.65k
App Store
App Share
3.95%
App Store
Apps
2.65k
Games
4
Total Downloads
1.36b
App Store
Download Share
1.31%
App Store
App Downloads
1.36b
Game Downloads
1.46m

Use the 42matters SDK Explorer to find all apps that use RudderStack.

10th

WebEngage

Check “WebEngage” SDK Insights

Among all apps utilizing marketing automation SDKs, 3.71% have integrated WebEngage. This accounts for <1% of app downloads within the marketing automation SDK category.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

Total Apps
2.49k
App Store
App Share
3.71%
App Store
Apps
2.49k
Games
3
Total Downloads
581.80m
App Store
Download Share
<1%
App Store
App Downloads
578.89m
Game Downloads
2.91m

Use the 42matters SDK Explorer to find all apps that use WebEngage.

11th

Customer.io

Check “Customer.io ” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.76% have integrated Customer.io . This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.85k
App Store
App Share
2.76%
App Store
Apps
1.84k
Games
8
Total Downloads
467.50m
App Store
Download Share
<1%
App Store
App Downloads
465.31m
Game Downloads
2.19m

Use the 42matters SDK Explorer to find all apps that use Customer.io .

12th

Tenjin

Check “Tenjin” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.71% have integrated Tenjin. This accounts for <1% of app downloads within the marketing automation SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
1.82k
App Store
App Share
2.71%
App Store
Apps
98
Games
1.72k
Total Downloads
976.54m
App Store
Download Share
<1%
App Store
App Downloads
72.66m
Game Downloads
903.89m

Use the 42matters SDK Explorer to find all apps that use Tenjin.

13th

Amazon Pinpoint Mobile Analytics

Check “Amazon Pinpoint Mobile Analytics” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.26% have integrated Amazon Pinpoint Mobile Analytics. This accounts for 1.17% of app downloads within the marketing automation SDK category.

Total Apps
1.52k
App Store
App Share
2.26%
App Store
Apps
1.46k
Games
58
Total Downloads
1.22b
App Store
Download Share
1.17%
App Store
App Downloads
975.99m
Game Downloads
245.11m

Use the 42matters SDK Explorer to find all apps that use Amazon Pinpoint Mobile Analytics.

14th

TalkingData

Check “TalkingData” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.13% have integrated TalkingData. This accounts for 2.18% of app downloads within the marketing automation SDK category.

TalkingData is a mobile app analytics SDK to help mobile developers to collect, process, and analyze first-party data.

Total Apps
1.43k
App Store
App Share
2.13%
App Store
Apps
733
Games
697
Total Downloads
2.26b
App Store
Download Share
2.18%
App Store
App Downloads
888.17m
Game Downloads
1.38b

Use the 42matters SDK Explorer to find all apps that use TalkingData.

15th

Leanplum FCM

Check “Leanplum FCM” SDK Insights

Among all apps utilizing marketing automation SDKs, 2.06% have integrated Leanplum FCM. This accounts for 3.05% of app downloads within the marketing automation SDK category.

Leanplum is an SDK that maximizes customer engagement by building lasting and valuable relationships through optimized multi-channel messaging and campaign orchestration.

Total Apps
1.38k
App Store
App Share
2.06%
App Store
Apps
1.32k
Games
62
Total Downloads
3.17b
App Store
Download Share
3.05%
App Store
App Downloads
3.05b
Game Downloads
127.85m

Use the 42matters SDK Explorer to find all apps that use Leanplum FCM.

16th

AppHud

Check “AppHud” SDK Insights

Among all apps utilizing marketing automation SDKs, 1.94% have integrated AppHud. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.31k
App Store
App Share
1.94%
App Store
Apps
1.27k
Games
41
Total Downloads
397.46m
App Store
Download Share
<1%
App Store
App Downloads
393.45m
Game Downloads
4.02m

Use the 42matters SDK Explorer to find all apps that use AppHud.

17th

Repro

Check “Repro” SDK Insights

Among all apps utilizing marketing automation SDKs, 1.82% have integrated Repro. This accounts for 1.48% of app downloads within the marketing automation SDK category.

Total Apps
1.22k
App Store
App Share
1.82%
App Store
Apps
1.20k
Games
28
Total Downloads
1.53b
App Store
Download Share
1.48%
App Store
App Downloads
1.47b
Game Downloads
65.10m

Use the 42matters SDK Explorer to find all apps that use Repro.

18th

Adobe Marketing Cloud

Check “Adobe Marketing Cloud” SDK Insights

Among all apps utilizing marketing automation SDKs, 1.50% have integrated Adobe Marketing Cloud. This accounts for 2.44% of app downloads within the marketing automation SDK category.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

Total Apps
1.01k
App Store
App Share
1.50%
App Store
Apps
992
Games
19
Total Downloads
2.53b
App Store
Download Share
2.44%
App Store
App Downloads
2.52b
Game Downloads
11.18m

Use the 42matters SDK Explorer to find all apps that use Adobe Marketing Cloud.

19th

Insider

Check “Insider” SDK Insights

Among all apps utilizing marketing automation SDKs, 1.31% have integrated Insider. This accounts for 3.17% of app downloads within the marketing automation SDK category.

Total Apps
878
App Store
App Share
1.31%
App Store
Apps
878
Games
0
Total Downloads
3.30b
App Store
Download Share
3.17%
App Store
App Downloads
3.30b
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Insider.

20th

Iterable

Check “Iterable” SDK Insights

Among all apps utilizing marketing automation SDKs, 1.30% have integrated Iterable. This accounts for 3.82% of app downloads within the marketing automation SDK category.

Iterable is a growth marketing platform SDK for cross-channel customer engagement. It empowers you to deliver completely seamless, personalized customer experiences.

Total Apps
875
App Store
App Share
1.30%
App Store
Apps
868
Games
7
Total Downloads
3.97b
App Store
Download Share
3.82%
App Store
App Downloads
3.87b
Game Downloads
92.60m

Use the 42matters SDK Explorer to find all apps that use Iterable.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.